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Best Practices in Hospitality and Tourism Marketing and Management - A Quality of Life Perspective (Hardcover, 1st ed. 2019) Loot Price: R2,973
Discovery Miles 29 730
You Save: R183 (6%)
Best Practices in Hospitality and Tourism Marketing and Management - A Quality of Life Perspective (Hardcover, 1st ed. 2019):...

Best Practices in Hospitality and Tourism Marketing and Management - A Quality of Life Perspective (Hardcover, 1st ed. 2019)

Ana Maria Campon Cerro, Jose Manuel Hernandez Mogollon, Jose Antonio Folgado Fernandez

Series: Applying Quality of Life Research

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List price R3,156 Loot Price R2,973 Discovery Miles 29 730 | Repayment Terms: R279 pm x 12* You Save R183 (6%)

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This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Applying Quality of Life Research
Release date: August 2018
First published: 2019
Editors: Ana Maria Campon Cerro • Jose Manuel Hernandez Mogollon • Jose Antonio Folgado Fernandez
Dimensions: 235 x 155 x 29mm (L x W x T)
Format: Hardcover
Pages: 369
Edition: 1st ed. 2019
ISBN-13: 978-3-319-91691-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
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LSN: 3-319-91691-2
Barcode: 9783319916910

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