This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P's of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism.

Outlines risk assessments in which threats and vulnerabilities are calculated with probabilities to determine risk Presents how to establish a security plan, and, in this, how to determine the best deployment of various layers of control to mitigate risks Offers an overview of budgeting-determining, advocating for, and implementing the security program based on allotted funding Details how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Provides the ins and outs of staffing including scheduling, wages, deployment, and contract security Examines training best practices including physical security, emergency response and procedures, as well as specialized topics such as use of force and patrol procedures Explains prostitution and human trafficking, presenting sections with a focus on awareness and prevention

Post-disaster and post-conflict tourism has recently emerged as a prominent topic of research and considers new risks that jeopardize tourism travel to destinations that have recently experienced climate-related disasters, civil conflicts, and other challenges. This volume presents a host of innovative strategies that could be adopted by post-colonial, post-conflict, and post-disaster destinations to encourage travel and tourism in these areas. Policymakers are focusing their efforts on identifying and eradicating external and/or internal risks in order to protect the tourism industry in their regions, in line with a new spirit that is clearly orientated toward mitigating risks. This capacity of adaptation suggests two important things that are at the heart of this book. On the one hand, tourism serves as a resilient mechanism that is helping destinations in their recovery strategy. On another hand, this raises ethical issues related to tourism consumption.

Practical Baking covers the entire field of practical bakery foods production and pastry making, bringing students up to speed on the latest bakery developments, and emphasizing the production of international yeast-raised bakery products and new practices in speed-up production.

Human Resource Management for the Hospitality and Tourism Industries 2nd Edition, takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry. It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as: recruitment and selection, legislation and equal opportunities, staff health and welfare and remuneration strategies in the industry. This 2nd edition has been fully updated: with new legal information, data, statistics and examples new chapter looking at HRM policies and practice in Events new international examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning enhanced companion website for students and lecturers including: power point slides, student test bank, additional case studies and links to additional resources Written in a user friendly style, each chapter includes chapter outlines and objectives, HRM in practice - boxed examples, reflective review questions, web links, discussion questions and further reading to aid understanding and test knowledge.

This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry. This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.

* Uniquely focuses on achieving customer satisfaction with the hotel and event industries, giving step-by-step practical guidance. * Integration of case studies, author voice boxes, and example forms and documents for the standardization of procedures key to achieving customer satisfaction, informed by extensive professional experience of both authors put into the context of existing theoretical frameworks. * Inclusion of underexplored areas such as employee empowerment, customer delight, over-promising, cultural implications and contractual issues in customer satisfaction.

Leisure and food seem to be a natural fit, but the recent, unprecedented focus on all aspects of food has not been reflected in the field of leisure studies. This book is the first to combine these vital aspects of human interest by exploring the interface between leisure and food in a number of areas. For example, it examines sports nutrition products, which straddle the boundary between junk and food. It also looks into hosting sustainable meals, and what eaters can learn about sustainable food choices and food citizenship. It visits ethnic restaurants and inquires about the authenticity of eatertainment experiences from both the supply and demand side. And it takes up gardening, while investigating questions of food security, social capital, gardening narratives and the role of place. The book concludes with a dynamic reflection that sums up these leisure and food practices and sites, and challenges us to continue these debates. This book was published as a special issue of Leisure/Loisir.

A reference on sustainability, social responsibility, and green practices in hospitality and tourism, this book presents innovative research methods in sustainability, state-of-the-art research by leading internationally recognized scholars on this topic, providing an excellent source of quality research. Readers can expect to find several new ways to pursue research in sustainability.The book covers sustainability in the context of public policy and ethics, a popular topic with universal appeal to many disciplines beyond hospitality. It includes case studies and addresses sustainability issues from hotels, restaurants, tourism, travel, meetings, and others, with authors from all five continents.

The fast and easy way to find your place in the culinary field

Ever dream of exploring an exciting career in culinary arts or cooking but don't know where to begin? "Culinary Careers For Dummies" is the perfect book for anyone who dreams of getting into the culinary profession. Whether you're a student, an up-and-coming chef looking for direction, or are simply interested in reinventing yourself and trying your hand at a new career, "Culinary Careers For Dummies" provides the essential information every culinary novice needs to enter and excel in the food service industry.

