Marketing for Hospitality and Tourism, Global Edition (Paperback, 8th edition)

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	April 2021
First published:	2021
Authors:	Philip Kotler • John Bowen • James Makens • Seyhmus Baloglu
Dimensions:	280 x 220 x 28mm (L x W x T)
Format:	Paperback
Pages:	688
Edition:	8th edition
ISBN-13:	978-1-292-36351-6
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	1-292-36351-7
Barcode:	9781292363516

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