Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives.

Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills.

Extensively updated, key features of the second edition include:

• a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them;
• a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia;
• fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products;
• a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading.

Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.

This essential new book is a practical "how-to" guide to enhancing the quality of relationships between leaders and individuals in organisations – the proven key to maximising performance, building resilience, and retaining talent.

Integral vision, seen through each of the four quadrants described in this book, gives access to a range of perspectives, irreducible to one another but each significant in adding a kaleidoscope of understanding to a topic or body of knowledge. The author draws on recent research which focuses on Integral theory and emphasises the benefits to an organisation, including cultivating, at several levels, leaders and teams through coaching, improving the quality of meetings, introducing an understanding of emotional intelligence, and more recently, addressing adult stages of development. The book also demonstrates how the Integral quadrants can bring clarity to interpersonal and cross-sector communication, especially in diagnosing, planning, and implementing team and organisational strategy.

The concepts and practical skills explored in this book will be a valuable resource for senior leaders, human resources specialists, and in-house and external coaches focusing on leadership development, as well as students and trainers of coaching.

At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK’s withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin’s Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages.

This sixth edition of McNair’s classic text has been comprehensively revised and updated to include:

the 2016 US presidential election and Donald Trump’s rise to power;

the UK’s EU referendum of 2016, the Scottish independence referendum of 2014 and the ‘snap’ UK general election of June 2017;

the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine;

Islamic State’s global jihad, and the use of social media as an instrument of terror;

the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.

Table of Contents

List of Illustrations Preface and acknowledgements Preface to sixth edition PART I Politics in the age of mediation 1. Politics in the age of mediation 2. Politics, democracy and the media 3. The effects of political communication 4. The political media 5. The media as political actors PART II Communication politics 6. Party political communication I: Advertising 7. Party political communication II: Political public relations 8. Pressure-group politics and the oxygen of publicity 9. Political communication in a globalised world 10. Conclusion: mediated politics and the democratic process Notes Bibliography Index

The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean–Six Sigma and the latest version of ISO 9001, offering an often confusing variety of ways to achieve business excellence.

Quality guru John Oakland’s famous TQM model, in many ways a precursor to these frameworks, has evolved to become the ultimate holistic overview of performance improvement strategy. Incorporating the frameworks that succeeded it, the revised model redefines Quality by:

• Accelerating change
• Reducing cost
• Protecting reputation

The popular, practical, jargon-free writing style, along with ten supporting case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve sustainable competitive advantage.

Guiding readers through the language of TQM and OpEx and all their recent developments, including data analytics, this book sets out a clear way to manage change. This exciting update of a classic is all the busy student or professional will need to begin understanding how to manage Quality and achieve Operational Excellence.

This core textbook on human resource development (HRD) focusses on a topic that has emerged as one of the most dynamic and multifaceted areas of business and management for both academics and practitioners. Providing an engaging and succinct discussion of the topic, this textbook tackles HRD from a basic introductory level, covering the major areas of HRD, including strategic HRD, the interaction between leadership, talent management and HRD, and HRD in large and small enterprises. With a unique blend of theory and practice, alongside innovative learning tools such as videos and active case studies, this text will help students to succeed in their HRD courses and to develop important practical skills for their future career. This is the perfect textbook for first and second year undergraduate students, as well as for post-experience students, studying introductory modules on Human Resource Development, Training and Development, or Learning and Development. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/human-resource-development. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management.

The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals.

This sixth edition features:

• updates throughout to cover the latest developments in project management methodologies;
• a new chapter on project procurement management and contracts;
• an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, Asia, and Australia; and
• extensive instructor support materials, including an instructor’s manual, PowerPoint slides, answers to chapter review questions and a test bank of questions.

Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.

Reflecting changes in the current health and safety landscape, Occupational Health and Safety Management: A Practical Approach, Third Edition includes examples and tools to facilitate development and implementation of a safety and health management approach. This how-to book is not just an information providing text. It shows you how to write a program and identify hazards as well as involve workers and attain their cooperation. It emphasizes the need for better and more effective communication regarding safety and health.

