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Books > Promotion > JB Academic

Critical Reading and Writing in the Digital Age - An Introductory Coursebook (Paperback, 3rd Edition): Andrew Goatly, Preet... Critical Reading and Writing in the Digital Age - An Introductory Coursebook (Paperback, 3rd Edition)
Andrew Goatly, Preet Hiradhar 1
R401 Discovery Miles 4 010 Ships with 15 working days

Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives.

Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills.

Extensively updated, key features of the second edition include:

  • a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them;
  • a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia;
  • fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products;
  • a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading.

Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.

Raisin In The Sun (Paperback): Deirdre Osborne Raisin In The Sun (Paperback)
Deirdre Osborne; Lorraine Hansberry; Volume editing by Deirdre Osborne
R232 Discovery Miles 2 320 Ships with 15 working days

A Raisin in the Sun is a classic American play: a groundbreaking 1950s civil rights drama and has a strong claim to be the greatest play of the black American experience. Deeply committed to the black struggle for equality and human rights, Lorraine Hansberry's brilliant career as a writer was cut short by her death when she was only 34. A Raisin in the Sun was the first play written by a black woman to be produced on Broadway and won the New York Drama Critics Circle Award. Hansberry was the youngest and the first black writer to receive this award. She was also the first person to be called 'young, gifted and black'. The play is set in south side Chicago, where Walter Lee, a black chauffeur, dreams of a better life, and hopes to use his father's life insurance money to open a liquor store. Humane and heart-rending, the play depicts characters and a whole society with complexity and reality. This Student Edition features expert and helpful annotation, including a scene-by-scene summary, a detailed commentary on the dramatic, social and political context, and on the themes, characters, language and structure of the play, as well as a list of suggested reading and questions for further study and a review of performance history.

An Integral Approach to Transformative Leadership - Dancing Through the Storm (Paperback, 3rd Edition): Dorrian Aiken An Integral Approach to Transformative Leadership - Dancing Through the Storm (Paperback, 3rd Edition)
Dorrian Aiken
R417 Discovery Miles 4 170 Ships with 15 working days

This essential new book is a practical "how-to" guide to enhancing the quality of relationships between leaders and individuals in organisations – the proven key to maximising performance, building resilience, and retaining talent.

Integral vision, seen through each of the four quadrants described in this book, gives access to a range of perspectives, irreducible to one another but each significant in adding a kaleidoscope of understanding to a topic or body of knowledge. The author draws on recent research which focuses on Integral theory and emphasises the benefits to an organisation, including cultivating, at several levels, leaders and teams through coaching, improving the quality of meetings, introducing an understanding of emotional intelligence, and more recently, addressing adult stages of development. The book also demonstrates how the Integral quadrants can bring clarity to interpersonal and cross-sector communication, especially in diagnosing, planning, and implementing team and organisational strategy.

The concepts and practical skills explored in this book will be a valuable resource for senior leaders, human resources specialists, and in-house and external coaches focusing on leadership development, as well as students and trainers of coaching.

Theory And Practice Of Change Management (Paperback, 6th edition): John Hayes Theory And Practice Of Change Management (Paperback, 6th edition)
John Hayes
R897 Discovery Miles 8 970 Ships with 15 working days

Technological advances, an increasingly globalized workforce and seismic global events mean that change is a constant feature of business life today. The consequences of not managing change effectively can be devastating for businesses. How can managers deal with change brought about by unpredictable events? How can they embrace change and communicate its benefits to stakeholders? How can organizations ensure the ongoing success of change?

John Hayes's bestselling textbook equips you with the practical tools and academic knowledge to tackle these questions and many more. Offering unrivalled breadth, it will guide you clearly through all stages of the change process, from recognizing the need for change to ensuring its successful implementation. Its unique underpinning framework, based on a process model of change, will help you to view change as purposeful and ordered, rather than something chaotic and unmanageable.

