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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Aviation manufacturing industry

Selling Air Power - Military Aviation and American Popular Culture After World War II (Hardcover, New): Selling Air Power - Military Aviation and American Popular Culture After World War II (Hardcover, New)
R1,371 Discovery Miles 13 710 Ships in 10 - 15 working days

In "Selling Air Power," Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro-air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the "Saturday Evening Post," "Reader's Digest," and "Life" trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like "Steve Canyon," and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like "Twelve O'Clock High ," "The Court-Martial of Billy Mitchell," and "A Gathering of Eagles" projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like "Catch-22," "On the Beach," and "Dr. Strangelove." Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. "Selling Air Power" adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.

Hawker Siddeley Aviation and Dynamics - 1960-77 (Hardcover): Stephen Skinner Hawker Siddeley Aviation and Dynamics - 1960-77 (Hardcover)
Stephen Skinner
R936 R862 Discovery Miles 8 620 Save R74 (8%) Ships in 12 - 17 working days

Hawker Siddeley's history can be traced back to 1912 and the formation of the Sopwith Aviation Company by Tom Sopwith which metamorphosed into Hawker Aircraft after World War One. In 1934-35, Gloster, Avro, Armstrong Siddeley, Armstrong Whitworth and others were taken over to create the Hawker Siddeley Group. The Group built some of the most important aircraft and missiles of the 1960s, 1970s and beyond; its best-known products included the Harrier, Buccaneer, Nimrod and Hawk warplanes, Sea Dart missile and HS748 airliner. Its collaborative projects included the European Airbus and various satellite programmes. Hawker Siddeley was subsumed into British Aerospace in 1977, but some of its products still remain in service to this day. This is their story.

Air Traffic Management - Principles, Performance, Markets (Paperback): Marina Efthymiou Air Traffic Management - Principles, Performance, Markets (Paperback)
Marina Efthymiou
R1,522 Discovery Miles 15 220 Ships in 9 - 15 working days

This textbook is designed for undergraduate students studying airspace engineering, as well as undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction to the Air Navigation Service Providers (ANSPs) business. There is very little literature available that gives a detailed appreciation of the complexities, potential risks and issues associated with the provision of air navigation services. The role of this textbook is to fill this significant gap with a comprehensive, in-depth study of the management principles related to Air Navigation Service Providers. This is particularly timely given recent ATC developments in Europe, USA, and New Zealand. Airlines and airports rely on the Air Navigation Service Providers (ANSPs) for the management of air traffic. Hence, Air Navigation Services (ANS) provision is considered as a core element for air transportation. This textbook addresses each of the Air Navigation Services' five broad categories of services provided to air traffic during all phases of operation: Air Traffic Management (ATM), Communication services, Navigation services and Surveillance services (CNS), Meteorological services for air navigation (MET), Aeronautical Information Services (AIS) and Search and Rescue (SAR). This textbook is designed for undergraduate students studying airspace engineering and undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction book to the Air Navigation Service Providers (ANSPs) business.

Low Cost Carriers - Emergence, Expansion and Evolution (Hardcover, New Ed): Stephen Ison Low Cost Carriers - Emergence, Expansion and Evolution (Hardcover, New Ed)
Stephen Ison
R6,731 Discovery Miles 67 310 Ships in 12 - 17 working days

Low cost carriers (LCCs) represent one of the most exciting and dynamic yet often contentious developments in recent commercial aviation history. Formed as a direct result of policies of airline deregulation and liberalisation that were initiated in the United States in the late 1970s before being implemented in certain European, Australasian, Latin American and other world markets from the mid-1990s onwards to encourage competition, LCCs have been responsible for progressively reconfiguring the spatial patterns, operational practices and passenger experiences of flight. In the process, they have enabled growing numbers of people to fly to more places, more frequently, and at lower cost than had been previously possible. In so doing, however, they have generated a number of socio-economic and environmental challenges. The 23 essays included in this volume provide a detailed insight into the emergence, expansion and evolution of the low cost carrier sector worldwide. The volume covers deregulation and liberalisation of the global airline sector, the business models and operating characteristics of low cost carriers, the changing nature of the airline/airport relationship, LCC network characteristics, issues of pricing and competition and the current impacts and likely future trajectories.

