0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (2)
  • R250 - R500 (15)
  • R500+ (96)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Aviation manufacturing industry

The William E. Boeing Story - A Gift of Flight (Hardcover): David Williams The William E. Boeing Story - A Gift of Flight (Hardcover)
David Williams
R706 Discovery Miles 7 060 Ships in 12 - 17 working days

The William E. Boeing Story - A Gift of Flight is the first-ever full-length biography of William E. Boeing; the father of commercial aviation. Boeing's story is an exciting one complete with bootleggers, kidnappers and a disastrous run-in with President Franklin Roosevelt and future Supreme Court Justice Hugo Black. Boeing's story covers every aspect of early aviation starting with his first ride in a balloon in 1896 to the christening of the revolutionary jet-powered Dash-80 / 707 in 1955. Along the way, Boeing developed some of the world's most iconic airplanes including the P-26 Peashooter, the Boeing 247, the B-17 Flying Fortress and the mighty B-29 Superfortress. The Boeing Family gave author David D. Williams unprecedented access to the Boeing Family Archives which contained thousands of never before seen photos, diaries, and personal letters. This treasure trove of primary sources allowed Williams to create an extraordinarily vivid and accurate portrait of this influential yet private man.

A Quiet Country Town - A Celebration of Westland at Yeovil (Paperback, 2nd edition): David Gibbings A Quiet Country Town - A Celebration of Westland at Yeovil (Paperback, 2nd edition)
David Gibbings
R381 Discovery Miles 3 810 Ships in 12 - 17 working days

It has been 100 years since the first airfield was established in the country town of Yeovil. Since 1915, aircraft have been designed, manufactured and tested at Westland, including the Lysander, used to transport British agents to Europe during the Second World War. In 1948 the company focused solely on helicopters and its aircraft have been sent all over the world since then, used in lifesaving with Air Ambulance and Search and Rescue and deployed in warfare such as Balkans, Iraq and Afghanistan. To celebrate the centenary of the UK's only major helicopter manufacturer, David Gibbings has collated an anthology of writings that retell Westland's history and its special relationship with Yeovil, which has rarely been quiet since the first aircraft took off from the airfield that now lies at its heart.

From Wax Wings to Flying Drones - A Very Unreliable History of Aviation (Hardcover): Norman Ferguson From Wax Wings to Flying Drones - A Very Unreliable History of Aviation (Hardcover)
Norman Ferguson
R336 Discovery Miles 3 360 Ships in 12 - 17 working days

Was Keith Harris's Orville really named after the first-ever flyer? What exactly is a 'Spitfire'? Why did Richard Branson try to cross the Atlantic in a balloon when he owned an airline? These are the questions that fail to keep proper aeronautical historians awake - but no matter, From Wax Wings to Flying Drones is here to answer them. Chock-full of important stuff like planes, pilots and pioneers such as the Wright brothers, Amelia Earhart and that man off the telly who used to fly on Concorde, this is a book for everyone who's ever watched a plane in the sky and thought, 'I wonder what its registration is?'

Fundamentals of Statistics for Aviation Research (Paperback): Michael A. Gallo, Brooke E. Wheeler, Isaac M. Silver Fundamentals of Statistics for Aviation Research (Paperback)
Michael A. Gallo, Brooke E. Wheeler, Isaac M. Silver
R1,283 Discovery Miles 12 830 Ships in 9 - 15 working days

This is the first textbook designed to teach statistics to students in aviation courses. All examples and exercises are grounded in an aviation context, including flight instruction, air traffic control, airport management, and human factors. Structured in six parts, theiscovers the key foundational topics relative to descriptive and inferential statistics, including hypothesis testing, confidence intervals, z and t tests, correlation, regression, ANOVA, and chi-square. In addition, this book promotes both procedural knowledge and conceptual understanding. Detailed, guided examples are presented from the perspective of conducting a research study. Each analysis technique is clearly explained, enabling readers to understand, carry out, and report results correctly. Students are further supported by a range of pedagogical features in each chapter, including objectives, a summary, and a vocabulary check. Digital supplements comprise downloadable data sets and short video lectures explaining key concepts. Instructors also have access to PPT slides and an instructor’s manual that consists of a test bank with multiple choice exams, exercises with data sets, and solutions. This is the ideal statistics textbook for aviation courses globally, especially in aviation statistics, research methods in aviation, human factors, and related areas.

