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Books > Promotion > Routledge Business

Total Quality Management and Operational Excellence - Text with Cases (Paperback, 3rd Edition): John S Oakland, Michael A.... Total Quality Management and Operational Excellence - Text with Cases (Paperback, 3rd Edition)
John S Oakland, Michael A. Turner, Robert J. Oakland
R1,175 R1,112 Discovery Miles 11 120 Save R63 (5%) Ships with 27 working days

The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean–Six Sigma and the latest version of ISO 9001, offering an often confusing variety of ways to achieve business excellence.

Quality guru John Oakland’s famous TQM model, in many ways a precursor to these frameworks, has evolved to become the ultimate holistic overview of performance improvement strategy. Incorporating the frameworks that succeeded it, the revised model redefines Quality by:

  • Accelerating change
  • Reducing cost
  • Protecting reputation

The popular, practical, jargon-free writing style, along with ten supporting case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve sustainable competitive advantage.

Guiding readers through the language of TQM and OpEx and all their recent developments, including data analytics, this book sets out a clear way to manage change. This exciting update of a classic is all the busy student or professional will need to begin understanding how to manage Quality and achieve Operational Excellence.

The Goal - A Process Of Ongoing Improvement (Paperback, 3rd Edition): Jeff Cox, Eliyahu M. Goldratt The Goal - A Process Of Ongoing Improvement (Paperback, 3rd Edition)
Jeff Cox, Eliyahu M. Goldratt
R550 R489 Discovery Miles 4 890 Save R61 (11%) Ships in 5 - 10 working days

Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done.

Described by Fortune as a 'guru to industry' and by Businessweek as a 'genius', Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. This 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas.

The story of Alex's fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors!

Project Management for Engineering, Business, and Technology (Paperback, 7th Edition): John M. Nicholas, Herman Steyn Project Management for Engineering, Business, and Technology (Paperback, 7th Edition)
John M. Nicholas, Herman Steyn
R1,019 Discovery Miles 10 190 Ships in 5 - 10 working days

Project Management for Engineering, Business, and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application.

The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. It focuses on the ultimate purpose of project management―to unify and integrate the interests, resources, and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals.

The seventh edition features:

• Updates to cover the latest developments in project management methodologies, including new material on applications of visual management, agile and hybrid methodologies, PM 2.0, and artificial intelligence to project management, and on the “dark side” of projects, projects in developing countries, and megaprojects.
•Sixty-two end-of-chapter case studies that apply concepts and practices from the book to real-life project situations.
• Updated support materials, including an instructor’s manual, PowerPoints, answers to chapter review questions, and a test bank of questions.
Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.

Age of Agency - Rise with AI (Paperback, 1st Edition): Kerushan Govender Age of Agency - Rise with AI (Paperback, 1st Edition)
Kerushan Govender
R750 R637 Discovery Miles 6 370 Save R113 (15%) Ships in 5 - 10 working days

Do you feel overwhelmed by the AI wave? Worried that it could cost you your job, harm your business, or even take over? AI has pervaded our lives and is aggressively disrupting business. No person today can afford to ignore AI.

Age of Agency is your companion, helping you leverage AI's capabilities to power your productivity and success. By understanding AI, you will learn to use it as a tool for personal career growth and business success.

Former Microsoft executive Kerushan Govender demystifies AI, emphasising the importance of human agency. Reconnect with the needs of humanity and learn the importance of care as a differentiator in an AI world. Avoid the potential pitfalls of excessive reliance on the technology.

Age of Agency is a blueprint for ensuring human agency outpaces computer agency. It boldly pits the limits of machine learning against the infinity of human ability. With this survival guide, you’ll uncover ways to connect with humanity on a deeper level, going beyond anything AI can do.

Ready to become AI-savvy, with your humanity as your differentiator? Dive into the future with the confidence to ride the wave of today’s AI revolution.

Entrepreneurship in the Arts (Paperback, 2nd Edition): Bonita M Kolb Entrepreneurship in the Arts (Paperback, 2nd Edition)
Bonita M Kolb
R1,609 Discovery Miles 16 090 Ships in 9 - 17 working days

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn.

Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‑profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research.

Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.

Table of Contents

Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting the Creative Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth

Marketing Fashion - Critical Perspectives on the Power of Fashion in Contemporary Culture (Paperback, 3rd Edition): Karin M.... Marketing Fashion - Critical Perspectives on the Power of Fashion in Contemporary Culture (Paperback, 3rd Edition)
Karin M. Ekström; Karin M. Ekström
R914 Discovery Miles 9 140 Ships with 27 working days

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary.

This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Table of Contents

Introduction

Karin M. Ekström

Part I

Fashion and Marketing in Society

1. Fashion, Self, and Identity

Colin Campbell

2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"

Russell Belk

3. Fashioning Marketing and its Consequences

A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin

Part II

Social Change and Marketing

4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets

and Culture

Stefano Prestini, Stefania Borghini, and Antonella Carù

5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing

Franck Cochoy, Anaïs Daniau, and Alexandre Mallard

6. Marketing Gun Identities Through Firearm Fashions

Terrence H. Witkowski

Part III

Fashion and Brands

7. A Social Practice Perspective on Fashion Branding

Marcus Gianneschi and Johanna Moisander

8.Museums as Channels for Marketing Fashion: Reflections on Marketization and

Artification

Karin M. Ekström

9. A Community in Love: The Relationship and Dynamic between Odd Molly and

its Community

Hanna Wittrock

Part IV

Fashion, Waste, Sustainability and Ethics

10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and Waste

Karin M. Ekström

11. Sustainable Fashion Marketing: Green or Greenwash?

Elaine L. Ritch

12. ‘Ethical Fashion’ is a Fiction

Efrat Tseëlon

Afterword - Growing Demands of Ethics and Aesthetics

Francesco Morace

/

The Project Risk Maturity Model - Measuring and Improving Risk Management Capability (Hardcover, 3rd Edition): Martin Hopkinson The Project Risk Maturity Model - Measuring and Improving Risk Management Capability (Hardcover, 3rd Edition)
Martin Hopkinson
R4,148 Discovery Miles 41 480 In Stock

