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Books > Promotion > JB Academic
Sandy Atkins is a popular math consultant who works with schools across the country. Builds mathematical language and provides examples for developing conceptual depth of math key ideas. Emphasis on problem solving, attending to precision, and making and critiquing arguments that supports the Common Core State Standards Mathematical Practices New edition contains applications for digital instruction and new connections for English language learners (ELLs)
* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology
The term 'natural disaster' is often used to refer to natural events such as earthquakes, hurricanes or floods. However, the phrase 'natural disaster' suggests an uncritical acceptance of a deeply engrained ideological and cultural myth. At Risk questions this myth and argues that extreme natural events are not disasters until a vulnerable group of people is exposed. It also focuses on what makes people vulnerable. Often this means analyzing the links between poverty and vulnerability. But it is also important to take account of different social groups that suffer more in extreme events, including women, children, the frail and elderly, ethnic minorities, illegal immigrants, refugees and people with disabilities. Vulnerability has also been increased by global environmental change and economic globalization - it is an irony of the 'risk society' that efforts to provide 'security' often create new risks. Fifty years of deforestation in Honduras and Nicaragua opened up the land for the export of beef, coffee, bananas, and cotton. It enriched the few, but endangered the many when hurricane Mitch struck these areas in 1998. Rainfall sent denuded hillsides sliding down on villages and towns. This new edition of At Risk confronts a further ten years of ever more expensive and deadly disasters since it was first published and discusses disaster not as an aberration, but as a signal failure of mainstream 'development'. Two analytical models are provided as tools for understanding vulnerability. One links remote and distant 'root causes' to 'unsafe conditions' in a 'progression of vulnerability'. The other uses the concepts of 'access' and 'livelihood' to understand why some households are more vulnerable than others. The book then concludes with strategies to create a safer world..
The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media-including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.
Based on 40 years of experience, Integrated Environmental Management: A Transdisciplinary Approach brings together many ecological and technological tool boxes and applies them in a transdisciplinary method. The book demonstrates how to combine continuous improvement management tools and principles with proven environmental assessment methodologies. This integrated ecological and environmental management approach lets you view environmental problems from a holistic angle, considering the ecosystem as an entity as well as the entire spectrum of solutions and possible combinations of solutions. The book discusses the importance of examining all facets or possible problems associated with an ecosystem simultaneously and evaluating all the solution possibilities proposed by the relevant disciplines at the same time. The authors underline that there is no alternative to integrated, multidisciplinary, ecological-environmental management-at least not on a long-term basis. They lay down the fundamental concepts in an applications-oriented manner that allows you to apply the seven steps of environmental management directly. However, the book goes beyond delineating the available tool boxes; it also details how they can be integrated and combined to find an optimum solution to ecological-environmental problems.
Integrated management systems (IMS) are an innovative way of handling the plethora of management functions and procedures that are applied throughout major construction projects. Contracting companies use management systems to shape and define the corporate arrangement of their business activities, translating these into operational procedures for application to the construction projects they undertake. The management of quality, environment, and safety are at the forefront of systems evolution where the integration of these traditionally independent and dedicated standards-based and process-orientated systems can provide the potential to deliver greater organisational efficiency and effectiveness. This is the first textbook to cover each of the international
standards for quality, safety and environment (ISO9000, ISO14001
and ISO18001) and to discuss integrating them. This book provides a
detailed yet accessible text to support the study of quality,
environment, and safety management systems on professionally
accredited undergraduate courses throughout the built environment
and for advanced postgraduate courses in construction, project, and
engineering management. It is also an indispensible reference for
construction professionals working for principal contractors,
subcontractors and construction industry supply chain
organisations.
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.
