Public Policy Analysis, the most widely cited book on the subject, provides students with a comprehensive methodology of policy analysis. It starts from the premise that policy analysis is an applied social science discipline designed for solving practical problems facing public and nonprofit organizations. This thoroughly revised sixth edition contains a number of important updates:

Each chapter includes an all-new "big ideas" case study in policy analysis to stimulate student interest in timely and important problems.

The dedicated chapter on evidence-based policy and the role of field experiments has been thoroughly rewritten and expanded.

New sections on important developments in the field have been added, including using scientific evidence in public policymaking, systematic reviews, meta-analyses, and "big data."

Data sets to apply analytical techniques are included online as IBM SPSS 23.0 files and are convertible to Excel, Stata, and R statistical software programs to suit a variety of course needs and teaching styles.

All-new PowerPoint slides are included to make instructor preparation easier than ever before.

Designed to prepare students from a variety of academic backgrounds to conduct policy analysis on their own, without requiring a background in microeconomics, Public Policy Analysis, Sixth Edition helps students develop the practical skills needed to communicate findings through memos, position papers, and other forms of structured analytical writing. The text engages students by challenging them to critically analyze the arguments of policy practitioners as well as political scientists, economists, and political philosophers.

Table of Contents

Preface.

Part 1. Methodology of Policy Analysis

1. The Process of Policy Analysis

2. Policy Analysis in the Policy-Making Process

Part 2. Methods of Policy Analysis

3. Structuring Policy Problems

4. Forecasting Expected Policy Outcomes

5. Prescribing Preferred Policies

6. Monitoring Observed Policy Outcomes

7. Evaluating Policy Performance

Part 3. Methods of Policy Communication

8. Developing Policy Arguments

9. Communicating Policy Analysis

Appendix 1. Policy Issue Papers

Appendix 2. Executive Summaries

Appendix 3. Policy Memoranda

Appendix 4. Oral Briefings

This book identifies the responsibilities of management in the regulatory territories of the FAA (USA), the EASA (European Union) and the GCAA (UAE), identifying the daily challenges of leadership in ensuring their company is meeting the regulatory obligations of compliance, safety and security that will satisfy the regulator while also meeting the fiducial responsibilities of running an economically viable and efficient lean company that will satisfy the shareholders.

Detailing each responsibility of the Accountable Manager, the author breaks them down to understandable and achievable elements where methods, systems and techniques can be applied to ensure the role holder is knowledgeable of accountabilities and is confident that they are not only compliant with the civil aviation regulations but also running an efficient and effective operation. This includes the defining of an Accountable Manager "tool kit" as well as possible software "dashboards" that focus the Accountable Manager on the important analytics, such as the information and data available, as well as making the maximum use of their expert post holder team.

This book will be of interest to leadership of all aviation- related companies, such as airlines, charter operators, private and executive operators, flying schools, aircraft and component maintenance facilities, aircraft manufacturers, engine manufacturers, component manufacturers, regulators, legal companies, leasing companies, banks and finance houses, departments of transport, etc; any relevant organisation regulated and licensed by civil aviation authority. It can also be used by students within a wide range of aviation courses at colleges, universities and training academies.

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements.

The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations, including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East, and Africa. The ninth edition focuses on the "Age of Acceleration," addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, blockchain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources, including PowerPoint presentations, chapter quizzes, exam questions, and links to online resources.

This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Table of Contents

Part One: An Introduction to Air Transportation 1. The Airline Industry: Trends, Challenges, and Strategies 2. Aviation: An Overview 3. Historical Perspective 4. Air Transportation: Regulators and Associations 5. The General Aviation Industry Part Two: Structure and Economics of the Airlines 6. The Airline Industry 7. Economic Characteristics of the Airlines Part Three: Managerial Aspects of Airlines 8. Airline Management and Organization 9. Forecasting Methods 10. Airline Passenger Marketing 11. #Mastering the Art of Airline Social Media 12. Airline Pricing, Demand, and Output Determination 13. Air Cargo 14. Principles of Airline Scheduling 15. Fleet Planning: The Aircraft Selection Process 16. Airline Labor Relations 17. Airline Financing Part Four: The International Scene 18. International Aviation

"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there’s no better place to start than with the volume you now hold in your hand."

Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people’s lives with technology. What UX is Really About is informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX.

KEY FEATURES:

• The most approachable and concise introduction book about UX.

• Easy to read and aims to popularize the UX mindset while debunking its main misconceptions.

• Small format size makes it easy to carry around.

• Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style.

• Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.

• Includes a glossary.

Celia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning ("gamification"), ethics, implicit biases, and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games.

Table of Contents

Chapter 1 What Is UX?

Chapter 2 What UX Is Not

Chapter 3 The Science behind UX

Chapter 4 The Process and Methodologies of UX

Chapter 5 Ethics and the UX Mindset

Chapter 6 Conclusion

Packed with examples, this book offers a clear and engaging overview of ethical issues in business.

It begins with a discussion of foundational issues, including the objectivity of ethics, the content of ethical theories, and the debate between capitalism and socialism, making it suitable for the beginning student. It then examines ethical issues in business in three broad areas. The first is the market. Issues explored are what can be sold (the limits of markets) and how it can be sold (ethics in marketing). The second is work. Topics in this area are health and safety, meaningful work, compensation, hiring and firing, privacy, and whistleblowing. The third area is the firm in society. Here readers explore corporate social responsibility, corporate political activity, and the set of ethical challenges that attend international business.