Top businesses recognise risk management as a core feature of their project management process and approach to the governance of projects. However, a mature risk management process is required in order to realise its benefits; one that takes into account the design and implementation of the process and the skills, experience and culture of the people who use it. To be mature in the way you manage risk you need an accepted framework to assess your risk management maturity, allowing you to benchmark against a recognised standard. A structured pathway for improvement is also needed, not just telling you where you are now, but describing the steps required to reach the next level. The Project Risk Maturity Model detailed here provides such an assessment framework and development pathway. It can be used to benchmark your project risk processes and support the introduction of effective in-house project risk management. Using this model, implementation and improvement of project risk management can be managed effectively to ensure that the expected benefits are achieved in a way that is appropriate to the needs of each organisation. Martin Hopkinson has developed The Project Risk Maturity Model into a robust framework, and this book allows you to access and apply his insights and experience. A key feature is a downloadable resource containing a working copy of the QinetiQ Project Risk Maturity Model (RMM). This will enable you to undertake maturity assessments for as many projects as you choose. The RMM has been proven over a period of 10 years, with at least 250 maturity assessments on projects and programmes with a total value exceeding £60 billion. A case study in the book demonstrates how it has been used to deliver significant and measurable benefits to the performance of major projects.

Table of Contents

Contents: Foreword; Preface; Part I Introduction to the Project Risk Maturity Model: The project risk maturity model; Scope and context; Starting from the top: using a multi-pass risk management process; The UK MoD defence procurement agency: a project risk maturity model case study; Risk maturity model data collection; Part II Guide to the Project Risk Maturity Model: Stakeholders; Risk identification; Risk analysis; Risk reponses; Project management; Risk management culture; Appendices; References; Software user instructions; Index.

Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing (Paperback, 2nd Edition): Dave Chaffey,... Digital Marketing Excellence - Planning, Optimizing and Integrating Online Marketing (Paperback, 2nd Edition)
Dave Chaffey, P.R. Smith
R971 Discovery Miles 9 710 Ships with 27 working days

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. 

Written by two highly experienced digital marketing consultants, the book shows you how to:

Draw up an outline integrated digital marketing plan

Evaluate and apply digital marketing principles and models

Integrate online and offline communications

Implement customer-driven digital marketing as part of digital transformation

Reduce costly trial and error

Measure and enhance your digital marketing

Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.

This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.

Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Table of Contents

1. Introduction to Digital Marketing

2. Digital Customers

3. Digital Models

4. Content Marketing

5. Create Integrated Campaigns

6. Social Media Marketing

7. Digital Communications

8. Designing Digital Experiences

9. Digital Innovation

10. Digital Marketing Plan

Uptime - Strategies for Excellence in Maintenance Management, Third Edition (Hardcover, 3rd Edition): John D. Campbell, James V... Uptime - Strategies for Excellence in Maintenance Management, Third Edition (Hardcover, 3rd Edition)
John D. Campbell, James V Reyes-Picknell, Hyung Sik Kim
R1,295 R1,217 Discovery Miles 12 170 Save R78 (6%) Ships with 27 working days

Uptime describes the combination of activities that deliver fewer breakdowns, improved productive capacity, lower costs, and better environmental performance. The bestselling second edition of Uptime has been used as a textbook on maintenance management in several postsecondary institutions and by many companies as the model framework for their maintenance management programs.

Following in the tradition of its bestselling predecessors, Uptime: Strategies for Excellence in Maintenance Management, Third Edition explainshow to deal with increasingly complex technologies, such as mobile and cloud computing, to support maintenance departments and set the stage for compliance with international standards for asset management.

This updated edition reflects a far broader and deeper wealth of experience and knowledge. In addition, it restructures its previous model of excellence slightly to align what must be done more closely with how to do it.

The book provides a strategy for developing and executing improvement plans that work well with the new values prevalent in today's workforce. It also explains how you can use seemingly competing improvement tools to complement and enhance each other.

This edition also highlights action you can take to compensate for the gradual loss of skills in the current workforce as "baby boomers" retire.

Table of Contents

LEADERSHIP

Building a Maintenance Strategy

Business of Maintenance Management

Framework for the Strategy

Strategy Components

Strategy Development

Developing the Vision

Maintenance Review

Closing the Gap—Planning Implementation

Contract Maintenance

Uptime Summary

Endnotes

People and Teamwork

People Really Are Your Most Important Asset

Teams

Managing Change

Organizing the Maintenance Structure

Multiskilling

Learning, Training, and Development

ESSENTIALS

Work Management

Work Management Cycle

Six Key Steps

Planning Horizons

Shutdown Management

Planning and Scheduling Tools

Planning Standards

Mobile Workforce Management

Uptime Summary

Endnotes

Basic Care

The Minimum Is Not Always Enough

Beyond the Minimum: Basic Care

5S Asset Management Housekeeping Excellence

5S Audits

Before you Start 5S

Uptime Summary

Materials Management

Planning, Scheduling, and Materials Management

E-Business

MRO Improvements

Uptime Summary

5

Endnote

Performance Management

Measuring Maintenance

Benchmarking Maintenance

Uptime Summary

Endnotes

Management and Support Systems for Maintenance

Systems Are Not Replacements for Strategy

What Management Systems Should Do

Different Types of Management Systems

Specialized Support Systems

Implementation Considerations

Justifying Your CMMS

Hardware and Software Tools: An Overview

Where Are We Headed with Systems?