This sixth edition covers all of the key theories, tools and techniques of organizational change, and offers everything you need to know about organizational change today:

  • Brand new international case studies and examples allow you to understand change in context
  • Coverage of 'big-bang' disruptions, offers you a framework for dealing with unforeseen global events like pandemics, economic instability and climate change
  • Updated research reports show you the latest theory in the field
  • New learning objectives, reflective questions and experiential exercises help you to consolidate your learning and revise effectively
  • Increased coverage of SMEs, public sector and family businesses shows you change in diverse sectors
An Introduction to Political Communication - Sixth Edition (Paperback, 3rd Edition): Brian McNair An Introduction to Political Communication - Sixth Edition (Paperback, 3rd Edition)
Brian McNair
R474 Discovery Miles 4 740 Ships with 15 working days

At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK’s withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin’s Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages.

This sixth edition of McNair’s classic text has been comprehensively revised and updated to include:

the 2016 US presidential election and Donald Trump’s rise to power;

the UK’s EU referendum of 2016, the Scottish independence referendum of 2014 and the ‘snap’ UK general election of June 2017;

the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine;

Islamic State’s global jihad, and the use of social media as an instrument of terror;

the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.

Table of Contents

List of Illustrations Preface and acknowledgements Preface to sixth edition PART I Politics in the age of mediation 1. Politics in the age of mediation 2. Politics, democracy and the media 3. The effects of political communication 4. The political media 5. The media as political actors PART II Communication politics 6. Party political communication I: Advertising 7. Party political communication II: Political public relations 8. Pressure-group politics and the oxygen of publicity 9. Political communication in a globalised world 10. Conclusion: mediated politics and the democratic process Notes Bibliography Index

Total Quality Management and Operational Excellence - Text with Cases (Paperback, 3rd Edition): John S Oakland, Michael A.... Total Quality Management and Operational Excellence - Text with Cases (Paperback, 3rd Edition)
John S Oakland, Michael A. Turner, Robert J. Oakland
R897 Discovery Miles 8 970 Ships with 15 working days

The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean–Six Sigma and the latest version of ISO 9001, offering an often confusing variety of ways to achieve business excellence.

Quality guru John Oakland’s famous TQM model, in many ways a precursor to these frameworks, has evolved to become the ultimate holistic overview of performance improvement strategy. Incorporating the frameworks that succeeded it, the revised model redefines Quality by:

  • Accelerating change
  • Reducing cost
  • Protecting reputation

The popular, practical, jargon-free writing style, along with ten supporting case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve sustainable competitive advantage.

Guiding readers through the language of TQM and OpEx and all their recent developments, including data analytics, this book sets out a clear way to manage change. This exciting update of a classic is all the busy student or professional will need to begin understanding how to manage Quality and achieve Operational Excellence.

Human Resource Development - A Concise Introduction (Paperback): Ronan Carbery, Christine Cross Human Resource Development - A Concise Introduction (Paperback)
Ronan Carbery, Christine Cross
R1,019 Discovery Miles 10 190 Ships with 15 working days

This core textbook on human resource development (HRD) focusses on a topic that has emerged as one of the most dynamic and multifaceted areas of business and management for both academics and practitioners. Providing an engaging and succinct discussion of the topic, this textbook tackles HRD from a basic introductory level, covering the major areas of HRD, including strategic HRD, the interaction between leadership, talent management and HRD, and HRD in large and small enterprises. With a unique blend of theory and practice, alongside innovative learning tools such as videos and active case studies, this text will help students to succeed in their HRD courses and to develop important practical skills for their future career. This is the perfect textbook for first and second year undergraduate students, as well as for post-experience students, studying introductory modules on Human Resource Development, Training and Development, or Learning and Development. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/human-resource-development. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Project Management For Engineering Business And Technology (Paperback, 6th Edition): John M. Nicholas, Herman Steyn Project Management For Engineering Business And Technology (Paperback, 6th Edition)
John M. Nicholas, Herman Steyn
R581 Discovery Miles 5 810 In Stock

Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management.

The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals.

This sixth edition features:

  • updates throughout to cover the latest developments in project management methodologies;
  • a new chapter on project procurement management and contracts;
  • an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, Asia, and Australia; and
  • extensive instructor support materials, including an instructor’s manual, PowerPoint slides, answers to chapter review questions and a test bank of questions.

Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.

Occupational Health and Safety Management - A Practical Approach, Third Edition (Paperback, 3rd Edition): Charles D Reese Occupational Health and Safety Management - A Practical Approach, Third Edition (Paperback, 3rd Edition)
Charles D Reese
R897 Discovery Miles 8 970 Ships with 15 working days

Reflecting changes in the current health and safety landscape, Occupational Health and Safety Management: A Practical Approach, Third Edition includes examples and tools to facilitate development and implementation of a safety and health management approach. This how-to book is not just an information providing text. It shows you how to write a program and identify hazards as well as involve workers and attain their cooperation. It emphasizes the need for better and more effective communication regarding safety and health.

What’s New in the Third Edition:

  • Chapters on workers’ compensation, terrorism, and Lean safety/sustainability
  • Additional coverage of flammable liquids and ventilation, accident reporting, and accident investigation
  • New compliance requirements as well as expanded accident investigation, environmental, and risk analysis guidelines
  • PowerPoint presentation slides for each chapter

A complete and practical guide for the development and management of occupational safety and health programs in any industry setting, the book supplies a management blueprint that can be used for occupational safety and health in any organization, from the smallest to the largest, beginning to develop or wanting to improve its safety and health approach. It includes comprehensive guidelines for development of occupational health and safety programs to a variety of industries and is especially useful for start-up companies.

The author takes a total management approach to the development of written programs, the identification of hazards, the mitigation of hazards by the use of common safety and health tools, the development of a safe workforce through communications, motivational techniques, involvement, and training. He addresses the tracking and acceptable risk from both safety and health hazards. He also discusses how to work with and within the OSHA compliance approach as well as how to deal with the OSHA regulations, workers’ compensation, terrorism, and Lean safety. As you understand and apply the guidelines in each chapter, you can put your company on the way toward building a successful and effective safety and health effort for its employers and employees.

Simpson's Forensic Medicine, 14th Edition (Paperback, 3rd Edition): Jason Payne-James Simpson's Forensic Medicine, 14th Edition (Paperback, 3rd Edition)
Jason Payne-James; Edited by Jason Payne-James; Richard Martin Jones; Edited by Richard Martin Jones
R831 Discovery Miles 8 310 Ships with 15 working days

Prestigious and authoritative, this fully updated fourteenth edition of Simpson's Forensic Medicine remains a classic; one of the world's leading introductory texts in the field of forensic medicine.

It presents all that the generalist or student needs to know about the interface between medicine and the law.

Teaching English, Language and Literacy (Paperback, 3rd Edition): Dominic Wyse, Helen Bradford, John-Mark Winstanley Teaching English, Language and Literacy (Paperback, 3rd Edition)
Dominic Wyse, Helen Bradford, John-Mark Winstanley
R359 Discovery Miles 3 590 Ships with 15 working days

Are you looking for one book that gives a comprehensive account of primary/elementary and early years English, language and literacy teaching? Based on robust research evidence and practical examples of effective teaching, this essential textbook critically evaluates curriculum policies and provides guidance for teachers on implementation of evidence-based teaching in classrooms.

This fully revised fifth edition has a brand new chapter on Reading for Pleasure, and has substantially rewritten chapters to reflect recent developments in research, evaluations of new policy directions, and new practical examples of teaching and learning.

The authors draw on their research, scholarship and practice to offer advice on:

  • inclusion and equality, including working effectively with multilingual pupils
  • the importance of talk and interaction
  • developing reading, including motivating children to read and phonics teaching
  • improving writing, including grammar and punctuation
  • planning and assessing
  • the latest educational policy and practice

This authoritative book is an essential introduction for anyone who teaches English, language and literacy from the early years to primary school level, and seeks to improve their professional practice. Designed to help inform trainee teachers and tutors, but also of great use to those teachers wanting to keep pace with the latest developments in their specialist subject, this is an indispensable guide to the theory and practice of teaching English, language and literacy.