Flying Blind - The 737 MAX Tragedy and the Fall of Boeing (Paperback): Peter Robison Flying Blind - The 737 MAX Tragedy and the Fall of Boeing (Paperback)
Peter Robison
R320 R256 Discovery Miles 2 560 Save R64 (20%) Ships in 5 - 10 working days

'The astoundingly well reported and beautifully told story of the downfall of what was once a great American company. A must-read' Bethany McLean, bestselling author of The Smartest Guys in the Room 'Compelling and richly reported, Flying Blind is about so much more than the sad decline of Boeing and the tragic mistakes that led to the 737 Max disaster. It's also the urgent story of how the almighty profit motive supplanted a culture of engineering excellence in boardrooms across America' Brad Stone, bestselling author of The Everything Store The definitive exposé of how Boeing put profit before passengers, leading to the devastating loss of life in the 737 MAX crashes and the downfall of an American business giant In examining the history of the 737, Flying Blind explores how Boeing's new management degraded a highly-regarded plane with cost-focused mandates and skimped on testing in the race to match a competing plane from Airbus. How Boeing outsourced software work to poorly paid graduates in India and convinced the US Federal Aviation Authority to put the MAX into service without requiring pilots to undergo simulator training, and how ultimately these failures resulted in the deaths of 346 Boeing passengers. Framed around the 737 MAX crashes, Flying Blind is the definitive exposé that for the first time tells the larger, decades-long story of how a corrupt corporate culture paved the way for a cataclysm that cost lives. 'Vividly written and meticulously researched, Flying Blind is a story everyone - every consumer, every citizen, every worker in every industry - needs to read' Diana B. Henriques, New York Times bestselling author of The Wizard of Lies: Bernie Madoff and the Death of Trust 'A gripping narrative and required reading for anyone who wants to understand how one of America's mightiest corporations veered so badly off course' Sheelah Kolhatkar, New Yorker staff writer and bestselling author of Black Edge

Air Traffic Management - Principles, Performance, Markets (Paperback): Marina Efthymiou Air Traffic Management - Principles, Performance, Markets (Paperback)
Marina Efthymiou
R1,444 Discovery Miles 14 440 Ships in 9 - 15 working days

This textbook is designed for undergraduate students studying airspace engineering, as well as undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction to the Air Navigation Service Providers (ANSPs) business. There is very little literature available that gives a detailed appreciation of the complexities, potential risks and issues associated with the provision of air navigation services. The role of this textbook is to fill this significant gap with a comprehensive, in-depth study of the management principles related to Air Navigation Service Providers. This is particularly timely given recent ATC developments in Europe, USA, and New Zealand. Airlines and airports rely on the Air Navigation Service Providers (ANSPs) for the management of air traffic. Hence, Air Navigation Services (ANS) provision is considered as a core element for air transportation. This textbook addresses each of the Air Navigation Services' five broad categories of services provided to air traffic during all phases of operation: Air Traffic Management (ATM), Communication services, Navigation services and Surveillance services (CNS), Meteorological services for air navigation (MET), Aeronautical Information Services (AIS) and Search and Rescue (SAR). This textbook is designed for undergraduate students studying airspace engineering and undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction book to the Air Navigation Service Providers (ANSPs) business.

Low Cost Carriers - Emergence, Expansion and Evolution (Hardcover, New Ed): Stephen Ison Low Cost Carriers - Emergence, Expansion and Evolution (Hardcover, New Ed)
Stephen Ison
R6,265 Discovery Miles 62 650 Ships in 12 - 17 working days

Low cost carriers (LCCs) represent one of the most exciting and dynamic yet often contentious developments in recent commercial aviation history. Formed as a direct result of policies of airline deregulation and liberalisation that were initiated in the United States in the late 1970s before being implemented in certain European, Australasian, Latin American and other world markets from the mid-1990s onwards to encourage competition, LCCs have been responsible for progressively reconfiguring the spatial patterns, operational practices and passenger experiences of flight. In the process, they have enabled growing numbers of people to fly to more places, more frequently, and at lower cost than had been previously possible. In so doing, however, they have generated a number of socio-economic and environmental challenges. The 23 essays included in this volume provide a detailed insight into the emergence, expansion and evolution of the low cost carrier sector worldwide. The volume covers deregulation and liberalisation of the global airline sector, the business models and operating characteristics of low cost carriers, the changing nature of the airline/airport relationship, LCC network characteristics, issues of pricing and competition and the current impacts and likely future trajectories.