Issues are introduced through real-world examples that underscore their importance and make them come alive. Arguments for opposing positions are given fair hearings and students are encouraged to develop and defend their own views.

Key Features

Introduces each topic with a real-world example, which is referenced regularly in the subsequent argument.

Contains a critical evaluation of capitalism and socialism, with a focus on private property, the market system, and the welfare state.

Explores the limits of markets and encourages students to ask what should and should not be for sale.

Explores the phenomena of corporate political activity and ethical consumerism.

Includes initial chapter overviews and – at the end of each chapter – study questions and suggested additional readings.

Table of Contents

1. Business, Ethics, and Business Ethics

1.1 What is Business?

1.2 What is Ethics?

1.3 Business Ethics and Business Law

1.4 Why Study Business Ethics?

1.5 What Is This Book Meant to Do and Not Do?

1.6 Plan of This Book

1.7 Chapter Summary

1.8 Study Questions

2. Skepticism about Ethics

2.1 Facts Versus Opinions

2.2 Truth

2.3 Proof

2.4 Chapter Summary

2.5 Study Questions

3. Ethics: Theory and Method

3.1 The Relevance of Ethical Theory

3.2 Ethical Theories

3.3 Searching for Common Ground

3.4 A Set of Principles

3.5 How to Make Progress

3.6 Chapter Summary

3.7 Study Questions

4. Political and Economic Systems

4.1 Capitalism Versus Socialism

4.2 The Welfare State

4.3 Private Versus Social Ownership of the Means of Production

4.4 Markets Versus Planning

4.5 Chapter Summary

4.6 Study Questions

5. What Can Be Sold?

5.1 Does It Work?

5.2 Is It Safe?

5.3 Is It Fit for Sale?

5.4 Chapter Summary

5.5 Study Questions

6. How Can It Be Sold?

6.1 What’s Good About Advertising?

6.2 Deception

6.3 Persuasion

6.4 Vulnerable Populations

6.5 Pricing

6.6 Chapter Summary

7.7 Study Questions

7. Ethics at Work, Part 1

7.1 Working at Amazon

7.2 Health and Safety

7.3 Meaningful Work

7.4 Control and Participation

7.5 Pay

7.6 Chapter Summary

7.7 Study Questions

8. Ethics at Work, Part 2

8.1 Who Is Hired? Who Can Be Fired?

8.2 Privacy at Work

8.3 Whistleblowing

8.4 Chapter Summary

8.5 Study Questions

9. Corporate Social Responsibility

9.1 Understanding the Issue

9.2 The Kind of Corporate Responsibility We Are Interested In

9.3 Merck and River Blindness

9.4 Milton Friedman and Shareholder Theory

9.5 R. Edward Freeman and Stakeholder Theory

9.6 CSR, the Shareholder/Stakeholder Debate, and Beneficence

9.7 Relying on Corporations

9.8 Chapter Summary

9.9 Study Questions

10. Business and Politics

10.1 Varieties of Corporate Political Activity

10.2 Corporate Political Activity that Makes the World a Better Place?

10.3 Corporate Political Activity and Private Interests: Against and For

10.4 Freedom of Expression

10.5 Corporate Political Activity and Democracy: Power and Equality

10.6 Corporate Political Activity and Democracy: Representation

10.7 Ethical Consumerism

10.8 Chapter Summary

10.9 Study Questions

11. Business Ethics Across Borders

11.1 The Garment Industry in Bangladesh

11.2 Cultural Relativism

11.3 Labor Conditions

11.4 Corruption and Bribery

11.5 Divestment

11.6 Chapter Summary

11.7 Study Questions

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.

Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).

As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Table of Contents

Preface

Who Uses This Textbook?

New to This Seventh Edition

Online Resources for Faculty and Students

Acknowledgments

About the Authors

Introduction

Structure of This Book

Public Relations as Part of Management

Strategic Communication

Integrated Communication

Public Relations

Marketing Communication

Merging Communication Functions

Controversy about Integrated Communication

Benefits of Ethical Public Relations

Public Relations in the Public Interest

Advertising

PESO (Paid, Earned, Shared, and Owned Media)

Paid Media

Earned Media

Shared Media

Owned Media

Blending Categories

Step-by-Step Planning

Phase One: Formative Research

Phase Two: Strategy

Phase Three: Tactics

Phase Four: Evaluative Research

Effective Creativity

Roadmap to Success

Works Cited

Phase One: Formative Research

Step 1. Analyzing the Situation

Public Relations Situation

Learning From Research

Best Practice

Finding Consensus

Communicating with Clients

Issues Management

Risk Management

Crisis Management

Reputation Management

Ethics and Public Relations

Ethical Shortcomings

Ethics Minute

What’s Next?

Planning Example 1: Analyzing the Situation

Checklist 1: Public Relations Situation

Ethics Minute Answer Key

Works Cited

Step 2. Choosing Research Methods

Can I Do My Own Research?

Research Ethics

Ethical Treatment of People

Ethical Use of Research Data

Sampling

Nonprobability Sampling

Probability Sampling

Sampling Error and Sample Size

Primary Research and Secondary Research

Secondary Research

Secondary Information Sources

Primary Research

Surveys

Focus Groups

Interviews

Content Analysis

Closing Thoughts about Research

Ethics Minute

What’s Next?

