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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Hospitality Business Development (Paperback, 2nd edition): Ahmed Hassanien, Crispin Dale Hospitality Business Development (Paperback, 2nd edition)
Ahmed Hassanien, Crispin Dale
R1,325 Discovery Miles 13 250 Ships in 10 - 15 working days

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.

The Art of Beef Cutting - A Meat Professional's Guide to Butchering and Merchandising (Spiral bound): K Underly The Art of Beef Cutting - A Meat Professional's Guide to Butchering and Merchandising (Spiral bound)
K Underly
R1,228 R1,056 Discovery Miles 10 560 Save R172 (14%) Ships in 18 - 22 working days

The ultimate guide to beef fundamentals and master cutting techniques

An ideal training tool that's perfect for use in grocery stores, restaurants, foodservice companies, and culinary schools, as well as by serious home butchers, "The Art of Beef Cutting" provides clear, up-to-date information on the latest meat cuts and cutting techniques.

Written by Kari Underly, a leading expert in meat education, this comprehensive guide covers all the fundamentals of butchery and includes helpful full-color photos of every cut, information on international beef cuts and cooking styles, tips on merchandising and cutting for profit, and expert advice on the best beef-cutting tools.This is the only book on the market to include step-by-step cutting techniques and beef fundamentals along with information on all the beef cuts from each primalIncludes charts of NAMP/IMPS numbers, URMIS UPC codes, and main muscles for each beef cut; Latin American cut names and cooking methods; and cooking tips for each cut for easy referenceThe author is an expert meat cutter who has developed some of the newest meat cuts for the National Cattlemen's Beef Association and created their current retail beef cut charts

"The Art of Beef Cutting" is the perfect reference and training manual for anyone who wants to master the basic techniques of beef fabrication.

Food Studies - A Hands-On Guide (Hardcover): Willa Zhen Food Studies - A Hands-On Guide (Hardcover)
Willa Zhen
R2,697 Discovery Miles 26 970 Ships in 10 - 15 working days

Traditional food studies textbooks tend to emphasize theoretical concepts and text-based approaches. Yet food is sensory, tactile, and experiential. Food Studies: A Hands-on Guide is the first book to provide a practical introduction to food studies. Offering a unique, innovative approach to learning and teaching, Willa Zhen presents creative hands-on activities that can easily be done in a traditional classroom - without the need for a student kitchen. Major theories and key concepts in food studies are covered in an engaging, tangible way, alongside topics such as food production, consumption, technology, identity and culture, and globalization. A fantastic resource for supporting student engagement and learning, the book features: - practical activities, such as grinding grains to learn about the importance of food technology; working with restaurant menus to understand changes in food trends, tastes, and ingredients; writing food poetry; and many more - pedagogical features such as learning objectives, discussion questions, suggested readings, and a glossary - a companion website offering lesson plans, worksheets, and links to additional resources, found here: https://onlineresources.bloomsbury.com/cw/food-studies/. This is the perfect introduction for students of food studies, anthropology of food, food geography, food hospitality, sociology of food, food history, and gastronomy.

Cooking as a Chemical Reaction - Culinary Science with Experiments (Hardcover, 2nd edition): Z. Sibel Ozilgen Cooking as a Chemical Reaction - Culinary Science with Experiments (Hardcover, 2nd edition)
Z. Sibel Ozilgen
R2,660 Discovery Miles 26 600 Ships in 10 - 15 working days

With this book, students are able to perform experiments and then make observations that they will frequently see in the kitchen and other food preparation and processing areas and learn the science behind these phenomena. The second edition of Cooking as a Chemical Reaction: Culinary Science with Experiments features new chapters on food hygiene and safety, kitchen terminology, and taste pairing, as well as an expanded chapter on the role of food additives in culinary transformations. The text uses experiments and experiences from the kitchen, and other food preparation areas, rather than theory, as the basic means of explaining the scientific facts and principles behind food preparation and food processing. It engages students in their own learning process. This textbook is designed so that students can first perform certain experiments and record their observations in tables provided in the book. The book then explains the science behind their observations. Features: Experiments and recipes form the basic means of teaching culinary chemistry Features new chapters on food hygiene and safety, kitchen terminology, and taste pairing Employs real kitchen practices to explain the subjects Covers traditional food chemistry including water in culinary transformations, protein, carbohydrates, fats, sensorial properties Many concepts throughout the book are marked with a symbol that indicates the concept is one that they will come across frequently not just in this text, but in the kitchen and other food preparation and processing areas. A second symbol precedes the scientific explanation of the observation made during the experiments in the chapter. At the end of each chapter, students are presented with important points to remember, more ideas to try, and study questions to reinforce concepts that were presented in the chapter. The book is designed for each chapter to be read and studied in chronological order, as the concepts of each chapter will reoccur in subsequent chapters. Written at the undergraduate level, this book is designed for students in culinary arts, nutrition, dietetics, food science and technology, and gastronomy programs. It is intended for students with limited scientific background who are studying different aspects of food preparation and processing.

