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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades

Principles and Practices of Bar and Beverage Management - The Drinks Handbook (Hardcover): James Murphy Principles and Practices of Bar and Beverage Management - The Drinks Handbook (Hardcover)
James Murphy
R2,246 Discovery Miles 22 460 Ships in 10 - 15 working days

The bar and drinks business is hugely competitive. The key to success or failure between the many beverages and services offered in any bar is the employees who make, sell and serve them. Customer expectation and demand is constantly increasing and so it's crucial for all staff to have comprehensive product knowledge and superior specialized service skills. The Principles and Practices of Bar and Beverage Management - The Drinks Handbook is a comprehensive training guide and authoritative resource essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. Packed with facts, explanatory illustrations and case studies it provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area. Its 13 chapters are divided into two sections as follows: * Theory: a complete guide to beers, wines, spirit, liqueurs, teas and coffee and soft drinks - where they're from, how they're made, how to serve and how to achieve maximum profits. * Reference: a compilation of facts including 'beers of the world' and an indispensible listing of over 90 cocktail recipes. Its companion textbook, Principles and Practices of Bar and Beverage Management concentrates on the complexities of managing modern bars. Together the two books create a must-have toolkit for all students and industry professionals in the fields of food and beverage management. Online resources in the form of PowerPoint slides will accompany this handbook.

ManageFirst - Customer Service with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Customer Service with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,779 Discovery Miles 17 790 Ships in 10 - 15 working days

This text focuses on CUSTOMER SERVICE topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

ManageFirst - Purchasing with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Purchasing with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,779 Discovery Miles 17 790 Ships in 10 - 15 working days

This text focuses on INVENTORY AND PURCHASING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

ManageFirst - Hospitality and Restaurant Management with Online Exam Voucher (Paperback, 2nd edition): National Restaurant... ManageFirst - Hospitality and Restaurant Management with Online Exam Voucher (Paperback, 2nd edition)
National Restaurant Association
R1,794 Discovery Miles 17 940 Ships in 10 - 15 working days

This text focuses on Hospitality Management and Restaurant Management topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an online testing voucher to be used with the online version of the ManageFirst certification exam.

ManageFirst - Hospitality and Restaurant Management with Answer Sheet (Paperback, 2nd edition): National Restaurant Association ManageFirst - Hospitality and Restaurant Management with Answer Sheet (Paperback, 2nd edition)
National Restaurant Association
R1,779 Discovery Miles 17 790 Ships in 10 - 15 working days

MANAGEFIRST: HOSPITALITY AND RESTAURANT MANAGEMENT WITH ANSWER SHEET, 2/e is focused on Hospitality Management and Restaurant Management. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential. The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

Leadership and Entrepreneurship in the Hospitality Industry (Paperback): Chris Sheppardson, Heather Gibson Leadership and Entrepreneurship in the Hospitality Industry (Paperback)
Chris Sheppardson, Heather Gibson
R1,224 Discovery Miles 12 240 Ships in 10 - 15 working days

Many aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector

The Chemical Analysis of Foods (Hardcover): Hecox, David Pearson The Chemical Analysis of Foods (Hardcover)
Hecox, David Pearson
R5,060 Discovery Miles 50 600 Ships in 18 - 22 working days

CONTENTS - 1. REQUIREMENTS FOR FOOD OF THE UNITED STATES; FOOD, DRUG, AND COSMETIC ACT - 2. GENERAL METHODS - Moisture; Ash; Nitrogen and Crude Protein; Fat; Crude Fibre; Calcium; Phosphate-H; "Filth" Test - 3. GENERAL METHODS - Trace Elements; Preservatives; Antioxidants; Colouring Matters - 4. SUGAR AND PRESERVES - Sugars; Syrup; Liquid Glucose; Honey; Jams; Marmalade; Fruit Curd; Mincemeat - 5. CEREALS AND STARCH PRODUCTS - Starches; Cereals; Flour; Bread; Cake; Custard and Blancmange Powders - 6. BAKING POWDERS; EGGS; SALAD CREAM - 7. FRUIT AND VEGETABLE PRODUCTS - Fruits; Vegetables; Tomato Puree; Tomato Ketchup; Fruit Juices; Soft Drinks; Syrup of Blackcurrant - 8. BEVERAGES - Tea; Coffee; Coffee Essences; Chicory; Cocoa; Chocolate; Cocoa Butter - 9. HERBS AND SPICES - 10. FERMENTATION PRODUCTS - Wines; Spirits; Beer; Cider; Vinegar - 11. FLESH FOODS; TABLE JELLIES - Meat; Meat Products (including Sausages); Meat Extract; Fish; Fish Products; Gelatine; Table Jellies; Agar; Isinglass - 12. DAIRY PRODUCTS (I) - Milk; Cream; Condensed Milk; Dried Milk; Infant Foods; Casein; Malted Milk - 13. DAIRY PRODUCTS (II) - Butter; Margarine; Cheese; Ice Cream - 14. OILS AND FATS - Lard; Suet; Olive Oil Group; Determination of the Fat soluble Vitamins; Mineral Oil in Food - 15. MISCELLANEOUS - Salt; Iodised Salt; Canned Soups; Dried Soups; Butter Confectionery; Saccharin Tablets - APPENDIX I - The Preservatives Regulations - APPENDIX II - Emulsifying and Stabilising Agents - APPENDIX III - Claims regarding Vitamin and Mineral Contents - APPENDIX IV - Filters for Absorptiometry - APPENDIX V - Factors for Volumetric Analysis - APPENDIX VI - Weights and Measures - INDEX -

