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Books > Computing & IT > Applications of computing > Databases
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Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback, 1st ed. 2019)
Loot Price: R4,739
Discovery Miles 47 390
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Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback, 1st ed. 2019)
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This book brings together multi-disciplinary research and practical
evidence about the role and exploitation of big data in driving and
supporting innovation in tourism. It also provides a consolidated
framework and roadmap summarising the major issues that both
researchers and practitioners have to address for effective big
data innovation. The book proposes a process-based model to
identify and implement big data innovation strategies in tourism.
This process framework consists of four major parts: 1) inputs
required for big data innovation; 2) processes required to
implement big data innovation; 3) outcomes of big data innovation;
and 4) contextual factors influencing big data exploitation and
advances in big data exploitation for business innovation.
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