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Books > Promotion > JB Academic

Sports Marketing - A Strategic Perspective (Paperback, 3rd Edition): Matthew D. Shank, Mark R. Lyberger Sports Marketing - A Strategic Perspective (Paperback, 3rd Edition)
Matthew D. Shank, Mark R. Lyberger
R2,245 R2,050 Discovery Miles 20 500 Save R195 (9%) Ships with 15 working days

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.

Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.

It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Table of Contents

Part I: Contingency Framework for Strategic Sports Marketing

1 Emergence of Sports Marketing

2 Contingency Framework for Strategic Sports Marketing

Part II: Planning for Market Selection Decisions

3 Research Tools for Understanding Sports Consumers

4 Understanding Participants as Consumers

5 Understanding Spectators as Consumers

6 Segmentation, Targeting, and Positioning

Part III: Planning the Sports Marketing Mix

7 Sports Product Concepts

8 Managing Sports Products

9 Promotion Concepts

10 Promotion Mix Elements

11 Sponsorship Programs

12 Pricing Concepts and Strategies

Part IV: Implementing and Controlling the Strategic Sports Marketing Process

13 Implementing and Controlling the Strategic Sports Marketing Process

Appendix A

Appendix B

Illustration Credits

Photojournalism - The Professionals' Approach (Paperback, 3rd Edition): Kenneth Kobre Photojournalism - The Professionals' Approach (Paperback, 3rd Edition)
Kenneth Kobre
R1,645 R1,524 Discovery Miles 15 240 Save R121 (7%) Ships with 15 working days

Photojournalism: The Professionals' Approach is the definitive book on photojournalism, delivering a blend of insightful interviews with professionals, practical techniques, and high-impact photographs. This edition features updates on social media in photojournalism, shooting video on smart phones, and the use of drones to cover the news. It also includes revised chapters on audio and video, and additional international case studies including, among others, approaches to covering the Arab Spring, the Ukrainian Revolution, and resurgent white supremacy in South Africa. New interviews and case studies bring readers on assignment with industry greats, whose experiences provide a guide on how to take your work from a hobby to a profession. The revised and expanded business chapter goes the next step and outlines how to make a living in photojournalism. Often called the "bible" of the industry, Photojournalism continues to be the must-have reference for photojournalists that it has been for nearly 40 years.

Table of Contents

Assignment;

Spot News;

General News;

Features;

Portraits;

Sports;

Photo Editing;

Camera Bag;

Strobe;

Covering the Issues 202;

Photo Story;

Audio for Video;

Illustration;

Ethics;

Law;

History;

Turning Pro;

Digital Darkroom

History;

The Basics of Filmmaking - Screenwriting, Producing, Directing, Cinematography, Audio, & Editing (Paperback, 3rd Edition):... The Basics of Filmmaking - Screenwriting, Producing, Directing, Cinematography, Audio, & Editing (Paperback, 3rd Edition)
Blain Brown
R646 Discovery Miles 6 460 Ships with 15 working days

The Basics of Filmmaking is an introductory textbook tailored to the needs of beginning and intermediate film students and independent filmmakers that expertly guides you through the entirety of the craft, from screenwriting all the way through to editing, with detailed chapters covering each department involved in the filmmaking process.

The book takes a behind-the-scenes look at every aspect of the filmmaking process: writing the screenplay (and getting it critiqued by a professional), pre-production, cinematography, lighting, the shooting process, getting good audio, editing, and even going to a pitch meeting to sell it. It addresses the real fundamentals, the mechanics and the basic concepts of how to write, produce, direct, shoot, record, and edit your movie.

Written by Blain Brown, a seasoned expert who has worked professionally as a cinematographer, screenwriter, director, producer, line producer, assistant director, gaffer, grip, and editor; this is a must have resource for any filmmaking student.

Featuring an accompanying companion website with video examples of scene directing methods, continuity and coverage, working with the camera, lighting, audio, and editing, and downloadable production forms you can fill out and use for your projects.

Table of Contents

FILMMAKING THE BASICS

WRITING YOUR STORY

PRODUCTION

THE AD TEAM

CONTINUITY AND COVERAGE

THE WORK OF THE DIRECTOR

CINEMATOGRAPHY

LIGHTING AND GRIP

THE ART DEPARTMENT

SLATING AND SCRIPTY

AUDIO BASICS

THE WORK OF THE EDITOR

SAFETY

GETTING STARTED IN THE BUSINESS

TERMINOLOGY

RESOURCES

/

Writing for Journalists (Paperback, 3rd Edition): Harriett Gilbert, Gavin Allen, Matt Swaine Writing for Journalists (Paperback, 3rd Edition)
Harriett Gilbert, Gavin Allen, Matt Swaine
R892 Discovery Miles 8 920 Ships with 15 working days

Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article.

The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media.

This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.

Table of Contents

 

1. How to read like a journalist

How purposeful reading can develop your journalistic instinct and sharpen your writing

2. The news intro

Understand news values and learn how to construct a compelling opening paragraph

3. The first three paragraphs

A fail-safe formula to write the opening three paragraphs to any news story

4. News structure and style

How to structure longer news pieces and deal with more complex stories in style

5. Writing for the web

How to write for online; understand analytics and SEO and make social media work for you

Gavin Allen

6. Developing feature ideas

Understand your readers and learn how to develop news-driven feature ideas they will want to read

7. Starting your feature

Why ‘Showing, Telling and Quoting’ are a writer’s building blocks and the key to dynamic intros

8. Structure and quotes

How to use quotes and understand the three interviewee types essential to your writing

9. Storytelling and travel writing

Discover what storytelling does to your brain and how to use that in any piece of writing

10. Interview features

Professional writers explain how to research, structure and write the perfect interview

11. Writing reviews

How to write reviews on anything from literature and the arts to bicycles and fast cars

Harriett Gilbert

12. Making complex ideas accessible

Business and science journalists explain how to make complex stories accessible to all

Matt Swaine, Aiden O'Donnell and Nigel Stephenson

13. Boxouts, design and multimedia

How to write boxouts and plan multimedia content to deliver strong feature packages

14. The professional writer

Build your professional profile, hit deadlines, edit your work and develop a unique voice

Glossary

Key terms you may come across in the world of journalism

Recommended reading

Books on journalism, politics, business, science and the environment and Twitter lists to follow

Suggested answers

Appendix with answers to exercises in chapters 2, 3 and 5

Index

How to Analyse Texts - A toolkit for students of English (Paperback, 3rd Edition): Angela Goddard, Ronald Carter How to Analyse Texts - A toolkit for students of English (Paperback, 3rd Edition)
Angela Goddard, Ronald Carter 3
R355 Discovery Miles 3 550 Ships in 4 - 6 working days

How To Analyse Texts is the essential introductory textbook and toolkit for language analysis.

This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels.

This textbook includes:

  • three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts
  • a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more
  • objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow
  • a combined glossary and index and a comprehensive further reading section
  • a companion website at www.routledge.com/cw/goddard with further links and exercises for students

Written by two experienced teachers of English Language, How To Analyse Texts is key reading for all students of English language and linguistics.

Engineering Maintenance - A Modern Approach (Paperback, 3rd Edition): B. S Dhillon Engineering Maintenance - A Modern Approach (Paperback, 3rd Edition)
B. S Dhillon
R4,360 R3,906 Discovery Miles 39 060 Save R454 (10%) Ships with 15 working days

Of the more than $300 billion spent on plant maintenance and operations, U.S. industry spends as much as 80 percent of this amount to correct chronic failures of machines, systems, and people. With machines and systems becoming increasingly complex, this problem can only worsen, and there is a clear and pressing need to establish comprehensive equipment management programs that incorporate the diverse considerations that are essential to effective maintenance.