The Management of Maintenance and Engineering Syst Systems in the Hospitality Industry 4e (Hardcover, 4th Ed): FD Borsenik The Management of Maintenance and Engineering Syst Systems in the Hospitality Industry 4e (Hardcover, 4th Ed)
FD Borsenik
R3,898 Discovery Miles 38 980 Ships in 10 - 15 working days

This book is an introduction, with a management perspective, to maintenance and engineering for hotel and foodservice managers-in-training.

The Hospitality and Tourism Industry in China - New Growth, Trends, and Developments (Hardcover): Jinlin Zhao The Hospitality and Tourism Industry in China - New Growth, Trends, and Developments (Hardcover)
Jinlin Zhao
R3,644 Discovery Miles 36 440 Ships in 10 - 15 working days

Here is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of the GDP in China, the increasing middle-income population, lifestyle changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China. With much more money in their pockets, the Chinese are spending more than 60% of their disposable income on food and travel. International food and hotel chains have responded by increasing their presence in China, and in turn, new domestic restaurant and hotel chains have sprung up to compete for the business. With chapters by scholars from various universities in China and the United States, these issues and more are covered in this new volume. Readers will gain a true understanding of the current development of Chinese hospitality and tourism industry.

Advanced Bread and Pastry (Hardcover, New edition): Michel Suas Advanced Bread and Pastry (Hardcover, New edition)
Michel Suas
R1,745 R1,614 Discovery Miles 16 140 Save R131 (8%) Ships in 10 - 15 working days

Advanced Bread and Pastry, A Professional Approach is a comprehensive guide to bread, viennoiserie, and pastry that is designed for students, professionals, and enthusiasts. Balancing a respect for tradition with modern approaches to method and technique, Advanced Bread and Pastry unites appealing presentation and indispensable instruction. It is written to help today's baker respond to the recent evolution of ingredients, products, and presentation. The recipes (called formulas) are based on a variety of classica methods and processes. With this strong foundation of knowledge, a baker or pastry chef can develop further skills, experiment with new ideas, and understand any formula.

US Agricultural and Food Policies - Economic Choices and Consequences (Paperback): William E. Nganje, Raphael Onyeaghala,... US Agricultural and Food Policies - Economic Choices and Consequences (Paperback)
William E. Nganje, Raphael Onyeaghala, Gerald D. Toland Jr.
R2,305 Discovery Miles 23 050 Ships in 10 - 15 working days

Policy analysis is a dynamic process of discovery rather than a passive exercise of memorizing facts and conclusions. This text provides opportunities to "practice the craft" of policy analysis by engaging the reader in realistic case studies and problem-solving scenarios that require the selection and use of applicable investigative techniques. US Agricultural and Food Policies will assist undergraduate students to learn how policy choices impact the overall performance of agricultural and food markets. It encourages students to systematically investigate scenarios with appropriate positive and normative tools. The book emphasizes the importance of employing critical thinking skills to address the complexities associated with the design and implementation of twenty-first-century agricultural and food policies. Students are asked to suspend their personal opinions and emotions, and instead apply research methods that require the careful consideration of both facts and values. The opportunities to build these investigative skills are abundant when we consider the diversity of modern agricultural and food policy concerns. Featuring case studies and critical thinking exercises throughout and supported by a Companion Website with slides, a test bank, glossary, and web/video links, this is the ideal textbook for any agricultural policy class.

Chef's Compendium of Professional Recipes (Hardcover, 3rd edition): Edward Renold, David Foskett, John Fuller Chef's Compendium of Professional Recipes (Hardcover, 3rd edition)
Edward Renold, David Foskett, John Fuller
R5,228 Discovery Miles 52 280 Ships in 10 - 15 working days

This is a well-established reference and textbook for professional chefs and students. This edition presents essential recipes based on traditional and classic methods, but is simplified and adapted to meet the needs and conditions of the busy professional kitchen.
Trends towards healthy and safe eating are taken into account and alternatives are suggested to certain ingredients to meet this demand. Vegetarian recipes are also included.
Well-established reference and textbook
This new edition presents essential recipes based on traditional and classic methods

