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Books > Promotion > JB Academic

Security for Software Engineers (Paperback, 3rd Edition): James N. Helfrich Security for Software Engineers (Paperback, 3rd Edition)
James N. Helfrich
R1,024 Discovery Miles 10 240 Ships with 15 working days

Security for Software Engineers is designed to introduce security concepts to undergraduate software engineering students. The book is divided into four units, each targeting activities that a software engineer will likely be involved in within industry.

The book explores the key areas of attack vectors, code hardening, privacy, and social engineering. Each topic is explored from a theoretical and a practical-application standpoint.

Features:

Targets software engineering students - one of the only security texts to target this audience.

Focuses on the white-hat side of the security equation rather than the black-hat side.

Includes many practical and real-world examples that easily translate into the workplace.

Covers a one-semester undergraduate course.

Describes all aspects of computer security as it pertains to the job of a software engineer and presents problems similar to that which an engineer will encounter in the industry.

This text will equip students to make knowledgeable security decisions, be productive members of a security review team, and write code that protects a user’s information assets.

Table of Contents

Introduction to Security 0: Security for Software Engineers 1: Roles Unit 1: Attack Vectors 2: Classification of Attacks 3: Software Weapons 4: Social Engineering Unit 2: Code Hardening 5: Command Injection 6: Script Injection 7: Memory Injection 8: Threat Modeling 9: Mitigation Unit 3: Privacy 10: Authentication 11: Access Control 12: Encryption Appendices A: Arrays B: Function Pointers C: V-Tables D: Integers E: The Callstack F: The Heap G: Further Reading H: Works Cited I: Glossary J: Index

Art in the Primary School - Creating Art in the Real and Digital World (Paperback, 3rd Edition): Helen Caldwell, Jean Edwards,... Art in the Primary School - Creating Art in the Real and Digital World (Paperback, 3rd Edition)
Helen Caldwell, Jean Edwards, Rebecca Heaton
R717 Discovery Miles 7 170 Ships with 15 working days

Art in the Primary School is an introductory textbook, and a second edition to Teaching Primary Art, exploring the underpinning philosophy and pedagogy of teaching and learning art, including how and why digital tools and technologies can be integrated.

This book considers practical aspects of teaching art, focusing on key processes of art making that children might experience in primary schools. It is based around the idea that digital tools and technologies can and should be integrated into the learning and teaching of art, exploring:

What art is like in the primary school, why it should be taught and what is included in the curriculum

How learning is planned, assessed, taught and supported in the classroom

Learning about and from artists and how digital technology can be part of the art curriculum

Key processes such as drawing, painting, printmaking, collage and textiles, working in three dimensions and making digital art

Uniquely incorporating the use of digital devices, tools and technologies into the subject of art, this book will be essential reading for those training to teach and support learning in art in the primary school.

Table of Contents

Preface

Chapter 1 An introduction to art in the primary school

Chapter 2 The art curriculum in primary schools

Chapter 3 Learning about and from artists

Chapter 4 Digital technology and art

Chapter 5 Planning and assessing art

Chapter 6 Teaching and supporting learning in art

Chapter 7 Drawing

Chapter 8 Painting

Chapter 9 Printmaking

Chapter 10 Collage and textiles

Chapter 11 Working in three dimensions

Chapter 12 Making digital art

Going further

Appendix 1 Vocabulary used when talking about visual elements

Appendix 2 Tools and materials

Index

Mobile Applications Development with Android - Technologies and Algorithms (Paperback, 3rd Edition): Meikang Qiu, Keke Gai,... Mobile Applications Development with Android - Technologies and Algorithms (Paperback, 3rd Edition)
Meikang Qiu, Keke Gai, Wenyun Dai
R1,150 R1,090 Discovery Miles 10 900 Save R60 (5%) Ships with 15 working days

Mobile Applications Development with Android: Technologies and Algorithms presents advanced techniques for mobile app development, and addresses recent developments in mobile technologies and wireless networks. The book covers advanced algorithms, embedded systems, novel mobile app architecture, and mobile cloud computing paradigms.

Divided into three sections, the book explores three major dimensions in the current mobile app development domain. The first section describes mobile app design and development skills, including a quick start on using Java to run an Android application on a real phone. It also introduces 2D graphics and UI design, as well as multimedia in Android mobile apps.

The second part of the book delves into advanced mobile app optimization, including an overview of mobile embedded systems and architecture. Data storage in Android, mobile optimization by dynamic programming, and mobile optimization by loop scheduling are also covered. The last section of the book looks at emerging technologies, including mobile cloud computing, advanced techniques using Big Data, and mobile Big Data storage.

About the Authors

Meikang Qiu is an Associate Professor of Computer Science at Pace University, and an adjunct professor at Columbia University. He is an IEEE/ACM Senior Member, as well as Chair of the IEEE STC (Special Technical Community) on Smart Computing. He is an Associate Editor of a dozen of journals including IEEE Transactions on Computers and IEEE Transactions on Cloud Computing. He has published 320+ peer-reviewed journal/conference papers and won 10+ Best Paper Awards.

Wenyun Dai is pursuing his PhD at Pace University. His research interests include high performance computing, mobile data privacy, resource management optimization, cloud computing, and mobile networking. His paper about mobile app privacy has been published in IEEE Transactions on Computers.

Keke Gai is pursuing his PhD at Pace University. He has published over 60 peer-reviewed journal or conference papers, and has received three IEEE Best Paper Awards. His research interests include cloud computing, cyber security, combinatorial optimization, business process modeling, enterprise architecture, and Internet computing.

.

Table of Contents

Overview of Mobile Apps and Mobile Interface. Mobile Embedded System and Architecture. Introduction of Android Framework, Key Concepts, User Interface, and Multimedia Deployment. Network Management in Mobile Cloud Computing and Adaptive Resource Allocations. 2-D Graphics and Mobile Image Processing Techniques. Mobile Optimization by Dynamic Programming. Big Data and Hybrid Memory Implementations. Exploring Mobile Hardware and Software Coding Techniques. Secure Bluetooth Connection and Near Field Communication. Data Storage, data security, and advanced data protection techniques. Efficient Data Synchronization on Mobile Devices. Mobile Apps on Wearable Devices.

Biblical Hebrew Reference Grammar (Paperback, 2nd edition): Christo H Van Der Merwe, Jacobus A Naude Biblical Hebrew Reference Grammar (Paperback, 2nd edition)
Christo H Van Der Merwe, Jacobus A Naude
R1,461 Discovery Miles 14 610 Ships in 10 - 15 working days

This new and fully revised edition of the A Biblical Hebrew Reference Grammar serves as a user-friendly and up-to-date source of information on the morphology, syntax, semantics and pragmatics of Biblical Hebrew verbs, nouns and other word classes (prepositions, conjunctions, adverbs, modal words, negatives, focus particles, discourse markers, interrogatives and interjections). It also contains one of the most elaborate treatments of Biblical Hebrew word order yet published in a grammar. Compiled by authors with extensive experience in the teaching of Hebrew, the text is rendered both easily accessible and a fascinating examination of the language, building upon the initial publication by incorporating up-to-date developments in the study of the Hebrew Bible. This grammar will be of service both to students who have completed an introductory or intermediate course in Biblical Hebrew, and also to more advanced scholars seeking to take advantage of traditional and recent descriptions of the language that go beyond the basic morphology of Biblical Hebrew.