21 - Every Day Was New Year's Eve (Hardcover): H.Peter Kriendler 21 - Every Day Was New Year's Eve (Hardcover)
H.Peter Kriendler; As told to Paul Jeffers
R596 Discovery Miles 5 960 Ships in 18 - 22 working days

The story of New York's '21' Club is the story of American glamour in the twentieth century. In his star-studded memoir, saloonkeeper Peter Kriendler younger brother of Jack Kriendler, cofounder of '21' paints a spellbinding portrait of the club through its early years, its birth as a Greenwich Village speakeasy, its move to midtown during Prohibition, the tough days of the Great Depression, the dazzling Camelot nights, and the swinging go-go years as it became America's most legendary restaurant and a second home to the most powerful people in business, politics, and entertainment.

Wedding Bells on Madison Avenue - The perfect feel-good, romantic read from bestseller Helen Rolfe (Hardcover): Helen Rolfe Wedding Bells on Madison Avenue - The perfect feel-good, romantic read from bestseller Helen Rolfe (Hardcover)
Helen Rolfe
R651 R586 Discovery Miles 5 860 Save R65 (10%) Ships in 9 - 17 working days

Perfect for fans of Sarah Morgan, Jessica Redland and Kate Forster. Do only fools rush in? When Myles and Darcy first met there were fireworks and ever since then it's been a rollercoaster ride, sweeping them both off their feet. Myles is determined to do things differently from his own parents, but he's hard wired to give his career on Wall Street his all. Is he capable of taking his foot off the pedal? Darcy has established herself as a fine hotelier, co-managing The Inglenook Inn in the heart of Greenwich Village. She strongly values her independence, but is it time she made room in her life for something else? Fierce ambition drew Myles and Darcy together, yet could it be the thing that drives them apart? In the meantime, close friends Cleo and Dylan are having their own troubles. Can either couple find their happy ever after despite busy lives, a crisis, and what looks like a wedding that's never going to happen? Fall in love with the city that never sleeps as love blooms in New York. *Please note this is a re-release of Wedding Bells on Madison Avenue, previously published by Helen J Rolfe* Praise for Helen Rolfe's heartwarming stories: 'Beautiful, magical and incredibly moving' The Writing Garnet 'It's a book version of a Hallmark movie' Amazon Reviewer 'A warm romantic feel-good read' Goodreads Reviewer 'The perfect festive romance' Jessica's Book Biz 'What a wonderful festive read!' Goodreads Reviewer

Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality (Hardcover): Nuno Gustavo, Joao Miguel... Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality (Hardcover)
Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, Miguel Belo
R5,333 Discovery Miles 53 330 Ships in 18 - 22 working days

As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Timeshare Resort Operations - A Guide to Management Practice (Hardcover): Randall Upchurch, Conrad Lashley Timeshare Resort Operations - A Guide to Management Practice (Hardcover)
Randall Upchurch, Conrad Lashley
R4,512 Discovery Miles 45 120 Ships in 10 - 15 working days

This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.