What’s New in the Third Edition:

• Chapters on workers’ compensation, terrorism, and Lean safety/sustainability
• Additional coverage of flammable liquids and ventilation, accident reporting, and accident investigation
• New compliance requirements as well as expanded accident investigation, environmental, and risk analysis guidelines
• PowerPoint presentation slides for each chapter

A complete and practical guide for the development and management of occupational safety and health programs in any industry setting, the book supplies a management blueprint that can be used for occupational safety and health in any organization, from the smallest to the largest, beginning to develop or wanting to improve its safety and health approach. It includes comprehensive guidelines for development of occupational health and safety programs to a variety of industries and is especially useful for start-up companies.

The author takes a total management approach to the development of written programs, the identification of hazards, the mitigation of hazards by the use of common safety and health tools, the development of a safe workforce through communications, motivational techniques, involvement, and training. He addresses the tracking and acceptable risk from both safety and health hazards. He also discusses how to work with and within the OSHA compliance approach as well as how to deal with the OSHA regulations, workers’ compensation, terrorism, and Lean safety. As you understand and apply the guidelines in each chapter, you can put your company on the way toward building a successful and effective safety and health effort for its employers and employees.

Prestigious and authoritative, this fully updated fourteenth edition of Simpson's Forensic Medicine remains a classic; one of the world's leading introductory texts in the field of forensic medicine.

It presents all that the generalist or student needs to know about the interface between medicine and the law.

Are you looking for one book that gives a comprehensive account of primary/elementary and early years English, language and literacy teaching? Based on robust research evidence and practical examples of effective teaching, this essential textbook critically evaluates curriculum policies and provides guidance for teachers on implementation of evidence-based teaching in classrooms.

This fully revised fifth edition has a brand new chapter on Reading for Pleasure, and has substantially rewritten chapters to reflect recent developments in research, evaluations of new policy directions, and new practical examples of teaching and learning.

The authors draw on their research, scholarship and practice to offer advice on:

• inclusion and equality, including working effectively with multilingual pupils
• the importance of talk and interaction
• developing reading, including motivating children to read and phonics teaching
• improving writing, including grammar and punctuation
• planning and assessing
• the latest educational policy and practice

This authoritative book is an essential introduction for anyone who teaches English, language and literacy from the early years to primary school level, and seeks to improve their professional practice. Designed to help inform trainee teachers and tutors, but also of great use to those teachers wanting to keep pace with the latest developments in their specialist subject, this is an indispensable guide to the theory and practice of teaching English, language and literacy.

The second edition of this textbook written for undergraduate students, graduate students and medical researchers, Genetics and Genomics in Medicine explains the science behind the uses of genetics and genomics in medicine today, and how it is being applied.

Maintaining the features that made the first edition so popular, this second edition has been thoroughly updated in line with the latest developments in the field. DNA technologies are explained, with emphasis on the modern techniques that are revolutionizing the use of genetic information in medicine and indicating the role of genetics in common diseases. Epigenetics and non-coding RNA are covered in-depth as are genetic approaches to treatment and prevention, including pharmacogenomics, genetic testing, and personalized medicine. A dedicated chapter charts the latest insights into the molecular basis of cancers, cancer genomics and novel approaches to cancer detection. Coverage of genetic testing at the level of genes, chromosomes and genomes has been significantly expanded and updated. Extra prominence has been given to additional genomic analyses, ethical aspects, and novel therapeutic approaches. Various case studies illustrate selected clinical applications.

Key Features

Comprehensive and integrated account of how genetics and genomics affect the entire spectrum of human health and disease

Exquisite artwork illuminates the key concepts and mechanisms

Summary points at the end of each chapter help to consolidate learning

For each chapter, an abundance of further reading to help provide the reader with direction for further study

Inclusive online question bank to test understanding

Standard boxes summarizing certain key principles in genetics

Clinical boxes summarizing selected case studies, pathogenesis mechanisms or novel therapies for selected diseases

This book is equally suited for newcomers to the field as well as for engineers and scientists that have basic knowledge in this field but are interested in obtaining more information about specific future applications..