Fundamentals of Statistics for Aviation Research (Hardcover): Michael A. Gallo, Brooke E. Wheeler, Isaac M. Silver Fundamentals of Statistics for Aviation Research (Hardcover)
Michael A. Gallo, Brooke E. Wheeler, Isaac M. Silver
R3,849 Discovery Miles 38 490 Ships in 12 - 17 working days

This is the first textbook designed to teach statistics to students in aviation courses. All examples and exercises are grounded in an aviation context, including flight instruction, air traffic control, airport management, and human factors. Structured in six parts, theiscovers the key foundational topics relative to descriptive and inferential statistics, including hypothesis testing, confidence intervals, z and t tests, correlation, regression, ANOVA, and chi-square. In addition, this book promotes both procedural knowledge and conceptual understanding. Detailed, guided examples are presented from the perspective of conducting a research study. Each analysis technique is clearly explained, enabling readers to understand, carry out, and report results correctly. Students are further supported by a range of pedagogical features in each chapter, including objectives, a summary, and a vocabulary check. Digital supplements comprise downloadable data sets and short video lectures explaining key concepts. Instructors also have access to PPT slides and an instructor’s manual that consists of a test bank with multiple choice exams, exercises with data sets, and solutions. This is the ideal statistics textbook for aviation courses globally, especially in aviation statistics, research methods in aviation, human factors, and related areas.

When Giants Ruled the Sky - The Brief Reign and Tragic Demise of the American Rigid Airship (Hardcover): John J. Geoghegan When Giants Ruled the Sky - The Brief Reign and Tragic Demise of the American Rigid Airship (Hardcover)
John J. Geoghegan
R661 Discovery Miles 6 610 Ships in 12 - 17 working days

Almost everything you know about airships is wrong. Between 1917 and 1935, the US Navy poured tens of millions of dollars into their airship programme, building a series of dirigibles each one more enormous than the last. These flying behemoths were to be the future of long-distance transport, competing with trains and ocean liners to carry people, post and cargo from country to country, and even across the sea. But by 1936 all these ambitious plans had been scrapped. What happened? When Giants Ruled the Sky is the story of how the American rigid airship came within a hair's breadth of dominating long-distance transportation. It is also the story of four men whose courage and determination kept the programme going despite the obstacles thrown in their way - until the Navy deliberately ignored a fatal design flaw, bringing the programme crashing back to earth. The subsequent cover-up prevented the truth from being told for more than eighty years. Now, for the first time, what really happened can be revealed.

Air Traffic Management - Principles, Performance, Markets (Hardcover): Marina Efthymiou Air Traffic Management - Principles, Performance, Markets (Hardcover)
Marina Efthymiou
R3,834 Discovery Miles 38 340 Ships in 12 - 17 working days

This textbook is designed for undergraduate students studying airspace engineering, as well as undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction to the Air Navigation Service Providers (ANSPs) business. There is very little literature available that gives a detailed appreciation of the complexities, potential risks and issues associated with the provision of air navigation services. The role of this textbook is to fill this significant gap with a comprehensive, in-depth study of the management principles related to Air Navigation Service Providers. This is particularly timely given recent ATC developments in Europe, USA, and New Zealand. Airlines and airports rely on the Air Navigation Service Providers (ANSPs) for the management of air traffic. Hence, Air Navigation Services (ANS) provision is considered as a core element for air transportation. This textbook addresses each of the Air Navigation Services' five broad categories of services provided to air traffic during all phases of operation: Air Traffic Management (ATM), Communication services, Navigation services and Surveillance services (CNS), Meteorological services for air navigation (MET), Aeronautical Information Services (AIS) and Search and Rescue (SAR). This textbook is designed for undergraduate students studying airspace engineering and undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction book to the Air Navigation Service Providers (ANSPs) business.

