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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Aviation manufacturing industry

Selling Air Power - Military Aviation and American Popular Culture After World War II (Paperback, New): Selling Air Power - Military Aviation and American Popular Culture After World War II (Paperback, New)
R648 R613 Discovery Miles 6 130 Save R35 (5%) Ships in 10 - 15 working days

In "Selling Air Power," Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro-air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the "Saturday Evening Post," "Reader's Digest," and "Life" trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like "Steve Canyon," and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like "Twelve O'Clock High ," "The Court-Martial of Billy Mitchell," and "A Gathering of Eagles" projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like "Catch-22," "On the Beach," and "Dr. Strangelove." Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. "Selling Air Power" adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.

Whirl Flutter of Turboprop Aircraft Structures (Paperback, 2nd edition): Jiri Cecrdle Whirl Flutter of Turboprop Aircraft Structures (Paperback, 2nd edition)
Jiri Cecrdle
R5,664 Discovery Miles 56 640 Ships in 10 - 15 working days

Whirl Flutter of Turboprop Aircraft Structures, Second Edition explores the whirl flutter phenomenon, including theoretical, practical, analytical and experimental aspects of the matter. Sections provide a general overview regarding aeroelasticity, discussions on the physical principle and the occurrence of whirl flutter in aerospace practice, and experimental research conducted, especially from the 60s. Other chapters delve into analytical methods such as basic and advanced linear models, non-linear and CFD based methods, certification issues including regulation requirements, a description of possible certification approaches, and several examples of aircraft certification from aerospace. Finally, a database of relevant books, reports and papers is provided. This updated and expanded second edition covers new chapters including both analytical and experimental aspects of the subject matter.

Biojet Fuel in Aviation Applications - Production, Usage and Impact of Biofuels (Paperback): Cheng Tung Chong, Jo-Han Ng Biojet Fuel in Aviation Applications - Production, Usage and Impact of Biofuels (Paperback)
Cheng Tung Chong, Jo-Han Ng
R5,948 Discovery Miles 59 480 Ships in 10 - 15 working days

Biojet fuels have the potential to make an important contribution towards decarbonising the aviation sector. Biojet Fuel in Aviation Applications: Production, Usage and Impact of Biofuels covers all aspects of this sustainable aviation fuel including aviation biofuel public policies, production technologies, physico-chemical properties, combustion performances, techno-economics of sustainable fuel production, sustainability and energywater-food (EWF) nexus. This must-have book also charts the current state of the industry by discussing the relevant industry players who are currently producing alternative aviation fuels and flight tests, while also providing a glimpse of the future of the industry. This comprehensive book is written for undergraduate students, postgraduate students, researchers, engineers and policy makers wanting to build up knowledge in the specific area of biojet fuel or the broader fields of sustainable energy and aeronautics.

Shaking the Skies - The Untold Story of Change in Aviation Since 9/11  -  and the Biggest Organizational Turnaround in History... Shaking the Skies - The Untold Story of Change in Aviation Since 9/11 - and the Biggest Organizational Turnaround in History (Hardcover)
Giovanni Bisignani
R625 R467 Discovery Miles 4 670 Save R158 (25%) Ships in 12 - 19 working days

This book is about change, about its challenges and the talent necessary to drive it through. Specifically, it is about transforming the world's most important and event-shaping industry - aviation. Giovanni Bisignani became Director General of IATA (International Air Transport Association) in June 2002, just after 9/11, which created one of the greatest threats ever to the aviation industry. IATA is the central body of the world's airlines, responsible for its financial ($300 billion/year) clearing system, ticketing, government lobbying, passenger safety policies, landing rights and the future of commercial flying. During his 10 years as Director General, Bisignani implemented and oversaw enormous and controversial changes in aviation. This book is the inside story of the struggle for survival in one of the world's most dynamic industries.

Business Jet Industry - Structure & Competition (Hardcover): Richard J. Claudio, Brent Canterbury Business Jet Industry - Structure & Competition (Hardcover)
Richard J. Claudio, Brent Canterbury
R5,500 R4,142 Discovery Miles 41 420 Save R1,358 (25%) Ships in 12 - 19 working days

This book describes and analyses factors shaping the competitiveness of the U.S. business jet industry during 2006, as well as the industry's structure world-wide. The United States has been the leading player in the industry since its inception in the 1960s. Three of the six global business jet producers are head-quartered in the United States, while the other producers maintain at least one U.S-based production activity. However, competition is strong, frequent cutting-edge updates are necessary, and demand is cyclical. During the recent economic downturn, deliveries dropped 57 percent. This decline largely reflected customers' lower profits and the scarcity of credit, which especially weighed on potential buyers. U.S. industry officials also indicated that sales and developments of business jets were affected by the availability of financing, continued investment in research and development to maintain innovation capability, and the timely certification of business jets to provide state-of-the-art aircraft to the market.

