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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

Principles of Hotel Front Office Operations (Paperback, 2nd edition): Sue Baker, Jeremy Huyton Principles of Hotel Front Office Operations (Paperback, 2nd edition)
Sue Baker, Jeremy Huyton
R1,028 R972 Discovery Miles 9 720 Save R56 (5%) Ships in 10 - 15 working days

This student-centred guide to front office operations in the hotel industry employs a user-friendly approach to encourage self-access and enable students to progress at their own pace independently of the lecturer. Activities are provided throughout to help students move from an understanding of the basic principleds to thinking like a front office person. The chapters follow a typical guest from check-in to check-out, with small detours to other areas and departments. Each chapter includes an end-of-chapter summary, review and discussion questions. there is a detailed glossary of useful terms. The book is suitable for those taking Hotel, Catering and Institutional Operations/Management examinations and undergraduates on hotel and catering management courses.

Managing People in the Hospitality Industry (Hardcover): Michael Riley Managing People in the Hospitality Industry (Hardcover)
Michael Riley
R5,820 Discovery Miles 58 200 Ships in 12 - 19 working days

This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the opportunities, the constraints, the problems and the solutions that face management at any level in the industry. Structured in six parts, this comprehensive volume is not merely concerned with the social and psychological aspects of people management, but also with the economics of labour, including: labour costs, utilisation, labour market behaviour and pay. These aspects are conjoined in the book with the skills of people management to reflect the dynamics of real-life practice. Combining theory and practice, Managing People in the Hospitality Industry offers a concise portrait of the industry at work and is essential reading for the hospitality managers of tomorrow.

Maths & English for Hospitality and Catering - Functional Skills (Paperback, International Edition): Andrew Spencer, Neil... Maths & English for Hospitality and Catering - Functional Skills (Paperback, International Edition)
Andrew Spencer, Neil Rippington
R521 Discovery Miles 5 210 Ships in 10 - 15 working days

This write-in workbook is an invaluable resource to help learners improve their Maths and English skills and prepare for Level 1 and Level 2 Functional Skills exams. The workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a Catering and Hospitality context to help students find essential Maths and English theory understandable, engaging and achievable. This workbook is an invaluable resource to support Maths and English learning in the classroom, at work and for personal study at home.

The World of Waiters (Hardcover): Gerald Mars, Michael Nicod The World of Waiters (Hardcover)
Gerald Mars, Michael Nicod
R3,558 Discovery Miles 35 580 Ships in 12 - 19 working days

Originally published in 1984, The World of Waiters provides a close look at the area of everyday working life, focusing on the profession of waiters. The book addresses the complex world of waiters, look at the insecurities, hierarchies and 'the politics of serving' that come into play in the everyday working life of a waiter. The book addresses the issues facing waiters in everyday life, including the placing and spacing of customers, the process of ordering and tipping, and customer complaints - all of these are looked at through the lens of the rules adhered to by waiters. The book is created from data compiled by the from 5 English hotels at varying grades. This book provides an interesting case study of the restaurant industry, and will be of interest to any academics working in the field of sociology, in particular the field of the sociology of work and anthropology.

Improving Sustainability in the Hospitality Industry (Paperback): Frans Melissen, Lieke Sauer Improving Sustainability in the Hospitality Industry (Paperback)
Frans Melissen, Lieke Sauer
R1,299 Discovery Miles 12 990 Ships in 12 - 19 working days

Over the past few years the hospitality industry has become a lot more sustainable than it used to be. However, the industry's contribution to the sustainable development of our societies is still significantly smaller than it could be. This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry. Each chapter uses specific cases and examples to reflect on different ways in which sustainability principles can be used for revisiting the host-guest relationship and improving the industry's business processes and models. In doing so, the book provides current and future professionals with guidelines, inspiration and a call for action to take sustainability within the hospitality industry to the next level, based on inclusiveness, equality and a sustainable relationship with our natural environment.

Human Resource Management in the Hotel and Catering Industry (Paperback): M.J. Boella Human Resource Management in the Hotel and Catering Industry (Paperback)
M.J. Boella
R1,226 Discovery Miles 12 260 Ships in 12 - 19 working days

This book, first published in 1987, gives valuable insights into the characteristics of employment in the hotel and catering industry and useful guidance on personal techniques. It deals with fundamental issues, such as personnel policy, as well as with practical techniques. Human Resource Management in the Hotel and Catering Industry has been written as an introductory text to human resource management in the hospitality industry. It is suitable reading for students, line managers and personnel managers in the many different sectors of the business.