This established textbook provides an understanding of materials' behaviour through knowledge of their chemical and physical structure. It covers the main classes of construction materials: metals, concrete, other ceramics (including bricks and masonry), polymers, fibre composites, bituminous materials, timber, and glass. It provides a clear and comprehensive perspective on the whole range of materials used in modern construction, to form a must-have for civil and structural engineering students, and those on courses such as architecture, surveying and construction. It begins with a Fundamentals section followed by a section on each of the major groups of materials. In this new edition: - The section on fibre composites FRP and FRC has been completely restructured and updated. - Typical questions with answers to any numerical examples are given at the end of each section, as well as an instructor's manual with further questions and answers. - The links in all parts have also been updated and extended, including links to free reports from The Concrete Centre, as well as other online resources and material suppliers' websites. - and now with solutions manual and resources for adopting instructors on https://www.crcpress.com/9781498741101
This book provides an explanation of key underlying economic principles, allowing the reader to come to a better understanding of the critical factors that structure and guide transport markets. This is done through an examination of the interaction between the behaviour of individual users and providers of transport services and transport authorities actions through the implementation of transport policy. The book also considers on-going reforms in the organisation of all aspects of transport provision. These reforms seek to move transport delivery away from a model of high state intervention towards one that is far more market focused in its approach, thereby significantly increasing individuals' responsibilities for their own transport actions. The Economics of Transport covers topics such as; - The demand and supply of transport services - Market structures and the underlying economic characteristics of transport markets - The economics of transport and the environment - Transport subsidises and regulation - Transport forecasting and appraisal With a selection of case studies and exercises, this book will be of use to higher level students. It will also be of interest to professionals in the transport planning, transport modelling and transport economics fields.
*The leading text, fully revised and updated--60% new material includes 3 new chapters and changes throughout. *Now in full color, and featuring over 400 figures, with hundreds new to this edition. *Concise, modular chapters allow instructors to easily match assignments to their course plans. *From an award-winning, leading authority. *Includes case examples and applications from the U.S. and worldwide.
Following the 2007-2009 financial and economic crises, there has been an unprecedented demand among economics students for an alternative approach, which offers a historical, institutional and multidisciplinary treatment of the discipline. Economic development lends itself ideally to meet this demand, yet most undergraduate textbooks do not reflect this. This book will fill this gap, presenting all the core material needed to teach development economics in a one semester course, while also addressing the need for a new economics and offering flexibility to instructors. Rather than taking the typical approach of organizing by topic, the book uses theories and debates to guide its structure. This will allow students to see different perspectives on key development questions, and therefore to understand more fully the contested nature of many key areas of development economics. The book can be used as a standalone textbook on development economics, or to accompany a more traditional text.
The Art of Teaching Science emphasizes a humanistic, experiential, and constructivist approach to teaching and learning, and integrates a wide variety of pedagogical tools. Becoming a science teacher is a creative process, and this innovative textbook encourages students to construct ideas about science teaching through their interactions with peers, mentors, and instructors, and through hands-on, minds-on activities designed to foster a collaborative, thoughtful learning environment. This second edition retains key features such as inquiry-based activities and case studies throughout, while simultaneously adding new material on the impact of standardized testing on inquiry-based science, and explicit links to science teaching standards. Also included are expanded resources like a comprehensive website, a streamlined format and updated content, making the experiential tools in the book even more useful for both pre- and in-service science teachers. Special Features: Each chapter is organized into two sections: one that focuses on content and theme; and one that contains a variety of strategies for extending chapter concepts outside the classroom Case studies open each chapter to highlight real-world scenarios and to connect theory to teaching practice Contains 33 Inquiry Activities that provide opportunities to explore the dimensions of science teaching and increase professional expertise Problems and Extensions, On the Web Resources and Readings guide students to further critical investigation of important concepts and topics. An extensive companion website includes even more student and instructor resources, such as interviews with practicing science teachers, articles from the literature, chapter PowerPoint slides, syllabus helpers, additional case studies, activities, and more. Visit http://www.routledge.com/textbooks/9780415965286 to access this additional material.
