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Sports Marketing - A Strategic Perspective (Paperback, 6th edition) Loot Price: R2,548
Discovery Miles 25 480
Repayment Terms: R239 pm x 12*
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Sports Marketing - A Strategic Perspective (Paperback, 6th edition): Matthew D. Shank, Mark R. Lyberger

Sports Marketing - A Strategic Perspective (Paperback, 6th edition)

Matthew D. Shank, Mark R. Lyberger

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Loot Price R2,548 Discovery Miles 25 480 | Repayment Terms: R239 pm x 12*

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* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: November 2021
First published: 2022
Authors: Matthew D. Shank • Mark R. Lyberger
Dimensions: 246 x 174 x 44mm (L x W x T)
Format: Paperback
Pages: 796
Edition: 6th edition
ISBN-13: 978-0-367-14165-3
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN: 0-367-14165-5
Barcode: 9780367141653

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