Teaching English to Second Language Learners in Academic Contexts - Reading, Writing, Listening, and Speaking (Paperback, 3rd... Teaching English to Second Language Learners in Academic Contexts - Reading, Writing, Listening, and Speaking (Paperback, 3rd Edition)
William Grabe, Fredricka L. Stoller, Dana R. Ferris, Christine C.M. Goh, Larry Vandergrift, …
R1,225 R1,155 Discovery Miles 11 550 Save R70 (6%) Ships with 15 working days

Teaching English to Second Language Learners in Academic Contexts: Reading, Writing, Listening, and Speaking provides the fundamental knowledge that ESL and EFL teachers need to teach the four language skills. This foundational text, written by internationally renowned experts in the field, explains why skills-based teaching is at the heart of effective instruction in English for academic purposes (EAP) contexts. Each of the four main sections of the book helps readers understand how each skill—reading, writing, listening, and speaking—works and explains what research has to say about successful skill performance. Pedagogically focused chapters apply this information to principles for EAP curriculum design and to instructional activities and tasks adaptable in a wide range of language-learning contexts. Options for assessment and the role of digital technologies are considered for each skill, and essential information on integrated-skill instruction is provided. Moving from theory to practice, this teacher-friendly text is an essential resource for courses in TESOL programs, for in-service teacher-training seminars, and for practicing EAP teachers who want to upgrade their teaching abilities and knowledge bases.

Table of Contents

1. Teaching Language Skills in EAP Contexts

Section 1: Introduction to Reading

2. How Reading Comprehension Works

3. Building an Effective Reading Curriculum: Guiding Principles

4. Reading: Instructional Activities and Assessment Options

Section 2: Introduction to writing

5. Writing in a Second Language

6. Building a Writing Curriculum and Developing Strategic Writers

7. Writing: Instructional Activities, Feedback, and Assessment Options  

Section 3: Introduction to Listening

8. How Listening Comprehension Works

9. Building a Listening Curriculum

10. Listening: Instructional activities and assessment options

Section 4: Introduction to Speaking

11. Speaking in a Second Language

12. Building an Effective Speaking Curriculum: Guiding Principles

13. Speaking: Instructional Activities and Assessment Options

14. Language Skill Development and EAP: A Reflection on Seven Key Themes

Statistical Computing with R, Second Edition (Hardcover, 3rd Edition): Maria L. Rizzo Statistical Computing with R, Second Edition (Hardcover, 3rd Edition)
Maria L. Rizzo
R1,820 R1,678 Discovery Miles 16 780 Save R142 (8%) Ships with 15 working days

Praise for the First Edition:

". . . the book serves as an excellent tutorial on the R language, providing examples that illustrate programming concepts in the context of practical computational problems. The book will be of great interest for all specialists working on computational statistics and Monte Carlo methods for modeling and simulation." – Tzvetan Semerdjiev, Zentralblatt Math

Computational statistics and statistical computing are two areas within statistics that may be broadly described as computational, graphical, and numerical approaches to solving statistical problems. Like its bestselling predecessor, Statistical Computing with R, Second Edition covers the traditional core material of these areas with an emphasis on using the R language via an examples-based approach. The new edition is up-to-date with the many advances that have been made in recent years.

Features

Provides an overview of computational statistics and an introduction to the R computing environment.

Focuses on implementation rather than theory.

Explores key topics in statistical computing including Monte Carlo methods in inference, bootstrap and jackknife, permutation tests, Markov chain Monte Carlo (MCMC) methods, and density estimation.

Includes new sections, exercises and applications as well as new chapters on resampling methods and programming topics.

Includes coverage of recent advances including R Studio, the tidyverse, knitr and ggplot2

Accompanied by online supplements available on GitHub including R code for all the exercises as well as tutorials and extended examples on selected topics.

Suitable for an introductory course in computational statistics or for self-study, Statistical Computing with R, Second Edition provides a balanced, accessible introduction to computational statistics and statistical computing.

About the Author

Maria Rizzo is Professor in the Department of Mathematics and Statistics at Bowling Green State University in Bowling Green, Ohio, where she teaches statistics, actuarial science, computational statistics, statistical programming and data science. Prior to joining the faculty at BGSU in 2006, she was Assistant Professor in the Department of Mathematics at Ohio University in Athens, Ohio. Her main research area is energy statistics and distance correlation. She is the software developer and maintainer of the energy package for R. She also enjoys writing books including a forthcoming joint research monograph on energy statistics.   

 

 

 

 

 

 

 

 

 

 

