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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Effective Guest House Management (Paperback, Third ): Ronelle Henning Effective Guest House Management (Paperback, Third )
Ronelle Henning
R544 R479 Discovery Miles 4 790 Save R65 (12%) Out of stock

Many people dream of owning their own guest house. If you are one of them, Effective Guest House Management is your essential guide to starting up and running your guest house. This book contains invaluable information such as:

  • How to build, equip and decorate your guest house
  • Dealing with your guests from reservation to check-out, while providing world-class customer service and value for money
  • Marketing your guest house in ways that are easy, economical and successful
  • Menu planning and providing food and beverages
  • Cleaning and preparing a guest room

Now in its Third Edition, the updated version includes new features:
  • Current legal and insurance requirements
  • Business management
  • Electronic reservations and online marketing
  • Tips on promoting your guest house
  • Colour photographs to inspire your own ideas.

Whether you are a current or prospective guest house owner, a manager or a staff memeber, Effective Guest House Management will provide essential information on how to manage the many challenges of your business to become even more successful.

Foodies - Democracy and Distinction in the Gourmet Foodscape (Paperback, 2nd edition): Josee Johnston, Shyon Baumann Foodies - Democracy and Distinction in the Gourmet Foodscape (Paperback, 2nd edition)
Josee Johnston, Shyon Baumann
R1,322 Discovery Miles 13 220 Ships in 12 - 17 working days

This important cultural analysis tells two stories about food. The first depicts good food as democratic. Foodies frequent 'hole in the wall' ethnic eateries, appreciate the pie found in working-class truck stops, and reject the snobbery of fancy French restaurants with formal table service. The second story describes how food operates as a source of status and distinction for economic and cultural elites, indirectly maintaining and reproducing social inequality. While the first storyline insists that anybody can be a foodie, the second asks foodies to look in the mirror and think about their relative social and economic privilege. By simultaneously considering both of these stories, and studying how they operate in tension, a delicious sociology of food becomes available, perfect for teaching a broad range of cultural sociology courses.

Heritage Cuisines - Traditions, identities and tourism (Paperback): Dallen J. Timothy Heritage Cuisines - Traditions, identities and tourism (Paperback)
Dallen J. Timothy
R1,317 Discovery Miles 13 170 Ships in 12 - 17 working days

Food is one of the most fundamental elements of culture and a significant marker of regional and ethnic identity. It encompasses many other elements of cultural heritage beyond the physical ingredients required for its production. These include folklore, religion, language, familial bonds, social structures, environmental determinism, celebrations and ceremonies, landscapes, culinary routes, smells, and tastes, to name but a few. However, despite all that is known about foodways and cuisine from hospitality, gastronomical, supply chain and agricultural perspectives, there still remains a dearth of consolidated research on the wide diversity of food and its heritage attributes and contexts. This edited volume aims to fill this void by consolidating into a single volume what is known about cuisines and foodways from a heritage perspective and to examine and challenge the existing paradigms, concepts and practices related to gastronomic practices, intergenerational traditions, sustainable agriculture, indigenous rituals, immigrant stories and many more heritage elements as they pertain to comestible cuisines and practices. The book takes a global and thematic approach in examining heritage cuisines from a wide range of perspectives, including agriculture, hunting and gathering, migration, ethnic identity and place, nationalism, sustainability, colonialism, food diversity, religion, place making, festivals, and contemporary movements and trends. All chapters are rich in empirical examples but steady and sound in conceptual depth. This book offers new insight and understanding of the heritage implications of cuisines and foodways. The multidisciplinary nature of the content will appeal to a broad academic audience in the fields of tourism, gastronomy, geography, cultural studies, anthropology and sociology.

Strategic Management for Hospitality and Tourism (Hardcover, 2nd edition): Fevzi Okumus, Levent Altinay, Prakash Chathoth,... Strategic Management for Hospitality and Tourism (Hardcover, 2nd edition)
Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu
R3,915 Discovery Miles 39 150 Ships in 12 - 17 working days

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME's and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Complete Guide to Successful Event Planning (Paperback, 3rd): Shannon Kilkenny Complete Guide to Successful Event Planning (Paperback, 3rd)
Shannon Kilkenny
R761 R645 Discovery Miles 6 450 Save R116 (15%) Ships in 10 - 15 working days
Big Little Hotel - Small Hotels Designed by Architects (Paperback): Donna Kacmar Big Little Hotel - Small Hotels Designed by Architects (Paperback)
Donna Kacmar
R986 Discovery Miles 9 860 Ships in 12 - 17 working days