Engineering Maintenance: A Modern Approach presents a cradle-to-grave strategy to preserve equipment function, avoid the consequences of failures, and ensure the productive capacity of equipment. Moving well beyond traditional approaches, this strategy incorporates quality and safety, human error, and software maintenance considerations along with costing, reliability, and maintainability. From specialized books and technical articles, the author has gathered and integrated the latest advances in engineering maintenance into practical, step-by-step plans designed to optimize maintenance activities, extend equipment life, and minimize failures.

The elimination of chronic failures through effective maintenance can reduce maintenance costs by 40 to 60 percent. Engineering Maintenance: A Modern Approach not only collects recent advances into a single volume, but also directs you on a path that can lead to a more successful, cost-effective maintenance program.

Table of Contents

INTRODUCTION

Need for Maintenance

Facts and Figures

Modern Maintenance Problem and Maintenance Strategy for the 21st Century

Engineering Maintenance Objectives and Maintenance in Equipment Life Cycle

Terms and Definitions

MAINTENANCE MATHEMATICS

Basic Laws of Boolean Algebra

Probability Definitions and Properties

Probability Distributions

Laplace Transforms

Initial and Final Value Theorems

Equation Roots

Linear Differential Equations

MAINTENANCE MANAGEMENT AND CONTROL

Maintenance Manual

Maintenance Facility Evaluation

Functions of Effective Maintenance Management

Maintenance Project Control Methods

Maintenance Management Control Indices

PREVENTIVE MAINTENANCE

Elements of Preventive Maintenance Program

Establishing Preventive Maintenance Program

PM Program Evaluation and Improvement

PM Measures

PM Models

CORRECTIVE MAINTENANCE

Corrective Maintenance Types

Corrective Maintenance Steps and Downtime Components

Corrective Maintenance Measures

Corrective Maintenance Models

RELIABILITY CENTERED MAINTENANCE

RCM Goals and Principles

RCM Process and Associated Questions

RCM Program Components

RCM Effectiveness Measurement Indicators

RCM Benefits and Reasons for Its Failures

INVENTORY CONTROL IN MAINTENANCE

Inventory Control Objectives and Basic Inventory Decisions

ABC Inventory Control Method

Inventory Control Models

Two-Bin Inventory Control and Safety Stock

Spares Determination Factors

Spares Calculation Methods

HUMAN ERROR IN MAINTENANCE

Facts and Figures Concerning Human Factors in Maintenance

Maintenance Error in System Life Cycle and Breakdown of Maintenance Person's Time

Top Human Failure Problems in Maintenance and Classifications of Maintenance Error

Frequency of Maintenance Error Types and Outcomes of Maintenance Incidents

Reasons for Maintenance Error

Guidelines for Reducing Human Error in Maintenance

Techniques for Predicting the Occurrence of Human Error in Maintenance

QUALITY AND SAFETY IN MAINTENANCE

Needs for Quality Maintenance Processes

Maintenance Work Quality

Use of Quality Control Charts in Maintenance Work Sampling

Post Maintenance Testing

Reasons for Safety Problems in Maintenance

Guidelines to Improve Safety in Maintenance Work

Safety Officer's Role in Maintenance Work

Protection of Maintenance Workers

MAINTENANCE COSTING

Reasons for Maintenance Costing

Maintenance Budget Preparation Methods and Steps

Maintenance Labor Cost Estimation

Material Cost Estimation

Equipment Life Cycle Maintenance Cost Estimation

Maintenance Cost Estimation Models

SOFTWARE MAINTENANCE

Software Maintenance Facts and Figures

Maintenance Effort Distribution and Request Types and Categories

Software Maintenance Activities

Software Maintenance Characteristics and Tools

Software Maintenance Cost Estimation Related Models

RELIABILITY

Reliability Versus Maintenance and Reliability in Support Phase

Bathtub Hazard Rate Concept

Reliability Measures and Formulas

Reliability Networks

Reliability Analysis Techniques

MAINTAINABILITY

Maintainability Importance and Objective

Maintainability in Systems Life Cycle

Maintainability Design Characteristics

Maintainability Functions and Measures

Common Maintainability Design Errors

Each chapter also includes Introduction, Problems, and References sections.

Essentials of Cloud Computing (Hardcover, 3rd Edition): K. Chandrasekaran Essentials of Cloud Computing (Hardcover, 3rd Edition)
K. Chandrasekaran
R3,365 R3,033 Discovery Miles 30 330 Save R332 (10%) Ships with 15 working days

Cloud computing—accessing computing resources over the Internet—is rapidly changing the landscape of information technology. Its primary benefits compared to on-premise computing models are reduced costs and increased agility and scalability. Hence, cloud computing is receiving considerable interest among several stakeholders—businesses, the IT industry, application developers, researchers, and students. To successfully embrace this new computing model, these stakeholders need to acquire new cloud computing skills and knowledge. This book is designed to provide readers with a clear and thorough understanding of the key aspects of cloud computing.

Presented in an easy-to-understand style, Essentials of Cloud Computing begins with an introduction to basic cloud computing concepts. It then covers cloud computing architecture, deployment models, programming models, and cloud service types, such as Software as a Service (SaaS) and Infrastructure as a Service (IaaS). It also discusses the cloud’s networking aspects, major service providers, open source support, and security issues. The book concludes with a discussion of several advanced topics, such as mobile clouds, media clouds, and green clouds.

This book is intended for beginners as well as experienced practitioners who want to learn more about cloud computing. It includes many case studies, programming examples, and industry-based applications. Each chapter concludes with review questions that help readers check their understanding of the presented topics. Essentials of Cloud Computing will help readers understand the issues and challenges of cloud computing and will give them the tools needed to develop and deploy applications in clouds.

Table of Contents

Foreword

Preface

Computing Paradigms

Learning Objectives

Preamble

High-Performance Computing

Parallel Computing

Distributed Computing

Cluster Computing

Grid Computing

Cloud Computing

Biocomputing

Mobile Computing

Quantum Computing

Optical Computing

Nanocomputing

Network Computing

Summary

Review Points

Review Questions

Further Reading

Cloud Computing Fundamentals

Learning Objectives

Preamble

Motivation for Cloud Computing

The Need for Cloud Computing

Defining Cloud Computing

NIST Definition of Cloud Computing

Cloud Computing Is a Service

Cloud Computing Is a Platform

5-4-3 Principles of Cloud computing

Five Essential Characteristics

Four Cloud Deployment Models

Three Service Offering Models

Cloud Ecosystem

Requirements for Cloud Services

Cloud Application

Benefits and Drawbacks

Review Points

Review Questions

Reference

Further Reading

Cloud Computing Architecture and Management

Learning Objectives

Preamble

Introduction

Cloud Architecture

Layer 1 (User/Client Layer)

Layer 2 (Network Layer)

Layer 3 (Cloud Management Layer)

Layer 4 (Hardware Resource Layer)

Anatomy of the Cloud

Network Connectivity in Cloud Computing

Public Cloud Access Networking

Private Cloud Access Networking

Intracloud Networking for Public Cloud Services

Private Intracloud Networking

New Facets in Private Networks

Path for Internet Traffic

Applications on the Cloud

Managing the Cloud

Managing the Cloud Infrastructure

Managing the Cloud Application

Migrating Application to Cloud

Phases of Cloud Migration

Approaches for Cloud Migration

Summary

Review Points

Review Questions

References

Further Reading

Cloud Deployment Models

Learning Objectives

Preamble

Introduction

Private Cloud

Characteristics

Suitability

On-Premise Private Cloud

Outsourced Private Cloud

Advantages

Disadvantages

Public Cloud

Characteristics

Suitability

Issues

Advantages

Disadvantages

Community Cloud

Characteristics

Suitability

On-Premise Community Cloud

Outsourced Community Cloud

Advantages

Disadvantages

Hybrid Cloud

Characteristics

Suitability

Issues

Advantages

Disadvantages

Summary

Review Points

Review Questions

References

Cloud Service Models

Learning Objectives

Preamble

Introduction

Infrastructure as a Service

Characteristics of IaaS

Suitability of IaaS

Pros and Cons of IaaS

Summary of IaaS Providers

Platform as a Service

Characteristics of PaaS

Suitability of PaaS

Pros and Cons of PaaS

Summary of PaaS Providers

Software as a Service

Characteristics of SaaS

Suitability of SaaS

Pros and Cons of SaaS

Summary of SaaS Providers

Other Cloud Service Models

Summary

Review Points

Review Questions

Further Reading

Technological Drivers for Cloud Computing

Learning Objectives

Preamble

Introduction

SOA and Cloud

SOA and SOC

Benefits of SOA

Technologies Used by SOA

Similarities and Differences between SOA and Cloud Computing

How SOA Meets Cloud Computing

CCOA

Virtualization

Approaches in Virtualization

Hypervisor and Its Role

Types of Virtualization

Multicore Technology

Multicore Processors and VM Scalability

Multicore Technology and the Parallelism in Cloud

Case Study

Memory and Storage Technologies

Cloud Storage Requirements

Virtualization Support

Storage as a Service (STaaS)

