This colourful guide will introduce you to the fundamentals of horticulture, whether you are taking a Level 2 RHS, City and Guilds or BTEC course, are a keen amateur or seasoned gardener. Written in a clear and accessible style, this book covers the principles that underpin growing plants for the garden and on the allotment, with reference to how these are tackled by professionals. With highlighted definitions, key points, and illustrated in full colour, this book will be a useful companion as you progress in the study and practice of horticulture. Complete with a companion website which includes extended horticultural information, questions and exercises to test your knowledge, syllabus cross-referencing and downloadable tutor and student support materials. Available at www.routledge.com/adams

Assuming little or no background knowledge and using original examples and exercises (with answers supplied), Understanding Phonetics provides you with an accessible introduction to the basics of phonetics and a comprehensive analysis of traditional phonetic theory - the articulation and physical characteristics of speech sounds. Examples from a wide range of languages are presented throughout using symbols of the International Phonetic Alphabet. To help you develop your skills in this alphabet, Understanding Phonetics includes ear-training exercises that are freely available online, along with audio files of authentic listening material, for you to download from www.routledge.com/cw/ashby. Understanding Phonetics outlines the production of consonants, vowels, phonation types, pitch and intonation, and aspects of connected speech. Reading through chapter by chapter, you will see your knowledge develop as you engage in the step-by-step phonetic study of a selected word. Understanding Phonetics is designed to be used not only as a class textbook but also for self-study. It can be read systematically or used for reference purposes.

Academic research in design can seem daunting - let Hilary Collins show you the building blocks of a great final project. The perfect companion for a research project in fashion, design or visual communication, this 2nd edition of Creative Research walks you through: * Choosing a topic * Deciding your approach * Using previous research and writing a literature review * Obtaining your own data and using it appropriately Useful case studies show best practice, revealing the links between a researcher's choice of method and the conclusions they draw. Packed with advice on how to manage your time and structure your project effectively, this edition also includes new sections on design thinking and ethnography. Collins marries theory and practice from start to finish, showing you everything you need to confidently embark on your creative research project.

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multi-sensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer. New to this edition: -- Full-color illustrations throughout -- Each element of design will be covered in its own chapter with 8 new chapters in Part Two -- Boxed "applications" will showcase how the aesthetics concepts are used within actual design and merchandising environments -- Vocabulary definitions and key concepts highlighted in margins -- Each chapter will include brief learning activities to complete in class or at home -- New content related to mass customization and customer made trends in Chapter One -- Revised Chapter Two will focus on the "5-Ps that contribute to Aesthetics"- Product, People, -- Property, Product Presentation, and Promotional Activities -- New content on Brand Personality, the role of Aesthetics in Branding, and why branding is important to consumers -- Discussions of multi-channel retailing, including e-commerce, experiential marketing and "digital -- consumer" trends -- New and updated readings at the ends of each chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

This authoritative, reader-friendly text presents core principles of good map design that apply regardless of production methods or technical approach. The book addresses the crucial questions that arise at each step of making a map: Who is the audience? What is the purpose of the map? Where and how will it be used? Students get the knowledge needed to make sound decisions about data, typography, color, projections, scale, symbols, and nontraditional mapping and advanced visualization techniques. Pedagogical Features: *Over 200 illustrations (also available at the companion website as PowerPoint slides), including 23 color plates *Suggested readings at the end of each chapter. *Recommended Web resources. *Instructive glossary