Table of Contents

1. Fundamentals of DNA, Chromosomes, and Cells

2. Fundamentals of Gene Structure, Gene Expression, and Human Genome Organization

3. Principles Underlying Core DNA Technologies

4. Principles of Genetic Variation

5. Single-gene Disorders: Inheritance Patterns, Phenotype Variability, and Allele Frequencies

6. Principles of Gene Regulation and Epigenetics

7. How Genetic Variation in DNA and Chromosomes Causes Disease

8. Identifying Disease Genes and Genetic Susceptibility to Complex Disease

9. Genetic Approaches to Treating Disease

10. Cancer Genetics and Genomics

11. Genetic and Genomic Testing in Healthcare: Practical and Ethical Aspects

Now in its Tenth Edition and in continuous publication since 1959, Apley & Solomon's System of Orthopaedics and Trauma is one of the world's leading textbooks of orthopaedic surgery. Relied upon by generations of orthopaedic trainees the book remains true to the teaching principles of the late Alan Apley and his successor Professor Louis Solomon. This new edition is fully revised and updated under the leadership of new editors. It retains the familiar 'Apley' philosophy and structure, and is divided into three major sections: General Orthopaedics, Regional Orthopaedics and Trauma, thus enabling readers to gain the knowledge they need for their lifetime learning.

Table of Contents

Part 1: General Orthopaedics. Diagnosis in Orthopaedics. Infection. Inflammatory Rheumatic Disorders. Crystal Deposition Disorders. Osteoarthritis and Related Disorders. Osteonecrosis and Osteochondritis. Metabolic and Endocrine Bone Disorders. Genetic Disorders, Skeletal Dysplasias and Malformations. Tumours. Neuromuscular Disorders. Peripheral Nerve Disorders. Principles of Orthopaedic Operations. Part 2: Regional Orthopaedics. The Shoulder and Pectoral Girdle. The Elbow. The Wrist. The Hand. The Neck. The Back. The Hip. The Knee. The Ankle and Foot. Part 3: Trauma. The Management of Major Injuries. Principles of Fractures. Injuries of the Shoulder and Upper Arm. Injuries of the Elbow and Forearm. Injuries of the Wrist. Hand Injuries. Injuries of the Spine. Injuries of the Pelvis. Injuries of the Hip and Femur. Injuries of the Knee and Leg. Injuries of the Ankle and Foot.

Offering an unparalleled, sweeping survey of the political ideologies that have shaped our world, the seventh edition of Andrew Heywood's seminal undergraduate textbook continues to lead the way in guiding students through the political creeds and doctrines that have dominated politics past and present. Covering an impressive array of topics, the first half of the book focusses on traditional ideologies such as Conservatism, Socialism, Liberalism, Anarchism and Fascism, while more contemporary movements such as Populism, Feminism, Green Ideology, Multiculturalism and Religious Fundamentalism form the latter part of the text. Taking into account the remarkable events that have shaken the political sphere in recent years, the text has been revised and updated throughout in order to show how the study of political ideologies can elucidate the significance of such striking phenomena as the decline of liberal democracy and the rise of populist movements and authoritarianism around the world. The most accessible, concise and yet comprehensive introduction to the topic, this is an indispensable textbook for students studying for courses on political ideologies, political theory and introductory politics. It should be essential reading for anyone seeking to gain an understanding of political ideologies for the first time. New to this Edition: - A brand new chapter on Populism addressing the rise of populist movements across the world and the related decline of liberal democratic values - More on sexualities, queer politics and trans issues in the chapter on Feminism; and a wider range of religions considered in the chapter on Religious Fundamentalism - New Key Thinker boxes featuring a more diverse array of voices - A fully revised concluding chapter on 'Why Political Ideologies Matter' - Updated Political Ideologies in Action boxes reflecting on recent, major political events and their significant for political analysis - A completely refreshed companion website comprising a testbank, PowerPoint slides, flashcard glossary, additional 'Political Ideologies in Action' cases, and interactive simulations Accompanying online resources for this title can be found at bloomsburyonlineresources.com/political-ideologies-7e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Hundreds of thousands of clinicians and graduate students have relied on this text--now significantly revised with more than 50% new material--to learn the fundamentals of cognitive behavior therapy (CBT). Leading expert Judith S. Beck demonstrates how to engage patients, develop a sound case conceptualization, plan individualized treatment, structure sessions, and implement core cognitive, behavioral, and experiential techniques. Throughout the book, extended cases of one client with severe depression and another with depression, anxiety, and borderline personality traits illustrate how a skilled therapist delivers CBT and troubleshoots common difficulties. Adding to the third edition's utility, the companion website features downloadable worksheets and videos of therapy sessions.