Study Skills Handbook: Study Skills Handbook
R572 R481 Discovery Miles 4 810 Save R91 (16%) Ships in 12 - 19 working days
Play Therapy - The Art of the Relationship (Paperback, 3rd Edition): Garry L. Landreth Play Therapy - The Art of the Relationship (Paperback, 3rd Edition)
Garry L. Landreth
R590 R537 Discovery Miles 5 370 Save R53 (9%) In Stock

This is the latest edition of Garry Landreth’s comprehensive text on creating therapeutic relationships with children through play.

This book details Child-Centered Play Therapy (CCPT), an evidence-based model, which stresses the importance of understanding the child’s world. Professors who have taught a course based on the previous editions will be pleased to find the core message intact but updated with a comprehensive review of rigorous contemporary research demonstrating the strong evidence base for CCPT across cultural groups and presenting issues. Expanded to cover additional topics of interest, this new edition includes a model of the change process in CCPT and 13 new Rules of Thumb that help clarify the CCPT relationship, and discusses deeper issues in CCPT, such as recognizing emotional blocks in play therapy, being culturally responsive, discovering meaning when there seems to be no meaning, and more.

This new edition offers essential help to play therapists who respond to sensitive issues at every stage of the therapeutic process.

Comparative Government And Politics (Paperback, 12th edition): John McCormick Comparative Government And Politics (Paperback, 12th edition)
John McCormick
R1,093 R747 Discovery Miles 7 470 Save R346 (32%) Ships in 9 - 17 working days

Offering a comprehensive introduction to the comparison of governments and political systems, this new edition helps students to understand not just the institutions and political cultures of their own countries but also those of a wide range of democracies and authoritarian regimes from around the world. This new edition offers: -A revised structure to aid navigation and understanding -New learning features, 'Using Theory' and 'Exploring Problems', designed to help students think comparatively -Empirical global examples, with increased coverage of non-Western scholarship and analyses -Coverage of important contemporary topics including: minorities; LGBTQ+ issues; identity politics; women in politics; political trust; populism; Covid-19. Featuring a wide range of engaging learning features, this book is an essential text for undergraduate and postgraduate courses on Comparative Politics, Comparative Government, Introduction to Politics and Introduction to Political Science.

Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Fourth Edition): Robyn Blakeman Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Fourth Edition)
Robyn Blakeman
R474 Discovery Miles 4 740 Ships with 15 working days

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

The Visual Story - Creating the Visual Structure of Film, TV, and Digital Media (Paperback, 3rd Edition): Bruce Block The Visual Story - Creating the Visual Structure of Film, TV, and Digital Media (Paperback, 3rd Edition)
Bruce Block
R835 Discovery Miles 8 350 Ships with 15 working days

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visual and the story structures.

Using over 700 color illustrations, author Bruce Block explains how understanding the connection between story and visual structures will guide you in the selection of camera angles, lenses, actor staging, composition, set design and locations, lighting, storyboard planning, camera coverage, and editing.

The Visual Story is an ideal blend of theory and practice. The concepts and examples in this new edition will benefit students learning cinematic production, as well as professional writers, directors, cinematographers, art directors, animators, game designers, and anyone working in visual media who wants a better understanding of visual structure.

Table of Contents

CONTENTS

ACKNOWLEDGEMENTS

INTRODUCTION

CHAPTER ONE

THE BASIC VISUAL COMPONENTS

CHAPTER TWO

CONTRAST & AFFINITY

CHAPTER THREE

SPACE Part One

SPACE Part Two

CHAPTER FOUR

LINE & SHAPE

CHAPTER FIVE

TONE

CHAPTER SIX

COLOR

CHAPTER SEVEN

MOVEMENT

CHAPTER EIGHT

RHYTHM

CHAPTER NINE

STORY & VISUAL STRUCTURES

CHAPTER TEN

PRACTICE, NOT THEORY

APPENDIX

BIBLIOGRAPHY

PICTURE CREDITS

INDEX/

The Economics of Health and Health Care (Paperback, 3rd Edition): Sherman Folland, Allen C. Goodman, Miron Stano, Shooshan... The Economics of Health and Health Care (Paperback, 3rd Edition)
Sherman Folland, Allen C. Goodman, Miron Stano, Shooshan Danagoulian
R1,425 R1,331 Discovery Miles 13 310 Save R94 (7%) Ships with 15 working days

The Economics of Health and Health Care is the market-leading health economics textbook, providing comprehensive coverage of all the key topics, and balancing economic theory, empirical evidence, and public policy.

