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Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Fourth Edition) Loot Price: R474
Discovery Miles 4 740
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Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Fourth Edition): Robyn Blakeman

Integrated Marketing Communication - Creative Strategy from Idea to Implementation (Fourth Edition)

Robyn Blakeman

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Loot Price R474 Discovery Miles 4 740

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This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

General

Imprint: Rowman & Littelfield
Country of origin: United States
Release date: July 2023
Authors: Robyn Blakeman
Dimensions: 254 x 178mm (L x W)
Pages: 408
Edition: Fourth Edition
ISBN-13: 978-1-5381-7633-7
Categories: Promotions
Books > Promotion > JB Academic
LSN: 1-5381-7633-5
Barcode: 9781538176337

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