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Books > Promotion > JB Academic
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.
Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.
It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
Table of Contents
Part I: Contingency Framework for Strategic Sports Marketing
1 Emergence of Sports Marketing
2 Contingency Framework for Strategic Sports Marketing
Part II: Planning for Market Selection Decisions
3 Research Tools for Understanding Sports Consumers
4 Understanding Participants as Consumers
5 Understanding Spectators as Consumers
6 Segmentation, Targeting, and Positioning
Part III: Planning the Sports Marketing Mix
7 Sports Product Concepts
8 Managing Sports Products
9 Promotion Concepts
10 Promotion Mix Elements
11 Sponsorship Programs
12 Pricing Concepts and Strategies
Part IV: Implementing and Controlling the Strategic Sports Marketing Process
13 Implementing and Controlling the Strategic Sports Marketing Process
Appendix A
Appendix B
Illustration Credits
Photojournalism: The Professionals' Approach is the definitive book on photojournalism, delivering a blend of insightful interviews with professionals, practical techniques, and high-impact photographs. This edition features updates on social media in photojournalism, shooting video on smart phones, and the use of drones to cover the news. It also includes revised chapters on audio and video, and additional international case studies including, among others, approaches to covering the Arab Spring, the Ukrainian Revolution, and resurgent white supremacy in South Africa. New interviews and case studies bring readers on assignment with industry greats, whose experiences provide a guide on how to take your work from a hobby to a profession. The revised and expanded business chapter goes the next step and outlines how to make a living in photojournalism. Often called the "bible" of the industry, Photojournalism continues to be the must-have reference for photojournalists that it has been for nearly 40 years.
Table of Contents
Assignment;
Spot News;
General News;
Features;
Portraits;
Sports;
Photo Editing;
Camera Bag;
Strobe;
Covering the Issues 202;
Photo Story;
Audio for Video;
Illustration;
Ethics;
Law;
History;
Turning Pro;
Digital Darkroom
History;
The Basics of Filmmaking is an introductory textbook tailored to the needs of beginning and intermediate film students and independent filmmakers that expertly guides you through the entirety of the craft, from screenwriting all the way through to editing, with detailed chapters covering each department involved in the filmmaking process.
The book takes a behind-the-scenes look at every aspect of the filmmaking process: writing the screenplay (and getting it critiqued by a professional), pre-production, cinematography, lighting, the shooting process, getting good audio, editing, and even going to a pitch meeting to sell it. It addresses the real fundamentals, the mechanics and the basic concepts of how to write, produce, direct, shoot, record, and edit your movie.
Written by Blain Brown, a seasoned expert who has worked professionally as a cinematographer, screenwriter, director, producer, line producer, assistant director, gaffer, grip, and editor; this is a must have resource for any filmmaking student.
Featuring an accompanying companion website with video examples of scene directing methods, continuity and coverage, working with the camera, lighting, audio, and editing, and downloadable production forms you can fill out and use for your projects.
Table of Contents
FILMMAKING THE BASICS
WRITING YOUR STORY
PRODUCTION
THE AD TEAM
CONTINUITY AND COVERAGE
THE WORK OF THE DIRECTOR
CINEMATOGRAPHY
LIGHTING AND GRIP
THE ART DEPARTMENT
SLATING AND SCRIPTY
AUDIO BASICS
THE WORK OF THE EDITOR
SAFETY
GETTING STARTED IN THE BUSINESS
TERMINOLOGY
RESOURCES
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Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article.
The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media.
This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.
Table of Contents
1. How to read like a journalist
How purposeful reading can develop your journalistic instinct and sharpen your writing
2. The news intro
Understand news values and learn how to construct a compelling opening paragraph
3. The first three paragraphs
A fail-safe formula to write the opening three paragraphs to any news story
4. News structure and style
How to structure longer news pieces and deal with more complex stories in style
5. Writing for the web
How to write for online; understand analytics and SEO and make social media work for you
Gavin Allen
6. Developing feature ideas
Understand your readers and learn how to develop news-driven feature ideas they will want to read
7. Starting your feature
Why ‘Showing, Telling and Quoting’ are a writer’s building blocks and the key to dynamic intros
8. Structure and quotes
How to use quotes and understand the three interviewee types essential to your writing
9. Storytelling and travel writing
Discover what storytelling does to your brain and how to use that in any piece of writing
10. Interview features
Professional writers explain how to research, structure and write the perfect interview
11. Writing reviews
How to write reviews on anything from literature and the arts to bicycles and fast cars
Harriett Gilbert
12. Making complex ideas accessible
Business and science journalists explain how to make complex stories accessible to all
Matt Swaine, Aiden O'Donnell and Nigel Stephenson
13. Boxouts, design and multimedia
How to write boxouts and plan multimedia content to deliver strong feature packages
14. The professional writer
Build your professional profile, hit deadlines, edit your work and develop a unique voice
Glossary
Key terms you may come across in the world of journalism
Recommended reading
Books on journalism, politics, business, science and the environment and Twitter lists to follow
Suggested answers
Appendix with answers to exercises in chapters 2, 3 and 5
Index
How To Analyse Texts is the essential introductory textbook and toolkit for language analysis.
This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels.
This textbook includes:
- three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts
- a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more
- objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow
- a combined glossary and index and a comprehensive further reading section
- a companion website at www.routledge.com/cw/goddard with further links and exercises for students
Written by two experienced teachers of English Language, How To Analyse Texts is key reading for all students of English language and linguistics.
Of the more than $300 billion spent on plant maintenance and operations, U.S. industry spends as much as 80 percent of this amount to correct chronic failures of machines, systems, and people. With machines and systems becoming increasingly complex, this problem can only worsen, and there is a clear and pressing need to establish comprehensive equipment management programs that incorporate the diverse considerations that are essential to effective maintenance.
Engineering Maintenance: A Modern Approach presents a cradle-to-grave strategy to preserve equipment function, avoid the consequences of failures, and ensure the productive capacity of equipment. Moving well beyond traditional approaches, this strategy incorporates quality and safety, human error, and software maintenance considerations along with costing, reliability, and maintainability. From specialized books and technical articles, the author has gathered and integrated the latest advances in engineering maintenance into practical, step-by-step plans designed to optimize maintenance activities, extend equipment life, and minimize failures.
The elimination of chronic failures through effective maintenance can reduce maintenance costs by 40 to 60 percent. Engineering Maintenance: A Modern Approach not only collects recent advances into a single volume, but also directs you on a path that can lead to a more successful, cost-effective maintenance program.