Uptime Summary

Endnotes

CHOOSING EXCELLENCE

Asset Reliability 1: Being Proactive

Reliability-Centered Maintenance

Business of Maintenance Management

Simplified RCM Methods

Implementing RCM Successfully

Uptime Summary

Endnotes

Reliability Approaches 2: Quick Start and Continuous Improvement

Preventive Maintenance Optimization

Reliability and Simulation Modeling

Uptime Summary

Endnotes

Evidence-Based Asset Management

Evidence-Based Asset Management

Optimizing Life-Cycle Costing Decisions

Economic Life of an Asset

Optimizing Maintenance Tactics

Calculating Spare-Part Requirements

Optimizing Failure-Finding Intervals

Uptime Summary

ASSET MANAGEMENT

Asset Management

What Is Asset Management?

Standards, "Anatomy," and "Landscape"

Documentation, Record Keeping, and Information Management

Certification

Putting Uptime in an Asset Management Context

Uptime Summary

Information Management and Governance

Defining the Aim Program

Uptime Summary

THE JOURNEY

Implementing Uptime

Why Bother?

Getting there—Implementing Uptime

Assessments vs. Training

A New Approach

Planning

Governance

Initiative Overload

Action Teams

Middle Management

Just Do It

Sustainability

Uptime Summary

Conclusion

Endnotes

Bibliography

Appendix A: The Uptime Assessment

Appendix B: Glossary of Maintenance Terminology

Appendix C: Rapid Preventive Maintenance (PM) Deployment

Suggestions

Index

Knowledge Management - Systems and Processes in the AI Era (Paperback, 3rd Edition): Rajiv Sabherwal, Irma Becerra-Fernandez,... Knowledge Management - Systems and Processes in the AI Era (Paperback, 3rd Edition)
Rajiv Sabherwal, Irma Becerra-Fernandez, Richard Kumi
R646 Discovery Miles 6 460 Ships with 27 working days

Knowledge Management: Systems and Processes in the AI Era, Third Edition, is aimed at students and managers who seek detailed insights into contemporary knowledge management (KM). It explains the concepts, theories, and technologies that provide the foundation for knowledge management; the systems and structures that constitute KM solutions; and the processes for developing, deploying, and evaluating these KM solutions. This book serves as a complete introduction to the subject of knowledge management, incorporating technical and social aspects, as well as concepts, practical examples, traditional KM approaches, and emerging topics. This third edition has been revised and expanded to include more coverage of emergent trends such as cloud computing, online communities, crowdsourcing, and artificial intelligence. Aimed at advanced undergraduate, postgraduate, and MBA students who are seeking a comprehensive perspective on knowledge management, Knowledge Management is also complemented by online support for lecturers including suggested solutions to the many review questions and application exercises contained within the book.

Table of Contents

1 Introducing Knowledge Management

PART I Principles of Knowledge Management

2 The Nature of Knowledge

3 Knowledge Management Foundations: Infrastructure, Mechanisms, and Technologies

4 Knowledge Management Solutions: Processes and Systems

5 Organizational Impacts of Knowledge Management

PART II Knowledge Management Technologies and Systems

6 Knowledge Application Systems: Systems that Utilize Knowledge

7 Knowledge Capture Systems: Systems that Preserve and Formalize Knowledge

8 Knowledge Sharing Systems: Systems that Organize and Distribute Knowledge

9 Knowledge Discovery Systems: Systems that Create Knowledge

PART III Management of Knowledge Management

10 Factors Influencing Knowledge Management

11 Leadership and Assessment of Knowledge Management

PART IV Emergent Trends in Knowledge Management

12 Knowledge Management through Cloud Computing

13 Knowledge Management through Communities and Crowds

14 Knowledge Management through Artificial Intelligence and other Emergent Technologies

15 Knowledge Management during Global Crises

16 The Future of Knowledge Management

The Dynamics of Managing Diversity and Inclusion - A Critical Approach (Paperback, 2nd Edition): Gill Kirton, Anne-Marie Greene The Dynamics of Managing Diversity and Inclusion - A Critical Approach (Paperback, 2nd Edition)
Gill Kirton, Anne-Marie Greene
R1,869 Discovery Miles 18 690 Ships in 9 - 17 working days

The Dynamics of Managing Diversity and Inclusion was one of the first books to respond to growing academic coverage of the topic of diversity management at degree level. This fifth edition has been fully updated to reflect new working practices, labour market data, organisational policies, and developments in equality and diversity law, as well as including new case studies and analysis of current and emerging areas of debate in the United Kingdom and across Europe.

Diversity management is a term that covers not only policy and practice on race, disability, and sex discrimination, but also broader issues including other identity and cultural differences. The Dynamics of Managing Diversity and Inclusion, fifth edition, provides future HR professionals and business/organisational managers of the future with the legal information and research findings needed to enable them to participate in the development and implementation of meaningful diversity and inclusion policies in their organisations. This new edition offers:

Inclusion of topical issues such as female and minority representation on executive boards, religious diversity, gender identity, Black Lives Matter and #MeToo movements.

Multiple analytical perspectives, such as socio-legal and feminist approaches, to provide rich insights into the subject matter.

Practical case studies and exercises to illustrate the real-life issues in a local, international, and organisational context.

The book deals with the subject of diversity management in a rigorous and structured manner, beginning each chapter with aims and objectives, providing key learning points and review and discussion questions at regular junctures, and ending with concluding thoughts and observations, making this book the perfect support resource for those teaching or studying in the field of equality, diversity, and inclusion.

