Develop insight into the hotel management decision-making process. The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail. Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case study and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate-level courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability. This important source provides an extensive bibliography and numerous figures and tables to clearly illustrate ideas. Each chapter in The International Hotel Industry: Sustainable Management includes: chapter objectives key word definitions chapter review introduction to topic summary of chapter discussion of issues case studies pertaining to topic review questions to spark ideas and discussion The International Hotel Industry: Sustainable Management is a valuable resource for anyone in hotel management, educators, and students in capstone courses in hospitality.

Develop insight into the hotel management decision-making process. The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail. Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case study and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate-level courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability. This important source provides an extensive bibliography and numerous figures and tables to clearly illustrate ideas. Each chapter in The International Hotel Industry: Sustainable Management includes: chapter objectives key word definitions chapter review introduction to topic summary of chapter discussion of issues case studies pertaining to topic review questions to spark ideas and discussion The International Hotel Industry: Sustainable Management is a valuable resource for anyone in hotel management, educators, and students in capstone courses in hospitality.

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Get up-to-date research and innovative management strategies Organizational behavior and human resource management are fundamental aspects in the profitability of any foodservice business. Human Resources in the Foodservice Industry: Organizational Behavior Management Approaches examines the latest research critical in understanding individual behavior and group dynamics. This resource provides researchers and practitioners with a clear view of human capital in a competitive global marketplacewith various possible managerial solutions to increase efficiency, employee and consumer satisfaction, and organizational success. Experts from around the world and diverse backgrounds discuss up-to-date empirical research, unique insights, and effective management strategies. As people across the country continue to spend more and more of their food dollars outside of the home every year, foodservice businesses must adapt to evolving consumer behavior and control the management of expendituresincluding human resourcesto be profitable. Human Resources in the Foodservice Industry: Organizational Behavior Management Approaches discusses in detail this essential part of managing organizational strategy in foodservice operations. From macro perspectives and the effects of globalization to approaches to managing a diverse workforce, this unique text examines the data, the strategies, and the theories to best help your people become more productive while making foodservice businesses profitable. The book contains extensive references and several figures, tables, and charts to clearly illustrate ideas. Topics in Human Resources in the Foodservice Industry: Organizational Behavior Management Approaches include: a theoretical framework for management development for chain restaurant operations the legal, business, and ethical issues in setting language policies for personnel language barriersand the impact on job satisfaction, performance, and turnover increasing performance to better monitor food temperature the efficacy of restaurant sales incentives cultural differences in collaborative ventures four mechanisms to spur employees to provide better customer service an empirical study on restaurant cooks' locus of control, job satisfaction, work stress, and turnover intentions the perceptions of quick-service-restaurant managers regarding older workers comparison study of intern experiences in the United Kingdom and India Human Resources in the Foodservice Industry: Organizational Behavior Management Approaches is an insightful resource for researchers, practitioners of all types, educators, and students.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Hotels continue to appeal to the imagination. The sector re-invents itself time and time again and sets the limits for the ultimate overnight stay. But which hotels offer you a once in a lifetime experience? This book lists the ultimate top 150 hotels, compiled by travel and lifestyle journalist Debbie Pappyn. All hotels guarantee a unique experience: a unique view or location, the incredible luxury or inimitable charm, the sophisticated design, the service or simply manta rays and sea turtles swimming under your bed... Debbie Pappyn visited more than 1000 hotels. She draws from her own experience, adds her ultimate wish list and gives you the reason why you have to stay there. This is the ultimate 'bucket list hotel guide' and the sequel to the successful 150 Bars You Need to Visit before You Die, ISBN 9789401449120, and 150 Restaurants You Need to Visit Before You Die, ISBN 9789401454421.

Get the latest research on new ways to measure innovation in the tourism value chain Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major push and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain. With hospitality markets saturated and clients selecting services from all over the world, it's not enough to have an innovative idea for a new tourism productyour idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book's contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group. Innovation in Hospitality and Tourism examines: product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performances in hotel chains and independent hotels mobile business solutions for tourist destinations Internet portals in tourism analyzing innovation potential leadership and innovation processes welfare services and tourism as a driving force for innovation SERVQUAL as a tool for developing innovations and much more Innovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.

From travel in the ancient and classical world to the growth of underwater tourism in the Great Barrier Reef and the influence of the Gulf War on regional tourism, the Atlas of Travel and Tourism Development is a new departure from conventional texts, providing a unique overview of the growth of the tourism industry.Divided into three sections, the text looks first at the past, examining the influence of global geography on travel patterns, and provides an overview of the history of travel and tourism. It then moves onto the present, using a regional framework to demonstrate how the physical and historical geography of each area is related to tourism development. The final section provides a forecast of future trends for the next two decades.