Table of Contents
INTRODUCTION
Need for Maintenance
Facts and Figures
Modern Maintenance Problem and Maintenance Strategy for the 21st Century
Engineering Maintenance Objectives and Maintenance in Equipment Life Cycle
Terms and Definitions
MAINTENANCE MATHEMATICS
Basic Laws of Boolean Algebra
Probability Definitions and Properties
Probability Distributions
Laplace Transforms
Initial and Final Value Theorems
Equation Roots
Linear Differential Equations
MAINTENANCE MANAGEMENT AND CONTROL
Maintenance Manual
Maintenance Facility Evaluation
Functions of Effective Maintenance Management
Maintenance Project Control Methods
Maintenance Management Control Indices
PREVENTIVE MAINTENANCE
Elements of Preventive Maintenance Program
Establishing Preventive Maintenance Program
PM Program Evaluation and Improvement
PM Measures
PM Models
CORRECTIVE MAINTENANCE
Corrective Maintenance Types
Corrective Maintenance Steps and Downtime Components
Corrective Maintenance Measures
Corrective Maintenance Models
RELIABILITY CENTERED MAINTENANCE
RCM Goals and Principles
RCM Process and Associated Questions
RCM Program Components
RCM Effectiveness Measurement Indicators
RCM Benefits and Reasons for Its Failures
INVENTORY CONTROL IN MAINTENANCE
Inventory Control Objectives and Basic Inventory Decisions
ABC Inventory Control Method
Inventory Control Models
Two-Bin Inventory Control and Safety Stock
Spares Determination Factors
Spares Calculation Methods
HUMAN ERROR IN MAINTENANCE
Facts and Figures Concerning Human Factors in Maintenance
Maintenance Error in System Life Cycle and Breakdown of Maintenance Person's Time
Top Human Failure Problems in Maintenance and Classifications of Maintenance Error
Frequency of Maintenance Error Types and Outcomes of Maintenance Incidents
Reasons for Maintenance Error
Guidelines for Reducing Human Error in Maintenance
Techniques for Predicting the Occurrence of Human Error in Maintenance
QUALITY AND SAFETY IN MAINTENANCE
Needs for Quality Maintenance Processes
Maintenance Work Quality
Use of Quality Control Charts in Maintenance Work Sampling
Post Maintenance Testing
Reasons for Safety Problems in Maintenance
Guidelines to Improve Safety in Maintenance Work
Safety Officer's Role in Maintenance Work
Protection of Maintenance Workers
MAINTENANCE COSTING
Reasons for Maintenance Costing
Maintenance Budget Preparation Methods and Steps
Maintenance Labor Cost Estimation
Material Cost Estimation
Equipment Life Cycle Maintenance Cost Estimation
Maintenance Cost Estimation Models
SOFTWARE MAINTENANCE
Software Maintenance Facts and Figures
Maintenance Effort Distribution and Request Types and Categories
Software Maintenance Activities
Software Maintenance Characteristics and Tools
Software Maintenance Cost Estimation Related Models
RELIABILITY
Reliability Versus Maintenance and Reliability in Support Phase
Bathtub Hazard Rate Concept
Reliability Measures and Formulas
Reliability Networks
Reliability Analysis Techniques
MAINTAINABILITY
Maintainability Importance and Objective
Maintainability in Systems Life Cycle
Maintainability Design Characteristics
Maintainability Functions and Measures
Common Maintainability Design Errors
Each chapter also includes Introduction, Problems, and References sections.
Cloud computing—accessing computing resources over the Internet—is rapidly changing the landscape of information technology. Its primary benefits compared to on-premise computing models are reduced costs and increased agility and scalability. Hence, cloud computing is receiving considerable interest among several stakeholders—businesses, the IT industry, application developers, researchers, and students. To successfully embrace this new computing model, these stakeholders need to acquire new cloud computing skills and knowledge. This book is designed to provide readers with a clear and thorough understanding of the key aspects of cloud computing.
Presented in an easy-to-understand style, Essentials of Cloud Computing begins with an introduction to basic cloud computing concepts. It then covers cloud computing architecture, deployment models, programming models, and cloud service types, such as Software as a Service (SaaS) and Infrastructure as a Service (IaaS). It also discusses the cloud’s networking aspects, major service providers, open source support, and security issues. The book concludes with a discussion of several advanced topics, such as mobile clouds, media clouds, and green clouds.
This book is intended for beginners as well as experienced practitioners who want to learn more about cloud computing. It includes many case studies, programming examples, and industry-based applications. Each chapter concludes with review questions that help readers check their understanding of the presented topics. Essentials of Cloud Computing will help readers understand the issues and challenges of cloud computing and will give them the tools needed to develop and deploy applications in clouds.
Table of Contents
Foreword
Preface
Computing Paradigms
Learning Objectives
Preamble
High-Performance Computing
Parallel Computing
Distributed Computing
Cluster Computing
Grid Computing
Cloud Computing
Biocomputing
Mobile Computing
Quantum Computing
Optical Computing
Nanocomputing
Network Computing
Summary
Review Points
Review Questions
Further Reading
Cloud Computing Fundamentals
Learning Objectives
Preamble
Motivation for Cloud Computing
The Need for Cloud Computing
Defining Cloud Computing
NIST Definition of Cloud Computing
Cloud Computing Is a Service
Cloud Computing Is a Platform
5-4-3 Principles of Cloud computing
Five Essential Characteristics
Four Cloud Deployment Models
Three Service Offering Models
Cloud Ecosystem
Requirements for Cloud Services
Cloud Application
Benefits and Drawbacks
Review Points
Review Questions
Reference
Further Reading
Cloud Computing Architecture and Management
Learning Objectives
Preamble
Introduction
Cloud Architecture
Layer 1 (User/Client Layer)
Layer 2 (Network Layer)
Layer 3 (Cloud Management Layer)
Layer 4 (Hardware Resource Layer)
Anatomy of the Cloud
Network Connectivity in Cloud Computing
Public Cloud Access Networking
Private Cloud Access Networking
Intracloud Networking for Public Cloud Services
Private Intracloud Networking
New Facets in Private Networks
Path for Internet Traffic
Applications on the Cloud
Managing the Cloud
Managing the Cloud Infrastructure
Managing the Cloud Application
Migrating Application to Cloud
Phases of Cloud Migration
Approaches for Cloud Migration
Summary
Review Points
Review Questions
References
Further Reading
Cloud Deployment Models
Learning Objectives
Preamble
Introduction
Private Cloud
Characteristics
Suitability
On-Premise Private Cloud
Outsourced Private Cloud
Advantages
Disadvantages
Public Cloud
Characteristics
Suitability
Issues
Advantages
Disadvantages
Community Cloud
Characteristics
Suitability
On-Premise Community Cloud
Outsourced Community Cloud
Advantages
Disadvantages
Hybrid Cloud
Characteristics
Suitability
Issues
Advantages
Disadvantages
Summary
Review Points
Review Questions
References
Cloud Service Models
Learning Objectives
Preamble
Introduction
Infrastructure as a Service
Characteristics of IaaS
Suitability of IaaS
Pros and Cons of IaaS
Summary of IaaS Providers
Platform as a Service
Characteristics of PaaS
Suitability of PaaS
Pros and Cons of PaaS
Summary of PaaS Providers
Software as a Service
Characteristics of SaaS
Suitability of SaaS
Pros and Cons of SaaS
Summary of SaaS Providers
Other Cloud Service Models
Summary
Review Points
Review Questions
Further Reading
Technological Drivers for Cloud Computing
Learning Objectives
Preamble
Introduction
SOA and Cloud
SOA and SOC
Benefits of SOA
Technologies Used by SOA
Similarities and Differences between SOA and Cloud Computing
How SOA Meets Cloud Computing
CCOA
Virtualization
Approaches in Virtualization
Hypervisor and Its Role
Types of Virtualization
Multicore Technology
Multicore Processors and VM Scalability
Multicore Technology and the Parallelism in Cloud
Case Study
Memory and Storage Technologies
Cloud Storage Requirements
Virtualization Support
Storage as a Service (STaaS)
Emerging Trends and Technologies in Cloud Storage
Networking Technologies
Network Requirements for Cloud
Virtualization Support
Usage of Virtual Networks
DCs and VPLS
SDN
MPLS
Other Emerging Networking Trends and Technologies in Cloud
Web 2.0
Characteristics of Web 2.0
Difference between Web 1.0 and Web 2.0
Applications of Web 2.0
Web 2.0 and Cloud Computing
Web 3.0
Components of Web 3.0
Characteristics of Web 3.0
Convergence of Cloud and Web 3.0
Case Studies in Cloud and Web 3.0
Software Process Models for Cloud
Types of Software Models
Agile SDLC for Cloud Computing
Agile Software Development Process
Advantages of Agile Model
How Cloud Meets Agile Process?