Table of Contents

1. Introduction: what is diversity? Part I: Context and Concepts 2. Diversity in the labour market 3. Theorizing Patterns of Inequality and Disadvantage 4. Diversity in the workplace 5. Theorizing policy approaches to equality, diversity and inclusion Part II: Policy and Practice 6. Equality, diversity and the law 7. Trade unions and equality, diversity and inclusion 8. Equality, diversity and inclusion policy and practice 9. Diversity and organisational performance 10. The Social Policy Context of Equality, Diversity and Inclusion 11. The future of equality and diversity

The Goal - A Business Graphic Novel (Paperback, 3rd Edition): Dwight Zimmerman, Eliyahu Goldratt The Goal - A Business Graphic Novel (Paperback, 3rd Edition)
Dwight Zimmerman, Eliyahu Goldratt; Illustrated by Dean Motter
R711 Discovery Miles 7 110 Ships in 9 - 17 working days

Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints.

Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based.

The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated into 32 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine's list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title.

Health and Safety: Risk Management (Paperback, 2nd Edition): Tony Boyle, Fiona Charlton Health and Safety: Risk Management (Paperback, 2nd Edition)
Tony Boyle, Fiona Charlton
R958 Discovery Miles 9 580 Ships with 27 working days

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised sixth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment together with the guidance in ISO 45002. The latest ISO 10013 has also been addressed, however, ISO 45003 on psychosocial risk has been dealt with in a companion volume, Well-being and Wellness: Psychosocial Risk Management also by Boyle and Charlton.

The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making.

This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.

Table of Contents

1 Preliminaries Part 1.1: Risk management – introduction 2 Part 1.1 – overview 3 Risk management – setting the scene 4 Key elements of risk management 5 Risk assessment 6 Risk control 7 Safe systems of work 8 Monitoring and measuring losses 9 Identifying causes and patterns 10 Monitoring and measuring conformity 11 Other elements of occupational health and safety management systems 12 Communication and training Part 1.2: Human factors – introduction 13 Part 1.2 – Common themes and overview 14 The individual – sensory and perceptual processes 15 The individual – psychology 16 The human factors environment Part 2.1: Risk management – advanced 17 Part 2.1 – overview 18 Management systems 19 Measuring performance 20 Advanced accident investigation and risk assessment 21 Advanced risk control techniques 22 Emergency planning 23 Advanced audit and review 24 Financial issues Part 2.2: Human factors – advanced 25 Part 2.2 – overview 26 Individual differences 27 Human error 28 Perception and decision making 29 External influences on human error 30 Improving human reliability Index

Stakeholder Relationship Management - A Maturity Model for Organisational Implementation (Paperback, 1st Edition): Lynda Bourne Stakeholder Relationship Management - A Maturity Model for Organisational Implementation (Paperback, 1st Edition)
Lynda Bourne
R1,209 Discovery Miles 12 090 Ships in 10 - 15 working days

In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations. Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives. The text has two specific purposes. Firstly, it is an 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity.

Table of Contents

Framework; Introduction; Chapter 1 Why Stakeholders Matter; Chapter 2 Who can be Stakeholders?; Guidebook; Chapter 3 The Right Stakeholders; Chapter 4 Mapping Stakeholders; Chapter 5 Measuring Stakeholder Attitude; Chapter 6 Monitoring the Engagement; Implementation; Chapter 7 Effective Implementation; Chapter 8 Defining Organisational Readiness; Chapter 9 Implementation Guidelines; Chapter 10 Conclusion;

Entrepreneurship in the BRICS - Economic Development and Growth in the Post-Pandemic World (Hardcover, 2nd Edition): Ravinder... Entrepreneurship in the BRICS - Economic Development and Growth in the Post-Pandemic World (Hardcover, 2nd Edition)
Ravinder Rena, Ndivhuho Tshikovhi, Fulufhelo Netswera
R3,930 Discovery Miles 39 300 Ships in 10 - 15 working days

Entrepreneurship is a tool of innovation promotion that supports sound economic environments as it stimulates economic growth and development. The BRICS nations, i.e., Brazil, Russia, India, China and South Africa, are a group of emerging countries comprising the highest developmental block of the emerging nations. It is imperative to assess the entrepreneurship policies, strategies, and promotional programmes and their implications for, among others, entrepreneurship funding, economic growth, and employment trends. The COVID-19 pandemic has impacted the entrepreneurship environment and equally steered state funding priorities away from entrepreneurship development support worldwide. This research book assesses the effect that COVID-19 has had on government funding priority, policy interventions and resultant implications on the entrepreneurship environment, economic growth and employment with a focus on BRICS. Readers will gain insight into what entrepreneurship looks like in the BRICS context and how it has been affected by COVID-19, indicating how the BRICS nations are likely to move forward to further strengthen entrepreneurship. This edited volume will be of interest to researchers, academics, practitioners, and advanced students in the fields of entrepreneurship, innovation, strategy, international relations, multilateralism, and economic development.