Culinary Taste - Consumer Behaviour in the International Restaurant Sector (Paperback): Prue Leith, Donald Sloan Culinary Taste - Consumer Behaviour in the International Restaurant Sector (Paperback)
Prue Leith, Donald Sloan
R1,543 Discovery Miles 15 430 Ships in 10 - 15 working days

Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.
With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.
* Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings
* Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography
* Considers the importance of understanding these issues for business management and for success in the hospitality industry today

Food Tourism Around The World - Development, Management and Markets (Paperback): C. Michael Hall, Liz Sharples, Richard... Food Tourism Around The World - Development, Management and Markets (Paperback)
C. Michael Hall, Liz Sharples, Richard Mitchell, Niki Macionis, Brock Cambourne
R1,820 Discovery Miles 18 200 Ships in 10 - 15 working days

Food and wine are vital components of the tourism experience. They are increasingly being cited as prime travel motivators in their own right. The international case studies in this volume address the issues surrounding food tourism at a global level. Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. 'Food Tourism Around the World' offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, 'Food Tourism Around the World' discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism. * International case studies and examples * Comprehensive and systematic treatment of a comparatively new field. * Interlinking of theory and practice makes this useful for both students and industry players.

Food Products (Hardcover): Saul Blumenthal Food Products (Hardcover)
Saul Blumenthal
R3,897 Discovery Miles 38 970 Ships in 18 - 22 working days

CONTENTS - FOREWORD I BASIC FOOD INGREDIENTS - II MILK AND MILK PRODUCTS - III CONFECTIONARY, COCOA, COFFEE AND TEA - IV DESSERT POWDERS AND PUDDINGS - V SAUCES, DRESSINGS AND PICKLES - VI FISH, FRIED FOODS, HEALTH FOOD, NUTS, BREAD, SOY PRODUCTS, BAKIKG POWDER - VII PIE FILLINGS AND PIES - VlII COOKIES, DOUGHNUTS AND CAKES - IX FLAVORS, SYRUPS AND BEVERAGES - X FRUITS AND VEGETABLES - XI CANNED GOODS - XII JELLIES AND PRESERVES - XIII PLANT SANITATION AND SANITARY FOOD CONTROL - XIV COMPOSITION OF FOODS AND PREVENTION OF CAKING - XV PRESERVATION OF FOODS BY DEHYDRATION AND FREEZING - WEIGHTS AND MEASURES - CHEMICAL GLOSSARY - ABBREVIATIONS - BIBLIOGRAPHY - INDEX - FOREWORD - This book is written for everybody interested in the preparation of food from the manufacturing plant executive, the food chemist, and the food salesman, right down to the housewife. The author's knowledge of the subject is based on scientific training and many years of practical, first-hand experience in the manufacture of foods. In addition to compiling the results of his own experience, he has included methods developed and used by other specialists in the field. Whether the food manufacturer has an old, well-established business or is just starting up a small plant, it is hoped that this book will be an essential part of his equipment. To the established manufacturer, it presents the latest developments and the newest scientific methods in the field of food production. To the beginner, it offers the fundamentals on materials and methods, without which he cannot hope to be successfuL Although the production of good, nutritious food is still an art, as it has always been, in this age of rapid scientific development and ever-increasing knowledge, it is fast becoming an exact science. The food manufacturer must plan wisely and prepare his products scientifically and with understanding. This book presents the manufacture of food as a series of operations governed by well-defined physical, chemical, and bacteriological principles which must be understood and carefully followed for good results. Here are scientific, factory-tested formulas for making hundreds of commercial food products in the canning, flavoring, beverage, confectionery, bakery, condiment, dairy, meat, fish, and allied industries. The sections on plant sanitation and food handling present the latest scientific methods of hygienic control in the food industry. The most modern developments in the fields of dehydration and freezing of fruits and vegetables are completely discussed in a comprehensive chapter on the subject.

Money Matters for Hospitality Managers (Paperback): Cathy Burgess Money Matters for Hospitality Managers (Paperback)
Cathy Burgess
R1,442 Discovery Miles 14 420 Ships in 10 - 15 working days

Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other heavy theoretical accounting texts, using real life scenarios to show managers how it's done. Backed up by a range of exercises and activities, it thus allows managers to put their learning straight into practice - and so to achieve immediate results! 'Money Matters' will actively help managers and employees in the industry to: * learn more about the control aspects in order to become more effective in their work * learn about the business and companies in the wider context * understand where their section of the organization fits in the 'bigger picture' * increase their knowledge and enhance career opportunities Covering an unprecedented range of sectors (including hotels, restaurants, contract catering, leisure tourism, cruise ships and theme parks), the book supplies useful advice for the whole hospitality industry. It is ideal for operational and first line management, for whom it provides a welcome, accessible and hands-on introduction to finance and accounting in their sector.