Emerging Trends and Technologies in Cloud Storage

Networking Technologies

Network Requirements for Cloud

Virtualization Support

Usage of Virtual Networks

DCs and VPLS

SDN

MPLS

Other Emerging Networking Trends and Technologies in Cloud

Web 2.0

Characteristics of Web 2.0

Difference between Web 1.0 and Web 2.0

Applications of Web 2.0

Web 2.0 and Cloud Computing

Web 3.0

Components of Web 3.0

Characteristics of Web 3.0

Convergence of Cloud and Web 3.0

Case Studies in Cloud and Web 3.0

Software Process Models for Cloud

Types of Software Models

Agile SDLC for Cloud Computing

Agile Software Development Process

Advantages of Agile Model

How Cloud Meets Agile Process?

Programming Models

Programming Models in Cloud

Pervasive Computing

How Pervasive Computing Works?

How Pervasive Computing Helps Cloud Computing?

Operating System

Types of Operating Systems

Role of OS in Cloud Computing

Features of Cloud OS

Cloud OS Requirements

Cloud-Based OS

Application Environment

Need for Effective ADE

Application Development Methodologies

Power of Cloud Computing in Application Development

Cloud Application Development Platforms

Cloud Computing APIs

Summary

Review Points

Review Questions

References

Further Reading

Virtualization

Learning Objectives

Preamble

Introduction

Virtualization Opportunities

Processor Virtualization

Memory Virtualization

Storage Virtualization

Network Virtualization

Data Virtualization

Application Virtualization

Approaches to Virtualization

Full Virtualization

Paravirtualization

Hardware-Assisted Virtualization

Hypervisors

Types of Hypervisors

Security Issues and Recommendations

From Virtualization to Cloud Computing

IaaS

PaaS

SaaS

Summary

Review Points

Review Questions

Further Reading

Programming Models for Cloud Computing

Learning Objectives

Preamble

Introduction

Extended Programming Models for Cloud

MapReduce

CGL-MapReduce

Cloud Haskell: Functional Programming

MultiMLton: Functional Programming

Erlang: Functional Programming

SORCER: Object-Oriented Programming

Programming Models in Aneka

New Programming Models Proposed for Cloud

Orleans

BOOM and Bloom

GridBatch

Simple API for Grid Applications

Summary

Review Points

Review Questions

References

Further Reading

Software Development in Cloud

Learning Objectives

Preamble

Introduction

SaaS Is Different from Traditional Software

SaaS Benefits

Suitability of SaaS

Different Perspectives on SaaS Development

SaaS from Managed Infrastructure and Platform

SaaS from IaaS and Managed Platform

SaaS from Managed Infrastructure and PaaS

SaaS from IaaS and PaaS

New Challenges

Multitenancy

Security

Scalability

Availability

Usability

Self-Service Sign-Up

Automated Billing

Nondisruptive Updates

Service Integration

Vendor Lock-In

Cloud-Aware Software Development Using PaaS Technology

Requirements Analysis

Multitenant Architecture

Highly Scalable and Available Architecture

Database Design

SaaS Development

Monitoring and SLA Maintenance

Summary

Review Points

Review Questions

Further Reading

Networking for Cloud Computing

Learning Objectives

Preamble

Introduction

Overview of Data Center Environment

Architecture of Classical Data Centers

CEDCs

Physical Organization

Storage and Networking Infrastructure

Cooling Infrastructure

Nature of Traffic in Data Centers

Networking Issues in Data Centers

Availability

Poor Network Performance

Security

Transport Layer Issues in DCNs

TCP Impairments in DCNs

Summary: TCP Impairments and Causes

TCP Enhancements for DCNs

TCP with Fine-Grained RTO (FG-RTO)

TCP with FG-RTO + Delayed ACKs Disabled

DCTCP

ICTCP

IA-TCP

D2TCP

TCP-FITDC

TDCTCP

TCP with Guarantee Important Packets (GIP)

PVTCP

Summary: TCP Enhancements for DCNs

Summary

Review Points

Review Questions

References

Cloud Service Providers

Learning Objectives

Preamble

Introduction

EMC

EMC IT

Captiva Cloud Toolkit

Google

Cloud Platform

Cloud Storage

Google Cloud Connect

Google Cloud Print

Google App Engine

Amazon Web Services

Amazon Elastic Compute Cloud

Amazon Simple Storage Service

Amazon Simple Queue Service

Microsoft

Windows Azure

Microsoft Assessment and Planning Toolkit

SharePoint

IBM

Cloud Models

IBM SmartCloud

SAP Labs

SAP HANA Cloud Platform

Virtualization Services Provided by SAP

Salesforce

Sales Cloud

Service Cloud: Knowledge as a Service

Rackspace

VMware

Manjrasoft

Aneka Platform

Summary

Review Points

Review Questions

References

Further Reading

Open Source Support for Cloud

Learning Objectives

Preamble

Introduction

Open Source in Cloud Computing: An Overview

Difference between Open Source and Closed Source

Advantages of Having an Open Source

Open Source Tools for IaaS

OpenNebula

Eucalyptus

OpenStack

Apache CloudStack

Nimbus

GoGrid Cloud

Open Source Tools for PaaS

Paasmaker

Red Hat OpenShift Origin

Xen Cloud Platform

Cloudify

Open Source Tools for SaaS

Apache VCL

Google Drive

Google Docs

Dropbox

Open Source Tools for Research

CloudSim

SimMapReduce

Cloud Analyst

GreenCloud

Distributed Computing Tools for Management of Distributed Systems

Cassandra

Hadoop

MongoDB

NGrid

Ganglia

Summary

Review Points

Review Questions

References

Further Reading

Security in Cloud Computing

Learning Objectives

Preamble

Introduction

Cloud in Information Technology

Cloud General Challenges

Security Aspects

Data Security

Virtualization Security

Network Security

Platform-Related Security

Security Issues in Cloud Service Models

Software-as-a-Service Security Issues

Platform-as-a-Service Security Issues

Infrastructure-as-a-Service Security Issues

Audit and Compliance

Disaster Recovery

Privacy and Integrity

Summary

Review Points

Review Questions

Further Reading

Advanced Concepts in Cloud Computing

Learning Objectives

Preamble

Intercloud

Cloud Management

Mobile Cloud

Media Cloud

Interoperability and Standards

Cloud Governance

Computational Intelligence in Cloud

Green Cloud

Cloud Analytics

Summary

Review Points

Review Questions

References

Further Reading

Index

Philosophy of the Arts - An Introduction to Aesthetics (Paperback, 3rd Edition): Gordon Graham Philosophy of the Arts - An Introduction to Aesthetics (Paperback, 3rd Edition)
Gordon Graham
R1,175 R1,112 Discovery Miles 11 120 Save R63 (5%) Ships with 15 working days

Philosophy of the Arts presents a comprehensive and accessible introduction to those coming to aesthetics and the philosophy of art for the first time. The third edition is greatly enhanced by new sections on art and beauty, modern art, Aristotle and katharsis, and Hegel. Each chapter has been thoroughly revised with fresh material and extended discussions. As with previous editions, the book:

is jargon-free and will appeal to students of music, art history and literature as well as philosophy

looks at a wide range of the arts from film, painting and architecture to fiction, music and poetry

discusses a range of philosophical theories of thinkers such as Hume, Kant, Gaender, Collingwood, Derrida, Hegel and Croce

contains regular summaries and suggestions for further reading.