Table of Contents

Introduction

Ndivhuho Tshikovhi, Fulufhelo Netswera, Ravinder Rena and Lillie Ferriol Prat

PART I: Implications and Consequences during Covid-19 Pandemic in BRICS Nations

Chapter 1. The Impact of COVID-19 Pandemic on SMMEs in BRICS Economies: Policy Responses and Combating Strategies

Frank Ranganai Matenda, Mabutho Sibanda, and Justin Chirima

Chapter 2. Policies and Strategies for the Mitigation of COVID-19 Impact on SMMEs in South Africa

Fiona Langry

Chapter 3. Covid-19 and Sustainability of Indian MSMEs in Crisis: The Role of Government of India

Roli Raghuvanshi and Ravinder Rena

Chapter 4. The Impact of COVID-19 on Entrepreneurship Focusing on Small and Medium Enterprises in South Africa

Zamaswazi Cele, Ndivhuho Tshikovhi, and Fulufhelo Netswera

Chapter 5. China's SMEs in the Scope of COVID-19: Strategies and Prospects for Survival and Development

Xi Chen, Jai Kumar, and Chensi Li

Chapter 6. Emerging Trends among Indian Entrepreneurs: A Post COVID -19 Outlook

S. Yavana Rani and Ravinder Rena

Chapter 7. The Future of Entrepreneurship in a Post-COVID-19 Era in South Africa

Njabulo Ndlovu and Richard Shambare

Chapter 8. Restaurants and COVID-19: A Focus on the Learning Experiences of Restaurant Entrepreneurs Amidst COVID-19 in South Africa

Knowledge Shumba, Wellington Chakuzira, Richard Shambare, and Ntswaki Petunia Matlala

PART II: Challenges and Opportunities in BRICS Countries

Chapter 9. Importance of Governance in Entrepreneurship

Namrata Dhasmana

Chapter 10. The Impact of Entrepreneurship on Economic Growth in Emerging Economies: Evidence from BRICS Countries

Frank Ranganai Matenda and Mabutho Sibanda

Chapter 11. Does the Mixed Ownership Reform Promote the Innovation Level of State-Owned Enterprises?: A Dual Analysis of Equity Balance and Top Management Governance

Zhe Sun, Zhe Wang, Xiaoming Wang, and Liang Zhao

Chapter 12. Strategic Development Opportunities through BRICS Innovation Cooperation Action Plans: Innovative Exchange as a Path to Integration

Arthur Chagas dos Santos

Chapter 13. Industry, Innovation, and Infrastructure: Contribution of SMEs in the Developing Economies

Zakia Tasmin Rahman, Ruhi Lal, and Ravinder Rena

PART III: Individual BRICS Nations’ Perspectives on Entrepreneurship

Chapter 14. Exploring the Urban Economics of Street Markets in BRICS Nations: The Case Study of Rolêfeira in Araraquara, Brazil

Renan Augusto Ramos and Ndivhuho Tshikovhi

Chapter 15. Entrepreneurship for Economic Development and Growth: The Case of Russia in BRICS

Sergei Smirnov and Ndivhuho Tshikovhi

Chapter 16. Technological Entrepreneurship and Peculiarities of Its Development in Russia

Nikolai О. Yakushev

Chapter 17. Entrepreneurial Lens into Creative Industries in Russia Post-COVID-19: The Case of Urals Region

Anna Kurumchina

Chapter 18. The Influence of Entrepreneurship Education on Higher Education Students’ Entrepreneurial Intentions and Motivation in South Africa

Ankit Katrodia

Chapter 19. Towards an Aggressive Economic Growth: Promoting Entrepreneurship as a Catalyst for Development in South Africa

Gilbert Motsaathebe and Ravinder Rena

Introduction to Health and Safety at Work - for the NEBOSH National General Certificate in Occupational Health and Safety... Introduction to Health and Safety at Work - for the NEBOSH National General Certificate in Occupational Health and Safety (Paperback, 7th Edition)
Ed Ferrett, Phil Hughes MBE
R1,943 Discovery Miles 19 430 Ships in 9 - 17 working days

Introduction to Health and Safety at Work covers the fundamentals of occupational safety and closely follows the NEBOSH National General Certificate syllabus which was updated in 2019 and came into use in 2020.

Highly illustrated and over 600 pages in length, it covers all of the essential elements of health and safety management, the legal framework, risk assessment and control standards and also includes checklists, report forms and record sheets to supplement learning. It also has an extensive summary of current health and safety legislation.

Aligned to the NEBOSH National General Certificate in Occupational Health and Safety

Practice questions and answers to test knowledge and increase understanding

In addition to helping students study for the NGC, it is used for reference and revision on other Health and Safety qualifications at level 3 and above, including the Nebosh Diploma. It is also a source of reference and guidance for health and safety practitioners in the workplace.

Table of Contents

1. The moral financial and legal reasons for health and safety management, 2. Health and safety management systems and policy, 3. Health and safety management of people and processes, 4. Health and safety management of risk and controls, 5. Health and safety monitoring and measuring, 6. Physical and psychological health, 7. Musculoskeletal health, 8. Chemical and biological agents, 9. General workplace issues, 10. Work equipment, 11. Fire, 12. Electricity, 13. Summary of the main legal requirements, 14. Climate Change, Environmental management, international and other aspects of health and safety, 15. Study Skills, 16. Specimen answers to NEBOSH examinations, 17. Sources of information and guidance

Responsible Business - Foundations of Ethical and Sustainable Management (Paperback, 3rd Edition): Alex Hope, Oliver Laasch Responsible Business - Foundations of Ethical and Sustainable Management (Paperback, 3rd Edition)
Alex Hope, Oliver Laasch
R1,019 Discovery Miles 10 190 Ships with 27 working days

As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality. This textbook provides a theoretically sound and highly relevant introduction to the topic of socially and environmentally responsible business. The authors take a “competence-based approach” to responsible management education. The book aims to go beyond the traditional domains of teaching and towards the facilitation of learning across key competences. Each chapter in this book has a section dedicated to exercises that cover five core competences – know, think, do, relate, be – to enable self-directed transformative learning.

