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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Aviation manufacturing industry

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Dogfight - The Transatlantic Battle over Airbus (Hardcover, New) Loot Price: R2,876
Discovery Miles 28 760
Dogfight - The Transatlantic Battle over Airbus (Hardcover, New): Ian McIntyre

Dogfight - The Transatlantic Battle over Airbus (Hardcover, New)

Ian McIntyre

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Loot Price R2,876 Discovery Miles 28 760 | Repayment Terms: R270 pm x 12*

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"Dogfight "examines the intense rivalry of the past two decades between the European Airbus consortium and the major U.S. aircraft manufacturers, Boeing and McDonnell Douglas. From the Americans' point of view, Airbus has been heavily subsidized by its supporting governments--indeed nearly nationalized--and not exposed to the risks and disciplines of the market place. From the European perspective, Airbus has been a standard-bearer for European technological, manufacturing, and marketing prowess in the face of historical American industrial domination. This dispute has spilled over the bounds of the purely commercial and become a serious transatlantic trade issue.

Although there has been a certain amount of admiring writing about Airbus in Europe, there has been no previous attempt to weigh the issues even-handedly by exploring them on both sides of the Atlantic. Dogfight examines the roots of the conflict in the middle sixties and carries the story forward to the tentative agreement on some of the outstanding issues reached by the U.S. administration and the European Commission in the spring of 1992. In placing the controversy in its political and international context, the author has had access to many of the key players in the industry in both Europe and the United States and has interviewed a large number of politicians, officials, and senior airline and aircraft executives.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: October 1992
First published: October 1992
Authors: Ian McIntyre
Dimensions: 234 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 336
Edition: New
ISBN-13: 978-0-275-94278-6
Categories: Books > Business & Economics > Business & management > Business competition
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Aviation manufacturing industry
Books > Business & Economics > Economics > International economics > International trade > General
Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
Books > History > History of specific subjects > Social & cultural history
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LSN: 0-275-94278-3
Barcode: 9780275942786

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