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Books > Promotion > JB Academic
This classic text, now in its sixth edition, combines a thorough coverage of the basic principles of civil engineering hydraulics with a wide-ranging treatment of practical, real-world applications. It now includes a powerful online resource with worked solutions for chapter problems and solution spreadsheets for more complex problems that may be used as templates for similar issues.
Hydraulics in Civil and Environmental Engineering is structured into two parts to deal with principles and more advanced topics. The first part focuses on fundamentals, such as hydrostatics, hydrodynamics, pipe and open channel flow, wave theory, physical modelling, hydrology and sediment transport. The second part illustrates engineering applications of these principles to pipeline system design, hydraulic structures, river and coastal engineering, including up-to-date environmental implications, as well as a chapter on computational modelling, illustrating the application of computational simulation techniques to modern design, in a variety of contexts.
New material and additional problems for solution have been added to the chapters on hydrostatics, pipe flow and dimensional analysis. The hydrology chapter has been revised to reflect updated UK flood estimation methods, data and software. The recommendations regarding the assessment of uncertainty, climate change predictions, impacts and adaptation measures have been updated, as has the guidance on the application of computational simulation techniques to river flood modelling.
Andrew Chadwick is an honorary professor of coastal engineering and the former associate director of the Marine Institute at the University of Plymouth, UK.
John Morfett was the head of hydraulics research and taught at the University of Brighton, UK.
Martin Borthwick is a consultant hydrologist, formerly a flood hydrology advisor at the UK’s Environment Agency, and previously an associate professor at the University of Plymouth, UK.
Table of Contents
Part 1: Principles and basic applications
1. Hydrostatics
2. Principles of fluid flow
3. Behaviour of real fluids
4. Flow in pipes and closed conduits
5. Open channel flow
6. Pressure surge in pipelines
7. Hydraulic machines
8. Wave theory
9. Sediment transport
10. Flood hydrology
11. Dimensional analysis and the theory of physical models
Part 2: Aspects of hydraulic engineering
12. Pipeline systems
13. Hydraulic structures
14. Computational hydraulics
15. River and canal engineering
16. Coastal engineering
Successful interior design requires resolving a multitude of
logistical and creative problems to produce a coherent, functional
and aesthetically pleasing environment. This book, the first of its
kind, tackles the problem from a theoretical approach and not in
the conventional how-to or inspiring ideas fashion. Categorising
design into nine key elements, including space, light, display,
storage, and offering new terminology to describe each area, the
author breaks new ground in the field of interior design in an
approach that brings vitality and clear communication to a
misunderstood and often free-wheeling design discipline. Drawing on
more than 45 years' experience as an interior designer, Anthony
Sully provides the ultimate resource in insight and explains best
practices from interpreting a client's brief, to analysing the
building, to setting up a design team and work schedule plus a host
of other practical aspects. Peppered through this toolkit are
illustrations and explanations of how to analyse space and form in
relation to human activity, the formulation of design concepts, and
how to learn from mistakes that have been made in the past.
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.
Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.
This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Table of Contents
1. The New World of Advertising Management: Digital and Global
Case 1.1: Boswell Agency
2. Culture, Administration and Leadership in a Global Market
Case 2.1: Prime Media
3. Advertising Ethnics and Social Responsibility Across Cultures
Case 3.1: KMF Agency
4. Understanding the role of Finance and Budgeting
Case 4.1: The Southern Rice Company
Case 4.2: Vineyard Agency
5. Managing Means Measuring
Case 5.1: Randall White Dog Food
Case 5.2: Tinsdale Agency and Design
6. An Overview of Personnel Management
Case 6.1: IPortal Media Company
7. Adjusting to Being a New Manager
Case 7.1: Metropolitan Media Company
Case 7.2: Gotham Media
8. Managing Creative People
Case 8.1: JPT Agency
9. Managing across Cultures
Case 9.1: The Davis Group
10. Handling Tricky Situations
Case 10.1: The Leaky Oil Company
11. Management and Creative Strategy
Case 11.1: Go Organic Company
12. Making Strategic Decisions in Advertising Management within a Brand perspective
Case 12.1: Boston Insurance Company
13. Aligning Strategy to Cultural Differences in Advertising Management
Case 13.1: Barrands Agency
14. Managing the brand’s digital assets
Case 14.1: AdLeaders
15. Advertising Management when Things go Wrong
Case 15.1: Phoenix Power Company
Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.
Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences.