Drawing from the classic background theories such as corporate sustainability, business ethics, and corporate social responsibility, these concepts are applied to the most up-to-date practices. The book covers an international perspective, featuring cases from countries all around the world, has a strong theoretical basis, and fully integrates the topics of sustainability, responsibility, and ethics. The book includes a wide variety of tools for change at individual, company, and systemic levels resulting in both an essential resource for business students at all levels and a self-study, practical handbook for executives.

Table of Contents

Introduction to the third edition A. Contextualizing 1. The State of the Planet 2. Climate Change 3. A History of Business, Society, and Environment B. Conceptualizing 4. Sustainability 5. Sustainable Development Goals 6. Responsibility 7. Ethics C. Managing 8. Responsible Management Process 9. Practice Norms 10. Equality, Diversity, and Inclusion D. Strategizing 11. Sustainable Economics 12. Envisioning Responsible Business 13. Strategic Management E. Implementing 14. Implementation Basics 15. Main Business Functions 16. Support Functions 17. Supply Chain Management F. Communicating 18. Communication in Responsible Business 19. Communication Challenges 20. Responsible Business Certification G. Innovating 21. Innovation for Change 22. Individual Change 23. Organizational Change 24. Systemic Change

Financial Management and Accounting in the Public Sector (Hardcover, 2nd Edition): Gary Bandy Financial Management and Accounting in the Public Sector (Hardcover, 2nd Edition)
Gary Bandy
R3,783 Discovery Miles 37 830 Ships in 10 - 15 working days

The importance of public financial management for the health and wellbeing of citizens became dramatically apparent as governments sought to respond to the coronavirus pandemic in 2020. Now, governments and other public sector organizations face the challenge of recovering from the pandemic whilst also seeking to achieve Sustainable Development Goals, with squeezed budgets and ever-increasing demands for public services.

Public sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial language. In Financial Management and Accounting in the Public Sector, Gary Bandy employs a clear and concise narrative to introduce the core concepts of public financial management to help those managers to deliver programmes, projects and services that are value for money. As the author puts it, managing public money is an art, not a science.

This third edition has been revised and updated throughout, offering:

a structure that is more clearly linked to the stages of the public financial management cycle

greater coverage of transparency and accountability issues

a broader view of public procurement to include goods, works and services and effective contract management; and

an increased focus on public spending in the context of a post-COVID environment.

With a glossary of terms to help managers understand and be understood by accountants, as well as learning objectives, discussion questions and exercises, this practical textbook will help students of public management and administration to understand the financial and accounting aspects of managing public services.

Table of Contents

CONTENTS

List of illustrations

Foreword

Preface to the third edition

About the author

Acknowledgements

Abbreviations

1 The context of public financial management

2 Public sector budgeting

3 Taxation and other sources of income

4 Budget execution

5 Using financial information to make decisions

6 Public procurement

7 Measuring performance and value for money

8 Accountability and financial reporting

9 Audit

Appendix A Budgeting in public enterprise: the State Social Security Fund of Sri Lanka

Suggested answers for exercises

Glossary of terms

Index

The Adult Learner - The Definitive Classic in Adult Education and Human Resource Development (Paperback, 10th Edition): Malcolm... The Adult Learner - The Definitive Classic in Adult Education and Human Resource Development (Paperback, 10th Edition)
Malcolm Knowles, Elwood F. Holton III, Petra A. Robinson, Corina Caraccioli
R2,004 Discovery Miles 20 040 Ships in 9 - 17 working days

How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’ pioneering theory of andragogy which transformed education theory in the 1970s. The resulting principles of a self-directed, experiential, problem-centred approach to learning have been hugely influential and are still the basis of the learning practices we use today.

Understanding these principles is the cornerstone of increasing motivation and enabling adult learners to achieve. The 10th edition of The Adult Learner has been revised to include:

The two chapters on diversity, inclusion and belonging in adult learning, and andragogy and the online adult learner have been greatly expanded to reflect the importance of these topics to the field today.

The accompanying Instructor and Student Resources website provides free digital materials designed to enhance student learning and save instructors time when preparing lessons. Resources include:

• Ready-to-use PowerPoint slides to save instructor time when planning lessons

• Learning objectives and part outlines for structured learning

• Suggested class discussions, exercises, and scenario-based activities

• Downloadable instruments for chapters 19 to 22

• Video explaining the Andragogy In Practice model

• A chapter-by-chapter Instructor Manual and a corresponding Student Guide to enhance learning outcomes.

If you are a researcher, practitioner, or student in education, an adult learning practitioner, training manager, or involved in human resource development, this is the definitive book in adult learning you should not be without.

Table of Contents

PART 1 Adult Learning 1. Introduction to Adult Learning 2. Exploring the World of Learning Theory 3. Andragogy: A Theory of Adult Learning 4. The Andragogical Process Model for Learning 5. Andragogy in Practice PART 2 The Backdrop of Learning and Teaching Theories 6. Theories of Learning 7. Theories of Teaching 8. Adult Learning Within Human Resource Development PART 3 Advancements in Adult Learning 9. New Perspectives on Andragogy 10. Beyond Andragogy 11. Diversity, Equity, Inclusion, and Belonging in Adult Education 12. Neuroscience and Andragogy 13. Andragogy and Adult Online Learning 14. Effective Computer-Based Instruction for Adults PART 4 International and Future Perspectives on Andragogy 15. European Perspectives on Adult Learning (Contributed by John A. Henschke and Mary Cooper) 16. Andragogy: International History, Meaning, Context, and Function (contributed by Jost Reischmann) 17. The Future of Andragogy Part 5 Tools and Resources for Implementing Andragogy 18. Andragogical Learner Analysis Using the Andragogy in Practice Framework 19. Andragogy in Practice Inventory (contributed by Reid A. Bates) 20. Guidelines for the Using Learning Contracts 21. Core Competency Diagnostic and Planning Guide 22. Personal Adult Learning Style Inventory

/

Best Practice in Inventory Management (Paperback, 2nd Edition): Tony Wild Best Practice in Inventory Management (Paperback, 2nd Edition)
Tony Wild
R1,171 Discovery Miles 11 710 Ships in 9 - 17 working days

Best Practice in Inventory Management 3E offers a simple, entirely jargon-free and yet comprehensive introduction to key aspects of inventory management. Good management of inventory enables companies to improve their customer service, cash flow and profitability. This text outlines the basic techniques, how and where to apply them, and provides advice to ensure they work to provide the desired effect in practice.

