Culinary Taste - Consumer Behaviour in the International Restaurant Sector (Paperback)

Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.
With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.
* Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings
* Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography
* Considers the importance of understanding these issues for business management and for success in the hospitality industry today

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	November 2003
First published:	2004
Authors:	Prue Leith • Donald Sloan
Dimensions:	234 x 156 x 11mm (L x W x T)
Format:	Paperback
Pages:	189
ISBN-13:	978-0-7506-5767-9
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades
LSN:	0-7506-5767-7
Barcode:	9780750657679

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