The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Table of Contents/
Environmental applications have long been a core use of GIS. However, the effectiveness of GIS-based methods depends on the decision-making frameworks and contexts within which they are employed. GIS for Environmental Decision-Making takes an interdisciplinary look at the capacities of GIS to integrate, analyze, and display data on which decisions must be based. It provides a broad prospective on the current state of GIS for environmental decision-making and emphasizes the importance of matters related to data, analysis, and modeling tools, as well as stakeholder participation.
The book is divided into three sections, which effectively relate to three key aspects of the decision-making process as supported by GIS: data required, tools being developed, and aspects of participation. The first section stresses the ability to integrate data from different sources as a defining characteristic of GIS and illustrates the benefits that this can bring in the context of deriving land-use and other information. The second section discusses a range of issues concerning the use of GIS for suitability mapping and strategic planning exercises, through illustrative examples. The last section of the book focuses on the use of GIS-based techniques to facilitate public participation in decision-making processes. In particular, it provides an overview of developments in this area, concentrating on how GIS, modeling, and 3D landscape visualization techniques are gradually achieving closer integration.
Given the complex challenges presented by global environmental change, GIS for Environmental Decision-Making provides a clear illustration of how the use of GIS can make significant contributions to trans-disciplinary initiatives to address environmental problems.
Table of Contents
Introduction. Data for Decision-Making. Tools to Support Decision-Making. Participation in Decision-Making.
Positive Psychology Across the Life Span provides an insight into how we are affected by the different stages of adult development and gives us the opportunity to change through choice rather than leaving change to chance.
The science of positive psychology offers a wealth of research and evidence-based interventions and shares insights into which habits and behaviours contribute to how to live a flourishing life. This book aims to extend that knowledge by introducing and incorporating key aspects of existential and humanistic psychology and explores positive psychology with a lifespan perspective. It goes beyond theory to look at practical application, with insightful reflective questions. Whilst acknowledging the differences and disagreements between some of the key figures in the subject areas of the book, it seeks to highlight the areas where there is agreement and congruence which have been previously overlooked or ignored.
The book will be essential reading for students and practitioners of positive psychology as well as other mental health professionals.
Table of Contents
Foreword: Dr. Paul T. P. Wong; Foreword: Carol D. Ryff; 1: Introduction: Positive Psychology Across the Life Span: An Existential Perspective, Piers Worth & Andrew Macon; 2: Change in and over time: Our Journey of Development, Piers Worth; 3: Our Journey of Unfolding Growth, Piers Worth & Andrew Machon; 4: The Journey's Hero: Birth of an Existential Self, Lee Newitt; 5: Our Symbolic Journey – Heroes or Heroines?, Diane Herbert; 6: The Relational Context of Change, Andrew Machon; 7: An Introduction to the Trans-Theoretical Model of Change, Piers Worth; 8: Developing Insight, Andrew Machon; 9: Existential Positive Psychology Interventions In And Over Time, Piers Worth & Lesley Lyle; 10: Revisiting The Nature of Existential Positive Psychology, Piers Worth, Andrew Machon & Lesley Lyle
Construction Economics provides students with the principles underlying the relationship between economic theory and the construction industry. Its new approach specifically examines the problems of securing sustainable construction and this fifth edition broadens the message to address the immediacy of the problems relating to the carbon-based world that we have constructed.
Embracing the whole process of the construction life cycle, the new edition discusses the economic impact of the Covid pandemic on the industry and the broader implications of the promise to build back better. It also includes new coverage of the opportunities offered by technology, the establishment of higher standards to achieve greater energy efficiency and wellbeing, the adoption of the principles of a circular economy, the retrofit of existing buildings and the recycling of materials. New sections also highlight the methodology of the subject to identify the boundaries of construction economics and clarify what to expect and what can be achieved.
As with previous editions, it retains a tried and tested format including:
a clear and user-friendly style
use of colour for emphasis
regular summaries of key points
a glossary of key terms
extensive use of tables, figures and data
readings from Construction Management and Economics
tutorial questions to review each section
research guidance
reviews of useful websites.
This invaluable textbook is essential reading across a wide range of disciplines. It provides the economic context to the relevance of sustainability and debates about climate change, highlighting the vital contributions that surveyors, contractors, project managers, engineers, architects and developers can offer to take it forward.