The ninth edition offers updated material throughout, including two new chapters: Disparities in Health and Health Care (Chapter 7) examines issues of race, ethnicity, income, gender, and geography with respect to health care access, health inputs, and health outcomes; Pandemic Economics (Chapter 9) introduces a new and simplified economic treatment of epidemics and pandemics within the context of COVID-19. We also include applications from the growing literature on digital medicine. The book further highlights the impacts of the Affordable Care Act (ACA) and updates its path-breaking comparative analyses across countries to focus on the differences in access and costs.

The book continues to provide a clear, step-by-step understanding of health economics, making economic principles accessible to students, supported by boxed examples, figures and tables. Each chapter contains concise summaries, discussion questions, and quantitative exercises to promote student learning. There is also a glossary of key terms and an extensive reference list. Instructors are supported by a range of digital supplements. It is the perfect textbook for students and practitioners taking undergraduate and postgraduate courses in health economics, health policy, and public health.

Table of Contents

Part I: Basic Economic Tools 1. Introduction 2. Microeconomic Tools for Health Economics 3. Statistical Tools for Health Economics Part II: Population Health 4. Production of Health 5. Demand for Health Capital 6. Economic Efficiency and Cost-Benefit Analysis 7. Disparities in Health and Health Care 8. The Health Economics of Bads 9. Pandemic Economics Part III: Supply and Demand 10. The Production, Cost, and Technology of Health Care 11. Consumer Choice and Demand Part IV: Information and Insurance Markets 12. Asymmetric Information and Agency 13. Demand and Supply of Health Insurance 14. The Organization of Health Insurance Markets 15. Managed Care Part V: Key Players in the Health Care Sector 16. Hospitals and Long-Term Care 17. The Physician’s Practice 18. Health Care Labor Markets and Professional Training 19. The Pharmaceutical Industry Part VI: Social Insurance 20. Equity, Efficiency, and Need 21. Government Intervention in Health Care Markets 22. Social Insurance 23. Comparative Health Care Systems 24. Health System Reform

Responsible Business - Foundations of Ethical and Sustainable Management (Paperback, 3rd Edition): Alex Hope, Oliver Laasch Responsible Business - Foundations of Ethical and Sustainable Management (Paperback, 3rd Edition)
Alex Hope, Oliver Laasch
R1,019 Discovery Miles 10 190 Ships with 15 working days

As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality. This textbook provides a theoretically sound and highly relevant introduction to the topic of socially and environmentally responsible business. The authors take a “competence-based approach” to responsible management education. The book aims to go beyond the traditional domains of teaching and towards the facilitation of learning across key competences. Each chapter in this book has a section dedicated to exercises that cover five core competences – know, think, do, relate, be – to enable self-directed transformative learning.

Drawing from the classic background theories such as corporate sustainability, business ethics, and corporate social responsibility, these concepts are applied to the most up-to-date practices. The book covers an international perspective, featuring cases from countries all around the world, has a strong theoretical basis, and fully integrates the topics of sustainability, responsibility, and ethics. The book includes a wide variety of tools for change at individual, company, and systemic levels resulting in both an essential resource for business students at all levels and a self-study, practical handbook for executives.

Table of Contents

Introduction to the third edition A. Contextualizing 1. The State of the Planet 2. Climate Change 3. A History of Business, Society, and Environment B. Conceptualizing 4. Sustainability 5. Sustainable Development Goals 6. Responsibility 7. Ethics C. Managing 8. Responsible Management Process 9. Practice Norms 10. Equality, Diversity, and Inclusion D. Strategizing 11. Sustainable Economics 12. Envisioning Responsible Business 13. Strategic Management E. Implementing 14. Implementation Basics 15. Main Business Functions 16. Support Functions 17. Supply Chain Management F. Communicating 18. Communication in Responsible Business 19. Communication Challenges 20. Responsible Business Certification G. Innovating 21. Innovation for Change 22. Individual Change 23. Organizational Change 24. Systemic Change

Beyond Powerful Radio - An Audio Communicator?s Guide to the Digital World - News, Talk, Information, & Personality for... Beyond Powerful Radio - An Audio Communicator’s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting (Paperback, 3rd Edition)
Valerie Geller
R708 Discovery Miles 7 080 Ships with 15 working days

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.

Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:

Podcasting: what you need to know to create, market, and produce on-demand audio.

Social media: a guide to best use and social media safety.

Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences.

Artificial Intelligence: how to harness AI in audio and visual media according to experts.

Synergy across all platforms: tips and techniques to work effectively across all media formats.

Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals.

A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.

Table of Contents

Foreword by Perry Michael Simon

Introduction

Geller Media International's Quick Start Pages

Topics

Creating Powerful Communicators

Aircheck Criteria

Always Ask

Part I

CREATING CONTENT

1. Creating Powerful Content

2. Creating Powerful Podcasts

3. Are You A Generator or Reactor?

4. Personality & Morning Shows

5. Performance & Formatics

6. Finding & Developing Talent

7. Right Casting - Right Job?

8. Airchecking

9. Managing High Ego Talent

10. Avoiding Burnout

11. Show Prep

12. Producers —Facing the Blank Page

13 . Talk Shows

14. Call Screening

15 . Powerful Interview Techniques

16. Public Service Announcements

Part II

STORYTELLING & VOICE

17. Powerful Storytelling

18. Your Voice— Improving Your Instrument

Part III

CREATING POWERFUL NEWS

19. Creating Powerful News

20. In Case Of Emergency

21. Citizen Journalism

22. Traffic & Weather Together

23. Newswriting

24. News Anchoring

25 Multi-Version News

26. Integrating News & Talk

PART IV

ADD A PLATFORM

27. Adding Platforms - Audio, Video & Print

28. Social Media

29. Streaming & The Web

PART V

AI

30. AI - Artificial Intelligence

PART VI

MARKETING YOUR CONTENT

31. Promotion

32. Building Your Brand

PART VII

MAKING MONEY

33. Sales, Commercials & Sponsorships

34. Fundraising & Giving

PART VIII

UNDERSTANDING YOUR AUDIENCE

35 LifeStage Demographics

36. Research

37. Final Notes

Acknowledgements

Permissions

About the Author

Index

The Psychology of Fashion (Paperback, 3rd Edition): Carolyn Mair The Psychology of Fashion (Paperback, 3rd Edition)
Carolyn Mair
R380 Discovery Miles 3 800 Ships with 15 working days

How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?

The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour. It explores consumer motivations, how fashion influences our thoughts and feelings, and why we develop certain shopping behaviours. It provides insights into how fashion design can impact healthy body image; how psychology can inform more sustainable views on the production, consumption, and disposal of clothing; and the potential for the industry to be a force for good. This thoroughly updated second edition includes new material on fashion and social media including TikTok and Instagram, a new chapter on the future of fashion which includes discussion of virtual and augmented reality in fashion, and an in-depth exploration of fashion sustainability. There is also a greater focus on equality and diversity in fashion, including fashion in different global cultures, fashion and gender, disability, and different body types.

What we wear impacts us and those we interact with. Understanding the underlying psychological processes that influence our engagement with fashion empowers us to make informed decisions in relation to fashion consumption. The Psychology of Fashion shows how the application of psychology in the context of fashion can make a positive difference to our lives.

