Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book. This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies. New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics included in this fourth edition include: New international Tourism, Hospitality and Events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New ‘technology in focus’ short cases are included, as well as longer combined sector case studies on topics such as Covid impacts e.g. Tui. New chapter on sustainability and corporate social responsibility looking at explore how the principles of sustainability can be incorporated into the strategy of Tourism, Hospitality and Events organizations. Technology is integrated into all chapters looking at big data, artificial intelligence, political external environment, social media & e-marketing, absorptive capacity and innovation. Impacts and implications of Covid considering industry responses, financial implications and future emergent strategies. Reflects a contemporary view incorporating the broad range of academic literature and industry developments which have emerged in recent years and provides a particular focus on smaller organizations recognizing their key role. Web support for tutors and students, providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding and it is an essential resource for Tourism, Hospitality and Events students.

- Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. - Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers. - Coverage of convergence and its impact is incorporated into every chapter. - A range of pedagogical materials in the print book and online help students become savvy media consumers and producers, including historical timelines of each media industry; media literacy questions that develop students' critical thinking skills; case studies that bring theory to life; and study aids including flashcards and practice quizzes.

Nowadays, many aspects of electrical and electronic engineering are essentially applications of DSP. This is due to the focus on processing information in the form of digital signals, using certain DSP hardware designed to execute software. Fundamental topics in digital signal processing are introduced with theory, analytical tables, and applications with simulation tools. The book provides a collection of solved problems on digital signal processing and statistical signal processing. The solutions are based directly on the math-formulas given in extensive tables throughout the book, so the reader can solve practical problems on signal processing quickly and efficiently. FEATURES Explains how applications of DSP can be implemented in certain programming environments designed for real time systems, ex. biomedical signal analysis and medical image processing. Pairs theory with basic concepts and supporting analytical tables. Includes an extensive collection of solved problems throughout the text. Fosters the ability to solve practical problems on signal processing without focusing on extended theory. Covers the modeling process and addresses broader fundamental issues.

This book explores, at a time when several powers have become serious players on the continent, aspects of African agency, past and present, by African writers on foreign policy, representative of geography, language and state size. In the past, African foreign policy has largely been considered within the context of reactions to the international or global "external factor". This groundbreaking book, however, looks at how foreign policy has been crafted and used in response not just to external, but also, mainly, domestic imperatives or (theoretical) signifiers. As such, it narrates individual and changing foreign policy orientations over time-and as far back as independence-with mainly African-based scholars who present their own constructs of what is a useful theoretical narrative regarding foreign policy on the continent-how theory is adapted to local circumstance or substituted for continentally based ontologies. The book therefore contends that the African experience carries valuable import for expanding general understandings of foreign policy in general. This book will be of key interest to scholars and students of Foreign Policy Analysis, Foreign Policy Studies, African International Relations/Politics/Studies, Diplomacy and more broadly to International Relations.

Fully updated and revised, this seminal book explains and illustrates what photographs are, how they were made and used in the past and, more particularly, what their place is in the creative arts and visual communications world of today. Paul Hill looks at photographs as modes of expression and explores the diversity of approaches taken when creating photographs and what these mean for a photographer's practice and purpose. It emphasises the importance of contextualisation to the understanding of the medium, diving into the ideas behind the images and how the camera transforms and influences how we see the world. With an impressive collection of 200 full colour images from professional practitioners and artists, it invites us to consider the foundations of photography's past and the digital revolution's impact on the creation and dissemination of photographs today. Essential reading for all students of photography, it is an invaluable guide for those who want to make a career in photography, covering most areas of photographic practice from photojournalism to fine art to personal essay.