Table of Contents

Chapter One Art and Pleasure Hume on taste and tragedy – Collingwood on art as amusement – Mill on higher and lower pleasures – the nature of pleasure Chapter Two Art and Beauty Beauty and pleasure – Kant on beauty -- the aesthetic attitude and the sublime – art and the aesthetic -- Gadamer and art as play – art and sport – summary Chapter Three Art and Emotion Tolstoy and everyday expressivism – Aristotle and katharsis -- expression and imagination -- Croce and 'intuition' -- Collingwood's expressivism - expression versus expressiveness – summary Chapter Four Art and Understanding Hegel, art and mind – art, science and knowledge - aesthetic cognitivism, for and against - imagination and experience - the objects of imagination - art and the world - understanding as a norm – art and human nature -- summary Chapter Five Music and Sonic Art Music and pleasure - music and emotion - music as language - music and representation - musical vocabulary and musical grammar - the uniqueness of music - music and beauty - music as the exploration of sound – sonic art and digital technology – summary Chapter Six The Visual Arts What is representation? - representation and artistic value - art and the visual - visual art and the non-visual - film as art - montage versus longshot - talkies - the 'auteur' in film - summary Chapter Seven The Literary Arts Poetry and prose -- the unity of form and content - figures of speech - expressive language - poetic devices - narrative and fiction - literature and understanding - summary Chapter Eight The Performing Arts Artist, audience and performer – painting as the paradigm of art – Nietzsche and The Birth of Tragedy – performance and participation – the art of the actor -- summary Chapter Nine Architecture as an Art The peculiarities of architecture - form and function and ‘the decorated shed’ - façade, deception and the 'Zeitgeist' - functionalism - formalism and 'space' – resumé --architectural expression -- architecture

Media Studies: The Basics - The Basics (Paperback, 3rd Edition): Julian McDougall, Claire Pollard Media Studies: The Basics - The Basics (Paperback, 3rd Edition)
Julian McDougall, Claire Pollard
R285 Discovery Miles 2 850 Ships with 15 working days

Fully updated and revised, the second edition of Media Studies: The Basics is the ideal guide to the changing landscape of media and Media Studies.

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. This new edition addresses core questions including:

Who, or what, are the media?

What are the key terms and concepts used in analysing media?

Where have new media technologies had the biggest impact?

How, and by whom, is media made in the 21st century?

Featuring new case studies, an updated glossary and suggestions for further reading, this is the ideal introduction to Media Studies today for both A Level and undergraduate students.

Table of Contents

Introduction to the second edition

1 Studying Media

2 Reading Media

3 Powerful Media: People, Politics and Democracy

4 Global Media

5 Evolving Media

6 Making Media

Glossary

Bird's Higher Engineering Mathematics (Paperback, 3rd Edition): John Bird Bird's Higher Engineering Mathematics (Paperback, 3rd Edition)
John Bird
R1,250 R1,177 Discovery Miles 11 770 Save R73 (6%) Ships with 15 working days

Higher Engineering Mathematics has helped thousands of students to succeed in their exams by developing problem-solving skills, It is supported by over 600 practical engineering examples and applications which relate theory to practice. The extensive and thorough topic coverage makes this a solid text for undergraduate and upper-level vocational courses. Its companion website provides resources for both students and lecturers, including lists of essential formulae, ands full solutions to all 2,000 further questions contained in the 277 practice exercises; and illustrations and answers to revision tests for adopting course instructors.

Table of Contents

Section A Number and algebra

1 Algebra

2 Partial fractions

3 Logarithms

4 Exponential functions

5 The binomial series

6.Solving equations by iterative methods

7 Boolean algebra and logic circuits

Section B Geometry and trigonometry

8 Introduction to trigonometry

9 Cartesian and polar co-ordinates

10 The circle and its properties

11 Trigonometric waveforms

12 Hyperbolic functions

13 Trigonometric identities and equations

14 The relationship between trigonometric and hyperbolic functions

15 Compound angles

Section C Graphs

16 Functions and their curves

17 Irregular areas, volumes and mean values of waveforms

Section D Complex numbers

18 Complex numbers

19 De Moivre’s theorem

Section E Matrices and determinants

20 The theory of matrices and determinants

21 Applications of matrices and determinants

Section F Vector geometry

22 Vectors

23 Methods of adding alternating waveforms

24 Scalar and vector products

Section G Differential calculus

25 Methods of differentiation

26 Some applications of differentiation

27 Differentiation of parametric equations

28 Differentiation of implicit functions

29 Logarithmic differentiation

30 Differentiation of hyperbolic functions

31 Differentiation of inverse trigonometric and hyperbolic functions

32 Partial differentiation

33 Total differentials, rates of change and small changes

34 Maxima, minima and saddle points for functions of two variables

Section H Integral calculus

35 Standard integration

36 Some applications of integration

37 Maclaurin’s series

38 Integration using algebraic substitutions

39 Integration using trigonometric and hyperbolic substitutions

40 Integration using partial fractions

41 The t = tan θ/2

42 Integration by parts

43 Reduction formulae

44 Double and triple integrals

45 Numerical integration

Section I Differential equations

46 Introduction to differential equations

47 Homogeneous first order differential equations

48 Linear first order differential equations

49 Numerical methods for first order differential equations

50 First order differential equations (1)

51 First order differential equations (2)

52 Power series methods of solving ordinary differential equations

53 An introduction to partial differential equations

Section J Laplace transforms

54 Introduction to Laplace transforms

55 Properties of Laplace transforms

56 Inverse Laplace transforms

57 The Laplace transform of the Heaviside function

58 The solution of differential equations using Laplace transforms

59 The solution of simultaneous differential equations using Laplace transforms

Section K Fourier series

60 Fourier series for periodic functions of period 2π

61 Fourier series for a non-periodic function over period 2π

62 Even and odd functions and half-range Fourier series

63 Fourier series over any range

64 A numerical method of harmonic analysis

65 The complex or exponential form of a Fourier series

Section L Z-transforms

66 An introduction to z-transforms

Section M Statistics and probability

67 Presentation of statistical data

68 Mean, median, mode and standard deviation

69 Probability

70 The binomial and Poisson distributions

71 The normal distribution

72 Linear correlation

73 Linear regression

74 Sampling and estimation theories

75 Significance testing

76 Chi-square and distribution-free tests

Essential formulae

Answers to Practice Exercises

Tourism, Transport and Travel Management (Paperback, 3rd Edition): M. R. Dileep Tourism, Transport and Travel Management (Paperback, 3rd Edition)
M. R. Dileep
R1,225 R1,155 Discovery Miles 11 550 Save R70 (6%) Ships with 15 working days

The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism.

The book analyses the structure, functions, activities, strategies and practices of each of the sectors in the travel industry, such as airlines, airports, tour operators, travel agencies and cruises. It is structured into six parts, covering all modes of transport (air, land and water), travel intermediation, the tour operation business and impacts and prospects for the future. International case studies are integrated throughout to showcase practical realities and challenges in the travel industry and to aid students’ learning and understanding.

Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses.