Table of Contents

1. Introduction 2. A Brief History of Fashion 3. Foundations of Fashion Consumer Behaviour 4. Social And Cultural Influences on Fashion Consumption 5. Fashion as Communication 6. Mental Health and Fashion 7. Fashion, Body and Beauty 8. Fashion Sustainability 9. The Future of Fashion 10. Final Thoughts

Environmental And Natural Resource Economics: Environmental And Natural Resource Economics
R1,570 R1,458 Discovery Miles 14 580 Save R112 (7%) Ships with 15 working days
Theories in Second Language Acquisition - An Introduction (Paperback, 3rd Edition): Bill Vanpatten Theories in Second Language Acquisition - An Introduction (Paperback, 3rd Edition)
Bill Vanpatten; Edited by Bill Vanpatten; Gregory D Keating, Stefanie Wulff; Edited by Gregory D Keating, …
R581 Discovery Miles 5 810 Ships with 15 working days

This third edition of the best-selling Theories in Second Language Acquisition surveys the major theories currently used in second language acquisition (SLA) research, serving as an ideal introductory text for undergraduate and graduate students in SLA and language teaching.

Designed to provide a consistent and coherent presentation for those seeking a basic understanding of the theories that underlie contemporary SLA research, each chapter focuses on a single theory. Chapters are written by leading scholars in the field and incorporate a basic foundational description of the theory, relevant data or research models used with this theory, common misunderstandings, and a sample study from the field to show the theory in practice.

New to this edition is a chapter addressing the relationship between theories and L2 teaching, as well as refreshed coverage of all theories throughout the book. A key work in the study of second language acquisition, this volume will be useful to students of linguistics, language and language teaching, and to researchers as a guide to theoretical work outside their respective domains.

Table of Contents

Contributors

Preface

Acknowledgements

Chapter 1. Introduction: The Nature of Theories

Bill VanPatten, Jessica Williams, Gregory D. Keating and Stefanie Wulff

Chapter 2. Linguistic Theory, Universal Grammar, and Second Language Acquisition

Lydia White

Chapter 3. One Functional Approach to L2 Acquisition: The Concept-Orientated Approach

Kathleen Bardovi-Harlig

Chapter 4. Usage-Based Approaches to L2 Acquisition

Nick C. Ellis and Stefanie Wulff

Chapter 5. Skill Acquisition Theory

Robert DeKeyser

Chapter 6. Input Processing in Adult L2 Acquisition

Bill VanPatten

Chapter 7. The Declarative/Procedural Model: A Neurobiologically Motivated Theory of First and Second Language

Michael T. Ullman

Chapter 8. Processability Theory

Manfred Pienemann and Anke Lenzing

Chapter 9. Input, Interaction, and Output in L2 Acquisition

Susan M. Gass and Alison Mackey

Chapter 10. Sociocultural Theory and L2 Development

James P. Lantolf, Matthew E. Poehner, and Steven L. Thorne

Chapter 11. Complex Dynamic Systems Theory

Diane Larsen-Freeman

Chapter 12. Theories and Language Teaching

Bill VanPatten

Glossary 

Index

Health and Safety: Risk Management (Paperback, 2nd Edition): Tony Boyle, Fiona Charlton Health and Safety: Risk Management (Paperback, 2nd Edition)
Tony Boyle, Fiona Charlton
R958 Discovery Miles 9 580 Ships with 15 working days

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised sixth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment together with the guidance in ISO 45002. The latest ISO 10013 has also been addressed, however, ISO 45003 on psychosocial risk has been dealt with in a companion volume, Well-being and Wellness: Psychosocial Risk Management also by Boyle and Charlton.

The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making.

This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.

Table of Contents

1 Preliminaries Part 1.1: Risk management – introduction 2 Part 1.1 – overview 3 Risk management – setting the scene 4 Key elements of risk management 5 Risk assessment 6 Risk control 7 Safe systems of work 8 Monitoring and measuring losses 9 Identifying causes and patterns 10 Monitoring and measuring conformity 11 Other elements of occupational health and safety management systems 12 Communication and training Part 1.2: Human factors – introduction 13 Part 1.2 – Common themes and overview 14 The individual – sensory and perceptual processes 15 The individual – psychology 16 The human factors environment Part 2.1: Risk management – advanced 17 Part 2.1 – overview 18 Management systems 19 Measuring performance 20 Advanced accident investigation and risk assessment 21 Advanced risk control techniques 22 Emergency planning 23 Advanced audit and review 24 Financial issues Part 2.2: Human factors – advanced 25 Part 2.2 – overview 26 Individual differences 27 Human error 28 Perception and decision making 29 External influences on human error 30 Improving human reliability Index

