This book will lead you through the entire process and help you
with all the decisions you'll need to make along the way, such as
researching your market; setting your objectives and making a plan;
finding the right property; cooking and menu planning; dealing with
reservations, reception and billing; purchasing and serving
delicious food and wine; managing your cash flow and accounts; and
creating the WOW factor. Contents: 1. Substantiating the Dream; 2.
Which Property and Which Business Format?; 3. Getting Started; 4.
Setting Your Standard;5. Reservations and Reception; 6. Food and
Beverage; 7. Housekeeping Issues; 8. Marketing and Advertising; 9.
Bookkeeping and Financial Aspects; 10. Ancillary Departments;
11.Staffing; Appendix; Index
General
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