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Books > Arts & Architecture > Performing arts > Other public performances & spectacles > Pageants, parades, festivals
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The Routledge Handbook of Festivals (Hardcover)
Loot Price: R6,756
Discovery Miles 67 560
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The Routledge Handbook of Festivals (Hardcover)
Expected to ship within 12 - 19 working days
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In recent times, festivals around the world have grown in number
due to the increased recognition of their importance for tourism,
branding and economic development. Festivals hold multifaceted
roles in society and can be staged to bring positive economic
impact, for the competitive advantage they lend a destination or to
address social objectives. Studies on festivals have appeared in a
wide range of disciplines, and consequently, much of the research
available is highly fragmented. This handbook brings this knowledge
together in one volume, offering a comprehensive evaluation of the
most current research, debates and controversies surrounding
festivals. It is divided into nine sections that cover a wide range
of theories, concepts and contexts, such as sustainability,
festival marketing and management, the strategic use of festivals
and their future. Featuring a variety of disciplinary, cultural and
national perspectives from an international team of authors, this
book will be an invaluable resource for students and researchers of
event management and will be of interest to scholars in the fields
of anthropology, sociology, geography, marketing, management,
psychology and economics.
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