Table of Contents

Section I: Tourism and Transport

Chapter 1: Travel and Tourism: An Introduction

Chapter 2: Transport and Tourism

Section II: Air Transport

Chapter 3: Introduction to Air Transportation

Chapter 4: Airport

Chapter 5: Airport Operations

Chapter 6: Airline Management

Section III: Land and Water Transportation

Chapter 7: Land Transport and Tourism

Chapter 8: Cruise Tourism

Section IV: Travel Intermediation

Chapter 9: Travel Intermediaries

Chapter 10: Travel Agency Management

Chapter 11: Travel Distribution Systems

Section V: Tour Operation Business

Chapter 12: The Business of Tour Operation

Chapter 13: Package Tour

Chapter 14: Tour Marketing

Chapter 15: Pre-Tour Preparations

Chapter 16: Managing the Tour

Section VI: Impacts and Prospects

Chapter 17: Impacts of Travel And Tourism

Chapter 18: The Prospects

 

 

Managing High Performance Sport (Paperback, 3rd Edition): Veerle De Bosscher, Popi Sotiriadou Managing High Performance Sport (Paperback, 3rd Edition)
Veerle De Bosscher, Popi Sotiriadou; Edited by Popi Sotiriadou, Veerle De Bosscher
R1,395 R1,305 Discovery Miles 13 050 Save R90 (6%) Ships with 15 working days

How can managers design and implement effective high performance programmes in sport?

What are the key challenges in managing elite athletes, sports people and teams?

This is the first book to provide a comprehensive introduction to management practice, process and policy in elite and high performance sport (HPS). Drawing on real-world case-studies of elite sport around the world, the book shows a conceptual framework for studying and analysing high performance sport and introduces the skills and techniques that managers and administrators will need to develop effective HPS programmes.

The book examines the macro level factors that determine a nation’s sporting success, including political, social and cultural elements, and then moves on to unpack the specifics of elite athlete and team management at a micro level. Adopting an integrated, holistic approach throughout, the book highlights best practice in every key area of an HPS programme, including:

defining performance and success

organizational structure and leadership

finance, funding and marketing

coaching and coach development

talent identification and development

competition and events

training and facilities

scientific research and sport science support.

The book features contributions from world-leading sport management academics as well as practitioners with experience of managing HPS programmes at world and Olympic level. Each chapter includes a full range of useful features, such as summaries, case-studies, review questions and guides to further reading. This is essential reading for all serious students and professionals working in sport management or high performance sport.

Table of Contents

Chapter 1. The roles of high performance directors within national sporting organizations Part A: High performance management of elite sport Chapter 2. Commercial, political, social and cultural factors impacting on the management of high performance sport Chapter 3. Measuring performance and success in elite sport Chapter 4. Managing high performance sport at the national policy level Chapter 5. Comparative high performance sports models Chapter 6. Quality and performance management of national sport organizations: Measuring and steering the performance of the distribution network Chapter 7. The governance of high performance sport Part B: Managing high performance athletes Chapter 8. Sport development in high performance sport: The process of attracting, retaining and nurturing athletes Chapter 9. A developmental and holistic perspective on athletic career development Chapter 10. Support services in athletic development: Good practices from the field Chapter 11. Coaching high performance athletes and the high performance team Chapter 12. Managing athletes post-career Part C: Issues in the management of high performance sport Chapter 13. The influence of commercialization and globalization on high performance sport Chapter 14. Facilities, media and management at major events Chapter 15. The management of performance enhancing drugs in high performance sport Conclusion Afterword on managing high performance sport

A Concise Introduction to Programming in Python (Paperback, 3rd Edition): Mark J. Johnson A Concise Introduction to Programming in Python (Paperback, 3rd Edition)
Mark J. Johnson
R553 Discovery Miles 5 530 Ships in 4 - 6 working days

A Concise Introduction to Programming in Python, Second Edition provides a hands-on and accessible introduction to writing software in Python, with no prior programming experience required.

The Second Edition was thoroughly reorganized and rewritten based on classroom experience to incorporate:

A spiral approach, starting with turtle graphics, and then revisiting concepts in greater depth using numeric, textual, and image data

Clear, concise explanations written for beginning students, emphasizing core principles

A variety of accessible examples, focusing on key concepts

Diagrams to help visualize new concepts

New sections on recursion and exception handling, as well as an earlier introduction of lists, based on instructor feedback

The text offers sections designed for approximately one class period each, and proceeds gradually from procedural to object-oriented design. Examples, exercises, and projects are included from diverse application domains, including finance, biology, image processing, and textual analysis. It also includes a brief "How-To" sections that introduce optional topics students may be interested in exploring.

The text is written to be read, making it a good fit in flipped classrooms. Designed for either classroom use or self-study, all example programs and solutions to odd-numbered exercises (except for projects) are available at: http://www.central.edu/go/conciseintro/.

Table of Contents

1. Turtle Graphics

1.1 Getting Started

1.2 Calling Functions

1.3 Writing Functions

1.4 Repetition

1.5 Checking Conditions

1.6 Conditional Repetition

1.7 More Complex Choices

1.8 Randomness

1.9 Thinking with Functions

2. Numeric Data

2.1 Variables and Assignment

2.2 Calculations

2.3 Accumulation Loops

2.4 Accumulator Options

Project: Simulation

2.5 Numbers in Memory

2.6 Repeated Input

2.7 Lists of Numbers

2.8 List Indexing and Slicing

2.9 List Accumulation

2.10 Searching a List

2.11 Recursion

3. Text

3.1 Strings

3.2 String Accumulation

3.3 Text in Memory

3.4 String Processing

How-To: Output Formatting

3.5 Lists of Strings

3.6 Reading Text Files

Project: Word-Guessing Game

Project: Flash Cards

How-To: Reading Csv Files

3.7 Handling Exceptions

How-To: Writing Text Files

3.8 Dictionaries

Project: Eliza

Project: Reading DNA Frames

4. Images

4.1 Creating Images

4.2 Color Transformations

Project: Gamma Correction

Project: Color Quantization

4.3 Size Transformations

4.4 Geometric Transformations

4.5 Combining Images

Project: Image Filters

5. Objects and Classes

5.1 Using Turtle Objects

5.2 Writing Classes

5.3 Composition

5.4 Importing Classes

5.5 Inheritance

5.6 Graphical User Interfaces

Introduction to Set Theory, Revised and Expanded (Hardcover, 3rd Edition): Karel Hrbacek, Thomas Jech Introduction to Set Theory, Revised and Expanded (Hardcover, 3rd Edition)
Karel Hrbacek, Thomas Jech
R2,495 R2,270 Discovery Miles 22 700 Save R225 (9%) Ships with 15 working days

Thoroughly revised, updated, expanded, and reorganized to serve as a primary text for mathematics courses, Introduction to Set Theory, Third Edition covers the basics: relations, functions, orderings, finite, countable, and uncountable sets, and cardinal and ordinal numbers. It also provides five additional self-contained chapters, consolidates the material on real numbers into a single updated chapter affording flexibility in course design, supplies end-of-section problems, with hints, of varying degrees of difficulty, includes new material on normal forms and Goodstein sequences, and adds important recent ideas including filters, ultrafilters, closed unbounded and stationary sets, and partitions.

Table of Contents

Sets; relations, functions and orderings; natural numbers; finite, countable and uncountable sets; cardinal numbers; ordinal numbers; alephs; the axiom of choice; arithmetic of cardinal numbers; sets of real numbers; filters and ultrafilters; combinatorial set theory; large cardinals; the axiom of foundation; the axiomatic set theory.

Strategic Management in Sport (Paperback, 3rd Edition): Milena M Parent, Danny O'brien, Lesley Ferkins, Lisa Gowthorp Strategic Management in Sport (Paperback, 3rd Edition)
Milena M Parent, Danny O'brien, Lesley Ferkins, Lisa Gowthorp
R1,002 Discovery Miles 10 020 Ships with 15 working days

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.

The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport.

Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.