Table of Contents
Introduction to the Fifth Edition
Chapter 1: An Introduction to the Basic Concepts
Reading 1
Research Guidance: Introduction
Part A Effective Use of Resources
Chapter 2: Economic Systems for Resource Allocation
Chapter 3: The Market Mechanism
Chapter 4: The Theory of Demand
Chapter 5: The Theory of Supply
Chapter 6: Clients and Contractors
Chapter 7: Costs of the Construction Firm
Chapter 8: Types of Market Structure in the Construction Industry
Reading 2
Reading 3
Research Guidance: Literature Review
Part B Protection and Enhancement of the Environment
Chapter 9: Markets for Green Buildings and Infrastructure
Chapter 10: Market Failure and Government Intervention
Chapter 11: Environmental Economics
Reading 4
Research Guidance: Data Collection
Part C Economic Growth that Meets the Needs of Everyone
Chapter 12: Managing the Macroeconomy
Chapter 13: The Economy and Construction: Measurement and Manipulation
Chapter 14: The Business Case: Inflation and Expectations
Reading 5
Research Guidance: Critical Thinking
Chapter 15: Sustainable Construction
Reading 6
Reading 7
Reading 8
Research Guidance: Triangulation
Glossary
References
Index
Today, for the first time in the history of Humankind urban dwellers outnumber rural residents. Urban places, towns and cities, are of fundamental importance – for the distribution of population within countries; in the organization of economic production, distribution and exchange; in the structuring of social reproduction and cultural life; and in the allocation and exercise of power. Furthermore, in the course of the present century the number of urban dwellers and level of global urbanisation are destined to increase. Even those living beyond the administrative or functional boundaries of a town or city will have their lifestyle influenced to some degree by a nearby, or even distant, city.
The analysis of towns and cities is a central element of all social sciences including geography, which offers a particular perspective on and insight into the urban condition. The principal goal of this third edition of the book remains that of providing instructors and students of the contemporary city with a comprehensive introduction to the expanding field of urban studies. The structure of the first two editions is maintained, with minor amendments. Each of the thirty chapters has been revised to incorporate recent developments in the field. All of the popular study aids are retained; the glossary has been expanded; and chapter references and notes updated to reflect the latest research. This third edition also provides new and expanded discussions of key themes and debates including detailed consideration of metacities, boomburgs, public space, urban sprawl, balanced communities, urban economic restructuring, poverty and financial exclusion, the right to the city, urban policy, reverse migration , and traffic and transport problems.
The book is divided into six main parts. Part one outlines the field of urban geography and explains the importance of a global perspective. Part two explores the growth of cities from the earliest times to the present day and examines the urban geography of the major world regions. Part three considers the dynamics of urban structure and land use change in Western cities. Part four focuses on economy, society and politics in the Western city. In part five attention turns to the urban geography of the Third World, where many of the countries experiencing highest rates or urban growth are least well equipped to respond to the economic, social, political and environmental challenge. Finally part six affords a prospective on the future of cities and cities of the future. New to this edition are: further readings based on the latest research; updated data and statistics; an expanded glossary; new key concepts; additional study questions; and a listing of useful websites.
The book provides a comprehensive interpretation of the urban geography of the contemporary world. Written in a clear and readable style, lavishly illustrated with more than eighty photographs, 180 figures, 100 tables and over 200 boxed studies and with a plethora of study aids Urban Geography: A Global Perspective represents the ultimate resource for students of urban geography.
Table of Contents
Part 1: The Study of Urban Geography 1. Urban Geography: From Global to Local 2. Concepts and Theory in Urban Geography Part 2: An Urbanising World 3. The Origins and Growth of Cities 4. The Global Context of Urbanisation and Urban Change 5. Regional Perspectives on Urbanisation and Urban Change 6. National Urban SystemsPart 3: Urban Structure and Land Use in the Western City 7. Land Use in the City 8. Urban Planning and Policy 9. New Towns 10. Residential Mobility and Neighbourhood Change 11. Housing Problems and Housing Policy 12. Urban Retailing 13. Urban Transportation Part 4: Living in the City: Economy, Society and Politics in the Western City 14. The Economy of Cities 15. Poverty and Deprivation in the Western City 16. National and Local Responses to Urban Economic Change 17. Collective Consumption and Social Justice in the City 18. Residential Differentiation and Communities in the City 19. Urban Liveability 20. Power, Politics and Urban Governance Part 5: Urban Geography in the Third World 21. Third World Urbanisation within a Global Urban System 22. Internal Structure of Third World Cities 23. Rural–Urban Migration in the Third World 24. Urban Economy and Employment in the Third World 25. Housing the Third World Urban Poor 26. Environmental Problems in Third World Cities 27. Health in the Third World City 28. Traffic and Transport in the Third World City 29. Poverty, Power and Politics in the Third World City Part 6: Prospective – The Future of the City: Cities of The Future 30. The Future of the City – Cities of the Future
Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom.
Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing and managing social media. The textbook is organized into five sections: building a foundation, storytelling and writing, producing, live performance, and ethics and career progression. The authors also provide step-by-step instructions on how to efficiently multitask while staying true to journalist ethics. Each chapter includes clear learning objectives, review questions and practical assignments, making it ideal for classroom use. QR codes integrated in the text allow students to easily see and hear examples of the stories they are learning to write.
Broadcast News in the Digital Age is an engaging, student-friendly guide for those seeking to become successful writers, producers, anchors and journalists in today’s newsrooms, both on-air and online.
Table of Contents
Part 1 – Building Your Foundation
Chapter One: Meet the Newsroom Team
Chapter Two: Finding and Pitching Good Stories
Chapter Three: Broadcast News Writing Fundamentals
Chapter Four: Tips and Tricks to Good Writing
Chapter Five: Real World Lessons
Chapter Six: Interviewing
Part 2 – Telling the Story
Chapter Seven: The VO
Chapter Eight: The VOSOT
Chapter Nine: The Package (PKG)
Chapter Ten: Shooting and Editing Video
Part 3 – Producing for Broadcast and Digital
Chapter Eleven: Producing the Broadcast Newscast
Chapter Twelve: Producing for Digital and Social Media
Part 4 – The Art of Live and Recorded Performance
Chapter Thirteen: Storytelling—Taking it to the Next Level
Chapter Fourteen: Live Reporting
Chapter Fifteen: Newscast, Sports and Weather Anchors
Part 5 - Local Journalists and Journalistic Practices
Chapter Sixteen: Ethics, Law, and Deciphering Fake from Fact
Chapter Seventeen: Getting That Job
Key Terms
NO NO NO WORDS
Works Cited
This revised and expanded second edition of Routledge International Handbook of Migration Studies provides a comprehensive basis for understanding the complexity and patterns of international migration. Despite increased efforts to limit its size and consequences, migration has wide-ranging impacts upon social, environmental, economic, political and cultural life in countries of origin and settlement. Such transformations impact not only those who are migrating, but those who are left behind, as well as those who live in the areas where migrants settle.
Featuring forty-six essays written by leading international and multidisciplinary scholars, this new edition showcases evolving research and theorizing around refugees and forced migrants, new migration paths through Central Asia and the Middle East, the condition of statelessness and South to South migration. New chapters also address immigrant labor and entrepreneurship, skilled migration, ethnic succession, contract labor and informal economies. Uniquely among texts in the subject area, the Handbook provides a six-chapter compendium of methodologies for studying international migration and its impacts.
Written in a clear and direct style, thisHandbook offers a contemporary integrated resource for students and scholars from the perspectives of social science, humanities, journalism and other disciplines.
Table of Contents
List of figures
List of tables
Notes on the contributors
Introduction to the second edition
Introduction to the first edition
PART I: Theories and histories of international migration
1 Economic perspectives on migration
2 Psychological acculturation: perspectives, principles, processes, and prospects
3 European migration history
4 Migration history in the Americas
5 Asian migration in the longue durée
6 A brief history of African migration
PART II Displacement, refugees and forced migration
7 Forced migrants: exclusion, incorporation and a moral economy of deservingness
8 Refugees and geopolitical conflicts
9 Country of first asylum
10 Displacement, refugees, and forced migration in the MENA region: the case of Syria
11 Climate change and human migration: constructed vulnerability, uneven flows, and the challenges of studying environmental migration in the 21st century
PART III: Migrants in the economy
12 Unions and immigrants
13 Immigrant and ethnic entrepreneurship
14 High-skilled migration
15 Immigration and the informal economy
16 Vulnerability to exploitation and human trafficking: a multi-scale review of risk
PART IV: Intersecting inequalities in the lives of migrants
17 The changing configuration of migration and race
18 Nativism: a global-historical perspective
19 Gender and migration: uneven integration
20 Sexualities and international migration
21 Migrants and indigeneity: nationalism, nativism and the politics of place
PART V: Creating and recreating community and group identity
22 Panethnicity
23 Understanding ethnicity from a community perspective
24 Religion on the move: the place of religion in different stages of the migration experience
25 Condemned to a protracted limbo? Refugees and statelessness in the age of terrorism
26 Reclaiming the black and Asian journeys: a comparative perspective on culture, class, and immigration
PART VI: Migrants and social reproduction
27 Immigrant and refugee language policies, programs, and practices in an era of change: promises, contradictions, and possibilities
28 Immigrant intermarriage
29 International adoption
PART VII: Migrants and the state
30 Undocumented (or unauthorized) immigration
31 Detention and deportation
32 Naturalization and nationality: community, nation-state and global explanations
33 Asian migrations and the evolving notions of national community
34 Immigration and education
35 Emigration and the sending state
36 International migration and the welfare state: connections and extensions
37 Immigration and crime and the criminalization of immigration
PART VIII: Maintaining links across borders
38 The historical, cultural, social, and political backgrounds of ethno-national diasporas
39 Transnationalism
40 Survival or incorporation? Immigrant (re)integration after deportation
41 Return migration
PART IX: Methods for studying international migration
42 Census analysis
43 Binational migration surveys: representativeness, standardization, and the ethnosurvey model
Editor(s)
Biography
Steven J. Gold is Professor in the Department of Sociology at Michigan State University. His interests include international migration, ethnic economies, qualitative methods and visual sociology. He has conducted research on Israeli emigration and transnationalism, Russian-speaking Jewish and Vietnamese refugees in the U.S., ethnic economies, and on conflicts between immigrant merchants and their customers.
