Now in its ninth edition, Air Transportation: A Global Management
Perspective by John Wensveen is a well-proven, accessible textbook
that offers a comprehensive introduction to the theory and practice
of air transport management. In addition to explaining the
fundamentals, the book transports the reader to the leading edge of
the discipline, using past and present trends to forecast future
challenges and opportunities the industry may face, encouraging the
reader to think deeply about the decisions a manager implements.
The word "Global" has been added to the subtitle for this edition,
reflecting an increased emphasis on worldwide operations including
North America, Latin America/Caribbean, Europe, Asia-Pacific, the
Middle East and Africa. The ninth edition focuses on the "Age of
Acceleration", addressing trends related to emerging technologies,
such as autonomy, artificial intelligence, augmented reality,
virtual reality, 3-D printing, data analytics, block chain,
cybersecurity, etc. New material includes extra information on
airport management and operations, air carrier business models,
aviation risk, safety and security, and how changing political
landscapes impact the aviation industry. Enhanced content is
supported by the addition of new chapters and online supplemental
resources including PowerPoint presentations, chapter quizzes, exam
questions and links to online resources. This wide-ranging textbook
is appropriate for nearly all aviation programs that feature
business and management. Its student-friendly structure and style
make it highly suitable for modular courses and distance-learning
programs, or for self-directed study and continuing personal
professional development.
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