Packed with advice on selecting a culinary school and tips for using your degree to land your dream job, "Culinary Careers For Dummies" offers up-to-the-minute information on: culinary training, degrees, and certificates; the numerous career options available (chef, chef's assistant, pastry chef, food stylist, caterer, line cook, restaurant publicist/general manager, Sommelier, menu creator, food writer, consultant/investor, etc.) and the paths to get there; basic culinary concepts and methods; advice on finding a niche in the culinary world; culinary core competencies; food safety and proper food handling; real-life descriptions of what to expect on the job; and how to land a great culinary job.Expert guidance on cooking up your career plan to enter the food service industryTips and advice on what to study to get you where you're headedPacked with information on the many career options in the culinary field

"Culinary Careers For Dummies" is a one-stop reference for anyone who is interested in finding a career in this growing and lucrative field.

* Coverage: this book looks at all the essentials of developing hospitality properties, providing an introductory overview of the subject area. * Approach: illustrates the technical aspects of the subject in a cohesive, practical way, treating the reader as if they were a hospitality manager seeking assistance from various industry experts. * Authorship: compiled of contributions from over 20 industry experts, ensuring a strong knowledge base and a robust real-world dimension for the book. * Structure: the tried-and-tested logical manner in which the book is split into the 5 parts follows an industry approach to the topic of hospitality facility development and lends itself to being used as a set text in universities, as well as by industry professionals as a teaching tool.

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.

Practical Approach-It introduces principles and applications, with a strong enphasis on accessiblity and relivance to these industries through case studies and problems (worked examples and problems for students to solve). It therefore informs the reader of what they need to know, how they may use accounting tools and help them to make informed decisions with confidence. Level - Writen with the non accounting specialist in mind with easy to read style. This is important as often students struggle with this subject. International approach - Sets financial problems in the context of a range of countries and currencies and in a range of hospitality settings. Online Resources - additional online resources for students and lecturers including: explanation and guidelines for instructors on how to use the textbook and examples, powerpoint slides, solutions to end of chapter problems, and student test bank and video links

Tourism and hospitality organizations have always been exposed to disruptions, stresses, and crises, making the management of these adversities a necessary skill. The prolonged and complex turbulence that the industry is often facing from epidemics and pandemics, climate change and extreme environmental phenomena, or political instability and economic crashes, raise questions: Do these organizations learn from the crises they experience? If so, how do they learn, and what do they do with this learning? Organizational Learning in Tourism and Hospitality Crisis Management brings together an array of expert academic analyses of the latest thinking and practice on these questions. Drawing on studies conducted around the world including Greece, Iran, Japan, Malaysia, Mexico, Spain, Turkey, UK, and USA, the contributors apply a wide range of organizational learning and knowledge management theoretical perspectives and concepts to offer new insights into crisis-induced learning in a tourism and hospitality context. The book will be an excellent resource for scholars and students as well as managers of tourism and hospitality organizations, tourism policymakers, and government officials who are involved in tourism destination management.

The first inns in Britain were built by the Romans, for the accommodation of road builders and government officials. Their history since then ranges from pilgrim hostels built by monasteries to coaching inns and palatial railway hotels. Throughout this book runs a rich vein of social history detailing the food, drink, furnishings and costs of British hotels. Travellers' tales, both British and foreign, from the sixteenth century onwards, are quoted at length, so that the book comes alive with first-hand impressions. We learn how some of the Regency Hotels of London came into being, such as Grillion's, where Louis XVIII stayed in 1814, and there are accounts of the early railway hotels, and the great provincial hotels of Britain's coast and countryside. Mary Cathcart Borer's study still provides a detailed historical perspective of her subject almost fifty years on from its first publication, while at the same time offering a glimpse of contemporary attitudes to the rapidly expanding British hotel trade in the 1970s.

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

This book analyzes the economics of the food industry at every stage between the farm gate and the kitchen counter. Central to the text are agricultural marketing problems such as the allocation of production between competing products (such as fresh and frozen markets), spatial competition, interregional trade, optimal storage, and price discrimination. Topics covered will be useful to students who expect to have careers such as food processing management, food sector buying or selling, restaurant management, supermarket management, marketing/advertising, risk management, and product development. The focus is on real world-relevant skills and examples and on intuition and economic understanding above mathematical sophistication, although the text does draw on the nuances of modern economic theory.

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Environmental scanning relating to the hospitality and tourism industry
Competitive methods of multinational companies of the world-wide hotel industry
Organizational structure and Human Resources
The role of technology in organizational structure
Leadership and managerial strategies
Communication, technology and change in hospitality concepts
Concept and strategy models

Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well as exploring the intricate relationship that exists between the air transport and tourism industries.