Table of Contents

1. Introduction

Statistical Computing

The R Environment

Getting Started with R and RStudio

Basic Syntax

Using the R Online Help System

Distributions and Statistical Tests

Functions

Arrays, Data Frames, and Lists

Formula Specifications

Graphics Introduction to ggplot

Workspace and Files

Using Scripts

Using Packages

Using R Markdown and knitr

Exercises

2. Probability and Statistics Review

Random Variables and Probability

Some Discrete Distributions

Some Continuous Distributions

Multivariate Normal Distribution

Limit Theorems

Statistics

Bayes’ Theorem and Bayesian Statistics

Markov Chains

3. Methods for Generating Random Variables

Introduction

The Inverse Transform Method

The Acceptance-Rejection Method

Transformation Methods

Sums and Mixtures

Multivariate Distributions

Exercises

4. Generating Random Processes

Stochastic Processes

Brownian Motions

Exercises

5. Visualization of Multivariate Data

Introduction

Panel Displays

Surface Plots and 3D Scatter Plots

Contour Plots

The Grammar of Graphics and ggplot2

Other 2D Representations of Data

Principal Components Analysis

Exercises

6. Monte Carlo Integration and Variance Reduction

Introduction

Monte Carlo Integration

Variance Reduction

Antithetic Variables

Control Variates

Importance Sampling

Stratified Sampling

Stratified Importance Sampling

Exercises

RCode

7. Monte Carlo Methods in Inference

Introduction

Monte Carlo Methods for Estimation

Monte Carlo Methods for Hypothesis Tests

Application

Exercises

8. Bootstrap and Jackknife

The Bootstrap

The Jackknife

Bootstrap Confidence Intervals

Better Bootstrap Confidence Intervals

Application

Exercises

9. Resampling Applications

Jackknife-after-Bootstrap

Resampling for Regression Models

Influence

Exercises

10. Permutation Tests

Introduction

Tests for Equal Distributions

Multivariate Tests for Equal Distributions

Application

Exercises

11. Markov Chain Monte Carlo Methods

Introduction

The Metropolis-Hastings Algorithm

The Gibbs Sampler

Monitoring Convergence

Application

Exercises

R Code

12. Probability Density Estimation

Univariate Density Estimation

Kernel Density Estimation

Bivariate and Multivariate Density Estimation

Other Methods of Density Estimation

Exercises

R Code

13. Introduction to Numerical Methods in R

Introduction

Root-finding in One Dimension

Numerical Integration

Maximum Likelihood Problems

Application

Exercises

14. Optimization 401

Introduction

One-dimensional Optimization

Maximum likelihood estimation with mle

Two-dimensional Optimization

The EM Algorithm

Linear Programming – The Simplex Method

Application

Exercises

15. Programming Topics

Introduction

Benchmarking: Comparing the Execution Time of Code

Profiling

Object Size, Attributes, and Equality

Finding Source Code

Linking C/C++ Code using Rcpp

Application

Exercises

Photojournalism - The Professionals' Approach (Paperback, 3rd Edition): Kenneth Kobre Photojournalism - The Professionals' Approach (Paperback, 3rd Edition)
Kenneth Kobre
R1,645 R1,524 Discovery Miles 15 240 Save R121 (7%) Ships with 15 working days

Photojournalism: The Professionals' Approach is the definitive book on photojournalism, delivering a blend of insightful interviews with professionals, practical techniques, and high-impact photographs. This edition features updates on social media in photojournalism, shooting video on smart phones, and the use of drones to cover the news. It also includes revised chapters on audio and video, and additional international case studies including, among others, approaches to covering the Arab Spring, the Ukrainian Revolution, and resurgent white supremacy in South Africa. New interviews and case studies bring readers on assignment with industry greats, whose experiences provide a guide on how to take your work from a hobby to a profession. The revised and expanded business chapter goes the next step and outlines how to make a living in photojournalism. Often called the "bible" of the industry, Photojournalism continues to be the must-have reference for photojournalists that it has been for nearly 40 years.

Table of Contents

Assignment;

Spot News;

General News;

Features;

Portraits;

Sports;

Photo Editing;

Camera Bag;

Strobe;

Covering the Issues 202;

Photo Story;

Audio for Video;

Illustration;

Ethics;

Law;

History;

Turning Pro;

Digital Darkroom

History;

Front Office - Procedures, social skills, yield and management (Paperback, 3rd Edition): P Abbott, S. Lewry Front Office - Procedures, social skills, yield and management (Paperback, 3rd Edition)
P Abbott, S. Lewry
R514 Discovery Miles 5 140 Ships in 4 - 6 working days

Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment

Key features of this essential text:

· user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook

· updated in the light of recent developments such as global distribution systems and the internet

· greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment

· additional extended, practical exercise material.

Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections:

· Procedural aspects

· Dealing with people

· Increasing yield

· Management aspects

Front Office is ideal for GNVQ

BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.

Table of Contents

Introduction; Procedural aspects - Advance bookings; Check-in and related issues; Guest accounting; Dealing with people - Security - Hospitality; Social skills; Increasing Yield - sales; Marketing aspects; Yield management; Groups; management aspects - Tariffs, Control; Staffing; Equipment; Index.

Theories and Practices of Development (Paperback, 3rd Edition): Katie Willis Theories and Practices of Development (Paperback, 3rd Edition)
Katie Willis
R769 Discovery Miles 7 690 Ships with 15 working days

The newly updated third edition provides a clear and user-friendly introduction to the complex debates around how development has been understood and achieved. It has been fully updated and expanded to reflect global political and economic shifts, as well as new approaches to development.

The book deals with the evolution of development ideas and policies, focusing on economic, political, social, environmental and spatial dimensions. It highlights how development cannot be considered as a neutral concept, but is entwined with inequalities in power at local as well as national and global scales. A new chapter on politics and development presents debates around development and democracy, civil society organizations and human rights. Sections on diversity and development have been expanded, and the book considers the future of development in the era of the Sustainable Development Goals (SDGs). The use of boxed examples, tables and illustrations helps students understand complex theoretical ideas and also demonstrates how development theories are put into practice in the real world. Each chapter ends with a summary section, discussion topics, suggestions for further reading and website resources.

This key text provides a clear and thorough explanation of key development theories and practices. The third edition will remain an invaluable resource for undergraduate students in geography, politics and development studies.

Table of Contents

1. Meanings of development 2. Modernization, Keynesianism and neoliberalism 3. Structuralism, neo-Marxism and socialism 4. Politics and development 5. Grassroots development 6. Social and cultural dimensions of development 7. Environment and development 8. Conclusions

Students Guide To Social Neouroscience (Paperback, 3rd edition): Jamie Ward Students Guide To Social Neouroscience (Paperback, 3rd edition)
Jamie Ward
R1,540 R1,432 Discovery Miles 14 320 Save R108 (7%) Ships with 15 working days

Richly illustrated in attractive full-colour and contains pedagogical features such as essay questions, summary and key points, and further reading suggestions is supported by a fully updated companion website, featuring student resources including lecture recordings, multiple choice questions and useful web links, as well as PowerPoint slides for lecturers. The only dedicated textbook on social neuroscience providing a much needed resource for lecturers and students. Suitable for both undergraduate and postgraduate students in psychology and neuroscience from 2nd year to masters level. Relevant courses include social neuroscience, social cognitive neuroscience, the social mind, social cognition, human neuroscience, developmental social neuroscience, etc. The third edition will be updated to reflect the growing volume of evidence and theories in the field and will include additional content on the applications of social neuroscience, social influence, reproducibility issues, and computational approaches. The companion website will include a new test bank.

History Of Africa (Paperback, 4th edition): Kevin Shillington History Of Africa (Paperback, 4th edition)
Kevin Shillington
R1,425 R1,331 Discovery Miles 13 310 Save R94 (7%) Ships with 15 working days

This fourth edition of this best-selling core history textbook offers a richly illustrated, single volume, narrative introduction to African history, from a hugely respected authority in the field. The market-leading range of illustrated material from prior editions is now further improved, featuring not only additional and redrawn maps and a refreshed selection of photographs, but the addition of full colour to make these even more instructive, evocative and attractive. Already hugely popular on introductory African History courses, the book has been widely praised for its engaging and readable style, and is unrivalled in scope, both geographically and chronologically - while many competitors limit themselves to certain regions or eras, Shillington chronicles the entire continent, from prehistory right up to the present day. For this new edition, both content and layout have been thoroughly refreshed and restructured to make this wealth of material easily navigable, and even more appealing to students unfamiliar with the subject. New to this Edition: - Now in full colour with fresh new design - Part structure and part intros added to help navigation - New and improved online resources include a new testbank, interactive timelines, lecturer slides, debates In African history, essay questions and further readings - Revised and updated in light of recent research Accompanying online resources for this title can be found at bloomsburyonlineresources.com/history-of-africa-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Evolving Public Space in South Africa - Towards Regenerative Space in the Post-Apartheid City (Paperback, 1st Edition): Karina... Evolving Public Space in South Africa - Towards Regenerative Space in the Post-Apartheid City (Paperback, 1st Edition)
Karina Landman
R525 Discovery Miles 5 250 Ships in 4 - 6 working days

Evolving Public Space in South Africa discusses the transformation of public space highlighted in the country. Drawing on examples from major cities, the author demonstrates that these spaces are not only becoming wasted space, but are also adapting and evolving to accommodate new users and uses in various parts of the city. This process of evolution tends to challenge the more traditional visions and general global views of declining public space in cities and argues that it rather resembles the resilience of these spaces and the potential for regeneration through continuously emerging and mutating forms, functions and meanings.