Aviation Safety, Human Factors - System Engineering - Flight Operations - Economics - Strategies - Management (Hardcover):... Aviation Safety, Human Factors - System Engineering - Flight Operations - Economics - Strategies - Management (Hardcover)
Soekkha
R10,639 Discovery Miles 106 390 Ships in 12 - 17 working days

Questions concerning safety in aviation attract a great deal of attention, due to the growth in this industry and the number of fatal accidents in recent years. The aerospace industry has always been deeply concerned with the permanent prevention of accidents and the conscientious safeguarding of all imaginable critical factors surrounding the organization of processes in aeronautical technology. However, the developments in aircraft technology and control systems require further improvements to meet future safety demands.
This book embodies the proceedings of the 1997 International Aviation Safety Conference, and contains 60 talks by internationally recognized experts on various aspects of aviation safety. Subjects covered include:
Human interfaces and man-machine interactions; Flight safety engineering and operational control systems; Aircraft development and integrated safety designs; Safety strategies relating to risk insurance and economics; Corporate aspects and safety management factors --- including airlines services and airport security environment.

Aviation Automation - The Search for A Human-centered Approach (Hardcover): Charles E. Billings Aviation Automation - The Search for A Human-centered Approach (Hardcover)
Charles E. Billings; Series edited by Barry H. Kantowitz
R4,613 Discovery Miles 46 130 Ships in 12 - 17 working days

The advent of very compact, very powerful digital computers has made it possible to automate a great many processes that formerly required large, complex machinery. Digital computers have made possible revolutionary changes in industry, commerce, and transportation. This book, an expansion and revision of the author's earlier technical papers on this subject, describes the development of automation in aircraft and in the aviation system, its likely evolution in the future, and the effects that these technologies have had -- and will have -- on the human operators and managers of the system. It suggests concepts that may be able to enhance human-machine relationships in future systems. The author focuses on the ability of human operators to work cooperatively with the constellation of machines they command and control, because it is the "interactions among" these system elements that result in the system's success or failure, whether in aviation or elsewhere.
Aviation automation has provided great social and technological benefits, but these benefits have not come without cost. In recent years, new problems in aircraft have emerged due to failures in the human-machine relationship. These incidents and accidents have motivated this inquiry into aviation automation. Similar problems in the air traffic management system are predicted as it becomes more fully automated. In particular, incidents and accidents have occurred which suggest that the principle problems with today's aviation automation are associated with its complexity, coupling, autonomy, and opacity. These problems are not unique to aviation; they exist in other highly dynamic domains as well. The author suggests that a different approach to automation -- called "human-centered automation" -- offers potential benefits for system performance by enabling a more cooperative human-machine relationship in the control and management of aircraft and air traffic.

The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Hardcover): Sanjay Mazumdar,... The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Hardcover)
Sanjay Mazumdar, Cheryl Perkins
R3,982 Discovery Miles 39 820 Ships in 12 - 17 working days

* Focus on seven critical, fast-paced industries where innovation capability is essential * Written by two prominent thought leaders with 50 years of combined experience working with hundreds of companies across industries * Provides templates to immediately put the book's frameworks in place to develop an organization's innovation plan

Air Transportation - A Global Management Perspective (Hardcover, 9th edition): John Wensveen Air Transportation - A Global Management Perspective (Hardcover, 9th edition)
John Wensveen
R3,879 Discovery Miles 38 790 Ships in 12 - 17 working days

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements. The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East and Africa. The ninth edition focuses on the "Age of Acceleration", addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, block chain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources including PowerPoint presentations, chapter quizzes, exam questions and links to online resources. This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Airline Governance - The Right Direction (Hardcover): Victor Hughes Airline Governance - The Right Direction (Hardcover)
Victor Hughes
R4,135 Discovery Miles 41 350 Ships in 12 - 17 working days

