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Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback, 1st ed. 2019) Loot Price: R4,468
Discovery Miles 44 680
Repayment Terms: R419 pm x 12*
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Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback,...

Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback, 1st ed. 2019)

Marianna Sigala, Roya Rahimi, Mike Thelwall

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Loot Price R4,468 Discovery Miles 44 680 | Repayment Terms: R419 pm x 12*

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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Release date: April 2020
First published: 2019
Editors: Marianna Sigala • Roya Rahimi • Mike Thelwall
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 223
Edition: 1st ed. 2019
ISBN-13: 978-981-13-6341-2
Categories: Books > Business & Economics > Business & management > Business mathematics & systems > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Computing & IT > Applications of computing > Databases > General
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN: 981-13-6341-2
Barcode: 9789811363412

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