Planning Example 2: Choosing Research Methods

Checklist 2: Research Methods

Ethics Minute Answer Key

Works Cited

Step 3. Analyzing the Organization

Structure of Organizations

Situation Analysis

Internal Environment

Public Perception

Promoting Perception

External Environment

Ethics Minute

What’s Next?

Planning Example 3: Analyzing the Organization

Checklist 3A: Internal Environment

Checklist 3B: Public Perception

Checklist 3C: External Environment

Ethics Minute Answer Key

Works Cited

Step 4. Analyzing the Publics

Public

Public, Market, Audience, Stakeholder

Interrelationships

Characteristics of Publics

Categories of Publics

Intercessory Public

Opinion Leader

Vocal Activist

Key Public

Diversity, Equity, and Inclusion in Public Relations

Planning Example 4A: Identifying Publics

Checklist 4A: Publics

Analyzing Key Publics

Stage of Development

Characteristics of Key Publics

Stereotype

Native American Stereotype

Arab Americans and American Muslims

Italian American Stereotype

Asian American Stereotype

LGBTQ Stereotype

Cultural Context

Rethinking Your Publics

Benefit Statement

Ethics Minute

What’s Next?

Planning Example 4B: Analyzing Key Publics

Checklist 4B: Key Publics

Ethics Minute Answer Key

Works Cited

Phase Two: Strategy

Step 5. Creating Positioning Statements, Goals, and Objectives

Positioning

Research for Positioning

Ethics of Positioning

Goal

Objective

Elements of Objectives

Hierarchy of Objectives

Developing Objectives

Writing Objectives

Ethics Minute

What’s Next?

Planning Example 5: Creating Positioning Statements, Goals, and Objectives

Checklist 5: Positioning Statements, Goals, and Objectives

Ethics Minute Answer Key

Notes

Works Cited

Step 6. Choosing Proactive and Reactive Strategies

Proactive Strategy

Reactive Strategy

Proactive Strategy 1: Action

Organizational Performance

Audience Engagement

Special Event

Alliance, Coalition, Partnership

Sponsorship

Strategic Philanthropy

Corporate Social Responsibility

Volunteerism

Activism

Proactive Strategy 2: Communication

Publicity

Newsworthy Information

Misinformation, Disinformation, and Fake News

Generating News

Celebrity Endorsements

Congressional Testimony

News Peg

Transparent Communication

Transparency about Public Health: COVID-19 Communication

Reactive Public Relations Strategies

Reactive Strategy 1: Preemptive Action

Prebuttal

Reactive Strategy 2: Offensive Response

Attack

Embarrassment

Shock

Threat

Doubledown

Reactive Strategy 3: Defensive Response

Denial

Excuse

Justification

Strategic Reversal

Reactive Strategy 4: Diversionary Response

Concession

Ingratiation

Disassociation

Relabeling

Reactive Strategy 5: Vocal Commiseration

Concern

Condolence

Regret

Apology

Reactive Strategy 6: Rectifying Behavior

Investigation

Corrective Action

Restitution

Repentance

Reactive Strategy 7: Deliberate Inaction

Strategic Silence

Strategic Ambiguity

Strategic Inaction

Weighing Options and Making Ethical Judgments

Ethics Minute

What’s Next?

Planning Example 6: Proactive and Reactive Strategies

Checklist 6: Proactive and Reactive Strategies

Ethics Minute Answer Key

Works Cited

Step 7. Developing the Message Strategy

Communication Process

Information: Flow of Communication

Persuasion: Attempt to Influence

Dialogue: Quest for Understanding

Rhetorical Tradition of Persuasive Communication

Ethos: Message Source

Credibility: Power to Inspire

Charisma: Power of Personal Charm

Control: Power of Command

Organizational Spokespeople

Celebrity Spokesperson

Company Spokesperson

Spokespeople and Ethics

Paid Endorsements

Planning Example 7A: Selecting Message Source

Checklist 7A: Message Source

Logos: Appeal to Reason

Verbal Evidence

Visual Supporting Evidence

Errors of Logic

Statistics

Pathos: Appeal to Sentiment

Positive Emotional Appeal

Negative Emotional Appeal

Planning Example 7B: Determining Message Appeal

Checklist 7B: Message Appeal

Verbal Communication

Message Structure

Message Content

Nonverbal Communication

Kinesics (Body Language)

Oculesics (Eye Contact)

Proxemics (Social Space)

Haptics (Touching)

Vocalics (Language Cues)

Chronemics (Timing)

Visual and Aural Communication

Symbol

Logo

Physical Artifact

Clothing

People

Mascot

Color

Music

Language

Branding the Strategic Message

Language of Branding

Lessons about Branding

Ethics Minute

What’s Next?

Planning Example 7C: Verbal and Nonverbal Communication

Checklist 7C: Verbal and Nonverbal Communication

Ethics Minute Answer Key

Works Cited

Phase Three: Tactics

Step 8. Selecting Communication Tactics, Part 1: Owned Media

The PESO Model

Owned Media Tactics

Strategy for Owned Media

Digital Media

Electronic Media

Interpersonal Communication

Print and Online Publications

Direct Mail

Ethics Minute

What's Next?

Planning Example 8A: Selecting Owned Media Tactics

Checklist 8A: Owned Media Tactics

Answer Key for Ethics Minute

Works Cited

Step 8. Selecting Communication Tactics, Part 2 – Earned Media

Earned Media Tactics

Strategy for Earned Media

News Media Theories and Public Relations

Television

Radio

News Blog

Newspapers

Magazines

Public Relations and Earned Media

Direct News Subsidy

Indirect News Subsidy

Opinion Subsidy

Interactive Media Engagement

Ethics Minute

What’s Next?