Anyone becoming a company director faces a steep learning curve; this book will give every director and especially one joining the board of an airline, a head-start on the process. Airline Governance: The Right Direction will help existing directors, those who have been newly appointed and those 'in waiting' in a company's management. This book reviews the fundamentals of corporate governance and puts them into the context of guiding, directing and managing an airline, and also complements the discussion of accounting and finance in its sister book Airline Management Finance: The Essentials. The detailed review will give directors confidence to make decisions on governance matters, avoiding a 'tick the box' approach and focusing on what is important. This book not only gives directors a comprehensive introduction to good governance, but also discusses the application of the principles of governance for an airline at various stages of its development so any changes can be made at the right time. Understanding corporate governance not only helps directors, but also an airline's senior and junior management, because the considerations around matters such as 'conflict of interest' apply to all decision-makers in the organisation. Understanding and applying good governance does not guarantee success, but it surely helps in achieving it.

Airline Governance - The Right Direction (Paperback): Victor Hughes Airline Governance - The Right Direction (Paperback)
Victor Hughes
R1,072 Discovery Miles 10 720 Ships in 12 - 17 working days

Anyone becoming a company director faces a steep learning curve; this book will give every director and especially one joining the board of an airline, a head-start on the process. Airline Governance: The Right Direction will help existing directors, those who have been newly appointed and those 'in waiting' in a company's management. This book reviews the fundamentals of corporate governance and puts them into the context of guiding, directing and managing an airline, and also complements the discussion of accounting and finance in its sister book Airline Management Finance: The Essentials. The detailed review will give directors confidence to make decisions on governance matters, avoiding a 'tick the box' approach and focusing on what is important. This book not only gives directors a comprehensive introduction to good governance, but also discusses the application of the principles of governance for an airline at various stages of its development so any changes can be made at the right time. Understanding corporate governance not only helps directors, but also an airline's senior and junior management, because the considerations around matters such as 'conflict of interest' apply to all decision-makers in the organisation. Understanding and applying good governance does not guarantee success, but it surely helps in achieving it.

Drones - Safety Risk Management for the Next Evolution of Flight (Paperback): Harrison G. Wolf Drones - Safety Risk Management for the Next Evolution of Flight (Paperback)
Harrison G. Wolf
R1,074 Discovery Miles 10 740 Ships in 12 - 17 working days

This book is an everything-included approach to understanding drones, creating an organization around using unmanned aircraft, and outlining the process of safety to protect that program. It is the first-of-a-kind safety-focused text book for unmanned aircraft operations, providing the reader with a required understanding of hazard identification, risk analysis, mitigation, and promotion. It enables the reader to speak the same language as any civil aviation authority, and gives them the toolset to create a safety risk management program for unmanned aircraft. The main items in this book break down into three categories. The first approach is understanding how the drone landscape has evolved over the last 40 years. From understanding the military components of UAS to the standards and regulations evolution, the reader garners a keen understanding of where we came from and why it matters for moving forward. The second approach is in understanding how safety risk management in aviation can be applied to drones, and how that fits into the regulatory and legislative environment internationally. Lastly, a brief synopsis of the community landscape for unmanned aircraft is outlined with interviews from important leaders and stakeholders in the marketplace. Drones fills a gap in resources within the unmanned aircraft world. It provides a robust understanding of drones, while giving the tools necessary to apply for a certificate of authorization, enabling more advanced flight operations for any company, and developing safety risk management tools for students and career professionals. It will be a mainstay in all safety program courses and will be a required tool for any and all individuals looking to operate safely and successfully in the United States.

Soviet Fighters of the Second World War (Hardcover): Jason Nicholas Moore Soviet Fighters of the Second World War (Hardcover)
Jason Nicholas Moore
R1,267 R1,005 Discovery Miles 10 050 Save R262 (21%) Ships in 9 - 15 working days