With an unrivalled balance between qualitative and quantitative aspects of inventory control, experienced consultant Tony Wild portrays the many ways in which stock management is more nuanced than simple "number crunching" and mathematical modelling.

This long-awaited new edition has been substantially and thoroughly updated.

The product of decades of experience and expertise in the field, Best Practice in Inventory Management 3E provides students and professionals, even those with no prior experience in the area, an unbiased and honest picture of what it takes to effectively manage stocks in a firm.

Table of Contents

Table of Contents

PREFACE

INTRODUCTION

1 THE BASIS OF INVENTORY CONTROL

1.A The role of inventory management

1.B Objectives for inventory control

1.C Profit through inventory management

1.D Reasons for the current stock

2 CUSTOMER SERVICE

2.A Customer Relations

2.B Measuring availability

2.C Demand management

2.D Consuming forecast demand and supply lead time

3 SHAPING INVENTORY

3.A Using Pareto Analysis for control

3.B ABC Analysis

3.C Stock cover

3.D Pareto stock balance

 

4 PRACTICAL METHODS FOR REDUCING STOCKHOLDING

4.A Approach to Inventory Reduction

4.B The Reduction Project

4 C Obsolete and Excess Stock

5 MANAGEMENT AND CONTROL

5.A Where stock control fits into the organisation

5.B Responsibilities and targets

5.C Skills and Systems

5.D Inventory valuation

6 LEAN SUPPLY

6.A Lean Supply Philosophy

6.B Lean Principles

6.C Implementing lean

6.D Operational benefits of Lean Supply

6.E Developing Lean Operations

7 SAFETY STOCKS

7.A Learning from History

7.B Normal demand patterns

7.C Evaluating safety stocks

8 SETTING THE RIGHT STOCK LEVELS

8.A Simple Assessment of Review Levels

8.B Managing Lead Times

8.C Supplier Delivery frequency effects

8.D Target stock levels

9 PROCUREMENT

9.A The Role of Supply Chain Procurement

9.B Supply partnerships

9.C Single Sourcing

9.D Supply Partnerships

9.E Vendor Appraisal

9.F Pricing Methods

10 DELIVERY QUANTITIES

10.A Supply and Suppliers

10.B Organising Repetitive Supply

10.C Order types

10.D Order quantities

10.E Delivery Quantities

10.F Scheduling supply

10.G Supply Co-ordination

10.H Purchasing Processes

11 FORECASTING DEMAND

11.A Options for assessing demand

11.B Causes of forecasting inaccuracy

11.C Methods of improving forecasting

12 HISTORICAL FORECASTING TECHNIQUES

12.A Basic Forecasting Techniques

12.B Moving Average

12.C Exponentially Weighted Averages

12.D Improved Values for Mean Absolute Deviation

12.E Choosing the Best Forecast - Focus Forecasting

13 IMPROVED FORECASTING METHODS

13.A More Forecasting Tools

13.B Forecasting for seasonal sales

14 DEPENDENT DEMAND

14.A Avoiding uncertainty

14.B Material requirements planning

14.C Master planning

15 SUPPLY CHAIN INVENTORY MANAGEMENT

15.A The basis of the lean supply chain

15.B Coordination

15.C Supply Chain Operations

15.D Replenishment Techniques

16 MEETING THE CHALLENGES

16.A Review

16.B Recipe for success

QUESTIONS & ANSWERS

Air Transport Management - An International Perspective (Paperback, 2nd Edition): Stephen Ison, Lucy Budd Air Transport Management - An International Perspective (Paperback, 2nd Edition)
Stephen Ison, Lucy Budd; Edited by Lucy Budd, Stephen Ison
R1,320 R1,239 Discovery Miles 12 390 Save R81 (6%) Ships with 27 working days

Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector.

The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management. This 2nd edition includes a new chapter on airline regulation and deregulation and new dedicated chapters focusing on aviation safety and aviation security. Four new contributors bring additional insights and expertise to the book.

The 2nd edition retains many of the key features of the 1st edition, including:

• A clearly structured topic-based approach that provides information on key air transport management issues including: aviation law, economics; airport and airline management; finance; environmental impacts, human resource management; and marketing;

• Chapters authored by leading air transport academics and practitioners worldwide which provide an international perspective;

• Learning objectives and key points which provide a framework for learning;

• Boxed case studies and examples in each chapter;

• Keyword definitions and stop and think boxes to prompt reflection and aid understanding of key terms and concepts.

Designed for undergraduate and postgraduate students studying aviation and business management degree programmes and industry practitioners seeking to expand their knowledge base, the book provides a single point of reference to the key legal, regulatory, strategic and operational concepts and processes that shape the form and function of the world’s commercial air transport industry.