Planning Example 8B: Selecting Earned Media Tactics

Checklist 8B: Earned Media Tactics

Ethics Minute Answer Key

Works Cited

Step 8. Selecting Communication Tactics, Part 3 – Shared Media

Shared Media Tactics

Strategy for Shared Media

Social Networking Sites

Microblogs

Video and Photo Sharing

Livestreaming

Disappearing Content Formats

Instant Messaging

Discussion Forums

Social Audio Platforms

Wikis

Closed/Private Community Groups

Ethics Minute

What’s Next?

Planning Example 8C: Selecting Shared Media Tactics

Checklist 8C: Shared Media Tactics

Ethics Minute Answer Key

Works Cited

Step 8. Selecting Communication Tactics, Part 4 – Paid Media

Paid Media

Strategy for Paid Media

Digital Media Advertising

Television and Radio Advertising

Print Advertising

Out-of-Home Advertising

Promotional Items

Ethics Minute

What’s Next?

Planning Example 8D: Selecting Paid Media Tactics

Checklist 8D: Paid Media Tactics

Ethics Minute Answer Key

Works Cited

Step 9. Implementing the Strategic Plan

Packaging Communication Tactics

Thinking Creatively

Putting the Program Together

Planning Example 9A: Implementing the Strategic Plan

Checklist 9A: Implementing the Strategic Plan

Campaign Plan Book

Campaign Schedule

Frequency of Tactics

Timeline of Tasks

Campaign Budget

Budget Items

Approaches to Budgeting

Fixed Budget

Variable Budget

Full-Cost Budgeting

Optimal Success

Ethics Minute

What’s Next?

Planning Example 9B: Implementing the Strategic Plan

Checklist 9B: Strategic Plan

Ethics Minute Answer Key

Works Cited

Phase Four: Evaluative Research

Step 10. Evaluating the Strategic Plan

What to Evaluate

Design Questions

Methods of Evaluative Research

Evaluation Criteria

When to Evaluate

Approaches to Research Design

Factors in Evaluation Design

How to Evaluate

Judgmental Assessment

Communication Outputs

Evaluating Awareness Objectives

Evaluating Acceptance Objectives

Evaluating Action Objectives

Data Analysis

Ultimate Evaluation: Value-Added Public Relations

Ethics Minute

What’s Next?

Planning Example 10: Evaluating the Strategic Plan

Checklist 10: Evaluation Plan

Ethics Minute Answer Key

Works Cited

Appendix A. Media Engagement

Reputation

Reputation and Performance

Reputation as a Strategic Tool

Reputation Management

Reputation and News Media

Reputation as a Participant Activity

Headlines and Bottom Lines

Media Relations

Media Relations…from the Media Side

Media Relations…from the Organization Side

Media Relations…from Both Sides

Reputational Bumps and Bruises

Points for Consideration

Credibility

Interview Setting

If You Are Asked for an Interview

Dress for Interview Success

Interview Posture

Interview Planning

Preparing for an Interview

Be-Attitudes for Interview Success

Interview Attitude

Communicating during an Interview

Problem Interviews

After an Interview

Appendix B. Crisis Communication

Types of Crises

Sudden vs Smoldering Crises

Crisis Strategy

Crisis Messaging

Preparing for Crises

Appendix C. Example of a Content Analysis

Example of a Content Analysis

Appropriate Topic

Population and Sample

Unit of Analysis

Mechanics of Study

Data Reporting

Data Analysis

Recommendations

Glossary

Index







/

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.

Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan.

The 4th edition of this classic textbook has been fully updated throughout, and includes:

Updated and expanded coverage of digital media, including issues relating to privacy and media strategy

New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing

Extended content on international advertising and shared cultural values

The introduction of a channels-based typology of marketing communication

Updated international examples and case studies throughout.

A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

Table of Contents

Part 1: Introduction to IMC

1. Overview of IMC

2. Brands and IMC

3. Companies and IMC

Part 2: Components of IMC

4. Advertising

5. Promotion

6. Media

7. Additional delivery options

Part 3: IMC messages

8. Message processing

9. Message development

10. Creative execution

Part 4: The IMC plan

11. Planning considerations

12. The IMC planning process

13. Finalizing and implementing the IMC plan

Writing and Reporting News You Can Use instructs students on how to produce news that is informative, interesting, educational, and most importantly, compelling. It addresses roadblocks to student interest in writing news, using illustrative examples and exercises to help them understand how to write news that is interesting and accurate. Trujillo’s hands-on approach is based on real-world strategies that deal with audience and market characteristics. Students are writing from the very beginning while also getting the ethical and legal grounding necessary to understand the field. This textbook is a complete resource for students learning broadcast news, including how to get a job after leaving the classroom.

