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Marketing for Hospitality and Tourism, Global Edition (Paperback, 8th edition)
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Marketing for Hospitality and Tourism, Global Edition (Paperback, 8th edition)
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Marketing forHospitality and Tourism, 8e is the definitive source
for hospitality marketing courses.Taking an integrative approach,
this highly visual, four-color book discusseshospitality marketing
from a team perspective, examining each hospitalitydepartment and
its role in the marketing mechanism. These best-selling authorsare
known as leading marketing educators and their book, a global
phenomenon,is the most frequent adoption for the course. Developed
with extensive studentand professor reviews, this edition includes
new coverage of social media,discussion of current industry trends,
and hands-on application assignments.
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