Programming Models
Programming Models in Cloud
Pervasive Computing
How Pervasive Computing Works?
How Pervasive Computing Helps Cloud Computing?
Operating System
Types of Operating Systems
Role of OS in Cloud Computing
Features of Cloud OS
Cloud OS Requirements
Cloud-Based OS
Application Environment
Need for Effective ADE
Application Development Methodologies
Power of Cloud Computing in Application Development
Cloud Application Development Platforms
Cloud Computing APIs
Summary
Review Points
Review Questions
References
Further Reading
Virtualization
Learning Objectives
Preamble
Introduction
Virtualization Opportunities
Processor Virtualization
Memory Virtualization
Storage Virtualization
Network Virtualization
Data Virtualization
Application Virtualization
Approaches to Virtualization
Full Virtualization
Paravirtualization
Hardware-Assisted Virtualization
Hypervisors
Types of Hypervisors
Security Issues and Recommendations
From Virtualization to Cloud Computing
IaaS
PaaS
SaaS
Summary
Review Points
Review Questions
Further Reading
Programming Models for Cloud Computing
Learning Objectives
Preamble
Introduction
Extended Programming Models for Cloud
MapReduce
CGL-MapReduce
Cloud Haskell: Functional Programming
MultiMLton: Functional Programming
Erlang: Functional Programming
SORCER: Object-Oriented Programming
Programming Models in Aneka
New Programming Models Proposed for Cloud
Orleans
BOOM and Bloom
GridBatch
Simple API for Grid Applications
Summary
Review Points
Review Questions
References
Further Reading
Software Development in Cloud
Learning Objectives
Preamble
Introduction
SaaS Is Different from Traditional Software
SaaS Benefits
Suitability of SaaS
Different Perspectives on SaaS Development
SaaS from Managed Infrastructure and Platform
SaaS from IaaS and Managed Platform
SaaS from Managed Infrastructure and PaaS
SaaS from IaaS and PaaS
New Challenges
Multitenancy
Security
Scalability
Availability
Usability
Self-Service Sign-Up
Automated Billing
Nondisruptive Updates
Service Integration
Vendor Lock-In
Cloud-Aware Software Development Using PaaS Technology
Requirements Analysis
Multitenant Architecture
Highly Scalable and Available Architecture
Database Design
SaaS Development
Monitoring and SLA Maintenance
Summary
Review Points
Review Questions
Further Reading
Networking for Cloud Computing
Learning Objectives
Preamble
Introduction
Overview of Data Center Environment
Architecture of Classical Data Centers
CEDCs
Physical Organization
Storage and Networking Infrastructure
Cooling Infrastructure
Nature of Traffic in Data Centers
Networking Issues in Data Centers
Availability
Poor Network Performance
Security
Transport Layer Issues in DCNs
TCP Impairments in DCNs
Summary: TCP Impairments and Causes
TCP Enhancements for DCNs
TCP with Fine-Grained RTO (FG-RTO)
TCP with FG-RTO + Delayed ACKs Disabled
DCTCP
ICTCP
IA-TCP
D2TCP
TCP-FITDC
TDCTCP
TCP with Guarantee Important Packets (GIP)
PVTCP
Summary: TCP Enhancements for DCNs
Summary
Review Points
Review Questions
References
Cloud Service Providers
Learning Objectives
Preamble
Introduction
EMC
EMC IT
Captiva Cloud Toolkit
Google
Cloud Platform
Cloud Storage
Google Cloud Connect
Google Cloud Print
Google App Engine
Amazon Web Services
Amazon Elastic Compute Cloud
Amazon Simple Storage Service
Amazon Simple Queue Service
Microsoft
Windows Azure
Microsoft Assessment and Planning Toolkit
SharePoint
IBM
Cloud Models
IBM SmartCloud
SAP Labs
SAP HANA Cloud Platform
Virtualization Services Provided by SAP
Salesforce
Sales Cloud
Service Cloud: Knowledge as a Service
Rackspace
VMware
Manjrasoft
Aneka Platform
Summary
Review Points
Review Questions
References
Further Reading
Open Source Support for Cloud
Learning Objectives
Preamble
Introduction
Open Source in Cloud Computing: An Overview
Difference between Open Source and Closed Source
Advantages of Having an Open Source
Open Source Tools for IaaS
OpenNebula
Eucalyptus
OpenStack
Apache CloudStack
Nimbus
GoGrid Cloud
Open Source Tools for PaaS
Paasmaker
Red Hat OpenShift Origin
Xen Cloud Platform
Cloudify
Open Source Tools for SaaS
Apache VCL
Google Drive
Google Docs
Dropbox
Open Source Tools for Research
CloudSim
SimMapReduce
Cloud Analyst
GreenCloud
Distributed Computing Tools for Management of Distributed Systems
Cassandra
Hadoop
MongoDB
NGrid
Ganglia
Summary
Review Points
Review Questions
References
Further Reading
Security in Cloud Computing
Learning Objectives
Preamble
Introduction
Cloud in Information Technology
Cloud General Challenges
Security Aspects
Data Security
Virtualization Security
Network Security
Platform-Related Security
Security Issues in Cloud Service Models
Software-as-a-Service Security Issues
Platform-as-a-Service Security Issues
Infrastructure-as-a-Service Security Issues
Audit and Compliance
Disaster Recovery
Privacy and Integrity
Summary
Review Points
Review Questions
Further Reading
Advanced Concepts in Cloud Computing
Learning Objectives
Preamble
Intercloud
Cloud Management
Mobile Cloud
Media Cloud
Interoperability and Standards
Cloud Governance
Computational Intelligence in Cloud
Green Cloud
Cloud Analytics
Summary
Review Points
Review Questions
References
Further Reading
Index
Philosophy of the Arts presents a comprehensive and accessible introduction to those coming to aesthetics and the philosophy of art for the first time. The third edition is greatly enhanced by new sections on art and beauty, modern art, Aristotle and katharsis, and Hegel. Each chapter has been thoroughly revised with fresh material and extended discussions. As with previous editions, the book:
is jargon-free and will appeal to students of music, art history and literature as well as philosophy
looks at a wide range of the arts from film, painting and architecture to fiction, music and poetry
discusses a range of philosophical theories of thinkers such as Hume, Kant, Gaender, Collingwood, Derrida, Hegel and Croce
contains regular summaries and suggestions for further reading.