In Search of Hospitality (Hardcover): Conrad Lashley, Alison Morrison In Search of Hospitality (Hardcover)
Conrad Lashley, Alison Morrison
R4,510 Discovery Miles 45 100 Ships in 10 - 15 working days

-- A milestone text in hospitality management literature
-- Draws together thinking and influences from a diverse range of both national and international perspectives
-- Provocative and informative, appeals to both academics and practitioners
-- Contributions from leading hospitality experts.

In Search of Hospitality is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate.

In Search of Hospitality:
-- Brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, providing a truly global perspective on hospitality
-- Focuses the study of hospitality across the range of human, social and economic settings
-- Provides a reference point for the future development of hospitality as an academic discipline

This text is ideal for students and academics in both the applied fields of hospitality and tourism studies, and general academic fields in business studies and behavioral sciences. For practitioners in hospitality, leisure and tourism businesses the text provides a provocative and informative guide to understanding and providing hospitality in commercial contexts.

Managing People - A guide for managers in the hotel and catering industry (Paperback, 2nd edition): Michael Riley, Andrew... Managing People - A guide for managers in the hotel and catering industry (Paperback, 2nd edition)
Michael Riley, Andrew Thompson
R1,495 Discovery Miles 14 950 Ships in 10 - 15 working days

This text addresses issues concerning the organization as a whole rather than simply focusing on the perspective of the individual manager. It reflects the modern move towards performance management as an organizational business strategy A system model of how the different parts of human resources (HR) fit together is included, with the acknowledgemnt that different contexts require different approaches. The role of the individual manager is also looked at within these contexts The text looks at the stakeholder persepective as it affects the management of people, and links human resource management policy and practice to financial results. Comparisons between different countries introduces material that recognizes that the law in this area now originates in Europe, and it is acknowledged that many managers now work for multinational companies New material on the management of stress and insecurity, and on decision making and how to involve people has been included, and information on what authority and leadership means in relation to the workforce has been added.

Managing Facilities (Hardcover): Christine Jones, Valerie Jowett Managing Facilities (Hardcover)
Christine Jones, Valerie Jowett
R4,504 Discovery Miles 45 040 Ships in 10 - 15 working days

Managing Facilities provides a clear introduction to the concepts, development and application of managing facilities in hotels. Premises and services operations management are considered through the application of generic management techniques.
In hotels, buildings, land, assets, people and services are essential resources which need to be managed to meet organizational objectives. Through practical techniques and examples, Jowett and Jones show how these facilities can be continuously improved to increase competitiveness and meet the ever changing needs of the customer.
Managing Facilities is:
- the only UK book to reflect modern facilities management practices in hospitality
- full of practical examples
- a reference source and introduction in one format
Managing Facilities is a concise guide for hotel, hospitality and facilities managers. It is also an excellent text for undergraduate and postgraduate students of hospitality management.
Val Jowett MSc FHCIMA is Principal Lecturer at Leeds Metropolitan University and has taught Accommodation Management, and now Facilities Management, for over 25 years. In her earlier career she worked for British Transport hotels and then in Domestic Services Management in the N.H.S. She has taught in the USA and India and now manages a series of developmental initiatives which centre around NVQs, mentoring and careers development learning.
Christine Jones BA MIMgt MHCIMA is the Head of School of Business and Professional Studies at Burton Upon Trent College. She has a wide range of occupational and research experience in the hospitality industry and has held teaching posts in a number of Further and Higher Educationalestablishments.
The only UK book to reflect modern facilities management practices in hospitality
Practical examples throughout
Reference source & introduction in one format

How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Hardcover, Revised): William Winston, Dennis J Cahill How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Hardcover, Revised)
William Winston, Dennis J Cahill
R4,490 Discovery Miles 44 900 Ships in 10 - 15 working days

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You?ll turn to it again and again for guidance and practical, easy suggestions

How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Paperback): William Winston, Dennis J Cahill How Consumers Pick a Hotel - Strategic Segmentation and Target Marketing (Paperback)
William Winston, Dennis J Cahill
R1,595 Discovery Miles 15 950 Ships in 10 - 15 working days

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You?ll turn to it again and again for guidance and practical, easy suggestions

Accounting and Finance for the International Hospitality Industry (Paperback, Paperback Ed): Peter Harris Accounting and Finance for the International Hospitality Industry (Paperback, Paperback Ed)
Peter Harris
R1,679 Discovery Miles 16 790 Ships in 10 - 15 working days