This book showcases twenty different small hotels, all located in the US, designed by architects who use light and materials in interesting and intentional ways. The designs also deliberately connect to their local history, context, or land - in many cases all three. Both the architecture and the operations harmonize with the place, whether that is a bustling city, small town, or natural area. Many are new buildings but some are adaptive reuse projects or renovations of historic properties, extending the connectivity of the place into the future. A condensed history of lodging helps to place the many typologies and histories of hospitality in relationship to world events and includes the many factors that influence hotel development such as business practices, technology, and even politics. Hotels are influenced by larger trends and innovations in hospitality such as the emergence of a variety of creative possibilities for future travel. A final chapter includes speculation on travel trends and encourages us all to wander more intentionally.

Event Sponsorship (Paperback): Ian McDonnell, Malcolm Moir Event Sponsorship (Paperback)
Ian McDonnell, Malcolm Moir
R1,820 Discovery Miles 18 200 Ships in 12 - 17 working days

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e - marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students' knowledge. This is essential reading for all students studying Events Management.

Contemporary Research Methods in Hospitality and Tourism (Hardcover): Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani Contemporary Research Methods in Hospitality and Tourism (Hardcover)
Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani
R2,331 Discovery Miles 23 310 Ships in 9 - 15 working days

The hospitality and tourism industry is one of the fastest growing industries worldwide, with a contribution of 9% to world GDP and 10% of job creation. The fast pace of growth in this industry highlights the importance of applied and pure research studies to address the theoretical and practical problems which the industry faces daily from economic, social, cultural, environmental, political, and technological perspectives. New understanding of both new and traditional research paradigms in the context of tourism and hospitality is vital to strengthen the research culture and find more accurate and reliable solutions for emerging problems. Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality. Each chapter connects the discussed approach or method to tourism and hospitality with providing illustration examples. This volume provides an essential resource for academics, undergraduate and graduate researchers, libraries, executives, and practitioners to understand different aspects of research methodology.

Food Service Organizations - A Managerial and Systems Approach (Paperback, International ed of 8th revised ed): Mary B. Gregoire Food Service Organizations - A Managerial and Systems Approach (Paperback, International ed of 8th revised ed)
Mary B. Gregoire
R1,420 R1,207 Discovery Miles 12 070 Save R213 (15%) Out of stock

Organized around the well-proven foodservice systems model, FOOD SERVICE ORGANIZATIONS: A MANAGERIAL AND SYSTEMS APPROACH, 8/e provides detailed and current information on how managers can optimally transform human, material, facility, and operational inputs into outputs of meals, customer satisfaction, employee satisfaction, and financial accountability. Blending theory and practice, it gives foodservice managers a strong empirical base for managing operations. After thoroughly introducing the model, it presents in-depth coverage of each functional subsystem: procurement, production, distribution, service, safety, sanitation, and maintenance. Next, readers master today's most relevant leadership, communication, decision making, HR, financial, and marketing techniques. The book concludes with a full section on system outputs, including methods for evaluating them. This edition adds new coverage of sustainability; updated information on energy management and food safety; expanded coverage of marketing and globalization; and the latest dietary guidelines.

Human Resource Management for Hospitality, Tourism and Events (Paperback, 2nd edition): Dennis Nickson Human Resource Management for Hospitality, Tourism and Events (Paperback, 2nd edition)
Dennis Nickson
R1,653 Discovery Miles 16 530 Ships in 12 - 17 working days

Human Resource Management for the Hospitality and Tourism Industries takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry. It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as: * Recruitment and selection: the effects of ICT, skills required specific for the industry and the nature of advertising * Legislation and equal opportunities: illegal discrimination and managing diversity * Staff health and welfare: violence in the workplace, working time directives, smoking and alcohol and drug misuse * Remuneration strategies in the industry: the cafeteria award' approach, minimum wage and tipping Human Resource Management for the Hospitality and Tourism Industries will be illustrated throughout with both examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning. It incorporates a user friendly layout and includes pedagogic features such as: chapter outlines and objectives, HRM in practice -- boxed examples, reflective review questions, web links' discussion questions and further reading. Accompanying the text are online supplementary lecturer materials including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion.