Table of Contents
Chapter One Art and Pleasure Hume on taste and tragedy – Collingwood on art as amusement – Mill on higher and lower pleasures – the nature of pleasure Chapter Two Art and Beauty Beauty and pleasure – Kant on beauty -- the aesthetic attitude and the sublime – art and the aesthetic -- Gadamer and art as play – art and sport – summary Chapter Three Art and Emotion Tolstoy and everyday expressivism – Aristotle and katharsis -- expression and imagination -- Croce and 'intuition' -- Collingwood's expressivism - expression versus expressiveness – summary Chapter Four Art and Understanding Hegel, art and mind – art, science and knowledge - aesthetic cognitivism, for and against - imagination and experience - the objects of imagination - art and the world - understanding as a norm – art and human nature -- summary Chapter Five Music and Sonic Art Music and pleasure - music and emotion - music as language - music and representation - musical vocabulary and musical grammar - the uniqueness of music - music and beauty - music as the exploration of sound – sonic art and digital technology – summary Chapter Six The Visual Arts What is representation? - representation and artistic value - art and the visual - visual art and the non-visual - film as art - montage versus longshot - talkies - the 'auteur' in film - summary Chapter Seven The Literary Arts Poetry and prose -- the unity of form and content - figures of speech - expressive language - poetic devices - narrative and fiction - literature and understanding - summary Chapter Eight The Performing Arts Artist, audience and performer – painting as the paradigm of art – Nietzsche and The Birth of Tragedy – performance and participation – the art of the actor -- summary Chapter Nine Architecture as an Art The peculiarities of architecture - form and function and ‘the decorated shed’ - façade, deception and the 'Zeitgeist' - functionalism - formalism and 'space' – resumé --architectural expression -- architecture
Fully updated and revised, the second edition of Media Studies: The Basics is the ideal guide to the changing landscape of media and Media Studies.
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. This new edition addresses core questions including:
Who, or what, are the media?
What are the key terms and concepts used in analysing media?
Where have new media technologies had the biggest impact?
How, and by whom, is media made in the 21st century?
Featuring new case studies, an updated glossary and suggestions for further reading, this is the ideal introduction to Media Studies today for both A Level and undergraduate students.
Table of Contents
Introduction to the second edition
1 Studying Media
2 Reading Media
3 Powerful Media: People, Politics and Democracy
4 Global Media
5 Evolving Media
6 Making Media
Glossary
Higher Engineering Mathematics has helped thousands of students to succeed in their exams by developing problem-solving skills, It is supported by over 600 practical engineering examples and applications which relate theory to practice. The extensive and thorough topic coverage makes this a solid text for undergraduate and upper-level vocational courses. Its companion website provides resources for both students and lecturers, including lists of essential formulae, ands full solutions to all 2,000 further questions contained in the 277 practice exercises; and illustrations and answers to revision tests for adopting course instructors.
Table of Contents
Section A Number and algebra
1 Algebra
2 Partial fractions
3 Logarithms
4 Exponential functions
5 The binomial series
6.Solving equations by iterative methods
7 Boolean algebra and logic circuits
Section B Geometry and trigonometry
8 Introduction to trigonometry
9 Cartesian and polar co-ordinates
10 The circle and its properties
11 Trigonometric waveforms
12 Hyperbolic functions
13 Trigonometric identities and equations
14 The relationship between trigonometric and hyperbolic functions
15 Compound angles
Section C Graphs
16 Functions and their curves
17 Irregular areas, volumes and mean values of waveforms
Section D Complex numbers
18 Complex numbers
19 De Moivre’s theorem
Section E Matrices and determinants
20 The theory of matrices and determinants
21 Applications of matrices and determinants
Section F Vector geometry
22 Vectors
23 Methods of adding alternating waveforms
24 Scalar and vector products
Section G Differential calculus
25 Methods of differentiation
26 Some applications of differentiation
27 Differentiation of parametric equations
28 Differentiation of implicit functions
29 Logarithmic differentiation
30 Differentiation of hyperbolic functions
31 Differentiation of inverse trigonometric and hyperbolic functions
32 Partial differentiation
33 Total differentials, rates of change and small changes
34 Maxima, minima and saddle points for functions of two variables
Section H Integral calculus
35 Standard integration
36 Some applications of integration
37 Maclaurin’s series
38 Integration using algebraic substitutions
39 Integration using trigonometric and hyperbolic substitutions
40 Integration using partial fractions
41 The t = tan θ/2
42 Integration by parts
43 Reduction formulae
44 Double and triple integrals
45 Numerical integration
Section I Differential equations
46 Introduction to differential equations
47 Homogeneous first order differential equations
48 Linear first order differential equations
49 Numerical methods for first order differential equations
50 First order differential equations (1)
51 First order differential equations (2)
52 Power series methods of solving ordinary differential equations
53 An introduction to partial differential equations
Section J Laplace transforms
54 Introduction to Laplace transforms
55 Properties of Laplace transforms
56 Inverse Laplace transforms
57 The Laplace transform of the Heaviside function
58 The solution of differential equations using Laplace transforms
59 The solution of simultaneous differential equations using Laplace transforms
Section K Fourier series
60 Fourier series for periodic functions of period 2π
61 Fourier series for a non-periodic function over period 2π
62 Even and odd functions and half-range Fourier series
63 Fourier series over any range
64 A numerical method of harmonic analysis
65 The complex or exponential form of a Fourier series
Section L Z-transforms
66 An introduction to z-transforms
Section M Statistics and probability
67 Presentation of statistical data
68 Mean, median, mode and standard deviation
69 Probability
70 The binomial and Poisson distributions
71 The normal distribution
72 Linear correlation
73 Linear regression
74 Sampling and estimation theories
75 Significance testing
76 Chi-square and distribution-free tests
Essential formulae
Answers to Practice Exercises
The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism.
The book analyses the structure, functions, activities, strategies and practices of each of the sectors in the travel industry, such as airlines, airports, tour operators, travel agencies and cruises. It is structured into six parts, covering all modes of transport (air, land and water), travel intermediation, the tour operation business and impacts and prospects for the future. International case studies are integrated throughout to showcase practical realities and challenges in the travel industry and to aid students’ learning and understanding.
Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses.
Table of Contents
Section I: Tourism and Transport
Chapter 1: Travel and Tourism: An Introduction
Chapter 2: Transport and Tourism
Section II: Air Transport
Chapter 3: Introduction to Air Transportation
Chapter 4: Airport
Chapter 5: Airport Operations
Chapter 6: Airline Management
Section III: Land and Water Transportation
Chapter 7: Land Transport and Tourism
Chapter 8: Cruise Tourism
Section IV: Travel Intermediation
Chapter 9: Travel Intermediaries
Chapter 10: Travel Agency Management
Chapter 11: Travel Distribution Systems
Section V: Tour Operation Business
Chapter 12: The Business of Tour Operation
Chapter 13: Package Tour
Chapter 14: Tour Marketing
Chapter 15: Pre-Tour Preparations
Chapter 16: Managing the Tour
Section VI: Impacts and Prospects
Chapter 17: Impacts of Travel And Tourism
Chapter 18: The Prospects
How can managers design and implement effective high performance programmes in sport?
What are the key challenges in managing elite athletes, sports people and teams?
This is the first book to provide a comprehensive introduction to management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies of elite sport around the world, the book shows a conceptual framework for studying and analysing high performance sport and introduces the skills and techniques that managers and administrators will need to develop effective HPS programmes.
