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Books > Promotion > JB Academic
This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice. This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.
Tourism Geography develops a critical understanding of how different geographies of tourism are created and maintained. Drawing on both historical and contemporary perspectives, the discussion connects tourism to key geographical concepts relating to globalization, mobility, new geographies of production and consumption, and post-industrial change. The new edition has been fully updated to have an international focus, with global case studies and broader based content.
"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations. Within the STUDIO, students will be able to: Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
Revising and Editing for Translators provides guidance and learning materials for translation students and professional translators learning to revise the work of others or edit original writing, and those wishing to improve their self-revision ability. Revising and editing are seen as reading skills aimed at spotting problematic passages. Changes are then made to meet some standard of quality that varies with the text and to tailor the text to its readership.
Woza Albert! is one of the most popular and influential plays to have come out of the South African cultural struggle of the 1980s and a central work in the canon of South African theatre. Working with the idea of the Second Coming of Jesus Christ taking place in apartheid South Africa, the playwrights improvised a brilliant two-man show consisting of 26 vignettes, commenting on and satirising life under the apartheid regime. The play has become one of the most anthologized and produced South African plays both in South Africa, and internationally and is studied widely in schools as well as universities. This Student Edition contains a commentary and notes by Temple Hauptfleisch, Emeritus Professor at Stellenbosch University, South Africa. METHUEN DRAMA STUDENT EDITIONS are expertly annotated texts of a wide range of plays from the modern and classic repertoires. A well as the complete text of the play itself, this volume contains: * A contextualised chronology of the play and the playwrights' lives and works * an introductory discussion of the social, political, cultural and economic context in which the play was originally conceived and created * a succinct overview of the creation processes followed and subsequent performance history of the piece * an analysis of, and commentary on, some of the major themes and specific issues addressed by the text * a bibliography of suggested primary and secondary materials.
First published in 1939, Clark’s Positioning in Radiography is the preeminent text on positioning technique for diagnostic radiographers.
From question development and research design to data collection and statistical analysis, this text guides the reader through every aspect of social research. Encouraging a critical approach in each chapter, this 4th edition includes enhanced coverage of internet sampling, mixed methods, conversation analysis and feminist research. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/social-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Highly controversial when it was first published in 1981, Alasdair MacIntyre's After Virtue has since established itself as a landmark work in contemporary moral philosophy. In this book, MacIntyre sought to address a crisis in moral language that he traced back to a European Enlightenment that had made the formulation of moral principles increasingly difficult. In the search for a way out of this impasse, MacIntyre returns to an earlier strand of ethical thinking, that of Aristotle, who emphasised the importance of 'virtue' to the ethical life. More than thirty years after its original publication, After Virtue remains a work that is impossible to ignore for anyone interested in our understanding of ethics and morality today.
How do meteorologists design forecasts for the next day's, the next week's, or the next month's weather? Are some forecasts more likely to be accurate than others, and why? Making Sense of Weather and Climate takes readers through key topics in atmospheric physics and presents a cogent view of how weather relates to climate, particularly climate-change science. It is the perfect book for amateur meteorologists and weather enthusiasts, and for anyone whose livelihood depends on navigating the weather's twists and turns. Making Sense of Weather and Climate begins by explaining the essential mechanics and characteristics of this fascinating science. The noted physics author Mark Denny also defines the crucial differences between weather and climate, and then develops from this basic knowledge a sophisticated yet clear portrait of their relation. Throughout, Denny elaborates on the role of weather forecasting in guiding politics and other aspects of human civilization. He also follows forecasting's effect on the economy. Denny's exploration of the science and history of a phenomenon we have long tried to master makes this book a unique companion for anyone who wants a complete picture of the environment's individual, societal, and planetary impact.
The Fundamentals of Illustration is a comprehensive and practical introduction to the field for illustration for graphic arts students, as well as for those who commission illustration. Now on its third edition, this title covers all areas of illustration; from what illustrators do, through selling your work across various media. Each chapter contains a case study, exercises and a brief for students to follow. New to this edition is expanded coverage of digital media and digital tools such as Wacom tablets, apps, and the use of social media as a source for displaying and obtaining work.