The book introduces and provides in-depth coverage of the complexities of the airline industry and the tourism industry and the ways in which they are connected and impact on each other, for example, the destination–airport–airline nexus, and the roles of air transport and airlines in tourism and vice versa. Emphasis is placed on current and future trends, the impact of COVID-19, sustainability and environmental challenges throughout. Comprehensive coverage of airline operations, strategic management and planning, airport operations and air transport information technology is also provided, offering a practical viewpoint on these vital aspects of the subject.

This will be the ideal introductory textbook for students of tourism and hospitality studying courses in aviation and air travel.

Table of Contents

1. Air Transport and Tourism: An Introduction.

2. Air Transport.

3. Tourism: An Introduction.

4. Trends in Air Transport and the Influence on Tourism.

5. COVID-19: Impacts on Tourism and Air Transport.

6. Role of Air Transport in Tourism.

7. Air Transport Regulations and Tourism.

8. Airlines: A Key Service Provider in Tourism.

9. Airport.

10. Destination, Airport and Airline Nexus.

11. Aircraft, Spacecraft and Tourism.

12. Role of Tourism in Air Transport.

13. Airline Planning.

14. Airline Operations and Management.

15. Traveller Oriented Strategies and Practices of Airlines.

16. Airport Operations.

17. Air Transport Information Technology.

18. Air Transport and Tourism: Impacts, Challenges and the Future.

New friendship is just a stay away . . . 'Heart-warming, uplifting and utterly sweet, this book certainly lives up to its sunny name' reader review 'What a truly stunning read this book is . . . Heart-warming and beautifully written' reader review 'Books like this make me realise again why I love reading' reader review 'Would recommend this series and can't wait for book 4 later in the year!!' reader review 'I love this book. I have read the others in the series but I think this is my favourite so far' reader review 'Just a wonderful lovely sweet book' reader review 'What a brilliant read, not that I expected anything less, I've loved this series so far' reader review 'An excellent and highly enjoyable read' reader review 'Brilliant escapism' reader review 'A good cozy read!' reader review If you love Lucy Diamond, Phillipa Ashley, Sue Moorcroft and Holly Martin, you'll LOVE Erin Green's novels of love, life and laughter! ............................................... New friendship is just a stay away . . . Pippa has long felt like the odd one out in her family. Taking a job driving a mobile bakery van around Shetland's villages gives her a sense of freedom and purpose, but also makes her realise how much she wants to belong. Natalia has recently returned to Lerwick hoping to reconnect with an old flame. But she's engulfed by loss and rejection when she hears that he's moved on, and Natalia's world is turned upside down. Autumn is dedicated to her job in hospitality and relishes her role as general manager of Lerwick Manor's new hotel. No guest request is too big or too small, but her own unrelentingly high standards could push Autumn to her limits. Will the beauty of Shetland help these three women find the friendship, support and healing that they all need? ............................................... 'A warm, funny, uplifting writer to celebrate!' KATIE FFORDE 'A lovely, heart-warming story . . . I was hooked!' CHRISTINA COURTENAY 'A delightful tale of friendship, family and love' JENNI KEER Don't miss any of Erin Green's gloriously uplifting reads in Lerwick - look out for From Shetland, With Love; From Shetland, With Love at Christmas and A Shetland Christmas Carol - perfect for any season! You are invited to holiday at gorgeous Rose Cottage - where friendship, home comforts and romance are guaranteed . . . look for New Beginnings at Rose Cottage - out now! 'Utterly charming . . . an uplifting and optimistic story' Hot Brands Cool Places If you don't ask you'll never know . . . don't miss Taking a Chance on Love - out now!

This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. This book: - Deconstructs 'overtourism' and considers the many constituent parts that have led to its current conceptualisations; - Presents globally diverse views of overtourism through numerous case studies; - Is written in plain language accessible to readers beyond the academic context. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.

The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging; Restaurants and Food service; Time-share; Clubs; Events as well as a functional one: Accounting and Finance; Marketing; Strategic Management; Human Resources; Information Technology; and Facilities Management.An abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry. This is the ideal companion for all studying or working in the hospitality industry providing thorough and easily digestible solutions. It contains concise definitions for over 700 terms in the field of hospitality management. It features a user-friendly layout that covers all relevant issues in hospitality management from a sectoral as well as functional level.

The Ninth Edition ofProfessional Cooking reflects the changing nature of our understanding of cooking and related fields such as food safety, nutrition, and dietary practices, as well as new thinking about how best to teach this material. What has not changed is the core material that focuses on the essentials--the comprehensive understanding of ingredients and basic cooking techniques that are the foundation of success in the kitchen, and the development of manual skills to apply this knowledge.

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.