The book examines the macro level factors that determine a nation’s sporting success, including political, social and cultural elements, and then moves on to unpack the specifics of elite athlete and team management at a micro level. Adopting an integrated, holistic approach throughout, the book highlights best practice in every key area of an HPS programme, including:
defining performance and success
organizational structure and leadership
finance, funding and marketing
coaching and coach development
talent identification and development
competition and events
training and facilities
scientific research and sport science support.
The book features contributions from world-leading sport management academics as well as practitioners with experience of managing HPS programmes at world and Olympic level. Each chapter includes a full range of useful features, such as summaries, case-studies, review questions and guides to further reading. This is essential reading for all serious students and professionals working in sport management or high performance sport.
Table of Contents
Chapter 1. The roles of high performance directors within national sporting organizations Part A: High performance management of elite sport Chapter 2. Commercial, political, social and cultural factors impacting on the management of high performance sport Chapter 3. Measuring performance and success in elite sport Chapter 4. Managing high performance sport at the national policy level Chapter 5. Comparative high performance sports models Chapter 6. Quality and performance management of national sport organizations: Measuring and steering the performance of the distribution network Chapter 7. The governance of high performance sport Part B: Managing high performance athletes Chapter 8. Sport development in high performance sport: The process of attracting, retaining and nurturing athletes Chapter 9. A developmental and holistic perspective on athletic career development Chapter 10. Support services in athletic development: Good practices from the field Chapter 11. Coaching high performance athletes and the high performance team Chapter 12. Managing athletes post-career Part C: Issues in the management of high performance sport Chapter 13. The influence of commercialization and globalization on high performance sport Chapter 14. Facilities, media and management at major events Chapter 15. The management of performance enhancing drugs in high performance sport Conclusion Afterword on managing high performance sport
A Concise Introduction to Programming in Python, Second Edition provides a hands-on and accessible introduction to writing software in Python, with no prior programming experience required.
The Second Edition was thoroughly reorganized and rewritten based on classroom experience to incorporate:
A spiral approach, starting with turtle graphics, and then revisiting concepts in greater depth using numeric, textual, and image data
Clear, concise explanations written for beginning students, emphasizing core principles
A variety of accessible examples, focusing on key concepts
Diagrams to help visualize new concepts
New sections on recursion and exception handling, as well as an earlier introduction of lists, based on instructor feedback
The text offers sections designed for approximately one class period each, and proceeds gradually from procedural to object-oriented design. Examples, exercises, and projects are included from diverse application domains, including finance, biology, image processing, and textual analysis. It also includes a brief "How-To" sections that introduce optional topics students may be interested in exploring.
The text is written to be read, making it a good fit in flipped classrooms. Designed for either classroom use or self-study, all example programs and solutions to odd-numbered exercises (except for projects) are available at: http://www.central.edu/go/conciseintro/.
Table of Contents
1. Turtle Graphics
1.1 Getting Started
1.2 Calling Functions
1.3 Writing Functions
1.4 Repetition
1.5 Checking Conditions
1.6 Conditional Repetition
1.7 More Complex Choices
1.8 Randomness
1.9 Thinking with Functions
2. Numeric Data
2.1 Variables and Assignment
2.2 Calculations
2.3 Accumulation Loops
2.4 Accumulator Options
Project: Simulation
2.5 Numbers in Memory
2.6 Repeated Input
2.7 Lists of Numbers
2.8 List Indexing and Slicing
2.9 List Accumulation
2.10 Searching a List
2.11 Recursion
3. Text
3.1 Strings
3.2 String Accumulation
3.3 Text in Memory
3.4 String Processing
How-To: Output Formatting
3.5 Lists of Strings
3.6 Reading Text Files
Project: Word-Guessing Game
Project: Flash Cards
How-To: Reading Csv Files
3.7 Handling Exceptions
How-To: Writing Text Files
3.8 Dictionaries
Project: Eliza
Project: Reading DNA Frames
4. Images
4.1 Creating Images
4.2 Color Transformations
Project: Gamma Correction
Project: Color Quantization
4.3 Size Transformations
4.4 Geometric Transformations
4.5 Combining Images
Project: Image Filters
5. Objects and Classes
5.1 Using Turtle Objects
5.2 Writing Classes
5.3 Composition
5.4 Importing Classes
5.5 Inheritance
5.6 Graphical User Interfaces
Thoroughly revised, updated, expanded, and reorganized to serve as a primary text for mathematics courses, Introduction to Set Theory, Third Edition covers the basics: relations, functions, orderings, finite, countable, and uncountable sets, and cardinal and ordinal numbers. It also provides five additional self-contained chapters, consolidates the material on real numbers into a single updated chapter affording flexibility in course design, supplies end-of-section problems, with hints, of varying degrees of difficulty, includes new material on normal forms and Goodstein sequences, and adds important recent ideas including filters, ultrafilters, closed unbounded and stationary sets, and partitions.
Table of Contents
Sets; relations, functions and orderings; natural numbers; finite, countable and uncountable sets; cardinal numbers; ordinal numbers; alephs; the axiom of choice; arithmetic of cardinal numbers; sets of real numbers; filters and ultrafilters; combinatorial set theory; large cardinals; the axiom of foundation; the axiomatic set theory.
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.
The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport.
Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
Table of Contents
1. The Process of Strategic Management in Sport
2. Internal Environmental Analysis
3. External Environmental Analysis
4. Strategic Leadership and Governance
5. Strategic Direction
6. Multi-Level Strategy Formulation
7. Strategy Evaluation and Selection
8. Strategy Implementation and Organisational Change
9. Strategic Control Systems and Change Management
10. Strategic Planning
Beyond Design: The Synergy of Apparel Product Development, Fifth
Edition maps the processes required to bring apparel products from
concept to consumer. This full-color text takes students
step-by-step through the decision-making involved in the
pre-production processes of apparel product development including
business, creative, technical, and production planning. Updated
chapter content reflects evolving industry practice. It
demonstrates how these processes must be coordinated to get the
right product to market, when consumers want it, and at a price
they are willing to pay in an increasingly digital environment. The
text seeks to address how functional approaches vary depending on a
business’ size and fashion focus. More global in scope, the fifth
edition includes examples and case studies of multi-national
companies and incorporates global nomenclature when it differs from
the US industry. This new edition also advances its discussion of
how new technologies continue to shorten the product development
calendar. The book is written to help students anticipate the
chaotic pace of change not only in fashion trends, but also in the
fashion system itself. New to this Edition · Updated references
and examples demonstrate how industry practice is changing to meet
market demands · New case studies illustrate the impact of new
technology and an evolving fashion system · An understanding of a
circular economy expands upon how sustainability and social justice
issues impact every function of product development, distribution,
and consumption · The slow fashion/fast fashion dichotomy is
considered as it impacts the fashion ecosystem · The issues of
cultural appropriation and influencer culture are discussed Beyond
Design STUDIO · Study smarter with self-quizzes featuring scored
results and personalized study tips · Review concepts with
flashcards of essential vocabulary Instructor Resources ·
Instructor's Guide provides suggestions for planning the course and
using the text in the classroom, supplemental assignments, and
lecture notes · PowerPoint® presentations include images from the
book and provide a framework for lecture and discussion
With distributed generation interconnection power flow becoming bidirectional, culminating in network problems, smart grids aid in electricity generation, transmission, substations, distribution and consumption to achieve a system that is clean, safe (protected), secure, reliable, efficient, and sustainable. This book illustrates fault analysis, fuses, circuit breakers, instrument transformers, relay technology, transmission lines protection setting using DIGsILENT Power Factory. Intended audience is senior undergraduate and graduate students, and researchers in power systems, transmission and distribution, protection system broadly under electrical engineering.