Stephanie J. Nawyn is an Associate Professor in the Department of Sociology and the Co-Director of Academic Programs at the Center for Gender in Global Context at Michigan State University. Her work has primarily focused on refugee resettlement and protection, as well as the economic advancement of African voluntary migrants in the U.S. with a focus on gender. She was a Fulbright Fellow at Istanbul University for the 2013–14 academic year, studying the treatment of Syrian refugees in Turkey. Her most recent work was published in the Journal of Refugees Studies and the Journal of Ethnic and Racial Studies.
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This fully re-edited, modernised play text is accompanied by
commentary notes and an introduction written by Paul Menzer,
guiding you through the fume of fact and legend that have
accompanied the play across the centuries. As well as the complete
text of the play, this re-edited New Mermaids edition includes: * A
detailed plot summary and annotations throughout the text * An
annotated bibliography and suggestions for further reading * A
comprehensive introduction exploring the historical and literary
context, and performance history, including Orson Welles's 1937
role as Doctor Faustus as well as recent productions at The Globe
and the RSC One of the most spectacular and popular plays of the
Elizabethan stage, Christopher Marlowe's Doctor Faustus, with its
fantastical mix of high-minded theology and low-brow slapstick, has
allured generations of readers and playgoers in the ensuing
centuries.
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India.
An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
Table of Contents
List of Tables
Abbreviations
Foreword
Vibodh Parthasarathi
Preface
Acknowledgements
1. Understanding media products, firms and markets
2. Media firms: revenues, costs, demand, supply and pricing
3. Audiences and advertising markets
4. Media economics and public policy
5. Economics and management of newspaper publishing
6. Economics and management of television broadcasting
7. Economics and management of the film industry
8. Economics and management of digital media
9. Media as creative industries
10. Copyrights and media business
Index
Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.
The second edition features new chapters including:
getting started with social media
live reporting
building proficiency with Wordpress
building apps for smartphones and tablets
building a personal brand and developing a specialism
long-form video journalism, audio and video news bulletins and magazine programmes.
The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.
The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.
The book is also be supported by fully updated online masterclasses at www.multimedia-journalism.co.uk.
Table of Contents
Guided tour Introduction: Equipping you for the fourth revolution in journalism How to use this book in conjunction with the online version Part A: Getting started 1. Essentials of writing a news story 2. Creating a publishing platform 3. Getting started with social media 4. Audio and podcasting 5. Still pictures and video Part B: Building proficiency 6. Live blogging and curation 7. Developing your abilities as a reporter and interviewer 8. Building proficiency with Wordpress 9. Social and community journalism 10. Email bulletins and creating your own RSS feed with Yahoo Pipes 11. Stills, audio and audio-visual packages 12. Video 13. Data journalism 14. Building a personal brand, and developing a specialism Part C: Professional Standards 15. Features and in-depth packages 16. Advanced online research, search engine optimisation, analytics, sub-editing, and proof reading 17. Multi-platform publishing and developing your skills as an editor 18. Advanced multimedia storytelling 19. Long-form video journalism, audio and video news bulletins and magazine programmes 20. The future
Now in its 8th edition, Broadcast Journalism continues to be an essential text on the production of news broadcasting and the practical skills needed.
It includes not only basic techniques and classic examples for the production of radio and TV news, but also new technology and the latest case studies. The fundamental skills of interviewing, news writing and production now have to cope with the prevalence of Fake News and Deep Fakes and verifying content in an endless flow of social media. This edition also includes newsgathering with mobile devices, live reporting and using data and graphics. There are dozens of new images and links for downloads and further reading, plus end-of-chapter exercises and tutor notes.
This continues to be an indispensable textbook for broadcast journalism and communications students looking for an in-depth guide to the industry.