The Soviet Air Force had just started to re-equip with modern fighters when the Germans opened Operation Barbarossa, the invasion of the Soviet Union. Hundreds of fighters were destroyed in the first few days, but many of these were obsolete biplanes and monoplanes. The remaining fighters, including more modern types such as the MiG-3 and LaGG-3, tried to stem the Nazi advance. This book details the development of the Red Air Force fighters, from the dark days of Operation Barbarossa, to eventual triumph over the ruins of Berlin. Starting with obsolete aircraft such as the Polikarpov biplane and monoplane fighters, the Soviets then settled on two main lines of development; the inline-engined LaGG-3 and its radial-engined derivatives, the La-5 and La-7, and the inline-engined Yakovlev fighters, which were produced in greater numbers than any other series of fighters. Not only are these aircraft described in great detail, but experimental fighters are also dealt with. In addition to the descriptions, accurate colour profiles are provided illustrating the evolution of these aircraft in terms of design, camouflage, and markings. From the fixed undercarriage I-15bis biplane of the beginning of the Great Patriotic War, to the superb La-7 and Yak-3 fighters of the last year of the war, the fighters of the Red Air Force are all covered in this comprehensive book.

The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Paperback): Sanjay Mazumdar,... The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Paperback)
Sanjay Mazumdar, Cheryl Perkins
R1,045 Discovery Miles 10 450 Ships in 12 - 17 working days

* Focus on seven critical, fast-paced industries where innovation capability is essential * Written by two prominent thought leaders with 50 years of combined experience working with hundreds of companies across industries * Provides templates to immediately put the book's frameworks in place to develop an organization's innovation plan

Gloster Aircraft Company (Paperback): Derek James Gloster Aircraft Company (Paperback)
Derek James
R535 R440 Discovery Miles 4 400 Save R95 (18%) Ships in 12 - 17 working days

The Gloster Aircraft Company had its foundation in 1917 and in 1934 the company was taken over by Hawker Aircraft, though it continued to produce aircraft under its own name. In that same year the company produced the famous Gladiator biplane. Having no modern designs of its own in production, Gloster undertook manufacture for the parent company Hawker. During the Second World War it built more than 6,000 Hurricanes and Typhoons. The Gloster Meteor was the first operational Allied jet fighter aircraft of the Second World War, commencing operations in mid-1944, only some weeks later than the world's first operational jet, the German Messerschmitt Me 262. In 1945 a Meteor gained a World Airspeed Record of 606 mph. Meteors remained in service with several air forces and saw action in the Korean War. In 1952, the two seat, delta winged Gloster Javelin was developed as an all-weather fighter that could fly above 50,000 feet. In 1961, the company was merged with Sir W. G. Armstrong Whitworth Aircraft Limited to form Whitworth Gloster Aircraft Limited. Following re-organisation, the firm became part of the Avro Whitworth Division of Hawker Siddeley Aviation in 1963, and the name Gloster disappeared.

Deep Stall - The Turbulent Story of Boeing Commercial Airplanes (Paperback): Philip K. Lawrence, David W. Thornton Deep Stall - The Turbulent Story of Boeing Commercial Airplanes (Paperback)
Philip K. Lawrence, David W. Thornton
R1,562 Discovery Miles 15 620 Ships in 12 - 17 working days

Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.

Industrial Diversification and Innovation - An International Study of the Aerospace Industry (Hardcover): Francois Texier Industrial Diversification and Innovation - An International Study of the Aerospace Industry (Hardcover)
Francois Texier
R3,369 Discovery Miles 33 690 Ships in 12 - 17 working days

This innovative and clearly written book examines the process of diversification as a strategy to promote innovation and growth within firms and to foster structural change in industry. Through a comparative case study of the aerospace industry, using cases of diversification at Dassault (France), Saab (Sweden) and Daewoo (South Korea), the author examines interactions between the firm and the state, and critically evaluates the role of national and sectoral institutions during the diversification process. He then uses these findings to propose a new, original model for diversification. Key features include: * an exploration of the ways in which the systems of innovation approach can be used to analyse strategies in firms * new insights into the concept of 'institutions' * an examination of the relationship between the behaviour of diversifying firms and institutions * path-breaking research on the South Korean aerospace industry. The combination of an up-to-date and thorough analysis of the general literature on diversification and its shortcomings, as well as three detailed case studies, will render this work invaluable to those interested in management studies and systems of innovation, and anyone working in the aircraft industry.

