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Entrepreneurship And New Venture Management (Paperback, 7th Edition) Price: R748
Discovery Miles 7 480
Entrepreneurship And New Venture Management (Paperback, 7th Edition):

Entrepreneurship And New Venture Management (Paperback, 7th Edition)

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Price R748
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Discovery Miles 7 480 | Repayment Terms: R70 pm x 12*

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Entrepreneurship and New Venture Management provides comprehensive coverage of all facets of entrepreneurship, including marketing, finance, HR, and operations management. The book discusses various theoretical aspects to be considered when starting a new business venture and offers practical examples to show the real-life application of the theory.

This new edition has been streamlined to ensure all the relevant theoretical aspects to be considered when starting a new business venture are easily accessible to students. The theory is supported with example and case studies, including South Africa success stories. In particular, there is a focus on digital marketing and technology which can enable and support small businesses.

Using an applied approach and accessible language, the book is written for students in their second and third year of studies at universities and universities of technology.

General

Imprint: Oxford UniversityPress
Release date: November 2023
Dimensions: 239 x 170 x 25mm (L x W x T)
Format: Paperback
Edition: 7th Edition
ISBN-13: 978-0-19-073839-6
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Management
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LSN: 0-19-073839-1
Barcode: 9780190738396

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