Browse's Introduction to the Symptoms & Signs of Surgical Disease is essential reading for all medical students learning the fundamentals of history taking and patient examination, when undertaking a surgical rotation, when preparing for their surgical exams and as they transition to postgraduate studies. Maintaining the engaging and readable style so central to Sir Norman Browse's early editions, the sixth edition of this classic text retains all the features beloved by generations of students while being fully revised and updated throughout in line with current surgical practice. This is a specially priced edition, published exclusively for the benefit of students in Africa, the Middle East, the Indian Subcontinent, Southeast Asia, China and the West Indies. It is not available for purchase outside these designated regions.
Focused on developing professional academic skills for supporting and supervising student learning and effective teaching, the fifth edition of A Handbook for Teaching and Learning in Higher Education recognises the complex demands of teaching, research, scholarship and academic management in higher education institutions. Fully updated to reflect changes in practice and policy, this new edition has been written to enhance excellence in teaching and learning design and support all involved in facilitating a world-class inclusive education. Offering plentiful and rich practical advice, this rigorous and sound introduction to the basics of teaching and learning in higher education draws together a large number of expert authors and a range of global case studies. A definitive guide for anyone working in higher education, this edition: Offers new chapters covering an inclusive curriculum, the importance of student well-being and the scholarship of teaching and learning Considers the impact of technological changes on policy and practice Discusses the use of digital learning environments Explores how best to engage students in their disciplines and embed skills for employability The ultimate guide to support all those involved in providing student learning of the highest quality, A Handbook for Teaching and Learning in Higher Education is essential reading for all new lecturers. It will be particularly useful for anyone taking an accredited course in teaching and learning in higher education, as well as more experienced lecturers who wish to improve their teaching practice.
Living sustainably is not just about preserving the wilderness or keeping nature pristine. The transition to a green economy depends on cities. Economic, technological, and cultural forces are moving people out of rural areas and into urban areas. If we are to avert climate catastrophe, we will need our cities to coexist with nature without destroying it. Urbanization holds the key to long-term sustainability, reducing per capita environmental impacts while improving economic prosperity and social inclusion for current and future generations. The Sustainable City provides a broad and engaging overview of the urban systems of the twenty-first century. It approaches urban sustainability from the perspectives of behavioral change, organizational management, and public policy, looking at case studies of existing legislation, programs, and public-private partnerships that strive to align modern urban life and sustainability. The book synthesizes the disparate strands of sustainable city planning in an approachable and applicable guide that highlights how these issues touch our lives on a daily basis, including the transportation we take, the public health systems that protect us, where our energy comes from, and what becomes of our food waste. This second edition of The Sustainable City dives deeper into the financing of sustainable infrastructure and initiatives and puts additional emphasis on the roles that individual citizens and varied stakeholders can play. It also reviews current trends in urban inequality and discusses whether a model of sustainability that embraces a multidimensional approach to development and a multistakeholder approach to decision making can foster social inclusion. It features many more examples and new international case studies spanning the globe.
This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs. Entrepreneurship and Small Business will help you to: - Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits - Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device - Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic - Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries - Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks. This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME's and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
This work investigates the social, economic and political impact of the European colonial wars in Africa on both the victors and the vanquished. It examines the role of both the imperial powers and the African people who joined with or resisted them. Examining the experiences of Britain, France, Belgium, Germany, Portugal and Italy, it offers a comprehensive study of the military processes of conquest. Adopting both indigenous and imperial perspectives, the author, explores how the historical memory of conquest and resistance has shaped the evolution of a modern African identity. It is aimed at students of imperial, commonwealth and military history, as well as African history.
