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Timeshare Resort Operations - A Guide to Management Practice (Hardcover)
Loot Price: R3,902
Discovery Miles 39 020
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Timeshare Resort Operations - A Guide to Management Practice (Hardcover)
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This book provides a complete overview of timeshare development and
operation models. The authors take a comprehensive look at the
present and future of this growing segment of the hospitality
industry, including specialized approaches to marketing, human
resources, service quality, finance, legal considerations and
professional ethics. Timeshare, or vacation ownership, is a
relatively recent leisure phenomenon. It emerged in the late 1950s
as a way to secure extra capital resources to fund property
expansion. Shareholders had the right to use these properties on a
regular basis. Although arrangements have grown in complexity and
variation, the model allows for customers to buy rights to use a
property for a fixed time period each year. Timeshare arrangements
have experienced rapid international growth particularly in the
last fifteen to twenty years and are now an important vacation
arrangement. Most of the world's major hotel and resort developers
now operate timeshare properties. Firms like Marriott, Hilton,
Hyatt, Disney and Ramada have brought a new formality and
legitimacy to timeshare development and operation.
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