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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations

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Sport Consumer Behaviour - Marketing Strategies (Paperback, 2nd edition) Loot Price: R554

Discovery Miles 5 540

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Sport Consumer Behaviour - Marketing Strategies (Paperback, 2nd edition): Daniel C. Funk, Kostas Alexandris, Heath McDonald

Sport Consumer Behaviour - Marketing Strategies (Paperback, 2nd edition)

Daniel C. Funk, Kostas Alexandris, Heath McDonald

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Loot Price R554 Discovery Miles 5 540

Expected to ship within 5 - 10 working days

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This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2022
First published:	2023
Authors:	Daniel C. Funk • Kostas Alexandris • Heath McDonald
Dimensions:	246 x 174 x 30mm (L x W x T)
Format:	Paperback
Pages:	338
Edition:	2nd edition
ISBN-13:	978-0-367-55243-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Promotions
LSN:	0-367-55243-4
Barcode:	9780367552435