Table of Contents

1. The Process of Strategic Management in Sport

2. Internal Environmental Analysis

3. External Environmental Analysis

4. Strategic Leadership and Governance

5. Strategic Direction

6. Multi-Level Strategy Formulation

7. Strategy Evaluation and Selection

8. Strategy Implementation and Organisational Change

9. Strategic Control Systems and Change Management

10. Strategic Planning

Beyond Design - The Synergy of Apparel Product Development - Bundle Book + Studio Access Card (Paperback, 5th edition): Sandra... Beyond Design - The Synergy of Apparel Product Development - Bundle Book + Studio Access Card (Paperback, 5th edition)
Sandra Keiser, Deborah Vandermar, Myrna B Garner
R2,620 R2,380 Discovery Miles 23 800 Save R240 (9%) Ships with 15 working days

Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business’ size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself. New to this Edition · Updated references and examples demonstrate how industry practice is changing to meet market demands · New case studies illustrate the impact of new technology and an evolving fashion system · An understanding of a circular economy expands upon how sustainability and social justice issues impact every function of product development, distribution, and consumption · The slow fashion/fast fashion dichotomy is considered as it impacts the fashion ecosystem · The issues of cultural appropriation and influencer culture are discussed Beyond Design STUDIO · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary Instructor Resources · Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes · PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Power System Protection in Smart Grid Environment (Hardcover, 3rd Edition): Ramesh Bansal Power System Protection in Smart Grid Environment (Hardcover, 3rd Edition)
Ramesh Bansal
R2,135 R1,954 Discovery Miles 19 540 Save R181 (8%) Ships with 15 working days

With distributed generation interconnection power flow becoming bidirectional, culminating in network problems, smart grids aid in electricity generation, transmission, substations, distribution and consumption to achieve a system that is clean, safe (protected), secure, reliable, efficient, and sustainable. This book illustrates fault analysis, fuses, circuit breakers, instrument transformers, relay technology, transmission lines protection setting using DIGsILENT Power Factory. Intended audience is senior undergraduate and graduate students, and researchers in power systems, transmission and distribution, protection system broadly under electrical engineering.

Table of Contents

Section I Faults Analysis and Power System Protection Devices

1. An Overview of Smart Grid in Protection Perspective

[T. Adefarati and Ramesh Bansal]

2. Fault Analysis

[Patrick T. Manditereza]

3. Fuses and Circuit Breakers

[Abhishek Chauhan, Padmanabh Thakur, and Ramesh Bansal]

4. Instrument Transformers

[Rajiv Singh and Asheesh Kumar Singh]

5. Protective Relaying System

[Senthil Krishnamurthy]

Section II Transmission Line Protection

6. Medium Voltage Phase Overcurrent Feeder Protection

[Martin J. Slabbert, Raj Naidoo, and Ramesh Bansal]

7. Bus-Bar Protection

[Arvind R. Singh, Ranjay Singh, Abhishek Kumar, Raj Naidoo, and Ramesh Bansal]

8. Distance Protective Relaying System for Long Transmission Lines

[Senthil Krishnamurthy]

9. Protection of Reactors and FACTS Devices

[K. A. Nzeba, J. J. Justo, Aishwarya Biju, and Ramesh Bansal]

Section III Equipment Protection: Motor, Transformer, Generator, Substation Automation and Control; Overvoltage and Lightening Protection

10. Transformer Protection

[Patrick T. Manditereza]

11. Generator Protection System

[T. Adefarati and Ramesh Bansal]

12. Induction Motor Protection

[N. T. Mbungu, Ramesh Bansal, Raj Naidoo, and D. H. Tungadio]

13. Substation Automation and Control

[Adeyemi Charles Adewole and Raynitchka Tzoneva]

14. Overvoltage and Earthing Protection

[N. T. Mbungu, J. J. Justo, and Ramesh Bansal]

Section IV Power Quality Issues, Reliability, Wide Area and System Protection; and Renewable DG Protection

15. Power Quality and Equipment Protection

[Abhishek Chauhan, J. J. Justo, T. Adefarati, and Ramesh Bansal]

16. Reliability Assessment of the Distribution System in the Presence of Protective Devices

[T. Adefarati and Ramesh Bansal]

17. Advances in Wide Area Monitoring, Protection and Control

[Adeyemi Charles Adewole and Raynitchka Tzoneva]

18. Protection of Renewable Distributed Generation System

[Rishabh Dev Shukla, Ramesh K. Tripathi, Padmanabh Thakur, and Ramesh Bansal]

 

1. An Overview of Smart Grid in Protection Perspective

1.1 Introduction

1.2 Major functions of a smart grid system

1.3 Features of the smart grid

1.4 Smart grid technologies

1.5 Sensing and measurement

1.6 Smart meter

1.7 Phasor measurement unit

1.8 Distribution energy resources

1.9 Peak load management

1.10 Smart grid automation

1.11 Grid code

1.12 Protection system in the smart grid

1.13 Importance of protection in the smart grid

1.14 Challenges of protective devices in the smart grid

1.15 Tutorial Problems

1.16 Conclusion

References

2. Fault analysis

2.1 Introduction

2.2 The Per Unit System – A review

2.3 Synchronous machine reactances

2.4 Effect of large motors on fault level

2.5 Network reduction technique for balanced fault calculation

2.6 Methods of reducing fault levels

2.7 Bus impedance matrix method of fault calculation

2.8 Symmetrical components

2.9 Unsymmetrical Faults

2.10 The bus impedance matrix in unbalanced fault calculation

2.11 Computer simulations

2.12 Tutorial Problems

2.13 Conclusion

References

3. Fuses and Circuit Breakers

3.1 Introduction

3.2 Fuses

3.3 Circuit breakers

3.4 Tutorial Problems

3.5. Conclusion

References

 

4. Instrument Transformers

4.1 Introduction

4.2 Shunts and Multipliers for Range Extension

4.3 Limitations of shunts and multipliers in range extension

4.4 Merits of ITs

4.5 Technical Performance Parameters of ITs

4.6. Current Transformers

4.7 Potential Transformers

4.8 Tutorial Problems

4.9 Conclusion

References

5. Protective Relaying System

5.1 Introduction

5.2 Over current relays and characteristics

5.3 Differential relaysand their characteristics

5.4 Solved problems on protective relaying system

5.5 Conclusion

References

Section II: Transmission line protection

6. Medium Voltage phase Over current feeder protection

6.1 Introduction

6.2 Protection philosophy

6.3 MV network layout and components

6.4 Protection elements and functions

6.5 Let-through energy

6.6 Grading

6.7 Settings example (top-down method)

6.8 Interconnected network strategy

6.9 Adaptive Protection requirement

6.10 Worked examples

6.11 Tutorial Problems

6.12 Conclusion

References

7. Bus Protection

7.1 General considerations of bus protection

7.2 Typical bus-bar arrangements

7.3 Bus faults

7.4 Bus protection requirements

7.5 Bus protection

7.6 CTs for differential protection

7.7 Bus differential protection

7.8 Bus bar differential protection with high impedance

7.9 Percentage restrained differential relay

7.10 Percentage differential bus bar protection technique numerical example

7.11 Partial Differential Protection

7.12 Directional Comparison Bus Protection

7.13 Tutorial Questions

7.14 Conclusion

References

8 Distance Protective Relaying System for Long Transmission Lines

8.1 Introduction

8.2 Distance relays and characteristics

8.3 Communication assisted protection schemes

8.4 Distance protection setting on DigSilent Power Factory simulation tool

8.5 Distance protection setting on numerical relay

8.6 Solved problems on distance protective relaying system

8.7 Conclusion

References

 

9. Protection of Reactors and FACTS Devices

9.1 Introduction

9.2 Principle of operation of reactors, SVC and STATCOM

9.3 Principles of Protection Strategies

9.4 Tutorial Problems

9.5 Conclusion

References

 

Section III: Equipment Protection: Motor, Transformer, Generator, Substation Automation & Control; Overvoltage & Lightening Protection