Table of Contents
Preface. What this book is about
ACKNOWLEDGEMENTS
1 Do You Want The Job?
2 Ethics. Law. Fakes & Fabrications (biggest now – 35 pages)
3 Story types for broadcast journalism.
4 News channels, programmes and streams
5 Where News Comes From
6 Choosing and Chasing the Story
7 Setting up the Interview
8 The Interview
9 Writing Basics
10 Writing for News
11 Broadcast News Style Book
12 Putting the Show Together
13 News Anchors and Presenters
14 On Air
15 Newsreading
16 Story Treatment
17 Recording
18 Editing
19 The Studio
20 Television newsroom production
21 Writing Television News
22 Gathering television news.
23 Getting the shots
24 Editing the pictures and sound
25 Live TV reporting
26 Data, graphics and visuals
27 The television news studio and presentation
Appendix - GLOSSARY OF TERMS
Index
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.
Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discussion. The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand’s strength.
The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand’s equity and how it is related to other metrics. As such it should be perfect recommended reading for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning and Strategy, Marketing and Branding Metrics.
Table of Contents
1. Measuring Brand Awareness
2. Measuring Brand Consideration
3. Measuring Brand Purchases
4. Measuring Post-Purchase Evaluation
5. Measuring Customer Retention and Loyalty
6. Measuring Brand Advocacy
7. Holistic Metrics of Brand Health
Since the publication of the second edition in 2013, there has been an increasing interest in asset management globally, as evidenced by a series of international standards on asset management systems, to achieve excellence in asset management. This cannot be achieved without high-quality data and the tools for data interpretation. The importance of such requirements is widely recognized by industry.
The third edition of this textbook focuses on tools for physical asset management decisions that are data driven. It also uses a theoretical foundation to the tools (mathematical models) that can be used to optimize a variety of key maintenance/replacement/reliability decisions. Problem sets with answers are provided at the end of each chapter. Also available is an extensive set of PowerPoint slides and a solutions manual upon request with qualified textbook adoptions.
This new edition can be used in undergraduate or post-graduate courses on physical asset management.
Table of Contents
1. Introduction. 2. Reliability Improvement Through Component Replacement. 3. Reliability Improvement Through Inspection Decisions. 4. Capital Equipment Replacement. 5. Maintenance Resource Requirements. 6. The Role of Emerging Technologies in Physical Asset Management. Statistical Tables. Answers to Problems.
What meanings do your students have for key mathematics concepts? What meanings do you wish them to have? Creating a Language-Rich Math Class offers practical approaches for developing conceptual understandings by connecting concrete, pictorial, verbal, and symbolic representations. The focus is on making mathematics memorable instead of on memorizing.
You’ll learn strategies for introducing students to math language that gives meaning to the terms and symbols they use every day; for building flexibility and precision in students’ use of math language; and for structuring activities to make them more language-rich. This second edition also provides strategies for helping students to at times be quiet and listen to their peers; for purposefully using language to introduce students to more complex mathematical symbolism and algebraic properties; and for using writing prompts to zoom in on the meanings that individual students have given to the language-rich experiences.
Appropriate for elementary teachers and instructional coaches, the book also includes features such as Investigations to Try and Questions for Reflection to help you incorporate these ideas into your practice. In addition, there are Blackline masters of game cards and puzzles, which can also be found on our website for free download at http://www.routledge.com/9780367759957.
Table of Contents
1. What Are They Really Thinking? Determining the Meaning Kids Have for Terms 2. Investigating Symbolic Decoding vs. Conceptual Language 3. Understanding the Meaning of the Operations 4. Tips for Creating a Language-Rich Math Class 5. The Power of the Forced Mute 6. Purposefully Choose and Use Materials 7. Purposefully Use Representations to Build the Language of Properties 8. Changing the Order for Introducing Mathematical Language: Experience Then Name 9. Structuring Activities to Make Them Language Rich 10. Building Precision and Flexibility in Using Mathematical Language 11. Introducing Mathematical Language as We Record Student Thinking 12. Making Sense of Word Problems: Developing Independent Problem Solvers 13. The Importance of Writing in a Language Rich Mathematics Class
This work investigates the social, economic and political impact of the European colonial wars in Africa on both the victors and the vanquished. It examines the role of both the imperial powers and the African people who joined with or resisted them. Examining the experiences of Britain, France, Belgium, Germany, Portugal and Italy, it offers a comprehensive study of the military processes of conquest.; Adopting both indigenous and imperial perspectives, the author, explores how the historical memory of conquest and resistance has shaped the evolution of a modern African identity. It is aimed at students of imperial, commonwealth and military history, as well as African history.