Hotels and Resorts - An investor's guide (Paperback): David Harper Hotels and Resorts - An investor's guide (Paperback)
David Harper
R1,927 Discovery Miles 19 270 Ships in 12 - 17 working days

Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years' experience in the leisure property industry, David Harper provides invaluable advice on how to buy, develop and sell such properties. Working through the required due diligence process for purchases, including how to identify a "good buy", through the "route map" for a successful development and ending with how to ensure you maximise your returns when selling the asset, this book covers the whole life-cycle of leisure property ownership. Examples of valuations, development issues and sales processes are taken from the USA, UK, France, Nigeria, Kenya, Australia, Hong Kong, Singapore and Brazil provide in depth analysis on the similarities and differences in approach to hotels and resorts in various parts of the world. This book provides invaluable guidance to international investors, developers, asset managers and students in related subject areas.

Remarkable Service, Third Edition (Paperback, 3rd Edition): Cia Remarkable Service, Third Edition (Paperback, 3rd Edition)
Cia
R966 Discovery Miles 9 660 Ships in 12 - 17 working days

Transforming service into extraordinary guest experiences with repeat business the reward For the past decade, Remarkable Service has been the most comprehensive guide to standard-setting restaurant service techniques and principles. This all-new edition features a completely reorganized, updated look at table service and foodservice management, from setting up a dining room and taking guests' orders to executing wine service and handling customer complaints. With straightforward advice from The Culinary Institute of America's expert table service and foodservice management faculty, Remarkable Service, Third Edition offers new "Scripts for Service Scenarios" throughout to help servers practice such real-world scenarios as recommending a dish, taking reservations, and dealing with special requests. This book also addresses the service needs of a wide range of dining establishments, from casual and outdoor dining to upscale restaurants and catering operations. Chapters cover everything from training and hiring staff, preparation for service, and front-door hospitality to money handling, styles of modern table service, and the relationship between the front and back of the house. * Foreword by restaurateur Danny Meyer, whose restaurants are legendary for their world-class service * Respected industry-wide as a contemporary reference guide and refresher for foodservice professionals

Food for Fifty (Hardcover, 13th edition): Mary K Molt Food for Fifty (Hardcover, 13th edition)
Mary K Molt
R2,694 R2,216 Discovery Miles 22 160 Save R478 (18%) Out of stock

This classic book is the resource for learning how to prepare and serve quality food in quantity. From caterers to food service managers, this book provides a wide variety of reliable quantity recipes and methods for planning, selecting and preparing menus for all types of food services. With over 100 new recipes, updated tables, and information on the latest techniques, this edition addresses safety and economic concerns, as well as the dining trends and expectations of today's consumer. Some new features include:

  • New! Over 100 new recipes and recipe revisions.
  • New! Updated charts and tables.New! Expanded section on ways to make recipes more healthy.
  • New! Updated information on menu planning for special meals, events and receptions.
  • New! Updated information on recipe modification.
For professionals in Quantity Food Production and Foodservice Management.
Effektiewe Gastehuisbestuur  (Paperback): R. Henning Effektiewe Gastehuisbestuur (Paperback)
R. Henning
R536 R472 Discovery Miles 4 720 Save R64 (12%) Out of stock

Droom jy daarvan om eendag jou eie gastehuis te bedryf? Of dalk bestuur jy reeds 'n gastehuis wat nie na wense presteer nie? Effektiewe Gastehuisbestuur is beide 'n inleiding tot die bestuur van 'n gastehuis sowel as 'n praktiese handleiding vir reeds bestaande gastehuise. Hierdie boek behandel die sleutelaspekte van die bedryf en gee ook raad wat sal help om die mees algemene slaggate te vermy.

The Professional Personal Chef - The Business of Doing Business as a Personal Chef (Hardcover): C Wallace The Professional Personal Chef - The Business of Doing Business as a Personal Chef (Hardcover)
C Wallace
R2,808 Discovery Miles 28 080 Ships in 10 - 15 working days

The definitive guide to a successful career as a professional personal chef

The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense.

Written by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's "Personal Certified Chef certification," and lays out a practical road map for this challenging but rewarding career.

