This comprehensive introduction to the creative processes and
strategies for effective IMC covers marketing plans;
branding/positioning; creative briefs; and copywriting, design, and
other considerations for major media formats. The fourth edition
includes new case studies and increased discussion of digital and
social media opportunities.
General
| Imprint: |
Rowman & Littlefield Publishers
|
| Country of origin: |
United States |
| Release date: |
July 2023 |
| Authors: |
Robyn Blakeman
|
| Dimensions: |
254 x 178mm (L x W) |
| Pages: |
408 |
| Edition: |
Fourth Edition |
| ISBN-13: |
978-1-5381-7633-7 |
| Categories: |
Books
|
| LSN: |
1-5381-7633-5 |
| Barcode: |
9781538176337 |
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