Table of Contents
Chapter 1 Lords of the land; Chapter 2 Masters of the water; Chapter 3 A shifting balance, 1830–80; Chapter 4 Flood tide, 1880–98; Chapter 5 Ominous portents, 1898–1914; Chapter 6 Legacies;
Economics of Agricultural Development examines the causes, severity, and effects of poverty, population growth, and malnutrition in developing countries. It discusses potential solutions to these problems, progress made in many countries in recent years, and the implications of globalization for agriculture, poverty, and the environment.
Topics covered in the book include:
Means for utilizing agricultural surpluses to further overall economic development
The sustainability of the natural resource environment
Gender issues in relation to agriculture and resource use
The contribution of improved technologies to agricultural development
The importance of agricultural policies and institutions to development and trade
Actions to encourage more rapid agricultural and economic development
This new edition reflects the following developments:
Growth in environmental challenges due to climate change
Continued progress in agricultural and economic development in many low-income
countries while other countries and regions are being left behind
Continued growth in demand for higher-valued farm products
This book is essential reading for undergraduate students seeking to understand the economics of agricultural development and the world food system, including environmental and human consequences, international trade, and capital flows. It contains a wealth of real-world case studies and is accompanied by a website.
Table of Contents
Part 1 Dimensions of World Food and Development Problems; 1. Introduction; 2. Poverty, Hunger, and Health; 3. Economics of Food Demand; 4. Population and Migration; Part 2 Development Theories and the Role of Agriculture; 5. Economic Transformation and Growth; 6. Economic Development Theories and Strategies; Part 3 Agricultural Systems and Resource Use; 7. Agriculture in Traditional Societies; 8. Farming Systems and Their Determinants; 9. Resource Use and Sustainability; 10. Human Resources, Family Structure, and Gender Roles; 11. Theories and Strategies for Agricultural Development; Part 4 Getting Agriculture Moving; 12. Agricultural Research and Technology Transfer; 13. Land and Labor Markets; 14. Inputs, Finance, and Risk; 15. Pricing Policies and Marketing Systems; Part 5 Agricultural Development in an Interdependent World; 16. Agriculture and International Trade; 17. Trade Policies, Negotiations, and Agreements; 18. Macroeconomic Policies and Agricultural Development; 19. Capital Flows, Foreign Assistance, and Food Aid; 20. Lessons and Perspectives
Multiagent systems (MAS) are one of the most exciting and the fastest growing domains in the intelligent resource management and agent-oriented technology, which deals with modeling of autonomous decisions making entities. Recent developments have produced very encouraging results in the novel approach of handling multiplayer interactive systems. In particular, the multiagent system approach is adapted to model, control, manage or test the operations and management of several system applications including multi-vehicles, microgrids, multi-robots, where agents represent individual entities in the network. Each participant is modeled as an autonomous participant with independent strategies and responses to outcomes. They are able to operate autonomously and interact pro-actively with their environment. In recent works, the problem of information consensus is addressed, where a team of vehicles communicate with each other to agree on key pieces of information that enable them to work together in a coordinated fashion. The problem is challenging because communication channels have limited range and there are possibilities of fading and dropout. The book comprises chapters on synchronization and consensus in multiagent systems. It shows that the joint presentation of synchronization and consensus enables readers to learn about similarities and differences of both concepts. It reviews the cooperative control of multi-agent dynamical systems interconnected by a communication network topology. Using the terminology of cooperative control, each system is endowed with its own state variable and dynamics. A fundamental problem in multi-agent dynamical systems on networks is the design of distributed protocols that guarantee consensus or synchronization in the sense that the states of all the systems reach the same value.
It is evident from the results that research in multiagent systems offer opportunities for further developments in theoretical, simulation and implementations. This book attempts to fill this gap and aims at presenting a comprehensive volume that documents theoretical aspects and practical applications.
Table of Contents
Preface. Introduction. Theoretical Background. Distributed Intelligence in Power Systems. Consensus for Heterogeneous Systems with Delays. Secure Control of Distributed Multiagent Systems. Advanced Consensus Algorithms. Cooperative Control of Networked Power Systems. Dynamic Graphical Games. References. Index.
Executives should not necessarily know the intricacies of project
management, but they should know how project management, as a
discipline, can benefit the organization in implementing its
strategies and realizing its vision. The only way that executives
can effectively apply project management to realize these goals is
to have sound knowledge of the project management discipline. The
purpose of this book is to provide executives with a comprehensive
overview of the discipline of project management. It focuses on the
benefits of project management to an organization. The goal is to
provide executives with a view as to how project management can
deliver organizational strategies. The various chapters focus on
specific aspects within the project management discipline and how
each aspect should be managed from a business perspective. The book
covers the entire spectrum of project management from a management
and leadership perspective. The focus is not necessarily on what
needs to be done from a project management perspective, but on what
organizations and senior executives can do to facilitate projects.