We Are the Union - Democratic Unionism and Dissent at Boeing (Hardcover): Dana L. Cloud We Are the Union - Democratic Unionism and Dissent at Boeing (Hardcover)
Dana L. Cloud
R1,418 R1,333 Discovery Miles 13 330 Save R85 (6%) Ships in 12 - 19 working days

In this extraordinary tale of union democracy, Dana L. Cloud engages union reformers at Boeing in Wichita and Seattle to reveal how ordinary workers attempted to take command of their futures by chipping away at the cozy partnership between union leadership and corporate management. Taking readers into the central dilemma of having to fight an institution while simultaneously using it as a bastion of basic self-defense, We Are the Union offers a sophisticated exploration of the structural opportunities and balance of forces at play in modern unions told through a highly relevant case study. Focusing on the 1995 strike at Boeing, Cloud renders a multi-layered account of the battles between company and the union and within the union led by Unionists for Democratic Change and two other dissident groups. She gives voice to the company's claims of the hardships of competitiveness and the entrenched union leaders' calls for concessions in the name of job security, alongside the democratic union reformers' fight for a rank-and-file upsurge against both the company and the union leaders. We Are the Union is grounded in on-site research and interviews and focuses on the efforts by Unionists for Democratic Change to reform unions from within. Incorporating theory and methods from the fields of organizational communication as well as labor studies, Cloud methodically uncovers and analyzes the goals, strategies, and dilemmas of the dissidents who, while wanting to uphold the ideas and ideals of the union, took up the gauntlet to make it more responsive to workers and less conciliatory toward management, especially in times of economic stress or crisis. Cloud calls for a revival of militant unionism as a response to union leaders' embracing of management and training programs that put workers in the same camp as management, arguing that reform groups should look to the emergence of powerful industrial unions in the United States for guidance on revolutionizing existing institutions and building new ones that truly accommodate workers' needs. Drawing from communication studies, labor history, and oral history and including a chapter co-written with Boeing worker Keith Thomas, We Are the Union contextualizes what happened at Boeing as an exemplar of agency that speaks both to the past and the future.

The U.S. Combat Aircraft Industry 1909-2000 Structure, Competition, Innovation (Paperback, illustrated edition): Mark A Lorell The U.S. Combat Aircraft Industry 1909-2000 Structure, Competition, Innovation (Paperback, illustrated edition)
Mark A Lorell
R913 Discovery Miles 9 130 Ships in 10 - 15 working days

Drawing on primary and secondary sources on the aircraft industry, this report provides a brief survey of industry structure, innovation, and competition in the U.S. fixed-wing combat aircraft industry from its earliest days to the present. It supports a much larger research effort examining the future of the structure, innovation, and competition of the U.S. military aircraft industrial base that responds to congressional concerns about that future.

In Turbulent Skies - British Aviation Successes and Setbacks - 1945-1975 (Paperback): Peter Reese In Turbulent Skies - British Aviation Successes and Setbacks - 1945-1975 (Paperback)
Peter Reese
R556 Discovery Miles 5 560 Ships in 12 - 19 working days

In 1945 confidence in British aviation was sky-high. Yet decades later, the industry had not lived up to its potential. What happened? The years that followed the war saw the Brabazon Committee issue flawed proposals for civil aviation planning. Enforced cancellations restricted the advancement of military aircraft, compounded later on by Defence Minister Duncan Sandys abandoning aircraft to fixate solely on missiles. Commercially, Britain's small and neglected domestic market hindered the development of civilian airliners. In the production of notorious aircraft, the inauspicious Comet came from de Havilland's attempts to gain an edge over its American competitors. The iconic Harrier jump jet and an indigenous crop of helicopters were squandered, while unrealistic performance requirements brought about the cancellation of TSR2. Peter Reese explores how repeated financial crises, a lack of rigour and fatal self-satisfaction led British aviation to miss vital opportunities across this turbulent period in Britain's skies.

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