Visualizing Research guides postgraduate students in art and design through the development and implementation of a research project, using the metaphor of a 'journey of exploration'. For use with a formal programme of study, from masters to doctoral level, the book derives from the creative relationship between research, practice and teaching in art and design. It extends generic research processes into practice-based approaches more relevant to artists and designers, introducing wherever possible visual, interactive and collaborative methods. The Introduction and Chapter 1 'Planning the Journey' define the concept and value of 'practice-based' formal research, tracking the debate around its development and explaining key concepts and terminology. ’Mapping the Terrain’ then describes methods of contextualizing research in art and design (the contextual review, using reference material); ’Locating Your Position’ and ’Crossing the Terrain’ guide the reader through the stages of identifying an appropriate research question and methodological approach, writing the proposal and managing research information. Methods of evaluation and analysis are explored, and of strategies for reporting and communicating research findings are suggested. Appendices and a glossary are also included. Visualizing Research draws on the experience of researchers in different contexts and includes case studies of real projects. Although written primarily for postgraduate students, research supervisors, managers and academic staff in art and design and related areas, such as architecture and media studies, will find this a valuable research reference. An accompanying website www.visualizingresearch.info includes multimedia and other resources that complement the book.
This visionary textbook is the third edition of a trusted and highly respected introduction to community psychology. The editors have focused on three contemporary social issues in order to illustrate key concepts throughout the book: climate change, affordable housing and homelessness, and immigration. Featuring a wide range of critical perspectives from international scholars and practitioners, Community Psychology encourages students to consider theories and methodologies in light of how they might be applied to different cultures and settings. It develops students' ability to think critically about the role of psychology in society, and about how the work of community psychologists can aid in the liberation of oppressed groups, promoting social justice and flourishing both for people and for our planet. This book is essential reading for students taking both undergraduate and graduate courses in community psychology and its related fields. New to this Edition: - New chapters on power and racism - Coverage of the latest research in the field, with numerous new concepts, theories, and references - An approach which takes three critical issues as illustrative examples throughout the book: immigration, affordable housing and homelessness, and climate change. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/community-psychology-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Directing and Producing for Television provides essential tools required to direct and produce effectively in a variety of settings. Ideal for students in television production courses, Directing and Producing for Television addresses critical production techniques for various formats, including multiple-camera panel productions, news and demonstration programs, as well as scripted and musical productions, documentaries, sports, commercials, and PSAs. In full color for the first time, this new edition has been updated to include information about online distribution platforms like YouTube and Vimeo, and new production tools such as action cameras, smart phones, DSLRs, and drones.
The Sociology of Development Handbook gathers essays that reflect the range of debates in development sociology and in the interdisciplinary study and practice of development. The essays address the pressing intellectual challenges of today, including internal and international migration, transformation of political regimes, globalization, changes in household and family formations, gender dynamics, technological change, population and economic growth, environmental sustainability, peace and war, and the production and reproduction of social and economic inequality.
In Other Words has been the definitive coursebook for students studying translation for nearly three decades. Assuming no knowledge of foreign languages, it offers a practical guide based on extensive research in areas as varied as lexis, grammar, pragmatics, semiotics and ethics. It thus provides a solid basis for training a new generation of well-informed, critical students of translation.
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job. New to this Edition: - Contains six new case studies and extensively revised and updated images - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion
The best-selling introductory mathematics textbook for students on engineering and science degree and pre-degree courses. Sales stand at more than half a million copies world-wide. Its unique programmed approach really works! Many thousands of students have found that they understand and excel through using this book. It takes you through the mathematics in a step-by-step fashion with a wealth of examples and exercises. The text demands that you engage with it by asking you to complete steps that you should be able to manage from previous examples or knowledge you have acquired, while carefully introducing new steps. By working with the authors through the examples, you become proficient as you go. By the time you come to trying examples on your own, confidence is high. Aimed at undergraduates on Foundation and First Year degree programmes in all Engineering disciplines and Science. The Foundation section covers mathematics from GCSE onwards to allow for revision and gap-filling, and so means the book can be used for a range of abilities and all levels of access. New to this Edition: - A general revision of the entire contents - In Matrices an emphasis on eigenvalues and eigenvectors and the introduction of the Cayley-Hamilton theorem - New review summaries plus a new easy reference to help check back when you need more help - Key chapters improved yet further as a result of detailed student feedback Accompanying online resources for this title can be found at bloomsburyonlineresources.com/engineering-mathematics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
This is an exciting and innovative core textbook that focuses on the micro-level analysis of TM as a dynamic capability. Now in its second edition and fully updated throughout, it systematically addresses the major tools and techniques needed for businesses to successfully conduct TM activities. Arguing that there is no single best way to manage technology in a company and there is no mechanistic route to success, this accessible handbook provides a wealth of resources designed to increase the dynamic capability of an organisation. Written by a highly experienced team of authors from the Universities of Sabanci and Cambridge, Technology Management is the perfect companion for undergraduate and postgraduate students on a variety of business, management and engineering degree courses. It is also suitable for practitioners seeking to progress their professional development and industry knowledge. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/technology-management-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need (including all the forms, contracts, releases and checklists) to set up and run a production--from finding a production office to turning over delivery elements. Even if you know what you're doing, you will be thrilled to find everything you need in one place. If you're not already working in film production, but think you'd like to be, read the book -- and then decide. If you choose to pursue this career path, you'll know what to expect, you'll be prepared, and you'll be ten steps ahead of everyone else just starting out.