From Wax Wings to Flying Drones - A Very Unreliable History of Aviation (Hardcover): Norman Ferguson From Wax Wings to Flying Drones - A Very Unreliable History of Aviation (Hardcover)
Norman Ferguson
R399 R364 Discovery Miles 3 640 Save R35 (9%) Ships in 9 - 15 working days

Was Keith Harris's Orville really named after the first-ever flyer? What exactly is a 'Spitfire'? Why did Richard Branson try to cross the Atlantic in a balloon when he owned an airline? These are the questions that fail to keep proper aeronautical historians awake - but no matter, From Wax Wings to Flying Drones is here to answer them. Chock-full of important stuff like planes, pilots and pioneers such as the Wright brothers, Amelia Earhart and that man off the telly who used to fly on Concorde, this is a book for everyone who's ever watched a plane in the sky and thought, 'I wonder what its registration is?'

When Giants Ruled the Sky - The Brief Reign and Tragic Demise of the American Rigid Airship (Hardcover): John J. Geoghegan When Giants Ruled the Sky - The Brief Reign and Tragic Demise of the American Rigid Airship (Hardcover)
John J. Geoghegan
R781 R676 Discovery Miles 6 760 Save R105 (13%) Ships in 9 - 15 working days

Almost everything you know about airships is wrong. Between 1917 and 1935, the US Navy poured tens of millions of dollars into their airship programme, building a series of dirigibles each one more enormous than the last. These flying behemoths were to be the future of long-distance transport, competing with trains and ocean liners to carry people, post and cargo from country to country, and even across the sea. But by 1936 all these ambitious plans had been scrapped. What happened? When Giants Ruled the Sky is the story of how the American rigid airship came within a hair's breadth of dominating long-distance transportation. It is also the story of four men whose courage and determination kept the programme going despite the obstacles thrown in their way - until the Navy deliberately ignored a fatal design flaw, bringing the programme crashing back to earth. The subsequent cover-up prevented the truth from being told for more than eighty years. Now, for the first time, what really happened can be revealed.

The William E. Boeing Story - A Gift of Flight (Hardcover): David Williams The William E. Boeing Story - A Gift of Flight (Hardcover)
David Williams
R725 Discovery Miles 7 250 Ships in 12 - 17 working days

The William E. Boeing Story - A Gift of Flight is the first-ever full-length biography of William E. Boeing; the father of commercial aviation. Boeing's story is an exciting one complete with bootleggers, kidnappers and a disastrous run-in with President Franklin Roosevelt and future Supreme Court Justice Hugo Black. Boeing's story covers every aspect of early aviation starting with his first ride in a balloon in 1896 to the christening of the revolutionary jet-powered Dash-80 / 707 in 1955. Along the way, Boeing developed some of the world's most iconic airplanes including the P-26 Peashooter, the Boeing 247, the B-17 Flying Fortress and the mighty B-29 Superfortress. The Boeing Family gave author David D. Williams unprecedented access to the Boeing Family Archives which contained thousands of never before seen photos, diaries, and personal letters. This treasure trove of primary sources allowed Williams to create an extraordinarily vivid and accurate portrait of this influential yet private man.

Aviation Safety, Human Factors - System Engineering - Flight Operations - Economics - Strategies - Management (Hardcover):... Aviation Safety, Human Factors - System Engineering - Flight Operations - Economics - Strategies - Management (Hardcover)
Soekkha
R11,253 Discovery Miles 112 530 Ships in 12 - 17 working days

Questions concerning safety in aviation attract a great deal of attention, due to the growth in this industry and the number of fatal accidents in recent years. The aerospace industry has always been deeply concerned with the permanent prevention of accidents and the conscientious safeguarding of all imaginable critical factors surrounding the organization of processes in aeronautical technology. However, the developments in aircraft technology and control systems require further improvements to meet future safety demands.
This book embodies the proceedings of the 1997 International Aviation Safety Conference, and contains 60 talks by internationally recognized experts on various aspects of aviation safety. Subjects covered include:
Human interfaces and man-machine interactions; Flight safety engineering and operational control systems; Aircraft development and integrated safety designs; Safety strategies relating to risk insurance and economics; Corporate aspects and safety management factors --- including airlines services and airport security environment.