Table of Contents

1 Aviation law and regulation 2 Aviation economics and forecasting 3 Airline regulation and deregulation 4 Airfield design, configuration and management 5 Airport systems planning, design, and management 6 Airport management and performance 7 The airport–airline relationship 8 Airline business models 9 Airline pricing strategies 10 Airline passengers 11 Airline scheduling and disruption management 12 Airline finance and financial management 13 Aviation safety 14 Aviation security 15 Airspace and air traffic management 16 Aircraft manufacturing and technology 17 Air cargo and logistics 18 Environmental impacts and mitigation 19 Human resource management and industrial relations 20 Air transport marketing communications 21 Air transport in regional, rural and remote regions

Advertising, Society, and Consumer Culture (Paperback, 1st Edition): Roxanne Hovland, Joyce M. Wolburg Advertising, Society, and Consumer Culture (Paperback, 1st Edition)
Roxanne Hovland, Joyce M. Wolburg
R708 Discovery Miles 7 080 Ships in 5 - 10 working days

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Table of Contents

This study integrates scientific findings about the Global Warming Potential (GWP) - for example, the roles of pollution, population growth, agricultural development and sustainable resources - with advances in economic theory and methods, so as to explain how and why climate and economy are complementary at the local, national and global levels. The primary purpose of this work is to provide analytical bases for the creation of pragmatic, ecology-environment-economy policies, rather than to overwhelm the reader with technical processing that does not offer any comprehensive examination of the effects of the economy upon the environment, and vice versa. Modelling and data processing are treated as secondary requirements and follow, rather than precede, the framework developed in this book.

International Business (Paperback, 4th Edition): Yadong Luo, Oded Shenkar, Tailan Chi International Business (Paperback, 4th Edition)
Yadong Luo, Oded Shenkar, Tailan Chi
R2,806 Discovery Miles 28 060 Ships in 10 - 15 working days

This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.

More comprehensive than competing books, this new edition of International Business includes:

A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations.

New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences.

Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country’s balance of payments.

Strengthened, expanded global cases, examples, and “industry” and “country” mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment.

Also featuring a companion website with a test bank, PowerPoint slides, and instructor’s manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.

Table of Contents

International Business in an Age of Globalization Part I: Concepts and Theories in International Business 2. International Trade Theory and Application 3. Foreign Direct Investment Theory and Application 4. The Multinational Enterprise Part II: Endowments and Environments of International Business 5. Country Competitiveness 6. The Cultural Environment 7. The Political and Legal Environment Part III: Global Markets and Institutions 8. International Economic Integration and Institutions 9. The International Monetary System and Financial Markets Part IV: International Business Strategies 10. International Entry Strategies 11. MNE organization structure and design 12. Building and Managing Global Strategic Alliances (GSAs) 13. Managing Global Research and Development (R&D) Part V: Functional International Business Areas 14. Financial Management for Global Operations 15. International Accounting for Global Operations 16. Global Marketing and Supply Chain 17. Global Human Resource Management Part VI: Emerging Issues in International Business 18. Digital Connectivity and Global Strategies 19. Global Sustainability and Social Responsibility 20. International Entrepreneurship

Advertising Media Planning - A Brand Management Approach (Paperback, 5th Edition): Donald W. Jugenheimer, Larry D. Kelley, Kim... Advertising Media Planning - A Brand Management Approach (Paperback, 5th Edition)
Donald W. Jugenheimer, Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda
R1,675 Discovery Miles 16 750 Ships in 10 - 15 working days

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan.

This 5th edition has been fully updated to include:

• An emphasis throughout on digital and global media planning

• New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media

• New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia

• Discussion questions to foster engagement and understanding

A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.

Table of Contents

1 The Changing Role of Brand Communication Support

2 Role of Data in Planning

3 Establishing a Media Framework

4 Dynamics of Paid Media

5 Dynamics of Owned Media

6 Dynamics of Earned Media

7 Components of a Strategic Communication Plan

8 How Brand Objectives Affect Communication Planning

9 The Role of Communication Plays in Brand Support

10 Working with a Situation Analysis

11 Defining the Target Audience

12 Geography’s Role in Planning

13 Seasonality and Timing

14 Competitive Analysis

15 Working with Creative

16 Working with a Budget

17 Setting Communication Objectives

18 Communication Idea and Briefi ng

19 Strategy and Tactics

20 Learning a New Language

21 Learning about Costs

22 Video Media

23 Audio Media

24 Print Media

25 Out-of-Home Media

26 Search Engine Marketing

27 Online Display Advertising

28 Mobile

29 Paid Social Media

30 Role of Social Influencers

31 In store Media

32 Direct Response

33 Gaming

34 Global Media

35 B2B

36 Sales Promotion

37 Global Campaign Planning

38 Preparing the Plan

39 Media and Campaign Measurement

40 Presenting the Plan: Developing the Narrative

41 Testing

42 Evaluating an Advertising Media Plan

Index

Strategic Integrated Marketing Communications (Paperback, 3rd Edition): Larry Percy Strategic Integrated Marketing Communications (Paperback, 3rd Edition)
Larry Percy
R1,150 R1,090 Discovery Miles 10 900 Save R60 (5%) Ships with 27 working days

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.

Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan.

The 4th edition of this classic textbook has been fully updated throughout, and includes:

Updated and expanded coverage of digital media, including issues relating to privacy and media strategy

New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing

Extended content on international advertising and shared cultural values

The introduction of a channels-based typology of marketing communication

Updated international examples and case studies throughout.

A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

Table of Contents

Part 1: Introduction to IMC

1. Overview of IMC

2. Brands and IMC

3. Companies and IMC

Part 2: Components of IMC

4. Advertising

5. Promotion

6. Media

7. Additional delivery options

Part 3: IMC messages

8. Message processing

9. Message development

10. Creative execution

Part 4: The IMC plan

11. Planning considerations

12. The IMC planning process

13. Finalizing and implementing the IMC plan

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