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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

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Marketing for Hospitality and Tourism, Global Edition (Paperback, 8th edition) Loot Price: R1,714
Discovery Miles 17 140
You Save: R289 (14%)
Marketing for Hospitality and Tourism, Global Edition (Paperback, 8th edition): Philip Kotler, John Bowen, James Makens,...

Marketing for Hospitality and Tourism, Global Edition (Paperback, 8th edition)

Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Was R2,003 Loot Price R1,714 Discovery Miles 17 140 | Repayment Terms: R161 pm x 12* You Save R289 (14%)

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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: April 2021
First published: 2021
Authors: Philip Kotler • John Bowen • James Makens • Seyhmus Baloglu
Dimensions: 280 x 220 x 28mm (L x W x T)
Format: Paperback
Pages: 688
Edition: 8th edition
ISBN-13: 978-1-292-36351-6
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN: 1-292-36351-7
Barcode: 9781292363516

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