Top experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience. The managerial emphasis means that the content is fully relevant internationally and not constrained by the legal framework of different countries. Accounting and Finance provides an overview of: *analysis and evaluation of performance *planning methods and techniques *financial information and control *financial management. It also shows how operational analysis can be used as a management tool to improve performance. Techniques for predicting the financial success or failure of hotels are suggested. Research into hotel companies in the US and Europe demonstrates key performance indicators used by hotel managers and financial executives. Other contributors explore the interface between accounting and marketing and human resource management and there is thorough coverage of financial strategy formulation. Readers will also find helpful the section on statistics in the analysis and prediction of cost behaviour in hotels.Contributors: Raymond Schmidgall (Michigan State University, USA); Debra J. Adams (Bournemouth University, UK); Professor Elisa S. Moncarz (Florida International University, USA); Richard N. Kron (Kron Hospitality Consulting, USA); Angela Maher (Oxford Brookes University, UK); Peter J. Harris (Oxford Brookes University, UK); Geoff S. Parkinson (BDO Stoy Hayward Chartered Accountants, UK); Paul Fitz-John (Bournemouth University, UK); Paul Collier (University of Exeter, UK); Professor Alan Gregory (University of Glasgow, UK); Tracy A. Jones (Cheltenham and Gloucester College of Higher Education, UK); Jacqueline Brander Brown (The Manchester Metropolitan University, UK); Nina J. Downie (Oxford Brookes University, UK): Catherine L. Burgess (Oxford Brookes University, UK); Ian C. Graham (Holiday Inn Worldwide, Belgium); Howard M. Field (International Hotel and Leisure Associates, UK); Professor Paul Beals (Canisius College, USA); Frank J. Coston (Pannell Kerr Forster Associates, UK).

Advances in Hospitality and Leisure (Hardcover, New ed.): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover, New ed.)
Joseph S. Chen
R3,235 Discovery Miles 32 350 Ships in 10 - 15 working days

"Advances in Hospitality and Leisure (AHL)", a peer-review series published annually, is seeking to deliver refreshing insights from a host of scientific investigations pertaining to hospitality, leisure, and tourism while rendering an academic forum to stimulate discussion on current literature, contemporary issues and emerging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this series is to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. "AHL" strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Environmental Management for Hotels - A Student's Handbook (Paperback, Reissue): David Kirk Environmental Management for Hotels - A Student's Handbook (Paperback, Reissue)
David Kirk
R1,426 Discovery Miles 14 260 Ships in 10 - 15 working days

Environmental Management for Hotels is a textbook for hospitality students that covers the relatively new field of environmental management. The reader is guided in how to make decisions which allow hotels to obtain optimum benefits for the environment whilst not threatening their own financial viability.

Students are given an understanding of both the concepts and practical implications of environmental challenges relating to hotels. The case study material incorporated ties in theory with real life, and provides an international context. The text emphasizes supervisory issues which relate to the management of hospitality operations in ways which are sensitive to the impact on the environment. The main areas of environmental management featured are: *water *energy *the indoor environment *materials and waste.

Guide for Hotel Management 2022 (Paperback, 2nd Revised edition): Arihant Experts Guide for Hotel Management 2022 (Paperback, 2nd Revised edition)
Arihant Experts
R2,798 Discovery Miles 27 980 Ships in 18 - 22 working days
Task-Based Language Learning in a Real-World Digital Environment - The European Digital Kitchen (Hardcover): Paul Seedhouse Task-Based Language Learning in a Real-World Digital Environment - The European Digital Kitchen (Hardcover)
Paul Seedhouse
R4,317 Discovery Miles 43 170 Ships in 10 - 15 working days

How can you use the latest digital technology to create an environment in which people can learn European languages while performing a meaningful real-world task and experiencing the cultural aspect of learning to cook European dishes? This book explains how to do this from A to Z, covering how a real-world digital environment for language learning was designed, built and researched. The project makes language learning motivational and fun by tapping into people's interest in both cooking and technology - you can learn a language while cooking and interacting with a speaking digital kitchen. The kitchens provide spoken instructions in the foreign language on how to prepare European cuisine. Digital sensors are inserted in or attached to all the kitchen equipment and ingredients, so the digital kitchen detects what learners are doing and gives them feedback. Learners are also able to communicate with the kitchens and can ask for help via photos and videos if they don't understand any foreign language words. Based on two research grants, the book provides five research studies showing the learning experiences of users in five European countries. The book explains the principles and procedures involved in the project, enabling others to design and implement a real-world digital learning environment in the same way. It includes numerous photographs of the system in use and evidence of how and what 250 users actually learnt.

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