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

The leading guide to the professional kitchen's cold food station, now fully revised and updated

"Garde Manger: The Art and Craft of the Cold Kitchen" has been the market's leading textbook for culinary students and a key reference for professional chefs since its original publication in 1999. This new edition improves on the last with the most up-to-date recipes, plating techniques, and flavor profiles being used in the field today. New information on topics like artisanal cheeses, contemporary styles of pickles and vinegars, and contemporary cooking methods has been added to reflect the most current industry trends. And the fourth edition includes hundreds of all-new photographs by award-winning photographer Ben Fink, as well as approximately 450 recipes, more than 100 of which are all-new to this edition. Knowledge of garde manger is an essential part of every culinary student's training, and many of the world's most celebrated chefs started in garde manger as apprentices or cooks. The art of garde manger includes a broad base of culinary skills, from basic cold food preparations to roasting, poaching, simmering, and sauteing meats, fish, poultry, vegetables, and legumes. This comprehensive guide includes detailed information on cold sauces and soups; salads; sandwiches; cured and smoked foods; sausages; terrines, pates, galantines, and roulades; cheese; appetizers and hors d'oeuvre; condiments, crackers, and pickles; and buffet development and presentation.

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations. Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include: participatory shaping of destination atmospheres urban atmospheres 'silent' airports atmosphere of religious buildings residents as elements of atmosphere emotional contagion building culture and architecture eAtmospherics light and colour effects in hospitality encounters the co-created atmosphere of concerts and events. Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.

The rapid diffusion of technology in tourism and hospitality, coupled with the fragmenting and consolidating nature of tourism and hospitality sector, has demanded an increased emphasis on marketing communication strategies: how they can meet the changing and challenging demands of modern consumers, and ultimately maintain a company's competitive edge.
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first text to discuss this vital discipline specifically for the tourism and hospitality industry. Using specific contemporary case studies, such as lastminute.com, Starwood and Easyjet, it explains and critiques the practice and theory with relation to this industry. It provides readers with a critical theoretical overview of the role that communication places in the delivery and representation of hospitality and tourism services, and provides a practical guide to techniques and skills needed to develop, understand, interpret and implement communications strategies within a management context.
The complex and dynamic situation being faced by many hospitality and tourism organisations means that there is a greater need to focus in on communication techniques in order succeed and maintain profitability. For example, the rise in independent booking amongst the developed marketplaces for tourism and hospitality means that organisations must reach out directly to their target audiences. Similarly consumers experienced behaviour and attitude in respect of their awareness of marketing strategies and selling techniques, means that hospitality and tourism businesses must radically re-think the messages they employ and the values they communicate toa knowing audience.
Marketing Communications for Tourism and Hospitality provides:
* a systematic and cohesive text on marketing communications in the hospitality and tourism field which could form the basis of a complete module on communications strategies;
* an overview of the underlying theories of communication to allow students and managers to develop their skills in communications to contribute to the effective marketing of the organisation;
* detailed and extensive international case studies of strategies to support the teaching and learning function of the text and provide illustrative and worked through examples.
* Packed with detailed and extensive international case studies of strategies which illustrate the theories and clearly show examples of good and bad practice, such as lastminute.com, Starwood and Easyjet
* Provides a clear overview of the underlying theories of communication to allow students and managers to develop their skills in communications and contribute to the effective marketing of their organisation
* Essential reading for hospitality management and tourism students, and an invaluable resource for marketing practitioners in this growth area

Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA's strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you'll be able to: utilize destination benchmarking perform multiunit restaurant productivity assessments using DEA conduct hotel labor productivity assessments using DEA measure and benchmark productivity in the hotel sector using DEA model tourism demand use an improved extrapolative hotel room occupancy rate forecasting technique forecast short-term planning and management for a casino buffet restaurant apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

* Uniquely focuses on achieving customer satisfaction with the hotel and event industries, giving step-by-step practical guidance. * Integration of case studies, author voice boxes, and example forms and documents for the standardization of procedures key to achieving customer satisfaction, informed by extensive professional experience of both authors put into the context of existing theoretical frameworks. * Inclusion of underexplored areas such as employee empowerment, customer delight, over-promising, cultural implications and contractual issues in customer satisfaction.