The book covers: The value of project management Project management
as a strategic enabler Project, program, and portfolio management
The role of the project management office in the successful
delivery of projects, programs, and portfolios The benefits of
project deliverables bring Sustainability of the organization
Governance and the role of the project sponsor. The book concludes
with a comprehensive portfolio, program, and project management
framework. This holistic framework enables organizations to achieve
value from project management and realize strategic goals.
If you understand how drugs work (pharmacodynamics), how they are handled by the body (pharmacokinetics), how they interact with each other, and how drug treatments are assessed, then you will become a better prescriber. A Textbook of Clinical Pharmacology and Therapeutics gives you that understanding.
Fully revised throughout and extensively illustrated, the fifth edition of this well-established textbook has been streamlined to focus on what medical students and junior doctors really need to know in order to understand the implications of prescribing one drug over, or in combination with, another. The text provides current information on all areas of drug prescribing with updated discussion and guidance on such topics as adverse drug reactions, 'personalized medicine', gene and cell-based therapy, advances in cancer therapy, and mechanisms of drug action and treatment guidelines in HIV and mycobacterial infections therapy. A new chapter on alternative medicines and nutraceuticals has been introduced and Further Reading lists have been updated to include key medical websites.
All medical students and junior doctors who read this book will learn not only how to use drugs safely and effectively, but, importantly, the rationale behind effective prescribing decisions.
Table of Contents
Part 1 General principles
Part 2 The nervous system
Part 3 The musculoskeletal system
Part 4 The cardiovascular system
Part 5 The respiratory system
Part 6 The alimentary system
Part 7 Fluids and electrolytes
Part 8 The endocrine system
Part 9 Selective toxicity
Part 10 Haematology
Part 11 Immunopharmacology
Part 12 The skin
Part 13 The eye
Part 14 Clinical toxicology
Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission.
The sixth edition includes:
Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use.
The use of social media as news sources, and an expansion of the station’s presence.
Global government regulation and journalistic codes of practice.
Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling.
This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.
Table of Contents
Preface
Characteristics of the medium
The radio studio
Using the Internet and Social Media
Ethics
Writing for the ear
News – policy and practice
Interviewing
Vox pop
Cues and links
Newsreading and presentation
The discussion
Phone-ins
Listener participation
Music programming
Sequences and magazines
Making commercials
Outside broadcasts (remotes)
Commentary
Music recording
Drama – principles
Documentary and feature programmes
The work of the producer
The executive producer
Programme evaluation
Training
Back-announcement
Glossary
Further reading – a selection
Index
Drawing on an impressive roster of experts in the field, Fundamentals of Computer Graphics, Fifth Edition offers an ideal resource for computer course curricula as well as a user-friendly personal or professional reference.
Focusing on geometric intuition, this book gives the necessary information for understanding how images get onto the screen by using the complementary approaches of ray tracing and rasterization. It covers topics common to an introductory course, such as sampling theory, texture mapping, spatial data structure, and splines. It also includes a number of contributed chapters from authors known for their expertise and clear way of explaining concepts.
HIGHLIGHTS
Major updates and improvements to numerous chapters, including shading, ray tracing, physics-based rendering, math, and sampling
Updated coverage of existing topics
The absorption and reworking of several chapters to create a more natural flow to the book
The fifth edition of Fundamentals of Computer Graphics continues to provide an outstanding and comprehensive introduction to basic computer graphic technology and theory. It retains an informal and intuitive style while improving precision, consistency, and completeness of material, allowing aspiring and experienced graphics programmers to better understand and apply foundational principles to the development of efficient code in creating film, game, or web designs.
Table of Contents
1 Introduction
2 Miscellaneous Math
3 Raster Images
4 Ray Tracing
5 Surface Shading
6 Linear Algebra
7 Transformation Matrices
8 Viewing
9 The Graphics Pipeline
10 Signal Processing
11 Texture Mapping
12 Data Structures for Graphics
13 Sampling
14 Physics-Based Rendering
15 Curves
Michael Gleicher
16 Computer Animation
Michael Ashikhmin
17 Using Graphics Hardware
Peter Willemsen
18 Color
Erik Reinhard and Garrett Johnson
19 Visual Perception
William B. Thompson
20 Tone Reproduction
Erik Reinhard
21 Implicit Modeling
Brian Wyvill
22 Computer Graphics in Games
Naty Hoffman
23 Visualization
Tamara Munzner/
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