Hotel Dynasty - Four Generations of Luxury Hoteliers (Hardcover): Geoffrey Gelardi Hotel Dynasty - Four Generations of Luxury Hoteliers (Hardcover)
Geoffrey Gelardi
R655 Discovery Miles 6 550 Ships in 10 - 15 working days

Sempre Avanti. Ever Forward. That's the motto on the Gelardi family shield and it's a philosophy that has directed the lives and careers of four generations of hoteliers - Giuseppe, Giulio, Bertie and Geoffrey. Giuseppe managed hotels in his native Italy in the nineteenth century but his son Giulio was more ambitious and came to London, working first at Walsingham House - which was to later to become the Ritz - and managing the Savoy and Claridges in London and the Waldorf Astoria in New York. His son Bertie worked alongside Lord Forte to create the international Trust Houses Forte empire and acquiring, amongst others, the George V and Plaza Athenee in Paris, Sandy Lane in Barbados and the Pierre in New York. Geoffrey, Bertie's son and the fourth generation Gelardi to make his mark in the luxury hotel business, spent years in the USA at the Bel Air in Los Angeles and the Sorrento in Seattle before returning to the UK to open the Lanesborough in 1991 - then, and still, London's leading luxury hotel. Interweaved into this fascinating history we encounter royalty, celebrities, politicians and film stars - Mussolini, King Edward VII, Lilly Langtry, Ronald Reagan, various Atlantic City mafia figures, Frank Sinatra, Arnold Swartzenegger, Sophia Loren, Madonna, Michael Jackson, HRH The Queen, Princess Diana and many, many more.

Instant Pot Electric Pressure Cooker Cookbook - Top 500 Chef-Proved Super Quick, Easy and Delicious Instant Pot Recipes for... Instant Pot Electric Pressure Cooker Cookbook - Top 500 Chef-Proved Super Quick, Easy and Delicious Instant Pot Recipes for Weight Loss and Overall Health(low Carb Ketogenic Diet Instant Pot Cookbook) (Paperback)
Melissa Leory
R1,230 Discovery Miles 12 300 Ships in 18 - 22 working days
Human Resource Management in Hospitality Cases (Paperback): Peter Szende, Suzanne Markham Bagnera, Danielle  Clark Cole Human Resource Management in Hospitality Cases (Paperback)
Peter Szende, Suzanne Markham Bagnera, Danielle Clark Cole
R1,533 Discovery Miles 15 330 Ships in 10 - 15 working days

Human Resource Management in Hospitality Cases adopts a practical case-based approach to develop critical thinking and problem-solving skills in future hospitality managers. Using tried-and-tested real-life scenarios, this book thoroughly prepares hospitality students for a career in the field. Chapters are comprised of 75 short vignettes, split into nine sections that reflect and cover the primary challenges facing hospitality managers on a daily basis, including leadership credibility, building and managing employee performance, managing a diverse workforce, dealing with problem behaviors, and many others, all contextualised within the hospitality industry. With a main "think point" and series of questions for each case, the book is a highly insightful and engaging read. Suggested answers and solutions to the questions can be found within the extensive online resources that complement the book. Each section is also contextualized and theorized with an additional reading section, organized by key concept. This book will be essential for all students of hospitality and an invaluable resource for current practitioners in the field as well.

Strategic Questions in Food and Beverage Management (Paperback, 2nd edition): Roy Wood Strategic Questions in Food and Beverage Management (Paperback, 2nd edition)
Roy Wood
R1,737 Discovery Miles 17 370 Ships in 10 - 15 working days

This book provides students with a series of critical reviews of issues in food and beverage management addressing a variety of managerial dilemmas of a more complex nature such as how important is the meal experience and is food an art form? These are accompanied by discussion points, questions, and case studies to aid application, critical thinking and analysis. Written by leading hospitality academic, this short critical yet accessible text will be value for all future hospitality managers

The Home Stay Guide - Practical advice for Airbnb and homeshare hosts (Paperback): Gabriela Domicelj, Derek Young The Home Stay Guide - Practical advice for Airbnb and homeshare hosts (Paperback)
Gabriela Domicelj, Derek Young 1
R478 Discovery Miles 4 780 Ships in 10 - 15 working days