Examines the general nature of systems, systems modeling, and control Covers both linear graphing and bond graphing approaches to systems design and analysis Integrates computational software, using MATLAB and Simulink primarily Includes analytical examples and numerical examples, simulations, case studies, and chapter problems Presents key issues summaries in point form within chapters, for easy reference and recollection

Priced very competitively compared with other textbooks at this level! This gracefully organized textbook reveals the rigorous theory of probability and statistical inference in the style of a tutorial, using worked examples, exercises, numerous figures and tables, and computer simulations to develop and illustrate concepts. Beginning with an introduction to the basic ideas and techniques in probability theory and progressing to more rigorous topics, Probability and Statistical Inference studies the Helmert transformation for normal distributions and the waiting time between failures for exponential distributions develops notions of convergence in probability and distribution spotlights the central limit theorem (CLT) for the sample variance introduces sampling distributions and the Cornish-Fisher expansions concentrates on the fundamentals of sufficiency, information, completeness, and ancillarity explains Basu's Theorem as well as location, scale, and location-scale families of distributions covers moment estimators, maximum likelihood estimators (MLE), Rao-Blackwellization, and the Cramer-Rao inequality discusses uniformly minimum variance unbiased estimators (UMVUE) and Lehmann-Scheffe Theorems focuses on the Neyman-Pearson theory of most powerful (MP) and uniformly most powerful (UMP) tests of hypotheses, as well as confidence intervals includes the likelihood ratio (LR) tests for the mean, variance, and correlation coefficient summarizes Bayesian methods describes the monotone likelihood ratio (MLR) property handles variance stabilizing transformations provides a historical context for statistics and statistical discoveries showcases great statisticians through biographical notes Employing over 1400 equations to reinforce its subject matter, Probability and Statistical Inference is a groundbreaking text for first-year graduate and upper-level undergraduate courses in probability and statistical inference who have completed a calculus prerequisite, as well as a supplemental text for classes in Advanced Statistical Inference or Decision Theory.

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book's strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.

This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice. Key features of the third edition include: Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings. Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral decor and distinctive site layout, all of which are highlighted by top wedding vendors. Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business. Over 100 international case studies exploring cultural traditions, vendor relations and best practice. A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank. This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.

The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business. Disruptive Technologies offers a three-step framework that enables readers to choose how their business responds to technological upheaval rather than being led by changes forced upon them. Showing how to understand a new technology, evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. This second edition features new chapters on the Metaverse and Web 3.0, as well as case studies and discussions of emerging technologies such as NFTs, artificial intelligence, virtual and augmented reality, graphene and 3D/4D printing. If companies do not grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of digital disruption. Disruptive Technologies is your essential guide to creating a stable response to constant technological upheaval.

Thoroughly revised and updated to cover key developments in the digital publishing business such as the growth of audiobooks, reading apps and eBooks as well as new relationships with markets, developing digital products, and open access models. Provides students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry. Includes a range of cutting edge international case studies that address digital first publishing, SharePoint usage, crowdsourcing and royalty systems across Europe.

A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketing Addresses increased view that these disciplines must be studied in tandem to accurately understand the promotional and media relations landscape. Co-authored by one of the pioneers in the field, the book leads the way as an introductory textbook for strategic communication. Include supplemental resources for students and instructors.

This fourth edition of the bestselling Mathematics in Early Years Education provides an accessible introduction to the teaching of mathematics in the early years. Covering all areas of mathematics - number and counting, calculation, pattern, shape, measures and data handling - it provides a wide range of practical activities and guidance on how to support young children's mathematical development. There is also guidance on managing the transition to KS1 and a strong emphasis throughout on creating home links and working in partnership with parents. This new edition has been fully updated to incorporate the latest research and thinking in this area and includes: why mathematics is important as a way of making sense of the world how attitudes to mathematics can influence teaching and learning how children learn mathematics and what they are capable of learning how technology can support maths teaching maths phobia and the impact society has on maths teaching material on sorting, matching and handling data the importance of educating about finance in today's world ideas for observation and questioning to assess children's understanding examples of planned activities suggestions for language development assessment criteria. This textbook is ideal for those training to be teachers through an undergraduate or PGCE route, those training for Early Years Professional Status and those studying early childhood on foundation or honours degrees, as well as parents looking to explore how their young children learn mathematics. This will be an essential text for any early years practitioner looking to make mathematics interesting, exciting and engaging in their classroom.

