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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Becoming A Public Relations Writer - Strategic Writing for Emerging and Established Media (Paperback, 6th edition)
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Becoming A Public Relations Writer - Strategic Writing for Emerging and Established Media (Paperback, 6th edition)
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The sixth edition of Becoming a Public Relations Writer continues
its place as an essential guide to the writing process for public
relations practice. Smith provides comprehensive examples,
guidelines and exercises that allow students to both learn the
fundamentals of public relations writing and practice their writing
skills. Ethical and legal issues are woven throughout the text,
which covers public relations writing formats for both journalistic
and organizational media. This new edition updates and expands its
coverage of writing for digital and social media-including blogs,
websites and wikis, as well as social networking (Facebook),
microblogging (Twitter), photo sharing (Instagram and Snapchat) and
video sharing (YouTube). This range reflects the current landscape
of public relations writing, preparing undergraduate students for a
public relations career. Becoming a Public Relations Writer is a
trusted resource for courses in public relations, media writing and
strategic communication. Previous editions of this text have been
adopted by more than 190 colleges and universities in the U.S. and
among other English-speaking nations. Complementary online
materials are provided for both instructors and students;
instructors have access to support materials such as test banks,
chapter overviews and a sample syllabus, while students will
benefit from career prep resources such as ethics codes, an
overview of professional organizations and sample news packages.
Visit the Companion Website at www.routledge.com/cw/smith.
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