Ikarus Invites the World's Best Chefs - Exceptional Recipes and International Chefs in Portrait: Volume 8 (Hardcover):... Ikarus Invites the World's Best Chefs - Exceptional Recipes and International Chefs in Portrait: Volume 8 (Hardcover)
Martin Klein, Korda; Edited by Pantauro
R2,069 R1,667 Discovery Miles 16 670 Save R402 (19%) Ships in 9 - 17 working days
Affected Labour in a Cafe Culture - The Atmospheres and Economics of 'Hip' Melbourne (Hardcover): Alexia Cameron Affected Labour in a Cafe Culture - The Atmospheres and Economics of 'Hip' Melbourne (Hardcover)
Alexia Cameron
R4,169 Discovery Miles 41 690 Ships in 12 - 19 working days

What does it mean to work in the 'hip' postmodern economy? This book develops the concept of 'affected labour' within Melbourne, Australia. Through the lens of cafe and bar culture, the book provides an ethnographic investigation into the ways that affect arises, circulates, sticks and dissipates over the course of everyday encounters. The dynamics and atmospheres of affective labour among those working in the hospitality-oriented environments are unfolded. Service work is rooted in the notion that labour is 'performed' by an exhausted worker for a demanding customer. This book goes beyond this idea by describing the way not only consumers are moved by the experience and seduced by the atmosphere, but more pressingly workers and employers. This book reveals the ways in which workers themselves are capitalised on by being affected pleasurably in the moment, fuelling an economy of short-term desires in which 'affected labourers' are manipulated.

Travel Writing for Tourism and City Branding - Urban Place-Writing Methodologies (Hardcover): Charlie Mansfield, Jasna Potocnik... Travel Writing for Tourism and City Branding - Urban Place-Writing Methodologies (Hardcover)
Charlie Mansfield, Jasna Potocnik Topler
R4,022 Discovery Miles 40 220 Ships in 12 - 19 working days

* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing. * Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques. * Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches

Big Little Hotel - Small Hotels Designed by Architects (Hardcover): Donna Kacmar Big Little Hotel - Small Hotels Designed by Architects (Hardcover)
Donna Kacmar
R4,013 Discovery Miles 40 130 Ships in 12 - 19 working days

This book showcases twenty different small hotels, all located in the US, designed by architects who use light and materials in interesting and intentional ways. The designs also deliberately connect to their local history, context, or land - in many cases all three. Both the architecture and the operations harmonize with the place, whether that is a bustling city, small town, or natural area. Many are new buildings but some are adaptive reuse projects or renovations of historic properties, extending the connectivity of the place into the future. A condensed history of lodging helps to place the many typologies and histories of hospitality in relationship to world events and includes the many factors that influence hotel development such as business practices, technology, and even politics. Hotels are influenced by larger trends and innovations in hospitality such as the emergence of a variety of creative possibilities for future travel. A final chapter includes speculation on travel trends and encourages us all to wander more intentionally.

US Agricultural and Food Policies - Economic Choices and Consequences (Hardcover): William E. Nganje, Raphael Onyeaghala,... US Agricultural and Food Policies - Economic Choices and Consequences (Hardcover)
William E. Nganje, Raphael Onyeaghala, Gerald D. Toland Jr.
R5,005 Discovery Miles 50 050 Ships in 9 - 17 working days

Policy analysis is a dynamic process of discovery rather than a passive exercise of memorizing facts and conclusions. This text provides opportunities to "practice the craft" of policy analysis by engaging the reader in realistic case studies and problem-solving scenarios that require the selection and use of applicable investigative techniques. US Agricultural and Food Policies will assist undergraduate students to learn how policy choices impact the overall performance of agricultural and food markets. It encourages students to systematically investigate scenarios with appropriate positive and normative tools. The book emphasizes the importance of employing critical thinking skills to address the complexities associated with the design and implementation of twenty-first-century agricultural and food policies. Students are asked to suspend their personal opinions and emotions, and instead apply research methods that require the careful consideration of both facts and values. The opportunities to build these investigative skills are abundant when we consider the diversity of modern agricultural and food policy concerns. Featuring case studies and critical thinking exercises throughout and supported by a Companion Website with slides, a test bank, glossary, and web/video links, this is the ideal textbook for any agricultural policy class.