Table of Contents

Part One – Introduction

Part Two - The Basics

1. What is News and Where Does It Come From?

2. What do People Want from a Newscast?

3. The Rules and Regulations - Avoiding Legal Problems

4. Ethical and Moral Newswriting

Part Three - Write

5. Writing the News to Make It More Readable

6. News Judgment - How to Pick the Right Stories

7. Re-write and Then Re-write it Again

8. Types of Stories

9. Teases and Headlines

10. Enterprising Stories

11. Public Affairs News

12. Creating Series and Multi-Part Stories

Part Four - Working with Audio and Video

13. Types of Audio and Video

14. Effective Interviewing

15. Selecting and Writing with Interview Clips

16. Adding Creative Elements to News Stories

Part Five - Social and Multi-Media News

17. Writing for Internet Usage

18. Packaging for Multi- Media

19. Social Media as a News Source

Part Six - Reporting and Presenting the News

20. The Right Attitude and Approach

21. Sounding Like the Expert

22. Looking like a Pro

Part Seven - Becoming a Pro

23. The Life of a News Professional

24. Creating and Marketing Your Demo

25. News Tests and Interviews

26. Making Your First Career Move

Part Eight –Conclusion/

Fully updated throughout, this fifth edition is essential reading for master's-level CIPD and non-CIPD students alike. Balancing theoretical frameworks and practical guidance, Research Methods in Human Resource Management explains everything from the first stages of a HR research project from defining a hypothesis and planning the research process through to reviewing literature and documents, collecting and analysing both qualitative and quantitative data. There is also guidance on how to write up the research project with best practice sample literature reviews and write-ups included. Fully updated throughout, this edition now includes expert discussion of how secondary data can be used in a research project as well as new material on data collection in a hybrid world, ethics and sustainability. International examples and discussion of collecting data from different geographies. Mapped to the CIPD Advanced module, Business Research in People Practice, this is an invaluable textbook for all postgraduate HR students needing to complete a dissertation or research project. 'Review and Reflect' sections at the end of each chapter, case illustrations and activities help to consolidate learning. Online resources include an Instructor's manual, PowerPoint slides and annotated weblinks.

Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts.

This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change.

The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.

Table of Contents

Part I Design for Behaviour Change: its Background and Significance, Chapter 1 Introduction: Designing for Behavioural Change, Chapter 2 Design’s Intrinsic Relationship with Change and its Challenges for the 21st Century, Part II Models, Methods and Tools for Design for Behaviour Change, Chapter 3 Introducing Models, Methods and Tools for Design for Behaviour Change, Chapter 4 The Product Impact Tool: The Case of the Dutch Public Transport Chip Card, Chapter 5 Design Interventions for Sustainable Behaviour, Chapter 6 Design, Behaviour change, and the Design with Intent Toolkit, Chapter 7 Tweaking Interaction through Understanding the User, Chapter 8 Design for Healthy Behaviour, Chapter 9 Facilitating Behaviour Change through Mindful Design, Chapter 10 Practices-Oriented Design, Chapter 11 Futuring and Ontological Designing, Chapter 12 The Hidden Influence of Design, Chapter 13 Summary of Design for Behavioural Change Approaches, Part III Applying Design for Behaviour Change, Chapter 14 Design for Behaviour Change: Introducing Five Areas of Application and Related Case Studies, Chapter 15 Design for Behaviour Change and Sustainability, Chapter 16 Design for Behaviour Change for Health and Wellbeing, Chapter 17 Design for Behavioural Safety, Chapter 18 Is ‘Nudge’ as Good as ‘We Think’ in Designing against Crime?Contrasting Paternalistic and Fraternalistic Approaches to Design for Behaviour Change, Chapter 19 Design for Social Behaviour Change, Chapter 20 Reflecting on Current Applications of Design for Behaviour Change, Part IV The Current State and Future of Design for Behaviour Change, Chapter 21 Conclusion, Chapter 22 Future Prospects

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:

• user experience and service design

• segmenting consumer markets, building profiles, and branding

• decision-making and psychological consequences

• consumer motivation, constraints, and personalities

• service quality and customer satisfaction

• sociocultural and technological advancements influencing consumption

This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions.

This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers.

An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

Table of Contents

Part 1: The Sport Consumer Marketplace

1. Introduction to Sport Consumer Behaviour

2. The Sport Product and Empirical Generalizations

3. Sport Consumer Research and Segmentation

4. Sport Consumer Brand Management

Part 2: Sport Consumers as Decision-Makers

5. Sport Consumer Decision-Making

6. A Psychological Model of Sport Consumption and Decisions

Part 3: Sport Consumers as Individuals

7. Sport Consumer Motivation

8. Sport Consumer Involvement

9. Constraints in Sport Engagement

10. Sport Consumer Attitudes

11. Sport Team Identification

12. Perceptions of Service Quality and Customer Satisfaction

13. Personality and Sport Consumers

Part 4: Sport Consumers in their Social World

14. Influence of the Socio-Cultural Environment

15. Technology and Sport Consumer Experiences by Heather Kennedy

This foundational textbook investigates the economic, environmental and social sustainability issues facing the hospitality industry today, and explores ideas, solutions and strategies of how to manage operations in a sustainable way.

This updated fourth edition features new content including:

Research on nature-based solutions and zero-carbon approaches in facilities, technologies for energy, water and waste management, changes in consumer behaviour, and environmental and social impacts of food production

A new chapter on employees, diversity, inclusion and well-being in the industry

A new chapter on the challenges of operating in the Global South

More than 100 international industry case studies and focused info boxes

New practical exercises, discussion questions and research project ideas based on real-life sustainability scenarios

Accessible and comprehensive, this book is essential reading for all students as well as current and future managers in the hospitality industry.