New to This Edition

Chapter on the therapeutic relationship.

Chapter on integrating mindfulness into treatment.

Presents recovery-oriented cognitive therapy (CT-R)--which emphasizes clients’ aspirations, values, and positive adaptation--alongside traditional CBT.

Pedagogical features: clinical tips, reflection questions, practice exercises, and videos at the companion website.

New case examples featuring clients with more complex problems.

Demonstrates how to integrate strategies from other modalities, such as acceptance and commitment therapy, dialectical behavior therapy, and mindfulness-based cognitive therapy.

See also Recovery-Oriented Cognitive Therapy for Serious Mental Health Conditions, by Aaron T. Beck, Paul Grant, Ellen Inverso, Aaron P. Brinen, and Dimitri Perivoliotis, the authoritative presentation of the cutting-edge CT-R approach.

Table of Contents

Foreword, Aaron T. Beck

1. Introduction to Cognitive Behavior Therapy

2. Overview of Treatment

3. Cognitive Conceptualization

4. The Therapeutic Relationship

5. The Evaluation Session

6. The First Therapy Session

7. Activity Scheduling

8. Action Plans

9. Treatment Planning

10. Structuring Sessions

11. Problems in Structuring Sessions

12. Identifying Automatic Thoughts

13. Emotions

14. Evaluating Automatic Thoughts

15. Responding to Automatic Thoughts

16. Integrating Mindfulness into CBT

17. Introduction to Beliefs

18. Modifying Beliefs

19. Additional Techniques

20. Imagery

21. Termination and Relapse Prevention

22. Problems in Therapy

Appendix A. CBT Resources

Appendix B. Beck Institute Case Write-Up: Summary and Conceptualization

Appendix C. Steps in the AWARE Technique

Appendix D. Restructuring the Meaning of Early Memories through Experiential Techniques

Modern Recording Techniques is the bestselling, authoritative guide to sound and music recording. Whether you’re just starting out or are looking to improve your skills, this book provides an in-depth guide to the art and technologies of music production and is a must-have reference for all audio bookshelves.

Using its familiar and accessible writing style, this new edition has been fully updated, presenting the latest production technologies and including detailed coverage of digital audio workstations (DAWs), networked audio, musical instrument digital interface (MIDI), signal processing and much more. Modern Recording Techniques is supported by a host of video tutorials, which provide additional listening and visual examples, making this text essential reading for students, instructors and professionals.

This updated tenth edition includes:

Newly expanded "Art and Technology" chapters, providing more tips, tricks and insights for getting the best out of your recording, mixing, monitoring and mastering

An expanded MIDI chapter to include MIDI 2.0

More in-depth coverage of digital audio and the digital audio workstation

Greater coverage of immersive audio, including Dolby Atmos Production

Table of Contents

1. Introduction 2. Sound and Hearing 3. Studio Acoustics and Design 4. Microphones: Design and Application 5. The Analog Tape Recorder 6. Digital Audio Technology 7. The Digital Audio Workstation 8. Groove Tools and Techniques 9. MIDI and Electronic Music Technology 10. The iOS in Music Production 11. Multimedia and the Web 12. Synchronization 13. Amplifiers 14. Power- and Ground-Related Issues 15. Signal Processing 16. The Art and Technology of Monitoring 17. The Art and Technology of Recording 18. The Art and Technology of Mixing 19. The Art and Technology of Mastering 20. Immersive Audio 21. Media Distribution and Manufacturing 22. It's all about the Journey

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary.