'THESE SUPERHOSTS UNDERSTAND HOMESHARING BETTER THAN ANYONE ELSE. I STRONGLY RECOMMEND THIS BOOK FOR HOMESHARE HOSTS' Chip Conley, Strategic Adviser for Hospitality and Leadership, Airbnb Learn how to build a profitable, professional and sustainable homeshare business. Home Stay, also known as Homeshare, is a global phenomenon whereby ordinary people share their homes with strangers. On Airbnb alone there are now three million hosts around the world, one million more than a year ago. This book offers frank, practical and hands-on advice for those who are considering or already offering their home, or investment property, as short-term accommodation. Written by self-taught hosts who are dedicated to providing the best possible guest experience, this book provides real-life insights into the day-today experience of running a homeshare, and the lessons the authors have learned along the way. You'll find easy-to-follow instructions and advice on: - Getting started - how to market your property by defining its unique characteristics, choosing the most -appropriate online sales platform, setting rates, how to manage sales and presenting your property to attract guests - Managing the guest experience - how to ensure your guests have a wonderful experience from the moment of arrival to departure, managing transitions between guests effectively and consistently, and how to manage guest reviews - The business of homeshare - financial management, reporting and how to drive your business further.

Hotel Accommodation Management (Paperback): Roy C. Wood Hotel Accommodation Management (Paperback)
Roy C. Wood
R1,421 Discovery Miles 14 210 Ships in 10 - 15 working days

This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. The book focuses on enduring aspects of the accommodation management function (front office management, housekeeping, revenue management); the changing context of hotel accommodation provision (the move to 'asset light', the supply of accommodation, trends in hotel investment and asset management, the challenges engendered by social media and the collaborative economy to the hotel market); and the role of accommodation in additional and integrated facilities and markets (spas, resorts, MICE markets). International case studies illustrating examples of practice in the industry are integrated throughout, along with study questions and other features to aid understanding and problem solving. This is essential reading for all hospitality and hotel management students.

International Dictionary of Hospitality Management (Hardcover): Abraham Pizam, Judy Holcomb International Dictionary of Hospitality Management (Hardcover)
Abraham Pizam, Judy Holcomb
R5,501 Discovery Miles 55 010 Ships in 10 - 15 working days

The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management.It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging Restaurants and Food service Time-share Clubs EventsAs well as a functional one: Accounting and Finance Marketing Strategic Management Human Resources Information Technology Facilities ManagementAn abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.

Fundamentals of Menu Planning 3e (Paperback, 3rd Edition): P McVety Fundamentals of Menu Planning 3e (Paperback, 3rd Edition)
P McVety
R6,587 R2,799 Discovery Miles 27 990 Save R3,788 (58%) Ships in 10 - 15 working days

An essential guide for a vital foodservice skill-revised and updated

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. This Third Edition also features:

An updated nutrition and menu planning chapter, with new coverage of dietary guidelines, menu labeling laws, and the relationship between nutrition and health

An expanded collection of sample menus from restaurants and hotels across the country that illustrate a wide variety of menu styles and descriptive copy

Numerous forms, tables, and worksheets to aid in menu research, planning, and design

New appendices and resources such as updated information on nutrition guidelines, an expanded list of culinary terminology, and cultural adaptations to the Food Guide Pyramid

An increased number of practice problems to reinforce understanding of key concepts such as recipe costing and yield

With this accessible resource, hospitality and culinary students, restaurateurs, and other foodservice professionals will all gain a thorough understanding of how an effective and successfully planned menu is fundamental to the success and profitability of the wider foodservice enterprise.

Hotels and Resorts - An investor's guide (Hardcover): David Harper Hotels and Resorts - An investor's guide (Hardcover)
David Harper
R5,225 Discovery Miles 52 250 Ships in 10 - 15 working days

Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years' experience in the leisure property industry, David Harper provides invaluable advice on how to buy, develop and sell such properties. Working through the required due diligence process for purchases, including how to identify a "good buy", through the "route map" for a successful development and ending with how to ensure you maximise your returns when selling the asset, this book covers the whole life-cycle of leisure property ownership. Examples of valuations, development issues and sales processes are taken from the USA, UK, France, Nigeria, Kenya, Australia, Hong Kong, Singapore and Brazil provide in depth analysis on the similarities and differences in approach to hotels and resorts in various parts of the world. This book provides invaluable guidance to international investors, developers, asset managers and students in related subject areas.

Tourism and the Lodging Sector (Hardcover): Dallen Timothy, Victor Teye Tourism and the Lodging Sector (Hardcover)
Dallen Timothy, Victor Teye
R3,940 Discovery Miles 39 400 Ships in 10 - 15 working days

Tourism and the Lodging Sector is a pioneering book and is the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience. The book offers an international perspective on topics such as sustainability, security, economic development, technology and globalization. The issues, concepts and management concerns facing this industry are examined, highlighting important topics such as: the place of accommodations in tourism and vice versa the social ecological and economic implications of lodging development management and restructuring issues in a globalizing industry sustainable tourism and the accommodation sector cross-sectoral linkages between lodging, food services, gaming, conferences, and other intermediaries the interaction between supply and demand safety and security in tourism and lodging. Tourism and the Lodging Sector critically examines a wide range of lodging establishments from an industry and social science perspective, drawing parallels and distinctions between the various types of accommodation, from campgrounds for the cost-conscious or adventurous outdoor traveler, to luxury, five-star resorts, and more innovative accommodation such as tree-house hotels and ecolodges. This is essential reading for students of tourism, this book is an indispensable guide, unprecedented in the field of tourism management.

