This dynamic and beautifully written textbook takes a modern and
innovative approach to strategy by placing technology at its heart,
bridging the gap between general strategy texts and specialist
technology and innovation literature. It addresses the challenges
and opportunities presented to organisations by disruptive
technological change and takes into account the navigation of
uncertain business environments. In addition to examining more
established concepts and theories, the text also explores new
disruptive business models and non-traditional approaches to
strategy development such as effectuation, the Business Model
Canvas and prediction logic. This comprehensive and critical
approach is supported by a rich assortment of practical examples
and cases drawn from different sectors and a range of exciting
companies from all over the world, helping students and
practitioners to apply theory to practice. This will be an
essential core text for modules on technology strategy and
innovation at upper undergraduate, postgraduate and MBA levels, and
invaluable reading for senior executives and aspiring managers who
seek to understand how to implement strategy in a volatile
disruptive environment.
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