This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Table of Contents

Introduction

Karin M. Ekström

Part I

Fashion and Marketing in Society

1. Fashion, Self, and Identity

Colin Campbell

2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"

Russell Belk

3. Fashioning Marketing and its Consequences

A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin

Part II

Social Change and Marketing

4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets

and Culture

Stefano Prestini, Stefania Borghini, and Antonella Carù

5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing

Franck Cochoy, Anaïs Daniau, and Alexandre Mallard

6. Marketing Gun Identities Through Firearm Fashions

Terrence H. Witkowski

Part III

Fashion and Brands

7. A Social Practice Perspective on Fashion Branding

Marcus Gianneschi and Johanna Moisander

8.Museums as Channels for Marketing Fashion: Reflections on Marketization and

Artification

Karin M. Ekström

9. A Community in Love: The Relationship and Dynamic between Odd Molly and

its Community

Hanna Wittrock

Part IV

Fashion, Waste, Sustainability and Ethics

10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and Waste

Karin M. Ekström

11. Sustainable Fashion Marketing: Green or Greenwash?

Elaine L. Ritch

12. ‘Ethical Fashion’ is a Fiction

Efrat Tseëlon

Afterword - Growing Demands of Ethics and Aesthetics

Francesco Morace

/

How can organizations effectively navigate times of change? This book provides comprehensive guidance on adapting mindsets, structures and strategies to achieve success. Without relying on assumed knowledge, Making Sense of Change Management covers the theories and models of change management and connects them to workable techniques that organizations of all types and sizes can use to adapt to tough market conditions. The updated sixth edition includes an introduction to emerging regenerative mindsets around change that will help meet the urgency of change during crises. There is coverage of how COVID-19, remote work and the focus on compassionate leadership has affected the way change is managed in organizations. This definitive, bestselling text in the field shows how to succeed by changing strategies, structures, mindsets, behaviours and expectations of staff and managers. Supported by thoughtful and provocative questions at the end of each chapter, as well as checklists, tips and summaries to apply knowledge in practice, Making Sense of Change Management remains essential reading for both students and practitioners who are currently part of, or leading, a change initiative. Online resources include international case study question packs and lecture slides with further reflective questions.

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events.

Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including:

sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters

short-term and long-term benefits of the planning process

event impact and legacy

operational functions, including finance, ticketing, transport, venues, IT, human resources and security

marketing and communications, including social networking and new media

the bidding process

research and evaluation

This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management.

The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.

Table of Contents

Introduction

1 The Sports Event Industry

2 Event Organizations

3 The Sports Event Planning Process

4 Impacts and Legacies

5 Financial Planning and Control

6 Event Revenue Maximization

7 The Bidding Process

8 Event Implementation

9 Marketing Planning and Implementation

10 Innovative Communications

11 Sports Event Sponsorship

12 Research and Evaluation

The new sixth edition of this popular book has been written to help international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated in a streamlined format making it even easier for students and teachers to use, Academic Writing: A Handbook for International Students is designed to let readers find the support they need easily, both in the classroom and for self-study.

The book consists of three parts, comprising a total of 28 units: The Writing Process and Writing Skills; Elements of Writing; and Writing Models. The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. These stages are supported by relevant explanations of critical writing skills, so that, for instance, finding synonyms is linked with paraphrasing and summarising. The second part explains critical issues such as using numbers and punctuation, and is organised alphabetically, while the third part provides models for common components of student writing such as case studies and reports. All units are fully cross-referenced and can be taught in conjunction with each other or used for self-study or reference. A progress check at the end of each part allows students to self-assess their learning, and a complete set of answers to the practice exercises is included.

Additional features of the book include:

Use of authentic academic texts from a wide range of disciplines

Designed for self-study as well as classroom use

Useful at both undergraduate and postgraduate level

Fully updated, with sections on using AI and exploring electronic sources

Access to the free interactive website which includes a full set of teaching notes as well as more challenging exercises, revision material and links to other sources.

All international students wanting to maximise their academic potential will find this practical and easy-to-use book an invaluable guide to writing in English for their degree courses.