Written in an accessible, conversational tone, this book demonstrates how to efficiently multitask in the contemporary broadcast digital newsroom while remaining true to journalistic ethics. Each chapter includes specialised insights from experienced news industry professionals to mentor the reader and provide guidance on key skills including storytelling, pitching, video production, interviewing, and managing social media. Additional online resources provide students with step-by-step instructions for commonly used editing software: Adobe Premiere Pro, Final Cut Pro, Avid and DaVinci Resolve.

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

International trade, and its financing, is now a key component of many undergraduate and postgraduate qualifications. For anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade and Finance offers an extensive and topical explanation of the key finance areas. This essential reference resource provides the information necessary to help you to reduce risks and improve cash flow, identify the most competitive finance alternatives, structure the best payment terms, and minimize finance and transaction costs. This fully revised and updated 4th edition of The Handbook of International Trade and Finance also describes the negotiating process from the perspectives of both the buyer and the seller, providing valuable insight into the complete financing process, and covering key topics such as: trade risks and risk assessment; structured trade finance; methods and terms of payment; currency risk management and bonds, guarantees and standby letters of credit. The Handbook of International Trade and Finance provides a complete and thorough assessment of all the issues involved in constructing, financing and completing a cross-border transaction, as an indispensable guide for anyone dealing with international trade. The new edition also includes a section on risk management, which plays an increasingly important role in international trade from currency fluctuations to political risk and natural disasters. N.B. This covers the principles of international trade and finance that are common across the globe and is relevant to anyone wanting to understand the subject, wherever they are located. Specific national issues (such as the UK's Brexit decision) do not affect the content. Online supporting resources include PowerPoint lecture slides.

A Practical Introduction to Enterprise Network and Security Management, Second Edition, provides a balanced understanding of introductory and advanced subjects in both computer networking and cybersecurity. Although much of the focus is on technical concepts, managerial issues related to enterprise network and security planning and design are explained from a practitioner's perspective. Because of the critical importance of cybersecurity in today's enterprise networks, security-related issues are explained throughout the book, and four chapters are dedicated to fundamental knowledge. Challenging concepts are explained so readers can follow through with careful reading. This book is written for those who are self-studying or studying information systems or computer science in a classroom setting. If used for a course, it has enough material for a semester or a quarter. FEATURES Provides both theoretical and practical hands-on knowledge and learning experiences for computer networking and cybersecurity Offers a solid knowledge base for those preparing for certificate tests, such as CompTIA and CISSP Takes advantage of actual cases, examples, industry products, and services so students can relate concepts and theories to practice Explains subjects in a systematic and practical manner to facilitate understanding Includes practical exercise questions that can be individual or group assignments within or without a classroom Contains several information-rich screenshots, figures, and tables carefully constructed to solidify concepts and enhance visual learning The text is designed for students studying information systems or computer science for the first time. As a textbook, this book includes hands-on assignments based on the Packet Tracer program, an excellent network design and simulation tool from Cisco. Instructor materials also are provided, including PowerPoint slides, solutions for exercise questions, and additional chapter questions from which to build tests.

Of the more than $300 billion spent on plant maintenance and operations, U.S. industry spends as much as 80 percent of this amount to correct chronic failures of machines, systems, and people. With machines and systems becoming increasingly complex, this problem can only worsen, and there is a clear and pressing need to establish comprehensive equipment management programs that incorporate the diverse considerations that are essential to effective maintenance. Engineering Maintenance: A Modern Approach presents a cradle-to-grave strategy to preserve equipment function, avoid the consequences of failures, and ensure the productive capacity of equipment. Moving well beyond traditional approaches, this strategy incorporates quality and safety, human error, and software maintenance considerations along with costing, reliability, and maintainability. From specialized books and technical articles, the author has gathered and integrated the latest advances in engineering maintenance into practical, step-by-step plans designed to optimize maintenance activities, extend equipment life, and minimize failures. The elimination of chronic failures through effective maintenance can reduce maintenance costs by 40 to 60 percent. Engineering Maintenance: A Modern Approach not only collects recent advances into a single volume, but also directs you on a path that can lead to a more successful, cost-effective maintenance program.