Fitting and Pattern Alteration: A Multi-Method Approach to the Art of Style Selection, Fitting, and Alteration, Fourth Edition, shows readers how to recognize, evaluate, and correct fit for a variety of body types, sizes, for women, men, and children. This comprehensive guide presents proven methods of style selection, fitting, and alteration. The authors use a multi-level approach that is both logical and easy to follow, and each procedure is clearly identified and fully illustrated with a second color added to clarify the procedure and show directional measuring. Each figure is drawn to scale ensuring consistency and accuracy. The cause for the fitting problem is clearly identified and explained--giving readers the why behind each fitting procedure. Highlights of this edition include discussions of sustainable practices, body diversity, and now includes examples for menswear and childrenswear. New to this Edition -Discusses sustainable practices, in accordance with industry standards -Now includes diverse body sizes, body types, and discussions around body positivity -Newly added examples for menswear and childrenswear -New step-by-step videos available via STUDIO STUDIO Features Include -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch step-by-step videos depicting key techniques Instructor Resources -Instructor’s Guide to help integrate the text into your classroom -PowerPoint Slides for every chapter
Principles of Game Audio and Sound Design is a comprehensive introduction to the art of sound for games and interactive media using Unity. This accessible guide encompasses both the conceptual challenges of the artform as well as the technical and creative aspects, such as sound design, spatial audio, scripting, implementation and mixing. Beginning with basic techniques, including linear and interactive sound design, before moving on to advanced techniques, such as procedural audio, Principles of Game Audio and Sound Design is supplemented by a host of digital resources, including a library of ready-to-use, adaptable scripts. This thorough introduction provides the reader with the skills and tools to combat the potential challenges of game audio independently. Principles of Game Audio and Sound Design is the perfect primer for beginner- to intermediate-level readers with a basic understanding of audio production and Unity who want to learn how to gain a foothold in the exciting world of game and interactive audio.
Principles of Composite Material Mechanics covers a unique blend of classical and contemporary mechanics of composites technologies. It presents analytical approaches ranging from the elementary mechanics of materials to more advanced elasticity and finite element numerical methods, discusses novel materials such as nanocomposites and hybrid multiscale composites, and examines the hygrothermal, viscoelastic, and dynamic behavior of composites. This fully revised and expanded Fourth Edition of the popular bestseller reflects the current state of the art, fresh insight gleaned from the author's ongoing composites research, and pedagogical improvements based on feedback from students, colleagues, and the author's own course notes. New to the Fourth Edition New worked-out examples and homework problems are added in most chapters, bringing the grand total to 95 worked-out examples (a 19% increase) and 212 homework problems (a 12% increase) Worked-out example problems and homework problems are now integrated within the chapters, making it clear to which section each example problem and homework problem relates Answers to selected homework problems are featured in the back of the book Principles of Composite Material Mechanics, Fourth Edition provides a solid foundation upon which students can begin work in composite materials science and engineering. A complete solutions manual is included with qualifying course adoption.
From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey. Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics. - Boxes of "Do's and Don'ts", tips and discussion points - Practical exercises throughout the book - Design In Action case studies - Broad variety of inspirational work from international designers - Includes advice on design development, research, presenting and critiquing work This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.
This fully re-edited, modernised play text is accompanied by commentary notes and an introduction written by Paul Menzer, guiding you through the fume of fact and legend that have accompanied the play across the centuries. As well as the complete text of the play, this re-edited New Mermaids edition includes: * A detailed plot summary and annotations throughout the text * An annotated bibliography and suggestions for further reading * A comprehensive introduction exploring the historical and literary context, and performance history, including Orson Welles's 1937 role as Doctor Faustus as well as recent productions at The Globe and the RSC One of the most spectacular and popular plays of the Elizabethan stage, Christopher Marlowe's Doctor Faustus, with its fantastical mix of high-minded theology and low-brow slapstick, has allured generations of readers and playgoers in the ensuing centuries.
Teaches the principles of sampling with examples from social sciences, public opinion research, public health, business, agriculture, and ecology. Has been thoroughly revised to incorporate recent research and applications. Includes a new chapter on nonprobability samples, and more than 200 new examples and exercises have been added. |
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