Soviet Fighters of the Second World War (Hardcover): Jason Nicholas Moore Soviet Fighters of the Second World War (Hardcover)
Jason Nicholas Moore
R1,237 R1,022 Discovery Miles 10 220 Save R215 (17%) Ships in 9 - 15 working days

The Soviet Air Force had just started to re-equip with modern fighters when the Germans opened Operation Barbarossa, the invasion of the Soviet Union. Hundreds of fighters were destroyed in the first few days, but many of these were obsolete biplanes and monoplanes. The remaining fighters, including more modern types such as the MiG-3 and LaGG-3, tried to stem the Nazi advance. This book details the development of the Red Air Force fighters, from the dark days of Operation Barbarossa, to eventual triumph over the ruins of Berlin. Starting with obsolete aircraft such as the Polikarpov biplane and monoplane fighters, the Soviets then settled on two main lines of development; the inline-engined LaGG-3 and its radial-engined derivatives, the La-5 and La-7, and the inline-engined Yakovlev fighters, which were produced in greater numbers than any other series of fighters. Not only are these aircraft described in great detail, but experimental fighters are also dealt with. In addition to the descriptions, accurate colour profiles are provided illustrating the evolution of these aircraft in terms of design, camouflage, and markings. From the fixed undercarriage I-15bis biplane of the beginning of the Great Patriotic War, to the superb La-7 and Yak-3 fighters of the last year of the war, the fighters of the Red Air Force are all covered in this comprehensive book.

Gotha Aircraft - From the London Bomber to the Flying Wing Jet Fighter (Hardcover): Andreas Metzmacher Gotha Aircraft - From the London Bomber to the Flying Wing Jet Fighter (Hardcover)
Andreas Metzmacher
R759 R655 Discovery Miles 6 550 Save R104 (14%) Ships in 9 - 15 working days

The Gothaer Waggonfabrik (GWF), originally a German rail vehicle manufacturer, entered the aircraft industry in 1913. The driving force behind this major change in production in this small Thuringian duchy in central Germany was a member of the British royal family. Gotha aircraft managed to make a name for themselves internationally. As with 'Fokker' regarding fighter aircraft, the name 'Gotha' is synonymous with German bomber aircraft of the Great War. Even successful seaplanes and the world's first asymmetric aircraft were a part of GWF's production at this time, and lasted until the post-war Treaty of Versailles forced the abandonment of aircraft production. Aircraft could not be built in Gotha again until 1933. GWF did get development contracts for the Luftwaffe, but they were essentially incidental side issues and not of the lucrative mass construction variety. In 1939 a world altitude record on the sports aircraft Gotha Go 150, provided GWF with a small though internationally significant highlight. During the war the GWF developed cargo gliders and, under licence, built the Messerschmitt Bf 110. In 1945 Gotha was supposed to undertake batch production of the flying wing jet fighter, Horten Ho 229, and even designed its more radical successor. In 1954 the aircraft construction finally ended and once again, the production consisted of gliders and one last proprietary design was created.

Fundamentals of Statistics for Aviation Research (Hardcover): Michael A. Gallo, Brooke E. Wheeler, Isaac M. Silver Fundamentals of Statistics for Aviation Research (Hardcover)
Michael A. Gallo, Brooke E. Wheeler, Isaac M. Silver
R4,017 Discovery Miles 40 170 Ships in 12 - 17 working days

This is the first textbook designed to teach statistics to students in aviation courses. All examples and exercises are grounded in an aviation context, including flight instruction, air traffic control, airport management, and human factors. Structured in six parts, theiscovers the key foundational topics relative to descriptive and inferential statistics, including hypothesis testing, confidence intervals, z and t tests, correlation, regression, ANOVA, and chi-square. In addition, this book promotes both procedural knowledge and conceptual understanding. Detailed, guided examples are presented from the perspective of conducting a research study. Each analysis technique is clearly explained, enabling readers to understand, carry out, and report results correctly. Students are further supported by a range of pedagogical features in each chapter, including objectives, a summary, and a vocabulary check. Digital supplements comprise downloadable data sets and short video lectures explaining key concepts. Instructors also have access to PPT slides and an instructor’s manual that consists of a test bank with multiple choice exams, exercises with data sets, and solutions. This is the ideal statistics textbook for aviation courses globally, especially in aviation statistics, research methods in aviation, human factors, and related areas.