Media Economics and Media Management in India is a new and emerging area of study within the discipline of mass communication and journalism. This book will play a key role in formalizing this area of study and its expansion in India. This book provides a detailed treatment of the fundamentals of media economics and management in India. It offers a comprehensive understanding of key concepts and terms in media economics and management, explains their applications and analyses relevant data for post-graduate and undergraduate students. An accessible guide to the basic principles and concepts of media economics and management in India, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, media industries, creative industries and advertising industries, political studies, sociology as well as for professionals in media and advertising industries.

* Gathers a set of 30 key metrics to measure brand effectiveness along the customer journey * Follows a clear and logical structure for easy reference. Each metric discussed is defined and explained, the author shows how and when to use the metric and what its limitations might be, and presents examples and case studies of how it has been used * Designed to work alongside Brand Management textbooks, providing a more in-depth and practical analysis of brand efficacy

An accessible and engaging introductory textbook suitable for upper level undergraduates, postgraduates and professionals. Discussion questions, key topics, further reading suggestions, practical applications and international case studies help readers to engage with the content. Adopts a capabilities and human development approach.

Economics of Agricultural Development examines the causes, severity, and effects of poverty, population growth, and malnutrition in developing countries. It discusses potential solutions to these problems, progress made in many countries in recent years, and the implications of globalization for agriculture, poverty, and the environment. Topics covered in the book include: Means for utilizing agricultural surpluses to further overall economic development The sustainability of the natural resource environment Gender issues in relation to agriculture and resource use The contribution of improved technologies to agricultural development The importance of agricultural policies and institutions to development and trade Actions to encourage more rapid agricultural and economic development This new edition reflects the following developments: Growth in environmental challenges due to climate change Continued progress in agricultural and economic development in many low-income countries while other countries and regions are being left behind Continued growth in demand for higher-valued farm products This book is essential reading for undergraduate students seeking to understand the economics of agricultural development and the world food system, including environmental and human consequences, international trade, and capital flows. It contains a wealth of real-world case studies and is accompanied by a website.

Public Service Information Technology explains how all areas of IT management work together. Building a computer-based information system is like constructing a house; different disciplines are employed and need to be coordinated. In addition to the technical aspects like computer networking and systems administration, the functional, business, management, and strategic aspects all are equally important. IT is not as simple as expecting to use a software program in three months. Information Technology is a complex field that has multiple working parts that require proper management. This book demystifies how IT operates in an organization, giving the public manager the necessary details to manage Information Technology and to use all of its resources for proper effect.

This book is for technical IT managers and non-technical (non-IT) managers and senior executive leaders. Not only will the Chief Information Officer, the IT Director, and the IT Manager find this book invaluable to running an effective IT unit, the Chief Financial Officer, the HR Director, and functional managers will understand their roles in conjunction with the technical team. Every manager at all levels of the organization has a small yet consequential role to play in developing and managing an IT system. With practical guidelines and worksheets provided in the book, both the functional team and the technical team will be able to engage collaboratively to produce a high-quality computer-based information system that everyone involved can be proud to use for many years and that can deliver an effective and timely public program to citizens.

This book includes:

• Multiple layers of security controls your organization can develop and maintain, providing greater protection against cyber threats.
• Job-related worksheets you can use to strengthen your skills and achieve desired program results.
• Practices you can apply to maximize the value of your contracts and your relationships with for-profit companies and other contractors.
• New method for deciding when contracting or outsourcing is appropriate when internal resources are not available.
• Improved method for estimating intangible benefits (non-financial gains) attributable to a proposed project.
• An approach to deciding what parts of a business process should or should not be automated, paying critical attention to decision points and document reviews.