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The International Hotel Industry - Sustainable Management (Hardcover)
Loot Price: R6,128
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The International Hotel Industry - Sustainable Management (Hardcover)
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Develop insight into the hotel management decision-making process.
The International Hotel Industry: Sustainable Management examines
key theoretical issues and real challenges facing current hotel
managers around the world. Each chapter includes case studies of
management issues, insights from senior international hotel
managers, and stimulating discussion topics. This book explores the
entire industry from an international perspective to provide a
better understanding of the effective decision-making process
commonly used by managers regardless of location. Issues such as
employee management, placement of hotel location, marketing
decisions, yield management, and others are discussed in detail.
Textbooks on the hotel industry are often limited in scope to only
one discipline, perspective, or geographic area. The International
Hotel Industry: Sustainable Management is international,
interdisciplinary, and thought-provoking, allowing readers to
understand management issues better by broadening the scope of
their knowledge. Current and real examples of problems and issues
are posed by the book through case study and interviews with hotel
managers around the world. Invaluable for use as a textbook in
graduate and undergraduate-level courses in hospitality and hotel
management, the book covers crucial areas of the industry such as
effective marketing, human resource management, location, resource
management, and sustainability. This important source provides an
extensive bibliography and numerous figures and tables to clearly
illustrate ideas. Each chapter in The International Hotel Industry:
Sustainable Management includes: chapter objectives key word
definitions chapter review introduction to topic summary of chapter
discussion of issues case studies pertaining to topic review
questions to spark ideas and discussion The International Hotel
Industry: Sustainable Management is a valuable resource for anyone
in hotel management, educators, and students in capstone courses in
hospitality.
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