Including over 20 black-and-white images, this book would be beneficial to academics and students of urban planning and design and those interested in the regeneration of cities.

Table of Contents

1. Introduction 2. Existing space 3. Need and idea 4. Form and function 5. Meaning and response 6. Production and management 7. Resilient and regenerative public space 8. Conclusion

Clark's Positioning in Radiography 13E (Hardcover, 3rd Edition): Gail Jefferson, Craig Anderson, Ken Holmes, A.Stewart... Clark's Positioning in Radiography 13E (Hardcover, 3rd Edition)
Gail Jefferson, Craig Anderson, Ken Holmes, A.Stewart Whitley, Charles Sloane, …
R2,850 R2,581 Discovery Miles 25 810 Save R269 (9%) Ships with 15 working days

First published in 1939, Clark’s Positioning in Radiography is the preeminent text on positioning technique for diagnostic radiographers.

Whilst retaining the clear and easy-to-follow structure of the previous edition, the thirteenth edition includes a number of changes and innovations in radiographic technique. The text has been extensively updated, including a new section on evaluating images, The 10-point plan, which is linked throughout to a listing of Essential image characteristics for each procedure. The section on digital imaging has been expanded not only to elaborate more extensively on the technology but to demonstrate its various clinical applications.

New sections also include imaging informatics and its role in the modern world of medical imaging, holistic approaches to patient care and discussion of the important aspect of the patient journey.

Students will also benefit from more detailed reference to positioning errors and how to avoid mistakes, as well as a greater emphasis on standard radiation protection measures and guidance on the most recent radiation dose reference levels for specific examinations.

Clark’s Positioning in Radiographycontinues to be the definitive work on radiographic technique for all students on radiography courses, radiographers in practice and trainee radiologists.

Table of Contents

Basic Principles of Radiography and Digital Technology

The Upper Limb

The Shoulder and Humerus

The Lower Limb

The Hip, Pelvis and SI Joints

The Vertebral Column

The Thorax and Upper Airway

The Skull, Facial Bones and Sinuses

Dental Radiography

The Abdomen and Pelvic Cavity

Theatre Radiography

Paediatric Radiography

Miscellaneous

Directing the Documentary (Paperback, 3rd Edition): Michael Rabiger, Courtney Hermann Directing the Documentary (Paperback, 3rd Edition)
Michael Rabiger, Courtney Hermann
R958 Discovery Miles 9 580 Ships with 15 working days

Directing the Documentary is the definitive book on the documentary form, that will allow you to master the craft of documentary filmmaking. Focusing on the hands-on work needed to make your concept a reality, it covers the documentary filmmaking process from top to bottom, providing in-depth lessons on every aspect of preproduction, production, and postproduction.

The book includes dozens of projects, practical exercises, and thought-provoking questions, and offers best practices for researching and honing your documentary idea, developing a crew, guiding your team, and much more. This fully revised and updated 7th edition also includes brand new content on the rise of the documentary series, the impact of video on-demand and content aggregators, updated information on prosumer and professional video (including 4K+), coverage of new audio & lighting solutions and trends in post-production, coverage of the immersive documentary, and provides practical sets of solutions for low, medium, and high budget documentary film productions throughout. The companion website has also been fully updated to a variety of new projects and forms.

By combining expert advice on the storytelling process, the technical aspects of filmmaking and commentary on the philosophical underpinnings of the art, this book provides the practical and holistic understanding you need to become a highly regarded, original, and ethical contributor to the genre. Ideal for both aspiring and established documentary filmmakers, this book has it all.

Table of Contents

Preface to the Seventh Edition

BOOK I: GETTING STARTED

PART 1: YOU AND YOUR IDEAS

Chapter 1 You and Film Authorship

Chapter 2 The Nature of Documentary

PART 2: DOCUMENTARIES AND FILM LANGUAGE

Chapter 3 How the Documentary Developed

Chapter 4 Constructing Reality

Chapter 5 Story Elements and Film Grammar

PART 3: PREPRODUCTION

Chapter 6 Developing Story Ideas

Chapter 7 Hypothesis, Research and Plan

Chapter 8 Developing Ideas for a Short Documentary

PART IV PRODUCTION

Chapter 10 Capturing Sound

Chapter 11 Lighting

Chapter 12 Camera

Chapter 13 Directing and Interviewing

PART 5: POSTPRODUCTION

Chapter 14 Creating the First Assembly

Chapter 15 Developing the Edit

Chapter 16 Fine Cut, Music, Audio and Color Correction

BOOK II: ADVANCED CONCEPTS

PART 6: DOCUMENTARY AESTHETICS

Chapter 17 Point of View and Storytelling

Chapter 18 Dramatic Development, Time and Story Structure

Chapter 19 Using Form and Style

Chapter 20 Reconstruction, Reenactment and Docudrama

Chapter 21 Values and Ethics

PART 7 ADVANCED PRODUCTION ISSUES

PART 7A ADVANCED PREPRODUCTION

Chapter 22 Handling Larger Projects

Chapter 23 Relations with Participants, Story Development and Funding Proposals

Chapter 24 Advanced Technology, Budgeting, Scheduling

Chapter 25 Preparations before Directing

PART 7B: ADVANCED PRODUCTION

Chapter 26 Optics and Perception

Chapter 27 Advanced Cameras and Support Equipment

Chapter 28 Advanced Location Sound

Chapter 29 Advanced Directing: Participants

Chapter 30 Advanced Directing: Camera

Chapter 31 Advanced Interviewing

PART 7C ADVANCED POSTPRODUCTION

Chapter 32 From Transcript to Assembly

Chapter 33 Creating Narration

Chapter 34 Original Music

Chapter 35 Editing Refinements and Structural Solutions

Chapter 36 The Final Sound Mix

PART 8: WORK

Chapter 37 Developing a Career

Chapter 38 Starting up on Your Own

Index/

Modern Methods of Valuation (Paperback, 3rd Edition): David Mackmin, Gary Sams, Eric Shapiro Modern Methods of Valuation (Paperback, 3rd Edition)
David Mackmin, Gary Sams, Eric Shapiro
R708 Discovery Miles 7 080 Ships with 15 working days

The twelfth edition of this essential valuation textbook reflects the changes in the regulatory and statutory framework for property valuations that have occurred since 2013, as well as presenting the tried and tested principles and practices of real estate valuation.