Table of Contents

1. The rationale for sustainable development 2. Sustainable development and the hospitality industry 3. Energy 4. Waste 5. Water 6. Facilities 7. Accessibility 8. Employees 9. Food 10. Food and Beverage Management 11. Certification and Ecolabels 12. Marketing and Consumer Behaviour 13. Environmental Management Systems and Key Performance Indicators 14. ESG, Environmental Accounting and Externalities 15. Investing and Financing 16. Reporting and Communicating 17. Stakeholder Relationships and Partnerships 18. Social Entrepreneurship 19. Challenges of Operating in the Global South

In some hands, history can be an inspirational and rewarding subject, yet in others it can seem dry and of little relevance. Learning to Teach History in the Secondary School, now in its fifth edition and established as one of the leading texts for all history student teachers, enables you to learn to teach history in a way that pupils will find interesting, enjoyable and purposeful. It incorporates a wide range of ideas about the teaching of history with practical suggestions for classroom practice.

The fifth edition has been thoroughly updated in the light of recent developments in the field of history education. The book contains chapters on:

• Purposes and benefits of school history

• Planning strategies

• Teaching approaches and methods

• Developing pupils’ historical understanding

• Ensuring inclusion

• New technologies in the history classroom

• Assessment and examinations

• Your own continuing professional development

Each chapter includes suggestions for further reading, weblinks to useful resources and a range of tasks enabling you to put learning into practice in the classroom. Written by experts in the field, Learning to Teach History in the Secondary School offers all training and newly qualified teachers comprehensive and accessible guidance to support the journey towards becoming an inspirational and engaging history teacher.

Table of Contents

List of figures

List of tasks

Website linked to the book

Acknowledgements

1. Introduction

2. The purposes and benefits of school history

3. Subject knowledge: what do history teachers need to know?

4. Planning for learning

5. Teaching approaches and methods: what can you do in a history lesson?

6. Developing pupils’ historical understanding (1) time, cause, change, similarity and difference, empathy, significance

7. Developing pupils’ historical understanding (2): interpretation, accounts, evidence, enquiry, substantive concepts

8. Ensuring inclusion in the history classroom

9. The use of new technology in the history classroom

10. Assessment in the history classroom

11. Teaching for external examinations

12. Continuing professional development

Understanding Global Poverty introduces students to the study and analysis of poverty, helping them to understand why it is pervasive across human societies, and how it can be reduced through proven policy solutions.

The book uses the capabilities and human development approach to foreground the human aspects of poverty, keeping the voices, experiences, and needs of the world’s poor central to the analysis. Starting with definitions and measurement, the book goes on to explore the causes of poverty and how poverty reduction programs and policy have responded in practice. The book also reflects on the ethics of why we should work to reduce poverty and what actions readers themselves can take. This new edition has been revised and updated throughout, featuring:

a new chapter on migration and refugees

additional international examples, including material on Mexico, Covid-19 in global perspective, and South–South development initiatives

information on careers in international development

insights into how various forms of social difference, including race, ethnicity, social class, gender, and sexuality relate to poverty

Fully interdisciplinary in approach, the book is also supplemented with case studies, discussion questions, and further reading suggestions in order to support learning. Perfect as an introductory textbook for students across sociology, global development, political science, anthropology, public health, and economics, Understanding Global Poverty will also be a valuable resource to policy makers and development practitioners.

Table of Contents

Chapter 1: Building a Framework for Understanding Poverty

Chapter 2: Development and its Debates

Chapter 3: Multidimensional Measurements of Poverty and Wellbeing

Chapter 4: Health and Poverty

Paula E. Brentlinger

Chapter 5: Geographical and Spatial Poverty

Chapter 6: Race, Class, Gender, and Poverty

Chapter 7: State Institutions, Governance, and Poverty

Chapter 8: Conflict and Poverty

Chapter 9: Migration and Poverty Reduction: balancing human security and national security

Chapter 10: Education as Poverty Reduction

Chapter 11: The Environment and Poverty Reduction

Chapter 12: Financial Services for the Poor

Conclusion: Ethics and Action: What Should You Do About Global Poverty?

Appendix: Careers in International Development

/

A comprehensive manual for pre- and in-service ESL, EFL, and EIL educators who work with multilingual students at the secondary and postsecondary levels, this text balances insights from reading theory and research with highly practical, field-tested strategies for teaching and assessing second-language reading that educators can readily adopt and adapt to suit their contexts and student populations.

Teaching Readers of English is a complete "go-to" source for teaching reading and promoting classroom and professional literacies in an increasingly digital world. Offering principled approaches and methods for planning and delivering effective L2 reading instruction, the text includes pedagogical features, such as questions for reflection, further reading and resources, and application activities to develop purposeful classroom reading lessons in a range of contexts.

Changes in the Second Edition:

Updated and revised chapters on formative and summative reading assessment, developing vocabulary knowledge and grammatical skill, and cultivating extensive reading and literary appreciation

Updated information on institutional settings and reader demographics

New pedagogical features in each chapter, including Chapter Summaries, Further Reading, Reflection and Review, and Application Activities

A streamlined chapter sequence to enhance the text’s usability

Table of Contents

Contents

1. Fundamentals of L1 and L2 Literacy: Reading and Learning to Read

2. L2 Reading: Focus on Readers and Contexts for Reading

3. L2 Reading: Focus on L2 Texts

4. Vocabulary Learning and Teaching in L2 Reading Instruction

5. Designing Intensive L2 Reading Lessons

6. Reading for Quantity: Extensive Reading and Literature in L2 Reading Instruction

7. Designing L2 Reading Assessment

8. Syllabus Design and Instructional Planning for L2 Reading Courses

This book provides a comprehensive introduction to the economics of the business of maritime transport. It provides an economic explanation of four aspects of maritime transport, namely, the demand, the supply, the market and the strategy.