BRANDLife: Boutique Hotels & Hostels (Paperback): BRANDLife: Boutique Hotels & Hostels (Paperback)
R936 R868 Discovery Miles 8 680 Save R68 (7%) Ships in 12 - 19 working days

The boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways to add an extra layer to travellers' short stays. From conception to delivery, BRANDLife: Boutique Hotels & Hostels examine how new boltholes foreground branding and interiors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connect customers from around the world.

Introduction to Professional Foodservice (Hardcover): WL Rande Introduction to Professional Foodservice (Hardcover)
WL Rande
R4,485 Discovery Miles 44 850 Ships in 10 - 15 working days

One unique feature which sets this book apart from every other introduction to the basics of foodservice management its focus on customer orientation. Crucial aspects of food-service management are covered throughout from the customer's point of view - from menus, sanitation and safety, and service and dining room management to cost control and purchasing.

Capacity Building Through Heritage Tourism - An International Perspective (Paperback): Surabhi Srivastava Capacity Building Through Heritage Tourism - An International Perspective (Paperback)
Surabhi Srivastava
R2,605 Discovery Miles 26 050 Ships in 12 - 19 working days

This volume provides a comprehensive account of the valuable tangible and intangible benefits of the development of heritage tourism. Tourism development is widely acknowledged as a crucial tool to foster the development of rural and urban areas. To this end, this book presents nine case studies from international authors that reflect how tourism development is helpful-economically, socially, and otherwise-for community capacity building. The case studies from the countries of Spain, Portugal, Australia, Dubai, Bangladesh, Nigeria, and India demonstrate the uses of various management strategies and methods for rural and urban areas, and cover some of the major topics related to community-based tourism, community capacity building, and community participation in developing heritage tourism. Chapters consider the conservation of heritage resources and tourism promotion of destinations that provide opportunities to local communities to strengthen their economies and social standards. Key features: water conservation in urban landscape as natural, cultural, and historic tourism resources spiritual and religious heritage tourism cultural tourism and the support of public and private funds economic development and its effect on cultural and natural resources public-private-partnerships to ensure sustainable development talent management challenges tribal tourism and tribal festivals, which are the mirror of their culture and could be major tourist attractions The methodologies and proposed management strategies discussed by the book's researchers and professors will be valuable for policymakers, administrators, tourism promoters, researchers, and academicians who are involved with the tourism industry.

Complete Sous Vide Cookbook - 150+ Recipes for Perfect Meat, Seafood, Vegetables, and More (Paperback): Sharon Chen Complete Sous Vide Cookbook - 150+ Recipes for Perfect Meat, Seafood, Vegetables, and More (Paperback)
Sharon Chen
R702 R533 Discovery Miles 5 330 Save R169 (24%) Ships in 12 - 19 working days
Big Little Hotel - Small Hotels Designed by Architects (Paperback): Donna Kacmar Big Little Hotel - Small Hotels Designed by Architects (Paperback)
Donna Kacmar
R1,101 Discovery Miles 11 010 Ships in 12 - 19 working days

This book showcases twenty different small hotels, all located in the US, designed by architects who use light and materials in interesting and intentional ways. The designs also deliberately connect to their local history, context, or land - in many cases all three. Both the architecture and the operations harmonize with the place, whether that is a bustling city, small town, or natural area. Many are new buildings but some are adaptive reuse projects or renovations of historic properties, extending the connectivity of the place into the future. A condensed history of lodging helps to place the many typologies and histories of hospitality in relationship to world events and includes the many factors that influence hotel development such as business practices, technology, and even politics. Hotels are influenced by larger trends and innovations in hospitality such as the emergence of a variety of creative possibilities for future travel. A final chapter includes speculation on travel trends and encourages us all to wander more intentionally.

