Food and Beverage Management (Paperback, 3rd Edition)

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors – fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, covering consumers, the environment and ethical concerns as well as developments in technology.

New to this edition:

New chapter: Classifying food and drink service operations.

New international case studies throughout covering the latest industry developments within a wide range of businesses.

Enhanced coverage of financial aspects, including forecasting and menu pricing with respective examples of costings.

New coverage of contemporary trends, including events management, use of technology, use of social media in marketing, customer management and environmental concerns, such as sourcing, sustainability and waste management.

Updated companion website, including new case studies, PowerPoint slides, multiple choice questions, revision notes, true or false questions, short answer questions and new video and web links per chapter.

It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress. Written by a team of authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.

Table of Contents

Chapter 1: Introducing food and beverage management

Chapter 2: Classifying food and drink service operations

Chapter 3: Restaurants and events – the direct market

Chapter 4: Contract foodservice, travel and public sector catering - the indirect market

Chapter 5: Developing the concept

Chapter 6: The Menu

Chapter 7: Purchasing and storage

Chapter 8 Production and Service

Chapter 9: Controlling the Operation

Chapter 10: Staffing Issues

Chapter 11 Food and beverage marketing

Chapter 12: Managing quality in food and drink service operations

Chapter 13 Trends and Developments

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	2018
First published:	2018
Authors:	Bernard Davis • Andrew Lockwood • Peter Alcott • Ioannis S Pantelidis
Dimensions:	248 x 191 x 23mm (L x W x T)
Format:	Paperback
Pages:	404
Edition:	3rd Edition
ISBN-13:	978-1-138-67931-3
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Promotions Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Consumer Studies Books > Academic & Education > UNISA > Marketing Books > Promotion > JB Academic
LSN:	1-138-67931-3
Barcode:	9781138679313
Course Code:	FOO3702

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