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Books > Arts & Architecture > Industrial / commercial art & design
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Fundamentals Of Fashion Management (Paperback, 2nd edition)
Loot Price: R831
Discovery Miles 8 310
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Fundamentals Of Fashion Management (Paperback, 2nd edition)
Series: Fundamentals
Expected to ship within 27 working days
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The Fundamentals of Fashion Management provides an in-depth look at
the changing face of today's fiercely competitive fashion industry.
Providing invaluable behind-the-scenes insights into the roles and
processes of the industry, this book combines creative and business
approaches for all those seeking to gain a solid understanding of
what it means to work in the fashion sector. Packed with new
visuals, case studies and exercises, The Fundamentals of Fashion
Management also contains new interviews with key players from
different sectors in the global fashion industry, including with a
fashion forecaster, a brand account manager, a fashion buyer, a
digital marketing manager, fashion journalist, and a fashion
entrepreneur. With an additional new chapter on entrepreneurship
and management, this a must-have handbook for all those looking to
create successful business practice in fashion management,
marketing, buying, retailing and related fields.
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