Conferences and Conventions - A Research Perspective (Paperback): Judith Mair Conferences and Conventions - A Research Perspective (Paperback)
Judith Mair
R1,827 Discovery Miles 18 270 Ships in 12 - 19 working days

Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a 'state of the art' synthesis of the research on both demand and supply sides of the industry as well as insights into how current and future trends are affecting conferences and conventions. This volume provides a critical review of the players involved in conferences and conventions; destination image and impacts; and current and future trends. The players in the industry include attendees/delegates, professional conference organisers, and association meeting planners. On the destination side, conference venues and facilities, along with convention and visitor bureaux are examined, as well as how destination image can be developed and improved. Further, this section considers the economic, social and environmental impacts of conferences and conventions. The final section considers some of the major trends that are likely to impact on the industry, including climate change, new technologies and risk and crisis management. To reflect the sector's international nature case studies and examples from different geographical regions are included throughout. By identifying gaps in our knowledge, and presenting a collection of themes to guide future research, this book not only adds to our current knowledge, but will underpin the advancement of knowledge in the future. This book is essential reading for all those interested in Events.

Knowledge Networks and Tourism (Paperback): Michelle McLeod, Roger Vaughan Knowledge Networks and Tourism (Paperback)
Michelle McLeod, Roger Vaughan
R1,550 Discovery Miles 15 500 Ships in 12 - 19 working days

The receipt of knowledge is a key ingredient by which the tourism sector can adjust and adapt to its dynamic environment. However although its importance has long been recognised the fragmentation within the sector, largely as a result of it being comprised of small and medium sized businesses, makes understanding knowledge management challenging. This book applies knowledge management and social network theories to the business of tourism to shed light on successful operations of tourism knowledge networks. It contributes specifically to understanding a network perspective of the tourism sector, the information needs of tourism businesses, social network dynamics of tourism business operation, knowledge flows within the tourism sector and the transformation of the tourism sector through knowledge networks. Social Network Analysis is applied to fully explore the growth and maintenance of tourism knowledge networks and the relationships between tourism sector stakeholders in relation to their knowledge requirements. Knowledge Networks and Tourism will be valuable reading for all those interested in successful operations of tourism knowledge networks.

Food Preparation for the Professional, 3rd Edition (Hardcover, 3rd Edition): D.A. Mizer Food Preparation for the Professional, 3rd Edition (Hardcover, 3rd Edition)
D.A. Mizer
R3,597 R2,870 Discovery Miles 28 700 Save R727 (20%) Ships in 12 - 19 working days

Completely revised and updated– the definitive text on food preparation for the foodservice manager.

A comprehensive working knowledge of the principles, skills, and techniques necessary to prepare food for production is as critical for the aspiring foodservice manager as it is for the culinary arts student. Food Preparation for the Professional, Third Edition, targets the needs of career-oriented students who aim to manage the back of the house rather than prepare food on the line. Covering all the basics–cooking methods, food preparation, safety and sanitation, storage and handling, equipment, and menu planning–as well as addressing contemporary cuisine preferences and dietary trends, the book provides managers with the skills needed to run an efficient kitchen successfully in any type of foodservice operation. Fully revised and updated, the new edition of this classic text now includes:

  • Troubleshooting information boxes that identify common problems, their causes, and solutions
  • A nutritional analysis of each recipe and nutrient profiles
  • New sections covering the emerging interest in grains, pasta, legumes, and vegetables

With its singular focus on food preparation for foodservice managers, this latest edition of Food Preparation for the Professional continues to be an indispensable tool for this rapidly growing area in the hospitality industry.

Social, Cultural and Economic Impacts of Wine in New Zealand. (Paperback): Peter J. Howland Social, Cultural and Economic Impacts of Wine in New Zealand. (Paperback)
Peter J. Howland
R1,621 Discovery Miles 16 210 Ships in 12 - 19 working days

New Zealand's wine came to the world's attention in the late 1980's with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained an international reputation as a producer of quality, boutique wines. This volume provides an innovative, multi-disciplinary and critical review of wine production and consumption focusing specifically on the fascinating wine industry of New Zealand. It considers the history, production, aesthetics, consumption and role of place (identity) from multi-disciplinary perspectives to offer insight into the impacts of wine production and consumption. By linking the study of wine to broadly constructed social, cultural, historical and transnational processes the book contributes to contemporary debates on the "life of commodities", "social class" and "place and people". Throughout comparisons are made to other internationally recognized wine regions such as Bordeaux and Burgundy. This title furthers the understanding of the social/cultural context of wine production and consumption in this region and will be valuable reading to students, researchers and academics interested in gastronomy, wine studies, tourism and hospitality.