Air Traffic Management - Principles, Performance, Markets (Hardcover): Marina Efthymiou Air Traffic Management - Principles, Performance, Markets (Hardcover)
Marina Efthymiou
R4,002 Discovery Miles 40 020 Ships in 12 - 17 working days

This textbook is designed for undergraduate students studying airspace engineering, as well as undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction to the Air Navigation Service Providers (ANSPs) business. There is very little literature available that gives a detailed appreciation of the complexities, potential risks and issues associated with the provision of air navigation services. The role of this textbook is to fill this significant gap with a comprehensive, in-depth study of the management principles related to Air Navigation Service Providers. This is particularly timely given recent ATC developments in Europe, USA, and New Zealand. Airlines and airports rely on the Air Navigation Service Providers (ANSPs) for the management of air traffic. Hence, Air Navigation Services (ANS) provision is considered as a core element for air transportation. This textbook addresses each of the Air Navigation Services' five broad categories of services provided to air traffic during all phases of operation: Air Traffic Management (ATM), Communication services, Navigation services and Surveillance services (CNS), Meteorological services for air navigation (MET), Aeronautical Information Services (AIS) and Search and Rescue (SAR). This textbook is designed for undergraduate students studying airspace engineering and undergraduate and postgraduate students studying air transport management. It will also be very helpful for the training of air traffic control officers. The textbook does not require any prior (specialist) knowledge as it is an introduction book to the Air Navigation Service Providers (ANSPs) business.

Empire of the Clouds - When Britain's Aircraft Ruled the World (Paperback, Main): James Hamilton-Paterson Empire of the Clouds - When Britain's Aircraft Ruled the World (Paperback, Main)
James Hamilton-Paterson 1
R341 R164 Discovery Miles 1 640 Save R177 (52%) Ships in 12 - 17 working days

In 1945 Britain was the world's leading designer and builder of aircraft - a world-class achievement that was not mere rhetoric. And what aircraft they were. The sleek Comet, the first jet airliner. The awesome delta-winged Vulcan, an intercontinental bomber that could be thrown about the sky like a fighter. The Hawker Hunter, the most beautiful fighter-jet ever built and the Lightning, which could zoom ten miles above the clouds in a couple of minutes and whose pilots rated flying it as better than sex. How did Britain so lose the plot that today there is not a single aircraft manufacturer of any significance in the country? What became of the great industry of de Havilland or Handley Page? And what was it like to be alive in that marvellous post-war moment when innovative new British aircraft made their debut, and pilots were the rock stars of the age? James Hamilton-Paterson captures that season of glory in a compelling book that fuses his own memories of being a schoolboy plane spotter with a ruefully realistic history of British decline - its loss of self confidence and power. It is the story of great and charismatic machines and the men who flew them: heroes such as Bill Waterton, Neville Duke, John Derry and Bill Beaumont who took inconceivable risks, so that we could fly without a second thought.

The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Hardcover): Sanjay Mazumdar,... The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Hardcover)
Sanjay Mazumdar, Cheryl Perkins
R4,449 Discovery Miles 44 490 Ships in 12 - 17 working days

* Focus on seven critical, fast-paced industries where innovation capability is essential * Written by two prominent thought leaders with 50 years of combined experience working with hundreds of companies across industries * Provides templates to immediately put the book's frameworks in place to develop an organization's innovation plan

Drones - Safety Risk Management for the Next Evolution of Flight (Paperback): Harrison G. Wolf Drones - Safety Risk Management for the Next Evolution of Flight (Paperback)
Harrison G. Wolf
R1,094 Discovery Miles 10 940 Ships in 12 - 17 working days

This book is an everything-included approach to understanding drones, creating an organization around using unmanned aircraft, and outlining the process of safety to protect that program. It is the first-of-a-kind safety-focused text book for unmanned aircraft operations, providing the reader with a required understanding of hazard identification, risk analysis, mitigation, and promotion. It enables the reader to speak the same language as any civil aviation authority, and gives them the toolset to create a safety risk management program for unmanned aircraft. The main items in this book break down into three categories. The first approach is understanding how the drone landscape has evolved over the last 40 years. From understanding the military components of UAS to the standards and regulations evolution, the reader garners a keen understanding of where we came from and why it matters for moving forward. The second approach is in understanding how safety risk management in aviation can be applied to drones, and how that fits into the regulatory and legislative environment internationally. Lastly, a brief synopsis of the community landscape for unmanned aircraft is outlined with interviews from important leaders and stakeholders in the marketplace. Drones fills a gap in resources within the unmanned aircraft world. It provides a robust understanding of drones, while giving the tools necessary to apply for a certificate of authorization, enabling more advanced flight operations for any company, and developing safety risk management tools for students and career professionals. It will be a mainstay in all safety program courses and will be a required tool for any and all individuals looking to operate safely and successfully in the United States.

