Entrepreneurship and New Venture Management provides comprehensive coverage of all facets of entrepreneurship, including marketing, finance, HR, and operations management. The book discusses various theoretical aspects to be considered when starting a new business venture and offers practical examples to show the real-life application of the theory.
This new edition has been streamlined to ensure all the relevant theoretical aspects to be considered when starting a new business venture are easily accessible to students. The theory is supported with example and case studies, including South Africa success stories. In particular, there is a focus on digital marketing and technology which can enable and support small businesses.
Using an applied approach and accessible language, the book is written for students in their second and third year of studies at universities and universities of technology.
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