Table of Contents
Section I Faults Analysis and Power System Protection Devices
1. An Overview of Smart Grid in Protection Perspective
[T. Adefarati and Ramesh Bansal]
2. Fault Analysis
[Patrick T. Manditereza]
3. Fuses and Circuit Breakers
[Abhishek Chauhan, Padmanabh Thakur, and Ramesh Bansal]
4. Instrument Transformers
[Rajiv Singh and Asheesh Kumar Singh]
5. Protective Relaying System
[Senthil Krishnamurthy]
Section II Transmission Line Protection
6. Medium Voltage Phase Overcurrent Feeder Protection
[Martin J. Slabbert, Raj Naidoo, and Ramesh Bansal]
7. Bus-Bar Protection
[Arvind R. Singh, Ranjay Singh, Abhishek Kumar, Raj Naidoo, and Ramesh Bansal]
8. Distance Protective Relaying System for Long Transmission Lines
[Senthil Krishnamurthy]
9. Protection of Reactors and FACTS Devices
[K. A. Nzeba, J. J. Justo, Aishwarya Biju, and Ramesh Bansal]
Section III Equipment Protection: Motor, Transformer, Generator, Substation Automation and Control; Overvoltage and Lightening Protection
10. Transformer Protection
[Patrick T. Manditereza]
11. Generator Protection System
[T. Adefarati and Ramesh Bansal]
12. Induction Motor Protection
[N. T. Mbungu, Ramesh Bansal, Raj Naidoo, and D. H. Tungadio]
13. Substation Automation and Control
[Adeyemi Charles Adewole and Raynitchka Tzoneva]
14. Overvoltage and Earthing Protection
[N. T. Mbungu, J. J. Justo, and Ramesh Bansal]
Section IV Power Quality Issues, Reliability, Wide Area and System Protection; and Renewable DG Protection
15. Power Quality and Equipment Protection
[Abhishek Chauhan, J. J. Justo, T. Adefarati, and Ramesh Bansal]
16. Reliability Assessment of the Distribution System in the Presence of Protective Devices
[T. Adefarati and Ramesh Bansal]
17. Advances in Wide Area Monitoring, Protection and Control
[Adeyemi Charles Adewole and Raynitchka Tzoneva]
18. Protection of Renewable Distributed Generation System
[Rishabh Dev Shukla, Ramesh K. Tripathi, Padmanabh Thakur, and Ramesh Bansal]
1. An Overview of Smart Grid in Protection Perspective
1.1 Introduction
1.2 Major functions of a smart grid system
1.3 Features of the smart grid
1.4 Smart grid technologies
1.5 Sensing and measurement
1.6 Smart meter
1.7 Phasor measurement unit
1.8 Distribution energy resources
1.9 Peak load management
1.10 Smart grid automation
1.11 Grid code
1.12 Protection system in the smart grid
1.13 Importance of protection in the smart grid
1.14 Challenges of protective devices in the smart grid
1.15 Tutorial Problems
1.16 Conclusion
References
2. Fault analysis
2.1 Introduction
2.2 The Per Unit System – A review
2.3 Synchronous machine reactances
2.4 Effect of large motors on fault level
2.5 Network reduction technique for balanced fault calculation
2.6 Methods of reducing fault levels
2.7 Bus impedance matrix method of fault calculation
2.8 Symmetrical components
2.9 Unsymmetrical Faults
2.10 The bus impedance matrix in unbalanced fault calculation
2.11 Computer simulations
2.12 Tutorial Problems
2.13 Conclusion
References
3. Fuses and Circuit Breakers
3.1 Introduction
3.2 Fuses
3.3 Circuit breakers
3.4 Tutorial Problems
3.5. Conclusion
References
4. Instrument Transformers
4.1 Introduction
4.2 Shunts and Multipliers for Range Extension
4.3 Limitations of shunts and multipliers in range extension
4.4 Merits of ITs
4.5 Technical Performance Parameters of ITs
4.6. Current Transformers
4.7 Potential Transformers
4.8 Tutorial Problems
4.9 Conclusion
References
5. Protective Relaying System
5.1 Introduction
5.2 Over current relays and characteristics
5.3 Differential relaysand their characteristics
5.4 Solved problems on protective relaying system
5.5 Conclusion
References
Section II: Transmission line protection
6. Medium Voltage phase Over current feeder protection
6.1 Introduction
6.2 Protection philosophy
6.3 MV network layout and components
6.4 Protection elements and functions
6.5 Let-through energy
6.6 Grading
6.7 Settings example (top-down method)
6.8 Interconnected network strategy
6.9 Adaptive Protection requirement
6.10 Worked examples
6.11 Tutorial Problems
6.12 Conclusion
References
7. Bus Protection
7.1 General considerations of bus protection
7.2 Typical bus-bar arrangements
7.3 Bus faults
7.4 Bus protection requirements
7.5 Bus protection
7.6 CTs for differential protection
7.7 Bus differential protection
7.8 Bus bar differential protection with high impedance
7.9 Percentage restrained differential relay
7.10 Percentage differential bus bar protection technique numerical example
7.11 Partial Differential Protection
7.12 Directional Comparison Bus Protection
7.13 Tutorial Questions
7.14 Conclusion
References
8 Distance Protective Relaying System for Long Transmission Lines
8.1 Introduction
8.2 Distance relays and characteristics
8.3 Communication assisted protection schemes
8.4 Distance protection setting on DigSilent Power Factory simulation tool
8.5 Distance protection setting on numerical relay
8.6 Solved problems on distance protective relaying system
8.7 Conclusion
References
9. Protection of Reactors and FACTS Devices
9.1 Introduction
9.2 Principle of operation of reactors, SVC and STATCOM
9.3 Principles of Protection Strategies
9.4 Tutorial Problems
9.5 Conclusion
References
Section III: Equipment Protection: Motor, Transformer, Generator, Substation Automation & Control; Overvoltage & Lightening Protection
10 Transformer Protection
10.1 Introduction
10.2 Origins of transformer faults
10.3 Magnetising inrush
10.4 Overcurrent Protection
10.5 Earth fault protection
10.6 Differential protection
10.7 Differential protection types
10.8 Restricted earth fault (REF) protection
10.9 Transformer differential protection
10.10 Combined differential and REF protection
10.11 Differential protection application with an earthing transformer
10.12 Buchholz protection
10.13 Transformer winding temperature
10.14 Pressure release valve
10.15 Tutorial Problems
10.16 Conclusion
References
11 Generator Protection
11.1 Introduction
11.2 Generator protection functions
11.3 Generator stator protection
11.4 Rotor protection
11.5 Protection for other systems
11.6 Conclusion
11.7 Tutorial Problems
References
12 Induction Motor Protection
12.1 Introduction
12.2 Induction Motor Analysis
12.3 Equivalent circuit of Induction Motor
12.4 Overload/thermal protection
12.5 Start/stall protection
12.6 Short-circuit protection,
12.7 Earth fault protection,
12.8 Negative phase sequence protection
12.9 Protection of rotor windings
12.10 Under voltage/overvoltage protection, loss-of-load, protection
12.11 Motor protection solved and unsolved examples
12.12 Conclusion
13 Substation Automation & Control
13.1. Introduction
13.2. Substation Automation and Control using the IEC 61850 Standard
13.3. Communication Networks
13.4. Wide Area Data Exchange
13.5. System Engineering
13.6. Testing
13.7. Cyber Security
13.8. IEC 61850 Use Cases
13.9 Tutorial Problems