A Hospitable World? - Organising Work and Workers in Hotels and Tourist Resorts (Paperback): David Jordhus-Lier, Anders... A Hospitable World? - Organising Work and Workers in Hotels and Tourist Resorts (Paperback)
David Jordhus-Lier, Anders Underthun
R1,557 Discovery Miles 15 570 Ships in 12 - 19 working days

The hospitality and tourism sector is a large and rapidly expanding industry worldwide, and can rightfully be described as a vehicle of globalisation. Hotels are among the cornerstones of the industry often drawing workers from the most vulnerable segments of multicultural labour markets, accommodating and entertaining tourists and business travelers from around the world. This book explores the organisation of work, worker identities and worker strategies in hotel workplaces, as they are located in heterogeneous labour markets being changed by processes of globalisation. It uses an explicitly geographical approach to understand how different groups of workers experience and respond to challenges in the hospitality industry, and is based on recent theoretical debates and empirical research on hotel workplaces in cities as different as Oslo, Goa, London, Las Vegas and Toronto. A multi-scalar analysis is taken where concrete worker bodies and their physical, emotional and embodied labour are seen in relation to, among other aspects: the regulation of national and regional labour markets, city governments with global city ambitions, and global corporate actors and labour migration patterns. The book sheds light on the hotel workplace as a hierarchical and fragmented social space as well as addressing questions on worker mobility, the fragmentation of work, scales of organisation and how workers can help shape the regulation of their industry. This timely volume brings together contributions from international academics and is valuable reading for all those interested in hospitality, tourism, human geography and globalisation.

Sustainable Hospitality and Tourism as Motors for Development - Case Studies from Developing Regions of the World (Paperback):... Sustainable Hospitality and Tourism as Motors for Development - Case Studies from Developing Regions of the World (Paperback)
Willy Legrand, Claudia Simons-Kaufmann, Philip Sloan
R1,593 Discovery Miles 15 930 Ships in 12 - 19 working days

It is now widely agreed that the climate is changing, global resources are diminishing and biodiversity is suffering. Developing countries - many of them considered by the World Tourism Organization to be 'Top Emerging Tourism Destinations' (UNWTO, 2009) - are already suffering the full frontal effect of environmental degradation. The challenge for developing countries is a triple-edged sword, how can economic prosperity be achieved without the perpetual depletion of nature's reserves, the destruction of rural habitat and the dislocation of traditional societies? Many emerging nations are looking increasingly to the tourism industry as the motor for economic development, with hospitality businesses at the forefront. This book uses twenty-five case studies to demonstrate how it is possible to create income and stimulate regional socio-economic development by using sustainable hospitality and tourism attractions. These case studies focus on issues such as the protection of indigenous cultures as a source of touristic curiosity; the preservation of the environment and the protection of endangered species - such as the plight of turtles in Sri Lanka or butterflies in Costa Rica to encourage tourism. Some cases cover government supported projects, for example, the green parks venture and regional tourism development in the Philippines, an archaeological park initiative in Honduras and the diversity of nature tourism in St. Vincent. Sustainable Hospitality and Tourism as Motors for Development is designed to give students, academics and practitioners a guide for best practices of sustainable hospitality operations in developing countries. Based on case studies, it provides a road map of how to achieve the goals of sustainability giving benchmark examples. The book not only taps into a contemporary business subject, but aims to provide readers with a better understanding of how sustainable theories can be put into practice in hospitality and tourism industries in developing countries.

Wine and Identity - Branding, Heritage, Terroir (Paperback): Matt Harvey, Leanne White, Warwick Frost Wine and Identity - Branding, Heritage, Terroir (Paperback)
Matt Harvey, Leanne White, Warwick Frost
R1,561 Discovery Miles 15 610 Ships in 12 - 19 working days

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Food and Wine Events in Europe - A Stakeholder Approach (Paperback): Alessio Cavicchi, Cristina Santini Food and Wine Events in Europe - A Stakeholder Approach (Paperback)
Alessio Cavicchi, Cristina Santini
R1,557 Discovery Miles 15 570 Ships in 12 - 19 working days

Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand. This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results. Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.

The Business of Champagne - A Delicate Balance (Paperback): Steve Charters The Business of Champagne - A Delicate Balance (Paperback)
Steve Charters
R1,826 Discovery Miles 18 260 Ships in 12 - 19 working days

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.

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