Learning to Teach Art and Design in the Secondary School is established as the key text for all those preparing to become art and design teachers in the secondary school. It explores a range of approaches to teaching and learning and provides a conceptual and practical framework for understanding the diverse nature of art and design in the secondary school curriculum. Written by experts in the field, it aims to inform and inspire, to challenge orthodoxies and encourage a freshness of vision. It provides support and guidance for learning and teaching in art and design, suggesting strategies to motivate and engage pupils in making, discussing and evaluating visual and material culture. The third edition has been comprehensively updated and re-structured in light of the latest theory, research and policy in the field and includes new chapters surveying assessment and examinations, and exploring identity and diversity in art and design. Essential topics include:
Including suggestions for further reading and a range of tasks designed to encourage you to reflect critically on your practice, "Learning to Teach Art and Design in the Secondary School" addresses issues for student teachers and mentors on all initial teacher education courses in Art and Design. It will also be of relevance and value to teachers in school with designated responsibility for supervision.
There are many books on the technical aspects of film and video editing. Much rarer are books on how editors think and make creative decisions. Filled with timeless principles and thought-provoking examples from a variety of international films, the second edition of Karen Pearlman's Cutting Rhythms offers an in-depth study of the film editor's rhythmic creativity and intuition, the processes and tools editors use to shape rhythms, and how rhythm works to engage audiences in film. While respecting the importance of intuitive flow in the cutting room, this book offers processes for understanding what editing intuition is and how to develop it. This fully revised and updated edition contains: New chapters on collaboration and "editing thinking"; Advice on making onscreen drafts before finalizing your story Tips on how to create and sustain audience empathy and engagement; Explanations of how rhythm is perceived, learned, practiced and applied in editing; Updated discussions of intuition, structure and dynamics; An all-new companion website (www.focalpress.com/cw/pearlman) with video examples and links for expanding and illustrating the principles of key chapters in the book.
The field of plant taxonomy has transformed rapidly over the past fifteen years, especially with regard to improvements in cladistic analysis and the use of new molecular data. The second edition of this popular resource reflects these far-reaching and dramatic changes by adding more than 3,000 new references and figures. Synthesizing current research and trends, this book now provides the most up-to-date overview of plant taxonomy in relation to monographic, biodiversity, and evolutionary studies, and continues to be an essential resource for students and scholars. This volume introduces students to the philosophical and theoretical aspects of plant taxonomy. The text is divided into two parts: Part 1 explains the principles of taxonomy, including the importance of systematics, characters, concepts of categories, and different approaches to biological classification. Part 2 outlines the different types of data used in plant taxonomic studies with suggestions on their efficacy and modes of presentation and evaluation. This section also lists the equipment and financial resources required for gathering each type of data. References throughout the book illuminate the historical development of taxonomic terminology and philosophy while citations offer further study. More than just a reference, "Plant Taxonomy" is also a personal story of what it means to be a practicing taxonomist and to view these activities within a meaningful conceptual framework. Tod F. Stuessy recalls the progression of his own work and thoughts and shares his belief that the most creative taxonomy is done by those who have a strong conceptual grasp of their own research.
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
It is easy for newcomers to educational research to be confused by the wide range of terms used in the field and consequently for them to find it challenging to relate such terms to their own research and practice. This comprehensive guide consists of 120 concise but illuminative essays providing: - an explanation and definition of the term - alternative explanations and definitions of the term - the context in which it is used by educational researchers - exemplars as to how the term is used and used be used in practice - references to further literature - cross-references to other terms in the book. |
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