10 Transformer Protection

10.1 Introduction

10.2 Origins of transformer faults

10.3 Magnetising inrush

10.4 Overcurrent Protection

10.5 Earth fault protection

10.6 Differential protection

10.7 Differential protection types

10.8 Restricted earth fault (REF) protection

10.9 Transformer differential protection

10.10 Combined differential and REF protection

10.11 Differential protection application with an earthing transformer

10.12 Buchholz protection

10.13 Transformer winding temperature

10.14 Pressure release valve

10.15 Tutorial Problems

10.16 Conclusion

References

11 Generator Protection

11.1 Introduction

11.2 Generator protection functions

11.3 Generator stator protection

11.4 Rotor protection

11.5 Protection for other systems

11.6 Conclusion

11.7 Tutorial Problems

References

12 Induction Motor Protection

12.1 Introduction

12.2 Induction Motor Analysis

12.3 Equivalent circuit of Induction Motor

12.4 Overload/thermal protection

12.5 Start/stall protection

12.6 Short-circuit protection,

12.7 Earth fault protection,

12.8 Negative phase sequence protection

12.9 Protection of rotor windings

12.10 Under voltage/overvoltage protection, loss-of-load, protection

12.11 Motor protection solved and unsolved examples

12.12 Conclusion

13 Substation Automation & Control

13.1. Introduction

13.2. Substation Automation and Control using the IEC 61850 Standard

13.3. Communication Networks

13.4. Wide Area Data Exchange

13.5. System Engineering

13.6. Testing

13.7. Cyber Security

13.8. IEC 61850 Use Cases

13.9 Tutorial Problems

13.10 Conclusion

References

14. Overvoltage and Earthing Protection

14.1 Introduction

14.2 Overvoltage

14.3 Insulation co-ordination,

14.4 Overvoltages Protection

14.5 Grounding system

14.6 Solved Problems

14.7 Tutorial Problems

14.8 Conclusion

References

 

Section IV: Power quality issues, reliability, Wide Area and System Protection; and Renewable DG Protection

15. Power Quality and Equipment Protection

15.1 Power Quality

15.2 Need of Power Quality Assessment

15.3 Evaluation of Power Quality

15.4 Frequency Variation as Power Quality Issue

15.5 Unbalance Voltage as Power Quality Issue

15.6 Harmonics

15.7 Solved Problems

15.8 Tutorial Problems

15.9 Conclusion

References

16. Reliability aspects of Power System Protection

16.1 Introduction

16.2 Distribution power system

16.3 Protection system

16.4 Protective devices in the distribution power system

16.5 Power interruption

16.6 Reliability

16.7 Reliability indices

16.8 Concept of reliability

16.9 Reliability indices of the distribution system

16.10 Objective function

16.11 Results and discussions

16.12 Tutorial Problems

16. 13 Conclusion

References

17 Advances in Wide Area Monitoring, Protection and Control

17.1 Introduction

17.2 Synchrophasor Technology

17.3 System Planning and Functional Requirements

17.4 Real-Time Wide Area Monitoring Systems

17.5 Wide Area Protection and Control Schemes (System Integrity Protection Scheme)

17.6 Cyber Security in Synchrophasor-Based Systems

17.7 Example of a Cyber-Security Attack

17.8 Tutorial Problems

17.9 Conclusion

References

 

18. The impact of DG penetration on protection & current protection practices

18.1 The impact of RDG/DG penetration on protection & Current protection practices

18.2 Factors affecting RDGs/DGs Protection

18.3 Protection with islanding operation (Anti-islanding)

18.4 Protection of Microgrids

18.5 Protection of Wind Energy Generation Systems

18.6 Protection of PV systems

18.7 Protection aspects for the future distribution network/system

18.9 Tutorial Problems

18.9 Conclusion

References

Normal Family Processes, Fourth Edition - Growing Diversity and Complexity (Paperback, 3rd Edition): Froma Walsh Normal Family Processes, Fourth Edition - Growing Diversity and Complexity (Paperback, 3rd Edition)
Froma Walsh; Edited by Froma Walsh
R1,345 R1,261 Discovery Miles 12 610 Save R84 (6%) Ships with 15 working days

Widely adopted, this valued course text and practitioner guide has expanded the understanding of family normality and healthy functioning in our increasingly diverse society. The editor and contributors are at the forefront of research and clinical training. They describe the challenges facing contemporary families and ways in which clinicians can promote resilience. With consideration of sociocultural and developmental influences, chapters identify key family processes that nurture and sustain strong bonds in couples; dual-earner, divorced, single-parent, remarried, adoptive, and kinship care families; gay and lesbian families; culturally diverse families; and those coping with adversity, such as trauma, poverty, and chronic illness.

New to This Edition

Reflects important research advances and the changing contexts of family life.

Additional chapter topics: kinship care, family rituals, evidence-based assessment, and neurobiology.

All chapters have been fully updated.

Table of Contents

I. Overview

1. The New Normal: Diversity and Complexity in 21st-Century Families, Froma Walsh

2. Clinical Views of Family Normality, Health, and Dysfunction: From Deficit to Strengths Perspective, Froma Walsh

II. Varying Family Forms and Challenges

3. Couple Interaction in Happy and Unhappy Marriages: Gottman Laboratory Studies, Janice Driver, Amber Tabares, Alyson Shapiro, and John M. Gottman

4. Contemporary Two-Parent Families: Navigating Work and Family Challenges, Peter Fraenkel and Carrie Capstick

5. Risk and Resilience After Divorce, Shannon M. Greene, Edward R. Anderson, Marion S. Forgatch, David S. Degarmo, and Mavis E. Hetherington

6. The Diversity, Strengths, and Challenges of Single-Parent Households, Carol Anderson

7. Remarriage and Stepfamily Life, Kay Pasley and Chelsea Garneau

8. Gay and Lesbian Family Life: Risk, Resilience, and Rising Expectations, Robert-Jay Green

9. Family Processes in Kinship Care, Malitta Engstrom

10. Adoptive Families, Cheryl Rampage, Marina Eovaldi, Cassandra Ma, Catherine Weigel Foy, Gina Miranda Samuels, and Leah Bloom

III. Cultural Dimensions in Family Functioning

11. Culture: A Challenge to Concepts of Normality, Monica Mcgoldrick and Deidre Ashton

12. Intersections of Race, Class, and Poverty: Challenges and Resilience in African American Families, Nancy Boyd-Franklin and Melanie Karger

13. Immigrant Family Processes: A Multidimensional Framework, Celia Jaes Falicov

14. Changing Gender Norms in Families and Society: Toward Equality amid Complexities, Carmen Knudson-Martin

15. The Spiritual Dimension of Family Life, Froma Walsh

IV. Developmental Perspectives on Family Functioning

16. The Family Life Cycle, Monica McGoldrick and Tazuko Shibusawa

17. Family Resilience: Strengths Forged Through Adversity, Froma Walsh

18. Normative Family Transitions, Couple Relationship Quality, and Healthy Child Development, Philip A. Cowan and Carolyn Pape Cowan

19. Mastering Family Challenges in Serious Illness and Disability, John S. Rolland

20. Family and Community Rituals in the 21st Century, Evan Imber-Black

V. Advancing Family Systems Research and Practice

21. Assessment of Effective Couple and Family Functioning: Prevailing Models and Instruments, Jay Lebow and Catherine B. Stroud

22. Unraveling the Complexity of Gene–Environment Interplay and Family Processes, Erica L. Spotts

23. Neurobiology and Family Processes, Mona Dekoven Fishbane

Index

The High Cost of Low Morale...and what to do about it - ...and what to do about it (Paperback, 2nd Edition): Carol A. Hacker,... The High Cost of Low Morale...and what to do about it - ...and what to do about it (Paperback, 2nd Edition)
Carol A. Hacker, Carol Hacker
R1,019 Discovery Miles 10 190 Ships with 15 working days

While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high turnover, can be a tremendous drain on a company's finances. Managers often view morale as mysterious and unpredictable, when in fact it is a measurable, controllable expense. The High Cost of Low Morale explores the underlying causes of low morale and offers you field-proven, practical methods for increasing morale and reducing turnover in your organization.