13.10 Conclusion
References
14. Overvoltage and Earthing Protection
14.1 Introduction
14.2 Overvoltage
14.3 Insulation co-ordination,
14.4 Overvoltages Protection
14.5 Grounding system
14.6 Solved Problems
14.7 Tutorial Problems
14.8 Conclusion
References
Section IV: Power quality issues, reliability, Wide Area and System Protection; and Renewable DG Protection
15. Power Quality and Equipment Protection
15.1 Power Quality
15.2 Need of Power Quality Assessment
15.3 Evaluation of Power Quality
15.4 Frequency Variation as Power Quality Issue
15.5 Unbalance Voltage as Power Quality Issue
15.6 Harmonics
15.7 Solved Problems
15.8 Tutorial Problems
15.9 Conclusion
References
16. Reliability aspects of Power System Protection
16.1 Introduction
16.2 Distribution power system
16.3 Protection system
16.4 Protective devices in the distribution power system
16.5 Power interruption
16.6 Reliability
16.7 Reliability indices
16.8 Concept of reliability
16.9 Reliability indices of the distribution system
16.10 Objective function
16.11 Results and discussions
16.12 Tutorial Problems
16. 13 Conclusion
References
17 Advances in Wide Area Monitoring, Protection and Control
17.1 Introduction
17.2 Synchrophasor Technology
17.3 System Planning and Functional Requirements
17.4 Real-Time Wide Area Monitoring Systems
17.5 Wide Area Protection and Control Schemes (System Integrity Protection Scheme)
17.6 Cyber Security in Synchrophasor-Based Systems
17.7 Example of a Cyber-Security Attack
17.8 Tutorial Problems
17.9 Conclusion
References
18. The impact of DG penetration on protection & current protection practices
18.1 The impact of RDG/DG penetration on protection & Current protection practices
18.2 Factors affecting RDGs/DGs Protection
18.3 Protection with islanding operation (Anti-islanding)
18.4 Protection of Microgrids
18.5 Protection of Wind Energy Generation Systems
18.6 Protection of PV systems
18.7 Protection aspects for the future distribution network/system
18.9 Tutorial Problems
18.9 Conclusion
References
Widely adopted, this valued course text and practitioner guide has expanded the understanding of family normality and healthy functioning in our increasingly diverse society. The editor and contributors are at the forefront of research and clinical training. They describe the challenges facing contemporary families and ways in which clinicians can promote resilience. With consideration of sociocultural and developmental influences, chapters identify key family processes that nurture and sustain strong bonds in couples; dual-earner, divorced, single-parent, remarried, adoptive, and kinship care families; gay and lesbian families; culturally diverse families; and those coping with adversity, such as trauma, poverty, and chronic illness.
New to This Edition
Reflects important research advances and the changing contexts of family life.
Additional chapter topics: kinship care, family rituals, evidence-based assessment, and neurobiology.
All chapters have been fully updated.
Table of Contents
I. Overview
1. The New Normal: Diversity and Complexity in 21st-Century Families, Froma Walsh
2. Clinical Views of Family Normality, Health, and Dysfunction: From Deficit to Strengths Perspective, Froma Walsh
II. Varying Family Forms and Challenges
3. Couple Interaction in Happy and Unhappy Marriages: Gottman Laboratory Studies, Janice Driver, Amber Tabares, Alyson Shapiro, and John M. Gottman
4. Contemporary Two-Parent Families: Navigating Work and Family Challenges, Peter Fraenkel and Carrie Capstick
5. Risk and Resilience After Divorce, Shannon M. Greene, Edward R. Anderson, Marion S. Forgatch, David S. Degarmo, and Mavis E. Hetherington
6. The Diversity, Strengths, and Challenges of Single-Parent Households, Carol Anderson
7. Remarriage and Stepfamily Life, Kay Pasley and Chelsea Garneau
8. Gay and Lesbian Family Life: Risk, Resilience, and Rising Expectations, Robert-Jay Green
9. Family Processes in Kinship Care, Malitta Engstrom
10. Adoptive Families, Cheryl Rampage, Marina Eovaldi, Cassandra Ma, Catherine Weigel Foy, Gina Miranda Samuels, and Leah Bloom
III. Cultural Dimensions in Family Functioning
11. Culture: A Challenge to Concepts of Normality, Monica Mcgoldrick and Deidre Ashton
12. Intersections of Race, Class, and Poverty: Challenges and Resilience in African American Families, Nancy Boyd-Franklin and Melanie Karger
13. Immigrant Family Processes: A Multidimensional Framework, Celia Jaes Falicov
14. Changing Gender Norms in Families and Society: Toward Equality amid Complexities, Carmen Knudson-Martin
15. The Spiritual Dimension of Family Life, Froma Walsh
IV. Developmental Perspectives on Family Functioning
16. The Family Life Cycle, Monica McGoldrick and Tazuko Shibusawa
17. Family Resilience: Strengths Forged Through Adversity, Froma Walsh
18. Normative Family Transitions, Couple Relationship Quality, and Healthy Child Development, Philip A. Cowan and Carolyn Pape Cowan
19. Mastering Family Challenges in Serious Illness and Disability, John S. Rolland
20. Family and Community Rituals in the 21st Century, Evan Imber-Black
V. Advancing Family Systems Research and Practice
21. Assessment of Effective Couple and Family Functioning: Prevailing Models and Instruments, Jay Lebow and Catherine B. Stroud
22. Unraveling the Complexity of Gene–Environment Interplay and Family Processes, Erica L. Spotts
23. Neurobiology and Family Processes, Mona Dekoven Fishbane
Index
While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high turnover, can be a tremendous drain on a company's finances. Managers often view morale as mysterious and unpredictable, when in fact it is a measurable, controllable expense. The High Cost of Low Morale explores the underlying causes of low morale and offers you field-proven, practical methods for increasing morale and reducing turnover in your organization.
Energizing and bold, this major revision of Silent Selling: Best
Practices and Effective Strategies in Visual Merchandising, 6th
Edition, invites students to embrace a big picture view of the
retail design industry. They will study global events and
innovations with current multimedia resources in neuroscience and
business, hand-picked by author Judy Bell. Her pioneering work with
color palettes and her look-compare-innovate process will pave the
way to sales-driving strategies. Students will be equipped to face
the future with real world wisdom from industry leaders, and will
be encouraged to create their own signature style. New to This
Edition -The book opens with wisdom from philosophers like
Aristotle and psychologists like Eric Fromm along with four
Creative Wizards, active in the retail design industry today,
offering guidance and inspiration. -Two new features: Neuroscience
Pop-Ups! explore the science behind visual merchandising and
Designers' Pet Peeves examine common pitfalls in display designs.