The twelfth edition is up to date as of June 2018 with the latest regulations, statutes and case law, including the RICS Valuation – Global Standards 2017. Its comprehensive coverage of the legal, economic and technical aspects of valuation make this book a core text for most university and college real estate programmes, and it provides students and practitioners with current and relevant guidance on the preparation of valuations for statutory purposes.

Throughout the text, the author team of experienced valuers presents examples of the application of these principles to the everyday problems met in practice. This new edition continues to be of excellent value to both students and practitioners alike as it provides the reader with a clear understanding of the methods and techniques of valuation.

Table of Contents

Preface to the twelfth edition

Acknowledgements

Table of cases

Table of statutes

Table of statutary instruments

1. Principles of valuation

2. Valuation approaches and methods

3. Property law

4. Planning law

5. The market approach

6. Market rent

7. Outgoings

8. Property yields

9. Investment mathematics as it applies to property valuation

10. Income approach or investment method

11. Discounted cash flow

12. The cost approach and residual method

13. Developments in valuation approaches

14. Development properties

15. Residential properties

16. Commercial properties (1): types of property

17. Commercial properties (2): Landlord and Tenant Acts and rent reviews

18. UK valuation applications

19. Valuations for rating

20. Taxation

21. Principles of the law of compulsory purchase and compensation

22. Compulsory purchase compensation (1): compensation for land taken

23. Compulsory purchase compensation (2): compensation for severance and injurious affection

24. Compulsory purchase compensation (3): compensation disturbance

25. Blight notices

26. Purchase notices

27. Compensation under the Town and Country Planning Acts: revocation, modification and discontinuance orders, etc.

Index

Fashion Studies - Research Methods, Sites, and Practices (Paperback): Heike Jenss Fashion Studies - Research Methods, Sites, and Practices (Paperback)
Heike Jenss; Foreword by Christopher Breward
R581 Discovery Miles 5 810 Ships with 15 working days

The study of fashion has expanded into a thriving field of inquiry, with researchers utilizing diverse methods from across subject disciplines to explore fashion and dress in wide-ranging contexts. With an emphasis on material culture and ethnographic approaches in fashion studies, this groundbreaking volume offers fascinating insights into the complex dynamics of research and fashion. Featuring unique case studies, with interdisciplinary scholars reflecting on their practical research experiences, Fashion Studies provides rich and nuanced perspectives on the use, and mixing and matching of methodological approaches - including object and image based research, the integration of qualitative and quantitative methods and the fluid bridging of theory and practice. Engaging with diverse subjects, from ethnographies of model casting and street-style blogging, wardrobe studies and a material culture analysis of global denim wearing, to Martin Margiela's design and archival methods, Fashion Studies presents complex approaches in a lively and informative manner that will appeal to students of fashion, anthropology, sociology, cultural studies and related fields.

Quality-I Is Safety-ll - The Integration of Two Management Systems (Paperback, 3rd Edition): Sasho Andonov Quality-I Is Safety-ll - The Integration of Two Management Systems (Paperback, 3rd Edition)
Sasho Andonov
R1,640 R1,520 Discovery Miles 15 200 Save R120 (7%) Ships with 15 working days

This book deals with the present and future situation with Quality and Safety management Systems (QMS and SMS). It presents new ideas, points to the basic misunderstandings in the two management systems, and covers a wide range of industries, as well as providing a practical assessment of scientific theory. It explains the fundamental misunderstanding of what Quality and Safety is from a practical point of view and how to improve them by integrating the two systems from the perspective that Quality-I is Safety-II.

Table of Contents

Abbreviations and acronyms. System. Quality-I. Safety-I. Natural Connection Between Quality and Safety. Safety-II. Real Life of Companies. Safety-II and Resilience Engineering. Future of QMS and SMS. Integrated Standard for QMS and SMS. Final Considerations.

Marketing Communications in Tourism and Hospitality - Concepts, Strategies and Cases (Paperback, 3rd Edition): Scott Mccabe Marketing Communications in Tourism and Hospitality - Concepts, Strategies and Cases (Paperback, 3rd Edition)
Scott Mccabe
R695 Discovery Miles 6 950 Ships in 4 - 6 working days

The rapid diffusion of technology in tourism and hospitality, coupled with the fragmenting and consolidating nature of tourism and hospitality sector, has demanded an increased emphasis on marketing communication strategies: how they can meet the changing and challenging demands of modern consumers, and ultimately maintain a company's competitive edge.
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first text to discuss this vital discipline specifically for the tourism and hospitality industry. Using specific contemporary case studies, such as lastminute.com, Starwood and Easyjet, it explains and critiques the practice and theory with relation to this industry. It provides readers with a critical theoretical overview of the role that communication places in the delivery and representation of hospitality and tourism services, and provides a practical guide to techniques and skills needed to develop, understand, interpret and implement communications strategies within a management context.
The complex and dynamic situation being faced by many hospitality and tourism organisations means that there is a greater need to focus in on communication techniques in order succeed and maintain profitability. For example, the rise in independent booking amongst the developed marketplaces for tourism and hospitality means that organisations must reach out directly to their target audiences. Similarly consumers experienced behaviour and attitude in respect of their awareness of marketing strategies and selling techniques, means that hospitality and tourism businesses must radically re-think the messages they employ and the values they communicate toa knowing audience.
Marketing Communications for Tourism and Hospitality provides:
* a systematic and cohesive text on marketing communications in the hospitality and tourism field which could form the basis of a complete module on communications strategies;
* an overview of the underlying theories of communication to allow students and managers to develop their skills in communications to contribute to the effective marketing of the organisation;
* detailed and extensive international case studies of strategies to support the teaching and learning function of the text and provide illustrative and worked through examples.
* Packed with detailed and extensive international case studies of strategies which illustrate the theories and clearly show examples of good and bad practice, such as lastminute.com, Starwood and Easyjet
* Provides a clear overview of the underlying theories of communication to allow students and managers to develop their skills in communications and contribute to the effective marketing of their organisation
* Essential reading for hospitality management and tourism students, and an invaluable resource for marketing practitioners in this growth area

Literary Pragmatics (Routledge Revivals) (Paperback, 3rd Edition): Roger D. Sell Literary Pragmatics (Routledge Revivals) (Paperback, 3rd Edition)
Roger D. Sell
R958 Discovery Miles 9 580 Ships with 15 working days

Up until the mid-1980s most pragmatic analysis had been done on spoken language use, considerably less on written use, and very little at all on literary activity. This has now radically changed.

‘Pragmatics’ could be informally defined as the study of relationships between language and its users. This volume, first published in 1991, seeks to reposition literary activity at the centre of that study. The internationally renowned contributors draw together two main streams. On the one hand, there are concerns which are close to the syntax and semantics of mainstream linguistics, and on the other, there are concerns ranging towards anthropological linguistics, socio- and psycholinguistics.

Literary Pragmatics represents an antidote to the fragmenting specialization so characteristic of the humanities in the twentieth century. This book will be of lasting value to students of linguistics, literature and society.