Silent Selling - Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card (Mixed... Silent Selling - Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card (Mixed media product, 6th edition)
Judy Bell
R1,640 R1,520 Discovery Miles 15 200 Save R120 (7%) Ships with 15 working days

Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style. New to This Edition -The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration. -Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs. -Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers. -Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics. -A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment. -Over sixty new photographs present innovative concepts from around the globe. Silent Selling STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Gender, Crime and Criminal Justice (Paperback, 3rd Edition): Kate Fitz-Gibbon, Sandra Walklate Gender, Crime and Criminal Justice (Paperback, 3rd Edition)
Kate Fitz-Gibbon, Sandra Walklate
R936 Discovery Miles 9 360 Ships with 15 working days

This book examines the relationship between gender and crime and explores both the gendered nature of crime alongside the gendered nature of criminal victimisation. Covering theory, policy and practice, this new edition has been fully revised to reflect the wider changes, development and influence of gendered thinking in these areas. It brings together a range of key issues, including:

Theories and concepts in feminist criminology,

Gender and victimisation,

Sexual and domestic violence,

Male dominance in the criminal justice system,

Gendered perspectives in law and criminal justice policy.

New to the third edition is increased coverage of gender and crime in international perspective, particularly within the global south, and emerging concepts of risk and security. This is essential reading for advanced courses on gender and crime, women and crime, and feminist criminology.

Table of Contents

Introduction: Women and crime or gender and crime?

Part I: Theory

1. Criminology, victimology and feminism

2. Criminology, victimology and masculinism

Part II: Practice

3. Fear, risk and security

4. Gendering (sexual) violence(s)

Part III: Policy

5. Policing gender based violence: Men’s work and policing men

6. Gender, law and criminal justice policy

Conclusion: Reflections on gender, crime and criminal justice

Index

Becoming A Public Relations Writer - Strategic Writing for Emerging and Established Media (Paperback, 6th edition): Ronald D... Becoming A Public Relations Writer - Strategic Writing for Emerging and Established Media (Paperback, 6th edition)
Ronald D Smith
R708 Discovery Miles 7 080 Ships with 15 working days

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media-including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career. Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations. Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.

Theories of Development, Third Edition - Contentions, Arguments, Alternatives (Paperback, 3rd Edition): Richard Peet, Elaine... Theories of Development, Third Edition - Contentions, Arguments, Alternatives (Paperback, 3rd Edition)
Richard Peet, Elaine Hartwick
R1,200 R1,133 Discovery Miles 11 330 Save R67 (6%) Ships with 15 working days

This widely adopted text starts with the fundamentals--what is economic growth, what is development, and what is the relationship between these two concepts? The authors examine orthodox theories of growth grounded in different schools of economics (classical, neoclassical, Keynesian, neoliberal) before considering critical alternatives (Marxist, socialist, poststructuralist, and feminist). The book elucidates the basic ideas that underpin contemporary controversies and debates surrounding economic growth, environmental crisis, and global inequality. It highlights points of contention among the various theories andlinks them to historical and current world events.

New to This Edition

*Reflects the latest data and global development trends, such as the effects on economies of extreme weather events and climate change.

*New discussions throughout the chapters, including the work of Thomas Piketty, Richard Florida, William Easterly, Niall Ferguson, and Arturo Escobar.

*Responds to current crises, including the global financial meltdown and its consequences and the rise of finance capitalism.

Table of Contents

1. Introduction: Growth versus Development

I. Conventional Theories of Development

2. Classical and Neoclassical Economics

3. From Keynesian Economics to Neoliberalism

4. Development as Modernization

II. Nonconventional, Critical Theories of Development

5. Marxism, Socialism, and Development

6. Poststructuralism, Postcolonialism, and Postdevelopmentalism

7. Feminist Theories of Development

III. Critical Modernism

8. Critical Modernism and Democratic Development

Urban and Regional Planning (Paperback, 3rd Edition): Peter Hall, Mark Tewdwr-Jones Urban and Regional Planning (Paperback, 3rd Edition)
Peter Hall, Mark Tewdwr-Jones
R1,002 Discovery Miles 10 020 Ships with 15 working days

This is the sixth edition of the classic text for students of geography and urban and regional planning. It gives an historical overview of the changes in cities and regions and in the development of the theory and practice of planning throughout the 20th and 21st centuries.

The extensively revised edition now incorporates new material on European issues, as well as updated country-specific sections and the impact of recession. Specific references are made to the most important British developments in recent times, including new towns, neo-liberalism, the devolution to Scotland, Wales and Northern Ireland, and to cities and combined authorities, the role of infrastructure and high-speed rail, the impact of austerity, neighbourhood planning, Brexit and the continual story of the north–south divide. A chapter on United States planning discusses the continuing trends of urban dispersal and social polarisation, the treatment of climate change, the rise of edge cities and the decline of rustbelt cities, as well as initiatives in new urbanism, land use planning and transportation policies. Finally, the book looks to discuss the main issues that are likely to impact on future forms of planning in the 2020s, including digitisation, automation, sustainability and social polarisation.

Urban and Regional Planning will be invaluable to undergraduate as well as postgraduate Planning students. It will prove useful in a variety of built environment areas such as Architecture, Landscape Architecture, Urban Design, Real Estate, where planning is taught.

Table of Contents

1. Planning, Planners and Plans

2. The Origins: Urban Growth

3. The Seers: Pioneer Thinkers in Urban Planning

4. The Creation of The Postwar Planning Machine

5. National/Regional Planning Since 1945

6. Planning for Cities and City Regions After 1945

7. Planning in Western Europe Since 1945

8. Planning in The United States Since 1945

9. The Planning Process Reshaped

10. A Future for Urban and Regional Planning

Public Administration and Public Affairs (Paperback, 3rd Edition): Nicholas Henry Public Administration and Public Affairs (Paperback, 3rd Edition)
Nicholas Henry
R3,615 R3,253 Discovery Miles 32 530 Save R362 (10%) Ships with 15 working days

Public Administration and Public Affairs demonstrates how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. Providing a comprehensive, accessible and humorous introduction to the field of Public Administration, this text is designed specifically for those with little to no background in the field. Now in its 13th edition, this beloved book includes:

Engaging, timely new sections designed to make students think, such as "Why Are So Many Leaders Losers?" and "Even Terrorists Like Good Government"

Comparisons throughout of the challenges and opportunities found in the nonprofit sector vs. the public sector (sections such as "The Dissatisfied Bureaucrat, the Satisfied Nonprofit Professional?")

Extensive new material on e-governance, performance management, HRM, intersectoral and intergovernmental administration, government contracting, public budgeting, and ethics.

The 13th edition is complete with an Instructor’s Manual, Testbank, and PowerPoint slides for instructors, as well as Learning Objectives and Self-test Questions for students, making it the ideal primer for public administration/management, public affairs, and nonprofit management courses.

Table of Contents

Part 1. In Defense of Governing Well

1. Big Democracy, Big Bureaucracy

2. Paradigms of Public Administration

Part 2. Public and Nonprofit Organizations

3. The Threads of Organizations: Theories

4. The Fabric of Organizations: Forces

5. The Fibres of Organizations: People

Part 3. Public Management: Curbing Corruption, Enhancing Efficiency

6. Clarifying Complexity: The Public’s Information Resource

7. The Constant Quest: Effective and Efficient Governance

8. The Public Trough: Financing and Budgeting Governments

9. Managing Human Capital in the Public and Nonprofit Sectors

Part 4. Implementing Public Policy

10. Understanding and Improving Public Policy

11. Intersectoral Administration

12. Intergovernmental Administration

13. Toward a Bureaucratic Ethic

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