Risk-based, Management-led, Audit-driven, Safety Management Systems (Paperback, 3rd Edition): Ron C McKinnon Risk-based, Management-led, Audit-driven, Safety Management Systems (Paperback, 3rd Edition)
Ron C McKinnon
R581 Discovery Miles 5 810 Ships with 15 working days

Risk-based, Management-led, Audit-driven, Safety Management Systems, explains what a safety management system (SMS) is, and how it reduces risk in order to prevent accidental losses in an organization. It advocates the integration of safety and health into the day-to-day management of the enterprise as a value, rather than an add-on, and emphasizes that the safety movement must be initiated, led and maintained by management at all levels.

The concepts of safety authority, responsibility and accountability are described as the key ingredients to safety system success. Safety system audits are expounded in simple terms, and leading safety performance indicators are suggested as the most important measurements, in preference to lagging indicators. McKinnon highlights the importance of the identification and control of risk as a key basis for a SMS, with examples of a simple risk matrix and daily task risk assessment, as well as a simplified method of assessing, analyzing, and controlling risks.

The book refers to international Guidelines on SMS, as well as the proposed International Organization for Standardization (ISO) 45001, which could soon become the international safety benchmark for organizations worldwide. Using clear, approachable examples, the chapters give a complete overview of an SMS and its components. Confirming to most of the safety management system Guidelines published by leading world authorities, this volume will allow organizations to structure their own world-class SMS.

Table of Contents

Chapter 1: Introduction

Chapter 2: Accident Causation

Chapter 3: Safety Management Systems and Guidelines

Chapter 4: Risk-based Safety Management Systems

Chapter 5: Management-led Safety Management Systems

Chapter 6: Audit-Driven Safety Management Systems

Chapter 7: Safety Leadership and Organization – Part 1

Chapter 8: Safety Leadership and Organization Elements – Part 2

Chapter 9: Electrical, Mechanical, and Personal Safeguarding – Part 1

Chapter 9: Electrical, Mechanical, and Personal Safeguarding – Part 2

Chapter 11: Emergency Preparedness, Fire Prevention and Protection

Chapter 12: Accident and Near Miss Incident Recording and Investigation

Chapter 13: Workplace Environment Conditions

Chapter 14: Safety Management System Implementation Strategy

Chapter 15: Measuring Performance

Chapter 16: Case Study

Skills For Success - Personal Development and Employability (Paperback, 4th edition): Stella Cottrell Skills For Success - Personal Development and Employability (Paperback, 4th edition)
Stella Cottrell
R646 Discovery Miles 6 460 Ships with 15 working days

Now in its fourth edition, this indispensable guide helps students to create their own personal development programme and build the skills and capabilities today's employers want. Step by step, it takes students from the initial stages of setting goals and defining success through to the application process for their dream job. Part 1 prompts students to think about what 'success' means to them and to think more deeply about what matters to them, what inspires them, and what will help them to achieve their long-term ambitions. This section also helps students to better manage their time, energies and resources so that they can achieve the kind of success they want. Part 2 shows students how to refine their people and task management skills, enabling them to become the effective communicators and problem-solvers that today's employers want. Part 3 develops students' creative and reflective thinking, thereby strengthening students' academic and professional abilities. Part 4 helps readers to reflect on what employers really want from job applicants and explains how they can take concrete action to improve their job prospects. Chapters contain guidance on how to put forward a strong application, how to make the best use of placements, and how to keep records so that students feel more in control during the application process. Internationally acclaimed study skills author Stella Cottrell provides students with the ingredients they need to create their own recipe for success. Whether you're just starting at college or university, or about to leave a postgraduate programme, Skills for Success will help you to think creatively and constructively about personal, academic and career goals. New to this Edition: - Contains increased coverage of different styles and models of leadership, and managing and leading teams - Includes more material on engaging with cultural difference - Provides students with guidance on looking after their mental health and wellbeing, to help reduce stress around planning for life after university - Features more insights and case studies from employers Accompanying online resources for this title can be found at bloomsburyonlineresources.com/skills-for-success. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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