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. International in focus, the series attempts to divulge innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. This fifteenth annual volume includes eight full papers and three research notes. Most articles deploy either a quantitative or qualitative approach to data collection while two present conceptual models. The scholarly works covered in the volume are contributed by reputable researchers from five nations. The authors of this publication come from America, Europe, Asia, Pacific, and Africa. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafes, restaurants, bars, dessert shops and bakeries. In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples.

* Coverage: this book looks at all the essentials of developing hospitality properties, providing an introductory overview of the subject area. * Approach: illustrates the technical aspects of the subject in a cohesive, practical way, treating the reader as if they were a hospitality manager seeking assistance from various industry experts. * Authorship: compiled of contributions from over 20 industry experts, ensuring a strong knowledge base and a robust real-world dimension for the book. * Structure: the tried-and-tested logical manner in which the book is split into the 5 parts follows an industry approach to the topic of hospitality facility development and lends itself to being used as a set text in universities, as well as by industry professionals as a teaching tool.

How much money is your business wasting? How good is the service you deliver? This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism businesses anywhere With compelling case studies drawn from hotel management, environmental systems, and destination practices, it examines important aspects of benchmarking, including satisfaction barometers, indicator development, and finding/networking with benchmarking partners. After an overview of benchmarking concepts and processes, this essential book explores: benchmarking's strengths and weaknesses ways to apply benchmarking to tourist facilities and destinations the role of customer satisfaction and loyalty in benchmarking--and a way to efficiently measure it a procedure for identifying benchmarking partners the Tyrolean Tourism Barometer--its value, its usefulness, and ways to improve it the changing functions of hotel front office operations and procedures and benchmarks that can help empower front office employees benchmarks in quality management benchmarks in accreditation for hospitality and tourism businesses a case study of environmental management systems for Caribbean resorts and hotels--how they have saved money on water, electricity, diesel fuel, and liquefied petroleum gas while improving environmental performance

Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation.
Using frequent practical examples, the text outlines and explains what you need to know about the following areas:
-The key legislation and legal background in easy-to-follow terms - includes a comparison of the UK and European Union.
-Safe food handling in practice - an easy reference source for all areas of a catering operation, including food service and labelling, storage and temperature controls and health and safety.
-The application of food safety policies in business - practical guidance on food hazard analysis, including planning, implementation, control and measurement.
Ideal reading for the core food safety component of hospitality management and catering degrees, the text is also a useful reference for industry practitioners who need to be up to speed on the legal requirements and best practice for maintaining safety and hygiene in the workplace.
Provides a framework around which all sectors of industry can build a food hygiene system
Covers the essential legal requirements and background
A practical, comprehensive breakdown of safe food handling practices and application of food safety policies

Disasters experienced by the hospitality industry have steadily increased over the past few decades, and the industry has emerged as one of the most vulnerable businesses to disasters and emergencies, with a wave of catastrophic events striking it in recent years. Disaster management has become a vital tool as key industry players seek ways to cope with these unexpected events. Disaster Planning and Preparedness in the Hotel Industry reveals that a majority of hotels are not financially capable to prepare and train personnel, and unable to afford financing activities or disaster and emergency preparedness plans and programs. Furthermore, it finds that although emergencies bring about trauma and hardship in hotels, they are at the same time establishing a re-engineered life cycle. The book goes on to suggest that for hotels to be well managed and adequately prepared for emergency, all stakeholders should be engaged in removing setbacks and barriers to effective disaster and emergency management and planning. It concludes that Jordanian hotel managers and stakeholders should establish a well detailed emergency planning and preparedness schedule and outline details of the collaborative management plan for emergency cases. By identifying major emergencies that have occurred in the hotel industry; investigating hotels' preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers and scholars on how to read, manage, and overcome the impact of emergencies in the hospitality industry.

A Food & Wine Best Cookbook of 2022 Baking is a craft, one that has been celebrated by King Arthur Baking Company for more than two centuries. Their Baking School, an essential part of the King Arthur community, is now a book to cherish. It reflects a curriculum that has been honed and refined over the years, with instructors who are experts not just at baking, but at teaching baking. The recipes, notes, instructive photographs, and thoughtfully organized chapters here reflect this depth of experience. From Yeast Breads to Sourdough, Laminated Pastries to Pies and Tarts, Cookies to Cake, readers gain confidence as they play in the kitchen and build new skills. King Arthur's unique approach is friendly and accessible to all levels, focusing on the "how" and "why." So much of the magic of baking is understanding how the ingredients interact, trusting when bread dough is proofed, appreciating how buttercream comes together. Welcome to Baking School!