Table of Contents

Notes on contributors; Acknowledgements; Literary Pragmatics: An Introduction Roger D. Sell; 1. On the interpret ability of texts in general and of literary texts in particular Nils Erick Envist 2. Cross-cultural problems in the perception of literature Richard J. Watts 3. Poetic effects: a relevance theory perspective Adrian Pilkington 4. How indirect discourse means: syntax, semantics, poetics, pragmatics Meir Sternberg 5. Poems as text and discourse: the poetics of Philip Larkin Peter Verdonk 6. Understanding metaphor in literature: towards an empirical study Gerard Steen 7. But what is literature? Toward a descriptive definition of literature Willie van Peer 8. Two-way pragmatics: from world to text and back Ziva Ben-Porat 9. On free and latent semantic energy Claes Schaar 10. Textualization Balz Engler 11. What difference do the circumstances of publication make to the interpretation of a literary work? Jerome J. McGann 12. The politeness of literary texts Roger D. Sell 13. How does the writer of a dramatic text interact with his audiences? On communication Ernest W. B. Hess-Luttich; Bibliography; Index

Principles of Composite Material Mechanics (Hardcover, 3rd Edition): Ronald F. Gibson Principles of Composite Material Mechanics (Hardcover, 3rd Edition)
Ronald F. Gibson
R3,240 R2,924 Discovery Miles 29 240 Save R316 (10%) Ships with 15 working days

Principles of Composite Material Mechanics covers a unique blend of classical and contemporary mechanics of composites technologies. It presents analytical approaches ranging from the elementary mechanics of materials to more advanced elasticity and finite element numerical methods, discusses novel materials such as nanocomposites and hybrid multiscale composites, and examines the hygrothermal, viscoelastic, and dynamic behavior of composites.

This fully revised and expanded Fourth Edition of the popular bestseller reflects the current state of the art, fresh insight gleaned from the author’s ongoing composites research, and pedagogical improvements based on feedback from students, colleagues, and the author’s own course notes.

New to the Fourth Edition

New worked-out examples and homework problems are added in most chapters, bringing the grand total to 95 worked-out examples (a 19% increase) and 212 homework problems (a 12% increase)

Worked-out example problems and homework problems are now integrated within the chapters, making it clear to which section each example problem and homework problem relates

Answers to selected homework problems are featured in the back of the book

Principles of Composite Material Mechanics, Fourth Edition provides a solid foundation upon which students can begin work in composite materials science and engineering. A complete solutions manual is included with qualifying course adoption.

Table of Contents

Introduction

Basic Concepts

Constituent Materials for Composites

Structural Applications of Composites

Multifunctional Applications of Composites

Fabrication Processes

Elements of Mechanical Behavior of Composites

Review of Basic Mechanics of Materials Equations

References

Lamina Stress–Strain Relationships

Introduction

Effective Moduli in Stress–Strain Relationships

Symmetry in Stress–Strain Relationships

Orthotropic and Isotropic Engineering Constants

Specially Orthotropic Lamina

Generally Orthotropic Lamina

References

Effective Moduli of a Continuous Fiber-Reinforced Lamina

Introduction

Elementary Mechanics of Materials Models

Improved Mechanics of Materials Models

Elasticity Models

Semiempirical Models

References

Strength of a Continuous Fiber-Reinforced Lamina

Introduction

Multiaxial Strength Criteria

Micromechanics Models for Lamina Strength

References

Analysis of Lamina Hygrothermal Behavior

Introduction

Hygrothermal Degradation of Properties

Lamina Stress–Strain Relationships Including Hygrothermal Effects

Micromechanics Models for Hygrothermal Properties

References

Analysis of a Discontinuously Reinforced Lamina

Introduction

Aligned Discontinuous Fibers

Off-Axis-Aligned Discontinuous Fibers

Randomly Oriented Discontinuous Fibers

Nanofibers and Nanotubes

Particulates

Hybrid Multiscale Reinforcements

References

Analysis of Laminates

Introduction

Theory of Laminated Beams

Theory of Laminated Plates with Coupling

Stiffness Characteristics of Selected Laminate Configurations

Derivation and Use of Laminate Compliances

Hygrothermal Effects in Laminates

Interlaminar Stresses

Laminate Strength Analysis

Deflection and Buckling of Laminates

Selection of Laminate Designs

Application of Laminate Analysis to Composite Structures

References

Analysis of Viscoelastic and Dynamic Behavior

Introduction

Linear Viscoelastic Behavior of Composites

Dynamic Behavior of Composites

Nanoenhancement of Viscoelastic and Dynamic Properties

References

Analysis of Fracture

Introduction

Fracture Mechanics Analyses of Through-Thickness Cracks

Stress Fracture Criteria for Through-Thickness Notches

Interlaminar Fracture

Nanoenhancement of Fracture Toughness

References

Mechanical Testing of Composites and Their Constituents

Introduction

Measurement of Constituent Material Properties

Measurement of Basic Composite Properties

Measurement of Viscoelastic and Dynamic Properties

Measurement of Hygrothermal Properties

References

Answers to Selected Problems

Appendix A: Matrix Concepts and Operations

Appendix B: Stress Equilibrium Equations

Appendix C: Strain–Displacement Equations

Beyond Design - The Synergy of Apparel Product Development - Bundle Book + Studio Access Card (Paperback, 5th edition): Sandra... Beyond Design - The Synergy of Apparel Product Development - Bundle Book + Studio Access Card (Paperback, 5th edition)
Sandra Keiser, Deborah Vandermar, Myrna B Garner
R2,620 R2,380 Discovery Miles 23 800 Save R240 (9%) Ships with 15 working days

Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business’ size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself. New to this Edition · Updated references and examples demonstrate how industry practice is changing to meet market demands · New case studies illustrate the impact of new technology and an evolving fashion system · An understanding of a circular economy expands upon how sustainability and social justice issues impact every function of product development, distribution, and consumption · The slow fashion/fast fashion dichotomy is considered as it impacts the fashion ecosystem · The issues of cultural appropriation and influencer culture are discussed Beyond Design STUDIO · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary Instructor Resources · Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes · PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

A Handbook for Teaching and Learning in Higher Education - Enhancing Academic Practice (Paperback, 3rd Edition): Stephanie... A Handbook for Teaching and Learning in Higher Education - Enhancing Academic Practice (Paperback, 3rd Edition)
Stephanie Marshall; Edited by Stephanie Marshall
R800 Discovery Miles 8 000 Ships with 15 working days

Focused on developing professional academic skills for supporting and supervising student learning and effective teaching, the fifth edition of A Handbook for Teaching and Learning in Higher Education recognises the complex demands of teaching, research, scholarship and academic management in higher education institutions.