Filled with resources rich in detail, this useful and engaging text covers: The evolution of the professional personal chef career pathThe benefits and disadvantages of various forms of business ownershipOperating legallyWriting an effective business planCreating a vision statement, mission statement, and elevator speech for your personal chef businessManaging and securing financesIdentifying target markets and revenue streamsDeveloping marketing and sales plans and quality customer serviceA day in the life of a personal chef

In each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs.

A complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site at www.wiley.com, and also offers sample business plans, recipes for menus, forms, and other useful documents.

Culinary arts instructors seeking a classroom text, as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business, will find "The Professional Personal Chef" the essential A-to-Z guide to this exciting career.

Heads on Pillows - Behind the Scenes at a Highland B&B (Paperback): Joan Campbell Heads on Pillows - Behind the Scenes at a Highland B&B (Paperback)
Joan Campbell
R237 Discovery Miles 2 370 Ships in 12 - 17 working days

With so many people looking to leave the rat-race and start their own bed and breakfast in the country, "Heads on Pillows" give readers a personal glimpse into the unique world of B&Bs, where owners open up their own homes for guests to enjoy. This book offers witty anecdotes, personal experiences and helpful hints to anyone who aspires to enter the trade, from an award-winning B&B owner. From its modest beginnings as a single room B&B to the first five star Bed and Breakfast in the northern counties of Scotland, follow the story of the Sheiling and its owner. Part autobiography and part 'how to' guide "Heads on Pillows" is both informative and entertaining.This true account charts the growth and the development of the Scottish tourist trade, especially in the Highlands where the Sheiling is located, and offers through the experience of over 30 years an unparalleled insight into the Bed and Breakfast trade that is so enticing to so many. Foreword by Peter Lederer, Chairman of VisitScotland and managing director of the famous Gleneagles hotel.

Tourism, Terrorism and Security (Hardcover): Maximiliano E. Korstanje, Hugues Seraphin Tourism, Terrorism and Security (Hardcover)
Maximiliano E. Korstanje, Hugues Seraphin
R2,588 Discovery Miles 25 880 Ships in 12 - 17 working days

The tourism industry has evolved and maturated over the recent years. Today, tourism is not only a leading industry but also a consolidated commercial activity worldwide. Unfortunately, the turn of the century has accelerated a number of global risks, placing the tourism industry in jeopardy. Scholars adopted an economics-based paradigm, which has focused on the commercial nature of tourism as a benefactor of local economies, while terrorists are depicted as the enemies of democracy. This begs the question: are tourists cultural ambassadors of their respective societies? Tourism, Terrorism and Security explores the current limitations of specialized literature to frame an all-encompassing understanding of tourism and security today. The main thesis of this book explores the idea that while tourists are workers who need to validate their political institutions through the articulation of leisure practices, terrorists are natives from the societies they hate. Terrorism has imposed a climate of mistrust, whereby tourists are targeted and killed to impose a political message. This book explores the semantics of this message. Tourism, Terrorism and Security is a must-read for students and scholars of tourism, hospitality, security, and cultural studies.

Kreuzfahrthafen im Wettbewerb (German, Hardcover): Alexander Holst, Antje Wolf Kreuzfahrthafen im Wettbewerb (German, Hardcover)
Alexander Holst, Antje Wolf
R2,653 R2,033 Discovery Miles 20 330 Save R620 (23%) Ships in 10 - 15 working days
Sustainable Tourism Development - Futuristic Approaches (Hardcover): Anukrati Sharma Sustainable Tourism Development - Futuristic Approaches (Hardcover)
Anukrati Sharma
R3,600 Discovery Miles 36 000 Ships in 12 - 17 working days

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists' interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

Be My Guest Audio CD Set (2 CDs) (CD): Francis O'Hara Be My Guest Audio CD Set (2 CDs) (CD)
Francis O'Hara
R1,493 Discovery Miles 14 930 Ships in 12 - 17 working days

This fifteen-unit course is ideal for both in-service and pre-service students. It deals with the many situations in which hotel employees meet guests, including reception, restaurant and bar work, answering the phone, giving directions, dealing with guests? problems, writing short e-mails and letters, suggesting places to visit and explaining how things work.