Destination Marketing - Creating Memorable Tourism Experiences (Hardcover): Rupa Rathee, Pallavi Rajain Destination Marketing - Creating Memorable Tourism Experiences (Hardcover)
Rupa Rathee, Pallavi Rajain
R3,617 Discovery Miles 36 170 Ships in 10 - 15 working days

This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P's of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism.

Hospitality Experience - An introduction to hospitality management (Hardcover): Rob Blomme, Stan Josephi, Frans Melissen,... Hospitality Experience - An introduction to hospitality management (Hardcover)
Rob Blomme, Stan Josephi, Frans Melissen, Jean-Pierre Van Der Rest
R4,788 Discovery Miles 47 880 Ships in 10 - 15 working days

Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook familiarizes students with the basics of hospitality management and offers analysis as well as cases and practical examples. Designed primarily for entry-level students at all levels, the book will also be of interest to professionals working in the business.

Contemporary Wine Studies - Dancing with Bacchus (Hardcover): Gareth Morgan, Richard Tresidder Contemporary Wine Studies - Dancing with Bacchus (Hardcover)
Gareth Morgan, Richard Tresidder
R4,500 Discovery Miles 45 000 Ships in 10 - 15 working days

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

Garde Manger - The Art and Craft of the Cold Kitchen, Study Guide 4e (Paperback, 4th Edition): Cia Garde Manger - The Art and Craft of the Cold Kitchen, Study Guide 4e (Paperback, 4th Edition)
Cia
R1,045 Discovery Miles 10 450 Ships in 18 - 22 working days

The leading guide to the professional kitchen's cold food station, now fully revised and updated Garde Manger: The Art and Craft of the Cold Kitchen has been the market's leading textbook for culinary students and a key reference for professional chefs since its original publication in 1999. This new edition improves on the last with the most up-to-date recipes, plating techniques, and flavor profiles being used in the field today. New information on topics like artisanal cheeses, contemporary styles of pickles and vinegars, and contemporary cooking methods has been added to reflect the most current industry trends. And the fourth edition includes hundreds of all-new photographs by award-winning photographer Ben Fink, as well as approximately 450 recipes, more than 100 of which are all-new to this edition. Knowledge of garde manger is an essential part of every culinary student's training, and many of the world's most celebrated chefs started in garde manger as apprentices or cooks. The art of garde manger includes a broad base of culinary skills, from basic cold food preparations to roasting, poaching, simmering, and sauteing meats, fish, poultry, vegetables, and legumes. This comprehensive guide includes detailed information on cold sauces and soups; salads; sandwiches; cured and smoked foods; sausages; terrines, pates, galantines, and roulades; cheese; appetizers and hors d'oeuvre; condiments, crackers, and pickles; and buffet development and presentation.

Handbook of Marketing Research Methodologies for Hospitality and Tourism (Hardcover): Ronald A Nykiel Handbook of Marketing Research Methodologies for Hospitality and Tourism (Hardcover)
Ronald A Nykiel
R4,801 Discovery Miles 48 010 Ships in 10 - 15 working days

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Intangible Cultural Heritage and Tourism - A Critical Approach (Hardcover): Junjie Su Intangible Cultural Heritage and Tourism - A Critical Approach (Hardcover)
Junjie Su
R3,000 R2,771 Discovery Miles 27 710 Save R229 (8%) Ships in 9 - 17 working days

This book examines the complexities and dynamics in the relationship between intangible cultural heritage (ICH) and tourism, taking as a focus the ICH at the World Cultural Heritage site in Lijiang, China. It explores the tensions between the protection of authenticity of ICH and the use of ICH in tourism commodification, and considers the perspectives of governmental officials, experts, local ICH practitioners and community members. The volume aims to redefine the concepts of authenticity, integrity and continuity from the perspective of the ICH practitioners and to provide theoretical guidelines for developing a sustainable ICH tourism using a people-based approach. It will be a helpful resource for students, researchers and practitioners in heritage studies, tourism, anthropology, cultural management and Chinese studies.

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