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Books > Computing & IT > Computer communications & networking
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The Emerald Handbook of ICT in Tourism and Hospitality (Hardcover)
Loot Price: R6,047
Discovery Miles 60 470
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The Emerald Handbook of ICT in Tourism and Hospitality (Hardcover)
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The Emerald Handbook of ICT in Tourism and Hospitality examines the
immense, widespread and ongoing changes that digital technologies
are having on the tourism and hospitality industries globally. An
international range of contributors present key research findings,
in-depth case studies and discussion of the future implications
stemming from technologies changes and developments across a number
of core themes effecting these industries, including destination
promotion, marketing contexts, service promotion and smart city
involvement. Chapters explore new developments on a wide range of
contemporary issues, including: * ICT, sustainable development and
implications for the tourism industry * the role of mobile
technology for tourism development * influencer marketing for
tourism and hospitality * online tracking * factors influencing
Generation Y tourism choices * cross country cases of ICT
application in tourism and hospitality. The Emerald Handbook of ICT
in Tourism and Hospitality is aimed primarily at global tourism
academics and researchers, however graduate students of tourism and
academics will also find this book to be of interest.
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