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The Social Semiotics of Populism (Hardcover)
Loot Price: R3,137
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The Social Semiotics of Populism (Hardcover)
Series: Bloomsbury Advances in Semiotics
Expected to ship within 12 - 17 working days
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The concept of 'populism' is currently used by scholars, the media
and political actors to refer to multiple and disparate
manifestations and phenomena from across both the left and the
right ends of the political spectrum. As a result, it defies neat
definition, as scholarship on the topic has shown over the last 50
years. In this book, Sebastian Moreno Barreneche approaches
populism from a semiotic perspective and argues that it constitutes
a specific social discourse grounded on a distinctive narrative
structure that is brought to life by political actors that are
labelled 'populist'. Conceiving of populism as a mode of semiotic
production that is based on a conception of the social space as
divided into two groups, 'the People' and 'the Other', this book
uses semiotic theory to make sense of this political phenomenon.
Exploring how the categories of 'the People' and 'the Other' are
discursively constructed by populist political actors through the
use of semiotic resources, the ways in which meaning emerges
through the oppositions between imagined collective actors is
explained. Drawing on examples from Europe, North America and South
America, The Social Semiotics of Populism presents a systematic
semiotic approach to this multifaceted political concept and
bridges semiotic theory and populism studies in an original manner.
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