Westland and the British Helicopter Industry, 1945-1960 - Licensed Production versus Indigenous Innovation (Paperback): Matthew... Westland and the British Helicopter Industry, 1945-1960 - Licensed Production versus Indigenous Innovation (Paperback)
Matthew R. H. Uttley
R1,472 Discovery Miles 14 720 Ships in 12 - 17 working days

This study explains how Westland dominated British helicopter production and why government funding and support failed to generate competitive "all-British" alternatives. In doing so, the book evaluates broader historiographic assumptions about the purported "failure" of british aircraft procurement during the early post-war period and considers the scope and limitations of licensed production as a government-mandated procurement strategy.

The Dragon in the Cockpit - How Western Aviation Concepts Conflict with Chinese Value Systems (Hardcover, New Ed): Allen... The Dragon in the Cockpit - How Western Aviation Concepts Conflict with Chinese Value Systems (Hardcover, New Ed)
Allen Batteau, Hung-sying Jing
R4,591 Discovery Miles 45 910 Ships in 12 - 17 working days

The purpose of The Dragon in the Cockpit is to enhance the mutual understanding between Western aviation human-factors practitioners and the Chinese aviation community by describing some of the fundamental Chinese cultural characteristics pertinent to the field of flight safety. China's demand for air transportation is widely expected to increase further, and the Chinese aviation community are now also designing their own commercial aircraft, the COMAC C-919. Consequently, the interactions in the air between the West and China are anticipated to become far more extensive and dynamic. However, due to the multi-faceted nature of Chinese culture, it is sometimes difficult for Westerners to understand Chinese thought and ways, sometimes to the detriment of aviation safety. This book provides crucial insights into Chinese culture and how it manifests itself during flight operations, as well as highlighting ways in which Western technology and Chinese culture clash within the cockpit. Science and technology studies (STS) have demonstrated that sophisticated technologies embed cultural assumptions, usually in subtle ways. These cultural assumptions 'bite back' when the technology is used in an unfamiliar cultural context. By creating the insider's perspective on the cultural/technological assumptions of the world's fastest growing industrial economy, this book seeks to minimize the accidents and damage resulting from technological/cultural misunderstandings and misperceptions.

Fundamentals of Aviation Operations (Paperback): Gert Meijer Fundamentals of Aviation Operations (Paperback)
Gert Meijer
R1,388 Discovery Miles 13 880 Ships in 9 - 15 working days

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them.

Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals. It explains how the commercial aviation sector is structured and how technological, economic and political forces define its development and the prosperity of its players.

Aviation operations have become an important field of expertise. Airlines, airports and aviation suppliers, the players in aviation, need expertise on how aircraft can be profitably exploited by connecting airports with the aim of adding value to society. This book covers all relevant aspects of aviation operations, including contemporary challenges, like capacity constraints and sustainability.

This textbook delivers a fundamental understanding of the commercial aviation sector at a level ideal for first-year university students and can be a tool for lecturers in developing an aviation operations curriculum. It may also be of interest to people already employed within aviation, often specialists, seeking an accurate overview of all relevant fields of operations.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Air Transportation - A Global Management…
John Wensveen Paperback R2,545 Discovery Miles 25 450
Fundamentals of International Aviation
Suzanne K. Kearns Hardcover R4,207 Discovery Miles 42 070
The Commercial Aircraft Finance Handbook
Ronald Scheinberg Paperback R2,667 Discovery Miles 26 670
Fundamentals of Aviation Operations
Gert Meijer Hardcover R4,143 Discovery Miles 41 430
The International Library of Essays on…
Lucy Budd, Stephen Ison Hardcover R30,003 Discovery Miles 300 030
The World Aircraft Industry
Daniel Todd, Jamie Simpson Paperback R1,169 Discovery Miles 11 690
Deep Stall - The Turbulent Story of…
Philip K. Lawrence, David W. Thornton Hardcover R3,981 Discovery Miles 39 810
Strategic Issues in European Aerospace
Philip Lawrence, Derek Braddon Hardcover R3,990 Discovery Miles 39 900
Fundamentals of International Aviation
Suzanne K. Kearns Paperback R1,433 Discovery Miles 14 330
Attitude or Latitude? - Australian…
Graham R. Braithwaite Hardcover R4,605 Discovery Miles 46 050

 

Partners