Table of Contents

Introduction for Students Introduction for Tutors and Lecturers British English vs. American English in Writing - a short guide Using Generative Artificial Intelligence (AI) Tools at University Understanding Abbreviations Academic Writing Quiz Writing Process Diagram Part 1: The Writing Process 1.1 Writing Basics 1.2 Understanding Essay Questions and the Planning Process 1.3 Reading: Finding Suitable Sources 1.4 Reading: Developing Critical Approaches 1.5 Finding Key Points and Note-making 1.6 Summarising and Paraphrasing 1.7 References and Quotations 1.8 Avoiding Plagiarism 1.9 Contrasting Sources 1.10 Organising Paragraphs 1.11 Introductions and Conclusions 1.12 Editing and Proofreading Progress Check 1 Part 2 Elements of Writing 2.1 Comparisons 2.2 Definite Articles 2.3 Examples 2.4 Nouns and Adjectives 2.5 Numbers 2.6 Passives 2.7 Prepositions 2.8 Punctuation 2.9 Singular or Plural? 2.10 Time Markers 2.11 Verbs and Adverbs 2.12 Visual Information Progress Check 2 Part 3 Writing Models 3.1 Literature Reviews 3.2 Case Studies 3.3 Longer Papers 3.4 Reports

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

From the authors of the bestselling The Mindful Way through Depression-which explores how mindfulness can break the cycle of chronic unhappiness-this carefully constructed workbook shows the reader how to build a mindfulness practice in 8 weeks. Basic mindfulness principles and facts about depression and other common emotional problems are combined with specific mindfulness exercises to try on a daily and weekly basis, plus a wealth of interactive features that encourage and motivate. Readers will be drawn in immediately by self-assessments, reflection questions and exercises with spaces to jot down notes, worksheets for keeping track of progress, and quotations and questions from others going through the program. Each week's guided meditations are provided on the accompanying MP3 CD and can also be downloaded by purchasers.

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries, and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration, and extension – that offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to gradually build on the knowledge gained.

Now in its fourth edition, this best-selling textbook:

Covers the core areas of the subject: speech acts, the cooperative principle, relevance theory, corpus pragmatics, politeness theory, and critical discourse analysis

Has updated and new sections on intercultural and cross-cultural pragmatics, critical discourse analysis and the pragmatics of power, second language pragmatic competence development, impoliteness, post-truth discourse, vague language, pragmatic markers, formulaic sequences, and online corpus tools

Draws on a wealth of texts in a variety of languages, including political TV interviews, newspaper articles, extracts from classic novels and plays, recent international films, humorous narratives, and exchanges on email, messaging, Facebook, Twitter, and WhatsApp

Provides recent readings from leading scholars in the discipline, including Jonathan Culpeper, Lynne Flowerdew, and César Félix-Brasdefer

Is accompanied by eResources featuring extra material and activities.

Written by two experienced teachers and researchers, this accessible textbook is an essential resource for all students of English language and linguistics.

Table of Contents

Contents cross-referenced

List of illustrations

Acknowledgements

A Introduction: concepts in pragmatics

1 Context and structure

2 Speech act theory

3 Cooperative principle

4 Politeness and impoliteness

5 Corpora and communities

6 Critical discourse analysis

7 Intercultural pragmatics

8 Pragmatics and language learning

B Development: studies in pragmatics

1 Analysing context

2 Using speech acts

3 Understanding implicature

4 Analysing politeness and impoliteness

5 Analysing markers

6 Detecting hidden values

7 Studying intercultural pragmatics

8 Teaching pragmatics

C Exploration: data for investigation

1 Contexts in writing

2 Culture and indirectness

3 Flouting and violating

4 Politeness and impoliteness

5 Variation and multimodal corpora

6 Language and power

7 Understanding each other

8 Pragmatics online and learning

D Extension: readings

1 Conversation analysis and ELF (Anita Santner-Wolfartsberger)

2 Speech acts and conversation analysis (J. César Félix-Brasdefer)

3 Relevance and emotion (Baiyao Zuo and Wen Yuana, Francis Y. Lin, and Richard P. Cooper)

4 Impoliteness and rudeness (Jonathan Culpeper)

5 Corpora and language teaching (Lynne Flowerdew)

6 Multimodal critical discourse analysis (Steve Buckledee and David Machin)

7 African face needs (Karen Grainger, Sara Mills, and Mandla Sibanda)

8 Pragmatic development, ELF, and TBLT (Neil Murray and Marta González-Lloret)

References

Index

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.