Airline Governance - The Right Direction (Paperback): Victor Hughes Airline Governance - The Right Direction (Paperback)
Victor Hughes
R1,121 Discovery Miles 11 210 Ships in 12 - 17 working days

Anyone becoming a company director faces a steep learning curve; this book will give every director and especially one joining the board of an airline, a head-start on the process. Airline Governance: The Right Direction will help existing directors, those who have been newly appointed and those 'in waiting' in a company's management. This book reviews the fundamentals of corporate governance and puts them into the context of guiding, directing and managing an airline, and also complements the discussion of accounting and finance in its sister book Airline Management Finance: The Essentials. The detailed review will give directors confidence to make decisions on governance matters, avoiding a 'tick the box' approach and focusing on what is important. This book not only gives directors a comprehensive introduction to good governance, but also discusses the application of the principles of governance for an airline at various stages of its development so any changes can be made at the right time. Understanding corporate governance not only helps directors, but also an airline's senior and junior management, because the considerations around matters such as 'conflict of interest' apply to all decision-makers in the organisation. Understanding and applying good governance does not guarantee success, but it surely helps in achieving it.

Airline Governance - The Right Direction (Hardcover): Victor Hughes Airline Governance - The Right Direction (Hardcover)
Victor Hughes
R4,453 Discovery Miles 44 530 Ships in 12 - 17 working days

Anyone becoming a company director faces a steep learning curve; this book will give every director and especially one joining the board of an airline, a head-start on the process. Airline Governance: The Right Direction will help existing directors, those who have been newly appointed and those 'in waiting' in a company's management. This book reviews the fundamentals of corporate governance and puts them into the context of guiding, directing and managing an airline, and also complements the discussion of accounting and finance in its sister book Airline Management Finance: The Essentials. The detailed review will give directors confidence to make decisions on governance matters, avoiding a 'tick the box' approach and focusing on what is important. This book not only gives directors a comprehensive introduction to good governance, but also discusses the application of the principles of governance for an airline at various stages of its development so any changes can be made at the right time. Understanding corporate governance not only helps directors, but also an airline's senior and junior management, because the considerations around matters such as 'conflict of interest' apply to all decision-makers in the organisation. Understanding and applying good governance does not guarantee success, but it surely helps in achieving it.

Air Transportation - A Global Management Perspective (Hardcover, 9th edition): John Wensveen Air Transportation - A Global Management Perspective (Hardcover, 9th edition)
John Wensveen
R3,897 Discovery Miles 38 970 Ships in 12 - 17 working days

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements. The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East and Africa. The ninth edition focuses on the "Age of Acceleration", addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, block chain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources including PowerPoint presentations, chapter quizzes, exam questions and links to online resources. This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Gloster Aircraft Company (Paperback): Derek James Gloster Aircraft Company (Paperback)
Derek James
R522 R478 Discovery Miles 4 780 Save R44 (8%) Ships in 12 - 17 working days

The Gloster Aircraft Company had its foundation in 1917 and in 1934 the company was taken over by Hawker Aircraft, though it continued to produce aircraft under its own name. In that same year the company produced the famous Gladiator biplane. Having no modern designs of its own in production, Gloster undertook manufacture for the parent company Hawker. During the Second World War it built more than 6,000 Hurricanes and Typhoons. The Gloster Meteor was the first operational Allied jet fighter aircraft of the Second World War, commencing operations in mid-1944, only some weeks later than the world's first operational jet, the German Messerschmitt Me 262. In 1945 a Meteor gained a World Airspeed Record of 606 mph. Meteors remained in service with several air forces and saw action in the Korean War. In 1952, the two seat, delta winged Gloster Javelin was developed as an all-weather fighter that could fly above 50,000 feet. In 1961, the company was merged with Sir W. G. Armstrong Whitworth Aircraft Limited to form Whitworth Gloster Aircraft Limited. Following re-organisation, the firm became part of the Avro Whitworth Division of Hawker Siddeley Aviation in 1963, and the name Gloster disappeared.