-Twelve new or revised international Design Gallery showcases,
Shoptalk features, and Case Studies, with award-winning design
firms and top retailers. -Introduction to today's elements of the
metaverse employed in visual merchandising through artificial
intelligence, augmented reality, and robotics. -A system of Signage
Hierarchy is introduced to provide a framework for strategically
positioning signs in the retail store environment. -Over sixty new
photographs present innovative concepts from around the globe.
Silent Selling STUDIO -Study smarter with self-quizzes featuring
scored results and personalized study tips -Review concepts with
flashcards of terms and definitions Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for
planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and
provide a framework for lecture and discussion
This book examines the relationship between gender and crime and explores both the gendered nature of crime alongside the gendered nature of criminal victimisation. Covering theory, policy and practice, this new edition has been fully revised to reflect the wider changes, development and influence of gendered thinking in these areas. It brings together a range of key issues, including:
Theories and concepts in feminist criminology,
Gender and victimisation,
Sexual and domestic violence,
Male dominance in the criminal justice system,
Gendered perspectives in law and criminal justice policy.
New to the third edition is increased coverage of gender and crime in international perspective, particularly within the global south, and emerging concepts of risk and security. This is essential reading for advanced courses on gender and crime, women and crime, and feminist criminology.
Table of Contents
Introduction: Women and crime or gender and crime?
Part I: Theory
1. Criminology, victimology and feminism
2. Criminology, victimology and masculinism
Part II: Practice
3. Fear, risk and security
4. Gendering (sexual) violence(s)
Part III: Policy
5. Policing gender based violence: Men’s work and policing men
6. Gender, law and criminal justice policy
Conclusion: Reflections on gender, crime and criminal justice
Index
The sixth edition of Becoming a Public Relations Writer continues
its place as an essential guide to the writing process for public
relations practice. Smith provides comprehensive examples,
guidelines and exercises that allow students to both learn the
fundamentals of public relations writing and practice their writing
skills. Ethical and legal issues are woven throughout the text,
which covers public relations writing formats for both journalistic
and organizational media. This new edition updates and expands its
coverage of writing for digital and social media-including blogs,
websites and wikis, as well as social networking (Facebook),
microblogging (Twitter), photo sharing (Instagram and Snapchat) and
video sharing (YouTube). This range reflects the current landscape
of public relations writing, preparing undergraduate students for a
public relations career. Becoming a Public Relations Writer is a
trusted resource for courses in public relations, media writing and
strategic communication. Previous editions of this text have been
adopted by more than 190 colleges and universities in the U.S. and
among other English-speaking nations. Complementary online
materials are provided for both instructors and students;
instructors have access to support materials such as test banks,
chapter overviews and a sample syllabus, while students will
benefit from career prep resources such as ethics codes, an
overview of professional organizations and sample news packages.
Visit the Companion Website at www.routledge.com/cw/smith.
This widely adopted text starts with the fundamentals--what is economic growth, what is development, and what is the relationship between these two concepts? The authors examine orthodox theories of growth grounded in different schools of economics (classical, neoclassical, Keynesian, neoliberal) before considering critical alternatives (Marxist, socialist, poststructuralist, and feminist). The book elucidates the basic ideas that underpin contemporary controversies and debates surrounding economic growth, environmental crisis, and global inequality. It highlights points of contention among the various theories andlinks them to historical and current world events.
New to This Edition
*Reflects the latest data and global development trends, such as the effects on economies of extreme weather events and climate change.
*New discussions throughout the chapters, including the work of Thomas Piketty, Richard Florida, William Easterly, Niall Ferguson, and Arturo Escobar.
*Responds to current crises, including the global financial meltdown and its consequences and the rise of finance capitalism.
Table of Contents
1. Introduction: Growth versus Development
I. Conventional Theories of Development
2. Classical and Neoclassical Economics
3. From Keynesian Economics to Neoliberalism
4. Development as Modernization
II. Nonconventional, Critical Theories of Development
5. Marxism, Socialism, and Development
6. Poststructuralism, Postcolonialism, and Postdevelopmentalism
7. Feminist Theories of Development
III. Critical Modernism
8. Critical Modernism and Democratic Development
This is the sixth edition of the classic text for students of geography and urban and regional planning. It gives an historical overview of the changes in cities and regions and in the development of the theory and practice of planning throughout the 20th and 21st centuries.
The extensively revised edition now incorporates new material on European issues, as well as updated country-specific sections and the impact of recession. Specific references are made to the most important British developments in recent times, including new towns, neo-liberalism, the devolution to Scotland, Wales and Northern Ireland, and to cities and combined authorities, the role of infrastructure and high-speed rail, the impact of austerity, neighbourhood planning, Brexit and the continual story of the north–south divide. A chapter on United States planning discusses the continuing trends of urban dispersal and social polarisation, the treatment of climate change, the rise of edge cities and the decline of rustbelt cities, as well as initiatives in new urbanism, land use planning and transportation policies. Finally, the book looks to discuss the main issues that are likely to impact on future forms of planning in the 2020s, including digitisation, automation, sustainability and social polarisation.
Urban and Regional Planning will be invaluable to undergraduate as well as postgraduate Planning students. It will prove useful in a variety of built environment areas such as Architecture, Landscape Architecture, Urban Design, Real Estate, where planning is taught.
Table of Contents
1. Planning, Planners and Plans
2. The Origins: Urban Growth
3. The Seers: Pioneer Thinkers in Urban Planning
4. The Creation of The Postwar Planning Machine
5. National/Regional Planning Since 1945
6. Planning for Cities and City Regions After 1945
7. Planning in Western Europe Since 1945
8. Planning in The United States Since 1945
9. The Planning Process Reshaped
10. A Future for Urban and Regional Planning
Public Administration and Public Affairs demonstrates how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. Providing a comprehensive, accessible and humorous introduction to the field of Public Administration, this text is designed specifically for those with little to no background in the field. Now in its 13th edition, this beloved book includes:
Engaging, timely new sections designed to make students think, such as "Why Are So Many Leaders Losers?" and "Even Terrorists Like Good Government"
Comparisons throughout of the challenges and opportunities found in the nonprofit sector vs. the public sector (sections such as "The Dissatisfied Bureaucrat, the Satisfied Nonprofit Professional?")
Extensive new material on e-governance, performance management, HRM, intersectoral and intergovernmental administration, government contracting, public budgeting, and ethics.
The 13th edition is complete with an Instructor’s Manual, Testbank, and PowerPoint slides for instructors, as well as Learning Objectives and Self-test Questions for students, making it the ideal primer for public administration/management, public affairs, and nonprofit management courses.
Table of Contents
Part 1. In Defense of Governing Well
1. Big Democracy, Big Bureaucracy
2. Paradigms of Public Administration
Part 2. Public and Nonprofit Organizations
3. The Threads of Organizations: Theories
4. The Fabric of Organizations: Forces
5. The Fibres of Organizations: People
Part 3. Public Management: Curbing Corruption, Enhancing Efficiency
6. Clarifying Complexity: The Public’s Information Resource
7. The Constant Quest: Effective and Efficient Governance
8. The Public Trough: Financing and Budgeting Governments
9. Managing Human Capital in the Public and Nonprofit Sectors
Part 4. Implementing Public Policy
10. Understanding and Improving Public Policy
11. Intersectoral Administration
12. Intergovernmental Administration
13. Toward a Bureaucratic Ethic
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