Fully updated to reflect changes in practice and policy, this new edition has been written to enhance excellence in teaching and learning design and support all involved in facilitating a world-class inclusive education. Offering plentiful and rich practical advice, this rigorous and sound introduction to the basics of teaching and learning in higher education draws together a large number of expert authors and a range of global case studies. A definitive guide for anyone working in higher education, this edition:

Offers new chapters covering an inclusive curriculum, the importance of student well-being and the scholarship of teaching and learning

Considers the impact of technological changes on policy and practice

Discusses the use of digital learning environments

Explores how best to engage students in their disciplines and embed skills for employability

The ultimate guide to support all those involved in providing student learning of the highest quality, A Handbook for Teaching and Learning in Higher Education is essential reading for all new lecturers. It will be particularly useful for anyone taking an accredited course in teaching and learning in higher education, as well as more experienced lecturers who wish to improve their teaching practice.

Table of Contents

List of illustrations

List of case studies

List of contributors and case study authors

Acknowledgements

Foreword by Patrick Deane

A user’s guide

 

Part 1 The current world of teaching and learning in higher education

Global perspectives on teaching and learning in HE

Stephanie Marshall

National approaches to teaching and learning in HE

Stephanie Marshall

Success as a university lecturer

Stephanie Marshall

 

Part 2 Education, assessment and student support

Lectures, seminars and academic advising

Phil Race

Assessment: new developments in design, marking and feedback

Geoffrey Crisp

Assessment: understanding the basics

Sam Elkington

Student-staff partnerships in teaching and learning

Cherie Woolmer, Elizabeth Marquis, Erin Aspenlieder and Lori Goff

Blended learning

Colin Lumsden, Lucie Byrne-Davies and Karen Scott

The inclusive curriculum

Nona McDuff, Annie Hughes and Sonya Sharma

Embedding skills development into the curriculum

Cecilia Ka Yuk Chan

Supervising undergraduate dissertations

Malcolm J. Todd and Karen Smith

Maximising student learning gain

Camille B. Kandiko Howson

Student well-being

Ruth Caleb

The Scholarship of Teaching and Learning (SoTL)

Marian McCarthy

 

Part 3 Teaching and learning in the disciplines

The experimental sciences

Ian Turner

Learning and teaching in chemistry

Tina Overton

Mathematics and statistics

Paola Iannone and Adrian Simpson

The new engineering

Peter Goodhew

The performing arts: dance, drama and music

Paul Kleiman and Celia Duffy

Best practice and innovations in economics education

Parama Chaudhury

Psychology

Julie Hulme

Teaching business, management and accountancy

Dominique A. Greer, Abby Cathcart and Larry Neale

Law

Jessica Guth

Quantitative methods in the social sciences

Jonathan Parker

History

Sarah Richardson

Health and social care professions

Julie Williams, Andrew Kirk and Toni Bewley

 

Glossary

Index/

Strategic Management for Hospitality and Tourism (Paperback, 3rd Edition): Fevzi Okumus, Levent Altinay, Prakash Chathoth,... Strategic Management for Hospitality and Tourism (Paperback, 3rd Edition)
Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu
R1,370 R1,283 Discovery Miles 12 830 Save R87 (6%) Ships with 15 working days

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.  It has been fully updated to include:

A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.

New features to aid understanding of the application of theory, and spur critical thinking and decision making.

New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.

Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Table of Contents

Part 1: Introduction to Strategy

Introduction to Strategic Management

Introduction

Fundamentals of Strategic Orientation

Historical Origins of Strategy and Strategic Management

Schools of Thought on Strategic Management

Strategic Management and the "Experience Economy"

Overall Aims of Strategic Management: Creating a Competitive Advantage

The Book's Approach and Structure

Summary

Study Questions

Strategic Management in Hospitality and Tourism

Introduction

Defining Hospitality and Tourism

Types of Hospitality and Tourism Organizations

Characteristics of Hospitality and Tourism Organizations

The Impact of these Unique Characteristics on Managing Hospitality and Tourism Organizations

The Case for Strategic Management in Hospitality and Tourism Organizations

Applying Strategic Management in the Hospitality and Tourism Context

Strategy Research in Hospitality and Tourism

Summary

Study Questions

Business Ethics and Social Responsibility

Introduction

Business Ethics in Strategic Management

Business Ethics and their Impacts on the Hospitality and Tourism Industry

Reasons for Unethical Behavior

Improving Ethical Behaviors and Decision-Making

Social Responsibility

Implementations of CSR

CSR Reporting

Summary

Study Questions

Part 2: Strategy Context

The Hospitality and Tourism Industry Context

Introduction

Characterizing the External Environment

Strategic Fit and Strategic Intent

Environment Characteristics

Environment Dimensions

Environment Types

Understanding the Macro Environment

The Sustainable Hospitality and Tourism Business

The Task Environment and Influence of Industry Structure

The Five Forces Model

The Dynamics of Competition and Strategic Groups

Environmental Scanning and the H&T Firm

The External Environment in the International Perspective

Summary

Study Questions

The Organizational Context

Introduction

Identifying Different Stakeholders

Organisational Functions

Influence of Organizational Structure

Influence of Organizational Culture

The Organizational Context in the International Perspective

Summary

Study Questions

Financial Analysis of a Hospitality and Tourism Organization

Introduction

Internal analysis

Financial analysis and financial statements

Financial ratios

Summary

Study questions

Part 3: Strategy Content

Business-Level Strategies

Introduction

The Parameters of Competitive Strategy

What is the Basis of a Good Strategy?

Positioning and Generic Strategies

The Industry Lifecycle and Competitive Dynamics

Resources, Capabilities, and Competencies

Causal Ambiguity, Inimitability, and Sustainable Competitive Advantage

Business-Level Strategy in the International Perspective

Summary

Study Questions

Corporate-Level Strategies

Introduction

Corporate Strategy

Corporate Strategy and Adding Value

Creating and Sustaining the Multi-Business Advantage

Corporate-Level Strategy in the International Perspective

Summary

Study Questions

Network-level Strategies

Introduction

Strategic Alliances

Franchising

Management Contracts

Joint Ventures

Wholly Owned Subsidiaries

Strategic Alliance Formation in the International Context

Summary

Study Questions

Case Study: International Expansion in Asia Pacific Region

Part 4: The Strategy Process

Strategy Formation

Introduction

Strategy Formation

Schools of Thought in the Strategic Management Field

The Planning Approach

The Learning or Emergent Approach

The Contingency Approach

The Configurational Approach

The Complexity Approach

Evaluating the Five Approaches

Strategy Formation in the International Context

Summary

Study Questions

Strategy Implementation and Change

Introduction

Previous Implementation Frameworks

Proposing a Strategy Implementation Framework

Barriers and Resistance to Strategy Implementation

Strategy Implementation and Change in the International Context

Summary

Study Questions

Leadership in Hospitality and Tourism

Introduction

Defining Manager and Leader

Leadership styles

Leadership development

Leadership in an international context

Success Factors in Global Leadership

Cultural intelligence

Summary

Study questions

Part 5: Synthesis

Conclusions: Relating Content, Context, and Process

Introduction

The Challenge of Strategic Management in the H&T Context

The Dynamics of Content, Context, Process, and Outcome

Sustaining Competitiveness

Managing Change and Creating Learning Organizations

Strategic Management in an International Context

Part 6: Case Studies

Case Study 1: Ocean Park Hong Kong

Introduction

Ocean Park Hong Kong Background

Tourism in Hong Kong

Analyzing the General Environment in Hong Kong

Competitors and Target Market

Discussion Questions

Case Study 2: SeaWorld Parks and Entertainment:

From Social Crisis to Reimagined Success

Introduction

About SeaWorld

Challenges faced by SeaWorld

Turnaround Efforts by SeaWorld

Looking Forward

Discussion Questions

Case Study 3: Din Tai Fung Restaurant Chain’s Recipe for Success:

Challenges and Opportunities Ahead

Introduction

Background

Business Strategy

Challenges in the U.S. and Other Markets

Global Competitors

Looking Forward

Discussion Questions

Case Study 4: Six Flags: A Familiar Brand Takes on a New Generation

Introduction

The Amusement Park Industry

Six Flags

Six Flags’ Strategic Direction from 2004-2009

Six Flags’ Strategic Direction after 2010

Discussion questions

Case Study 5: Marriott Acquiring Starwood: Challenges and Opportunities Ahead

Introduction

History of Marriott International

History of Starwood Hotels and Resorts Worldwide, LLC

Acquisition

Post-Acquisition

Corporate Culture

Loyalty Program Consolidation

Security Breach

Looking Forward

Discussion questions

Case Study 6: Mr. Harris Rosen’s Views on Entrepreneurship, Leadership and Corporate Social Responsibility: Insights and Implications for Hospitality and Tourism Education

Introduction

Harris Rosen on entrepreneurship

Harris Rosen on his hotel business

Harris Rosen on management philosophy and style

Harris Rosen on leadership

Harris Rosen on education

Harris Rosen on industry-oriented skills

Harris Rosen on philanthropy ("responsible capitalism")

Appendix A: Background of Harris Rosen, President and CEO of Rosen Hotels and Resorts

Appendix B: Rosen Hotels and Resorts Portfolio

Appendix C: Rosen Hotels & Resorts Employee Programs

Appendix D: Mr. Rosen’s Philanthropic Activities

Appendix E: Mr. Rosen’s Awards and Recognition

Appendix F: Harris Rosen’s recognitions and philanthropic activities 2009–2019

Case Study 7: What You Can Learn from Service that Makes You Smile

Purpose Attracts Talent

And Talent Needs to be Nurtured, On Purpose

A Shared Purpose

Discussion questions

An Introduction to Psychometrics and Psychological Assessment - Using, Interpreting and Developing Tests (Paperback, 3rd... An Introduction to Psychometrics and Psychological Assessment - Using, Interpreting and Developing Tests (Paperback, 3rd Edition)
Colin Cooper
R1,408 Discovery Miles 14 080 Ships in 9 - 17 working days

An Introduction to Psychometrics and Psychological Assessment is the successor to Cooper’s prize-winning book Psychological Testing: Theory and Practice. This expanded and updated volume shows how psychological questionnaires and tests can be chosen, administered, scored, interpreted and developed. In providing students, researchers, test users, test developers and practitioners in the social sciences, education and health with an evaluative guide to choosing, using, interpreting and developing tests, it provides readers a thorough grasp of the principles (and limitations) of testing, together with the necessary methodological detail.

This book has three distinctive features. First, it stresses the basic logic of psychological assessment without getting bogged down with mathematics; the spreadsheet simulations and utilities which are integrated into the text allow users to explore how numbers behave, rather than reading equations. Readers will "learn by doing". Second, it covers both the theory behind psychological assessment and the practicalities of locating, designing and using tests and interpreting their scores. Finally, it is evaluative. Rather than just describing concepts such as test reliability or adaptive testing, it stresses the underlying principles, merits and drawbacks of each approach to assessment, and methods of developing and evaluating questionnaires and tests. Unusually for an introductory text, it includes coverage of several cutting-edge techniques, and this new edition expands the discussion on measurement invariance, methods of detecting/quantifying bias and hierarchical factor models, and features added sections on:

Best practices for translation of tests into other languages and problems of cultural bias

Automatic item generation

The advantages, drawbacks and practicalities of internet-based testing

Generalizability theory

Network analysis

Dangerous assumptions made when scoring tests

The accuracy of tests used for assessing individuals

The two-way relationship between psychometrics and psychological theory

Aimed at non-mathematicians, this friendly and engaging text will help you to understand the fundamental principles of psychometrics that underpin the measurement of any human characteristic using any psychological test. Written by a leading figure in the field and accompanied by additional resources, including a set of spreadsheets which use simulated data and other techniques to illustrate important issues, this is an essential introduction for all students of psychology and related disciplines. It assumes very little statistical background and is written for students studying psychological assessment or psychometrics, and for researchers and practitioners who use questionnaires and tests to measure personality, cognitive abilities, educational attainment, mood or motivation.

Table of Contents

Preface

Chapter 1: Introduction to Psychometrics

Chapter 2: Tests, Scales and Testing

Chapter 3: The meaning of measurement

Chapter 4: Administering and scoring Questionnaires and Tests

Chapter 5: Interpreting Scores

Chapter 6: Correlations

Chapter 7: Random errors of measurement

Chapter 8: Systematic Influences and Generalisability Theory

Chapter 9: Test Validity, Bias and Invariance

Chapter 10: Introduction to factor analysis

Chapter 11: Performing and interpreting factor analyses

Chapter 12: Alternative factor analysis designs

Chapter 13: Developments in Factor Analysis

Chapter 14: Network Analysis

Chapter 15: Item response theory

Chapter 16: Test and scale construction

Chapter 17: Problems with test scores

Chapter 18: Psychometrics in context

References

Index

Introduction to Set Theory, Revised and Expanded (Hardcover, 3rd Edition): Karel Hrbacek, Thomas Jech Introduction to Set Theory, Revised and Expanded (Hardcover, 3rd Edition)
Karel Hrbacek, Thomas Jech
R2,495 R2,270 Discovery Miles 22 700 Save R225 (9%) Ships with 15 working days

Thoroughly revised, updated, expanded, and reorganized to serve as a primary text for mathematics courses, Introduction to Set Theory, Third Edition covers the basics: relations, functions, orderings, finite, countable, and uncountable sets, and cardinal and ordinal numbers. It also provides five additional self-contained chapters, consolidates the material on real numbers into a single updated chapter affording flexibility in course design, supplies end-of-section problems, with hints, of varying degrees of difficulty, includes new material on normal forms and Goodstein sequences, and adds important recent ideas including filters, ultrafilters, closed unbounded and stationary sets, and partitions.

Table of Contents

Sets; relations, functions and orderings; natural numbers; finite, countable and uncountable sets; cardinal numbers; ordinal numbers; alephs; the axiom of choice; arithmetic of cardinal numbers; sets of real numbers; filters and ultrafilters; combinatorial set theory; large cardinals; the axiom of foundation; the axiomatic set theory.

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