Arado: History of an Aircraft Company (Hardcover): Jorg Armin Kranzhoff Arado: History of an Aircraft Company (Hardcover)
Jorg Armin Kranzhoff
R1,065 R855 Discovery Miles 8 550 Save R210 (20%) Ships in 12 - 17 working days

The Arado Flugzeugwerke devoted twenty years to making aviation history in Potsdam-Babelsberg. Within the pages of this book the reader will find the first comprehensive history of Arado, including many previously unpublished details about this little-known aviation company.

Deep Stall - The Turbulent Story of Boeing Commercial Airplanes (Paperback): Philip K. Lawrence, David W. Thornton Deep Stall - The Turbulent Story of Boeing Commercial Airplanes (Paperback)
Philip K. Lawrence, David W. Thornton
R1,671 Discovery Miles 16 710 Ships in 12 - 17 working days

Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.

Air Transportation - A Global Management Perspective (Paperback, 9th edition): John Wensveen Air Transportation - A Global Management Perspective (Paperback, 9th edition)
John Wensveen
R2,563 Discovery Miles 25 630 Ships in 9 - 15 working days

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements. The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East and Africa. The ninth edition focuses on the "Age of Acceleration", addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, block chain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources including PowerPoint presentations, chapter quizzes, exam questions and links to online resources. This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Westland and the British Helicopter Industry, 1945-1960 - Licensed Production versus Indigenous Innovation (Paperback): Matthew... Westland and the British Helicopter Industry, 1945-1960 - Licensed Production versus Indigenous Innovation (Paperback)
Matthew R. H. Uttley
R1,551 Discovery Miles 15 510 Ships in 12 - 17 working days

This study explains how Westland dominated British helicopter production and why government funding and support failed to generate competitive "all-British" alternatives. In doing so, the book evaluates broader historiographic assumptions about the purported "failure" of british aircraft procurement during the early post-war period and considers the scope and limitations of licensed production as a government-mandated procurement strategy.

The Dragon in the Cockpit - How Western Aviation Concepts Conflict with Chinese Value Systems (Hardcover, New Ed): Allen... The Dragon in the Cockpit - How Western Aviation Concepts Conflict with Chinese Value Systems (Hardcover, New Ed)
Allen Batteau, Hung-sying Jing
R4,909 Discovery Miles 49 090 Ships in 12 - 17 working days

The purpose of The Dragon in the Cockpit is to enhance the mutual understanding between Western aviation human-factors practitioners and the Chinese aviation community by describing some of the fundamental Chinese cultural characteristics pertinent to the field of flight safety. China's demand for air transportation is widely expected to increase further, and the Chinese aviation community are now also designing their own commercial aircraft, the COMAC C-919. Consequently, the interactions in the air between the West and China are anticipated to become far more extensive and dynamic. However, due to the multi-faceted nature of Chinese culture, it is sometimes difficult for Westerners to understand Chinese thought and ways, sometimes to the detriment of aviation safety. This book provides crucial insights into Chinese culture and how it manifests itself during flight operations, as well as highlighting ways in which Western technology and Chinese culture clash within the cockpit. Science and technology studies (STS) have demonstrated that sophisticated technologies embed cultural assumptions, usually in subtle ways. These cultural assumptions 'bite back' when the technology is used in an unfamiliar cultural context. By creating the insider's perspective on the cultural/technological assumptions of the world's fastest growing industrial economy, this book seeks to minimize the accidents and damage resulting from technological/cultural misunderstandings and misperceptions.

The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Paperback): Sanjay Mazumdar,... The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Paperback)
Sanjay Mazumdar, Cheryl Perkins
R1,123 Discovery Miles 11 230 Ships in 12 - 17 working days

* Focus on seven critical, fast-paced industries where innovation capability is essential * Written by two prominent thought leaders with 50 years of combined experience working with hundreds of companies across industries * Provides templates to immediately put the book's frameworks in place to develop an organization's innovation plan

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