The book first explains why seaborne trade happens and what its development trends are; it then analyses the main features of shipping supply and how various shipping markets function; the book finally addresses the critical strategic issues of the shipping business. The full range of different types of shipping are covered throughout the chapters and cases. The book combines the basic principles of maritime transport with the modern shipping business and the latest technological developments, particularly in the area of digital disruption.

The ideas and explanations are supported and evidenced by practical examples and more than 160 tables and figures. The questions posed by the book are similar to those that would be asked by the students in their learning process or the professionals in the business environment, with the answers concentrating on the reasons for what has happened and will happen in the future rather than merely fact-telling or any specific forecast.

The book is most suited for students of shipping-related disciplines, and is also a valuable reference for maritime professionals.

This book provides an extended overview and fundamental knowledge in industrial automation, while building the necessary knowledge level for further specialization in advanced concepts of industrial automation. It covers a number of central concepts of industrial automation, such as basic automation elements, hardware components for automation and process control, the latch principle, industrial automation synthesis, logical design for automation, electropneumatic automation, industrial networks, basic programming in PLC, and PID in the industry.

Table of Contents

Introduction to Automation. Hardware Components for Automation and Process Control. Industrial Automation Synthesis. Logical Design of Industrial Automation. Basic Components of Electro Pneumatic Automation. Industrial Networks. Basic Programming Principles of PLCs Author. PID Control in the Industry.

This textbook provides a thorough grounding in the vocabulary, concepts, issues and debates associated with modern land warfare. The second edition has been updated and revised, and includes new chapters on non-western perspectives and hybrid warfare.

Drawing on a range of case studies spanning the First World War through to contemporary conflicts in Syria, Ukraine, and Nagorno-Karabakh, the book explores what is unique about the land domain and how this has shaped the theory and practice of military operations conducted upon it. It also looks at land warfare across the spectrum of its conduct, including conventional campaigning, counterinsurgency, and peace support and stabilisation operations.

Key themes and debates identified and analysed include:

the tensions between change and continuity;

the role of technology in land warfare;

the relevance of culture and context;

the difficulties in translating theory into effective military practice;

in-depth discussions on issues of immediate contemporary significance, including hybrid warfare, emerging military technologies, and the military reform processes of the US, Russian, and Chinese land forces.

This book will be essential reading for military practitioners and for students of land warfare, military history, war studies and strategic studies.

Table of Contents

Introduction

Part 1: The development of land warfare

1. Land warfare in theory

2. The development of modern land warfare

3. Modern tactics

4. Modern operational art and the operational level of war

5. Land warfare: context and variation

Part 2: What is victory?

6. Counterinsurgency operations

7. Peace and stability operations

8. Hybrid warfare

Part 3: The future

9. Future land warfare

10. The paradigm army

11. Russia and China

Conclusion

This complete entry-level textbook from leading authors gives students the confidence they need to succeed in core mathematics skills in preparation for undergraduate courses in engineering or science, or to build skills to support the mathematical elements of other degree courses. Its unique programmed approach takes students through the mathematics they need in a step-by-step fashion with a wealth of examples and exercises. The text demands that students engage with it by asking them to complete steps that they can manage from previous examples or knowledge they have acquired, while carefully introducing new steps. By working with the authors through the examples, students become proficient as they go. By the time they come to trying examples on their own, confidence is high. The text is aimed at students on Foundation courses in engineering, construction, science and computer science, and for all mathematics courses for students of business studies, psychology, and geography.

This bestselling text is a comprehensive overview of functionalist approaches to translation in English. Christiane Nord, one of the leading figures in translation studies, explains the complexities of theories and terms in simple language with numerous examples. Covering how the theories developed, illustrations of the main ideas, and specific applications to translator training, literary translation, interpreting and ethics, Translating as a Purposeful Activity concludes with a concise review of both criticisms and perspectives for the future. Now with a Foreword by Georges Bastin and a new chapter covering the recent developments and elaborations of the theory, this is an essential text for students of translation studies and for translator training.

