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Books > Computing & IT > Applications of computing > Databases

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Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback, 1st ed. 2019) Loot Price: R5,349

Discovery Miles 53 490

Repayment Terms: R501 pm x 12*

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Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback,...

Big Data and Innovation in Tourism, Travel, and Hospitality - Managerial Approaches, Techniques, and Applications (Paperback, 1st ed. 2019)

Marianna Sigala, Roya Rahimi, Mike Thelwall

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Loot Price R5,349 Discovery Miles 53 490 | Repayment Terms: R501 pm x 12*

Expected to ship within 10 - 15 working days

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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	April 2020
First published:	2019
Editors:	Marianna Sigala • Roya Rahimi • Mike Thelwall
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	223
Edition:	1st ed. 2019
ISBN-13:	978-981-13-6341-2
Categories:	Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Computing & IT > Applications of computing > Databases > General Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	981-13-6341-2
Barcode:	9789811363412