It is vital for hospitality management students to understand
key management concepts as part of the complex and intimate nature
of the services industry. Principles of Management for the
Hospitality Industry is designed specifically for hospitality
students who need to be able to use management tools and techniques
to become successful hospitality managers.
By placing you at the heart of an imaginary workplace this book
offers the opportunity to work through all of the items of
discussion for each topic. The chapter begins with a scenario to
prompt an exploration of a given topic, and concludes with the
outcome of this scenario to reinforce the lessons learnt throughout
the chapter. Highly practical in approach, this is an up-to-date
and skilful integration of all core areas of management. It is
packed with tools and techniques to aid learning and understanding,
enabling you to:
- improve your professional management vocabulary with
definitions in each chapter, and a complete glossary of terms
- visualize key concepts with over one hundred explanatory
diagrams
- gain confidence by testing your understanding on the
accompanying website
- practical applications of theory are illustrated in
international case studies throughout the book
- discussion questions prompt an exploration of key
concepts.
This title also has a companion website for lecturers which
includes an Instructors' manual, PowerPoint slides and quizzes to
aid teaching and learning.
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