Table of Contents

Introduction

1. Historical Overview

Early Views

Katharina Reiss and the Functional Category of Translation Criticism

Hans J. Vermeer: Skopostheorie and Beyond

Justa Holz-Mänttäri and the Theory of Translational Action

Fuctionalist Methodology in Translator Training

2. Translating and the Theory of Action

Translating as a Form of Translational Interaction

Translating as Intentional Interaction

Translating as Interpersonal Interaction

Translating as a Communicative Action

Translating as Intercultural Action

Translating as a Text-Processing Action

3. Basic Concepts of Skopostheorie

Skopos, Aim, Purpose, Intention, Function and Translation Brief

Intratextual and Intertextual Coherence

The Concept of Culture and Culture-Specificity

Adequacy and Equivalence

The Role of Text Classifications

4. Functionalism in Translator Training

A Translation-Oriented Model of Text Functions

A Functional Typology of Translation

Norms and Conventions in Functional Translation

Source-text Analysis, Translation Briefs and Identifying Translation Problems

A Functional Hierarchy of Translation Problems

Translation Units Revisited

Translation Errors and Translation Evaluation

5. Functionalism in Literary Translation

Actional Aspects of Literary Communication

Literary Communication across Culture Barriers

Skopos and Assignment in Literary Translation

Some examples

6. Functionalism Approaches to Interpreting

The Role of Interpreting in Spokostheorie

Translator Training: From Interpreting t Translation

A Functionalism Approach to Simulteanous Interpreting

7. Criticisms

8. Function plus Loyalty

9. Future Perspectives at the end of the 1990s

10. Skopos Theory and Functionalism in the New Millenium

Glossary

Bibliographical References

Learn first-rate techniques and tips from some of the best makeup artists in the business in the new edition of The Makeup Artist Handbook. Renown makeup pros Gretchen Davis and Mindy Hall bring an impressive set of experience in all areas to the book, including work on Teenage Mutant Ninja Turtles, Steve Jobs, The Wolf of Wall Street, Blue Jasmine, Star Trek, Pearl Harbor, HBO’s Looking and many other films and TV shows. This full-color, comprehensive new edition offers brand new photographs and on-the-job examples to demonstrate makeup techniques and fundamentals on topics such as beauty, time periods, black and white photography and up-to-date information on cutting-edge techniques like computer-generated characters, makeup effects, mold-making, air brushing, and plenty of information on how to work effectively on set.

Table of Contents

CONTENTS

Preface

Acknowledgments/Dedications

Chapter 1 Shapes

Chapter 2 The Body

Chapter 3 Color

Chapter 4 Lighting

Chapter 5 Technology

Chapter 6 Foundations

Chapter 7 Basics

Chapter 8 Beauty

Chapter 9 Design

Chapter 10 Hair

Chapter 11 Airbrush

Chapter 12 Effects

Chapter 13 How to Be a Pro

Cosmetics, Tools, Labs, and Effects

The Crew

Glossary

Professional Library

The Pros

Unions

Index

The Online Journalism Handbook offers a comprehensive guide to the ever-evolving world of digital journalism, showcasing the multiple possibilities in researching, writing, and storytelling provided by new technologies.

In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real-world practical guidance to illustrate how those training and working as journalists can improve the development, presentation, and global reach of their stories through webbased technologies.

Thoroughly revised and updated, this third edition features:

A new chapter dedicated to writing for email and chat, with updated case studies

New sections covering online abuse, news avoidance, and trust

Updated coverage of accessibility, inclusivity, and diversity in sourcing, writing for social media, and audio and video

New formats, including social audio, audiograms, Twitter threads, the “Stories” format, charticles, and “scrollytelling”

Expanded international examples throughout

The Online Journalism Handbook is an essential guide for all journalism students and professional journalists and will also be of interest to digital media practitioners.

The companion website for this book further enhances student knowledge through regularly updated case studies, real-time development reports, and in-depth discussion pieces from cutting-edge sources.

Table of Contents

List of Figures

List of Tables

Acknowledgements

Introduction

Histories, futures, and the changing business and technologies of journalism

Finding leads and sources online

Writing for the web

Writing for social media

Email newsletters, chat and curation

Live and mobile journalism — and verification

Online audio

Video for the web and social media

Data Journalism

Interactivity, code and analytics

Community, social media management and UGC

Index/

In its new edition, The Practice of Generalist Social Work provides in-depth understanding of the knowledge, skills, values, and affective and cognitive processes needed for social work practice in the present moment. Grounded in a strengths-based perspective, chapters in the textbook discuss practice with individuals, families, groups, communities, and organizations and guide students through all phases of the change process with the aid of case studies, examples, and exercises that highlight and provide connections to real-life practice situations. Theoretical frameworks, important value and ethical considerations, and pivotal communication skills are all included in the text’s comprehensive coverage of different practice settings with clients and communities.

The sixth edition is now guided by the 2022 Council on Social Work Education Educational Policy and Accreditation Standards (EPAS), with connections to renewed objectives and competencies integrated throughout, and is further updated to reflect and focus on new developments within the discipline. These include anti-racism efforts and movements to address entrenched racial inequities; the practice of cultural humility and cultural responsiveness; and attention to community-based implications of the COVID-19 pandemic. Strengthened and now fully up to date, this edition of The Practice of Generalist Social Work provides a sweeping, in-depth, and lively introduction to social work practice for generalist courses, and is supported by a range of fully updated resources for instructors and their students on www.routledgesw.com/.

Table of Contents

Preface Acknowledgments 1. Understanding Social Work Practice 2. Applying Values and Ethics to Practice 3. Communication, Interviewing, and Engagement: Relationship Skills for Practice at All Levels 4. Social Work Practice with Individuals: Assessment and Planning 5. Social Work Practice with Individuals: Intervention, Termination, and Evaluation 6. Social Work Practice with Families: Engagement, Assessment, and Planning 7. Social Work Practice with Families: Intervention, Termination, and Evaluation 8. Social Work Practice with Groups: Engagement, Assessment, and Planning 9. Social Work Practice with Groups: Intervention, Termination, and Evaluation 10. Social Work Practice with Communities: Engagement, Assessment, and Planning 11. Social Work Practice with Communities: Intervention, Termination, and Evaluation 12. Social Work Practice with Organizations: Engagement, Assessment, and Planning 13. Social Work Practice with Organizations: Intervention, Termination, and Evaluation References Glossary/Index

Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge. Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions. The Creative Thinking Handbook gets you to think differently by thinking creatively.