Economic Principles for the Hospitality Industry (Paperback): Ricardo C.S. Siu Economic Principles for the Hospitality Industry (Paperback)
Ricardo C.S. Siu
R1,209 Discovery Miles 12 090 Ships in 12 - 17 working days

Economic Principles for the Hospitality Industry is the ideal introduction to the fundamentals of economics in this dynamic and highly competitive sector. Applying economic theory to a range of diverse and global hospitality industry settings, this book gives the theory real-world context. Looking at critical issues around sustainable economic development in the hospitality industry such as diversification, technology, determinants of demand, and pricing, it enables students to effectively conduct business analyses, evaluate business performance and conduct effective improvements over time. Written in an engaging style, this book assumes no prior knowledge of economics and contains a range of features, including international case studies and discussion questions, to aid beginners in the subject. This will be an essential introductory yet comprehensive resource on economics for all hospitality students.

A Pinch of Culinary Science - Boiling an Egg Inside Out and Other Kitchen Tales (Hardcover): Anu Inkeri Hopia, Erik Cyrus... A Pinch of Culinary Science - Boiling an Egg Inside Out and Other Kitchen Tales (Hardcover)
Anu Inkeri Hopia, Erik Cyrus Fooladi
R5,004 Discovery Miles 50 040 Ships in 12 - 17 working days

This book provides a playground for the readers to practice and develop scientific thinking, by exploring the world of food in a fun way. The authors take the role of someone trying to find interesting questions to ask about familiar, though often hidden, phenomena. Claims (or myths) on everyday cooking provide numerous cases for this. Using popular cooking myths as a springboard, this book discusses these riddles, interweaving a scientific rationale for the phenomena with a culinary or craftsman explanation. This book covers not only science (physics, chemistry, biology) but also cultural aspects (tradition, history, emotion), of what food/cooking is all about.

The Experience Society - Consumer Capitalism Rebooted (Paperback): Steven Miles The Experience Society - Consumer Capitalism Rebooted (Paperback)
Steven Miles
R624 Discovery Miles 6 240 Ships in 12 - 17 working days

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The technologically-driven world we live in is no closer to securing the utopian ideal of a leisure society. Instead, the pursuit of leisure is often an attempt to escape our everyday existence. Exploring examples including sport, architecture, travel and social media, Steven Miles investigates how consumer culture has colonised 'experiences', revealing the ideological and psycho-social tensions at the heart of the 'experience society'. This first critical analysis of the experience economy sheds light on capitalism's ever more sophisticated infiltration of the everyday.

Facilities Management and Development for Tourism, Hospitality and Events (Paperback, New): Abel Alonso Facilities Management and Development for Tourism, Hospitality and Events (Paperback, New)
Abel Alonso; Edited by Ahmed Hassanien; Contributions by Michael Conlin; Edited by Crispin Dale; Contributions by Sonia Gupta, …
R1,251 Discovery Miles 12 510 Ships in 12 - 17 working days

Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems and services associated with it. Covering important contemporary subjects such as sustainable planning and environmental management, this book considers the planning, development and management of facilities operations from several key perspectives, drawing upon the expertise of complementary experts in the design, management and development of THE facilities.

Gastronomy for Tourism Development - Potential of the Western Balkans (Hardcover): Almir Pestek, Marko Kukanja, Sanda Renko Gastronomy for Tourism Development - Potential of the Western Balkans (Hardcover)
Almir Pestek, Marko Kukanja, Sanda Renko
R2,596 Discovery Miles 25 960 Ships in 12 - 17 working days

The Western Balkans and associated countries are striving to achieve and foster their economic growth, social well-being, and sustainable development. For all three of these areas, the tourism sector is a major source of income, change, and innovation, and the common gastronomic heritage of the Western Balkans presents a unique opportunity to develop tourism products that go far beyond different national identities. Today, several dishes, preparation methods, and service procedures are recognised as the Gastronomy of the Balkans, presenting a fascinating "melange" of West-European, Mediterranean, and oriental culinary traditions with a special local (the Balkan) touch. Taking into consideration how the Western Balkan countries are following the most tourist developed countries of Central Europe, which are nowadays keen to develop authentic and recognisable gastronomic tourism products, this exciting new book redresses the growing need for research that expands the current knowledge base regarding the tourism and gastronomic potentials for the region. A theoretical and practical guide for the gastronomic future of the Western Balkans, Gastronomy for Tourism Development: Potential of the Western Balkans shows the drivers, potentials, and barriers affecting the region in its effort to become a prominent European food destination in the 21st century.

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