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Books > Promotion > JB Academic
This book identifies the responsibilities of management in the regulatory territories of the FAA (USA), the EASA (European Union) and the GCAA (UAE), identifying the daily challenges of leadership in ensuring their company is meeting the regulatory obligations of compliance, safety and security that will satisfy the regulator while also meeting the fiducial responsibilities of running an economically viable and efficient lean company that will satisfy the shareholders. Detailing each responsibility of the Accountable Manager, the author breaks them down to understandable and achievable elements where methods, systems and techniques can be applied to ensure the role holder is knowledgeable of accountabilities and is confident that they are not only compliant with the civil aviation regulations but also running an efficient and effective operation. This includes the defining of an Accountable Manager "tool kit" as well as possible software "dashboards" that focus the Accountable Manager on the important analytics, such as the information and data available, as well as making the maximum use of their expert post holder team. This book will be of interest to leadership of all aviation- related companies, such as airlines, charter operators, private and executive operators, flying schools, aircraft and component maintenance facilities, aircraft manufacturers, engine manufacturers, component manufacturers, regulators, legal companies, leasing companies, banks and finance houses, departments of transport, etc; any relevant organisation regulated and licensed by civil aviation authority. It can also be used by students within a wide range of aviation courses at colleges, universities and training academies.
Updated and new case studies. New insights for Sochi 2014 and Rio 2016. Examples from around the world covering all sizes of event. Photographs from events around the world. Supporting current research.
In some hands, history can be an inspirational and rewarding subject, yet in others it can seem dry and of little relevance. Learning to Teach History in the Secondary School, now in its fifth edition and established as one of the leading texts for all history student teachers, enables you to learn to teach history in a way that pupils will find interesting, enjoyable and purposeful. It incorporates a wide range of ideas about the teaching of history with practical suggestions for classroom practice. The fifth edition has been thoroughly updated in the light of recent developments in the field of history education. The book contains chapters on: * Purposes and benefits of school history * Planning strategies * Teaching approaches and methods * Developing pupils' historical understanding * Ensuring inclusion * New technologies in the history classroom * Assessment and examinations * Your own continuing professional development Each chapter includes suggestions for further reading, weblinks to useful resources and a range of tasks enabling you to put learning into practice in the classroom. Written by experts in the field, Learning to Teach History in the Secondary School offers all training and newly qualified teachers comprehensive and accessible guidance to support the journey towards becoming an inspirational and engaging history teacher.
Packed with examples, this book offers a clear and engaging overview of ethical issues in business. It begins with a discussion of foundational issues, including the objectivity of ethics, the content of ethical theories, and the debate between capitalism and socialism, making it suitable for the beginning student. It then examines ethical issues in business in three broad areas. The first is the market. Issues explored are what can be sold (the limits of markets) and how it can be sold (ethics in marketing). The second is work. Topics in this area are health and safety, meaningful work, compensation, hiring and firing, privacy, and whistleblowing. The third area is the firm in society. Here readers explore corporate social responsibility, corporate political activity, and the set of ethical challenges that attend international business. Issues are introduced through real-world examples that underscore their importance and make them come alive. Arguments for opposing positions are given fair hearings and students are encouraged to develop and defend their own views. Key Features Introduces each topic with a real-world example, which is referenced regularly in the subsequent argument. Contains a critical evaluation of capitalism and socialism, with a focus on private property, the market system, and the welfare state. Explores the limits of markets and encourages students to ask what should and should not be for sale. Explores the phenomena of corporate political activity and ethical consumerism. Includes initial chapter overviews and - at the end of each chapter - study questions and suggested additional readings.
Elesin Oba, the King's Horseman, has a single destiny. When the King dies, he must commit ritual suicide and lead his King's favorite horse and dog through the passage to the world of the ancestors. A British colonial officer, Pilkings, intervenes. "The action of the play is as inevitable and eloquent as in Antigone: a clash of values and cultures so fundamental that tragedy (ensues): a tragedy for each individual, each tribe."-Daily Telegraph "This play, by the winner of aNobel Prize for Literature, asks: "On the authority of what gods" the white aliens rupture a world. It puts exciting political theatre back on the agenda ... a masterpiece of 20th century drama."-Guardian Methuen Student Editions are expertly annotated texts of a wide range of plays from the modern and classic repertoires. As well as the complete text of the play itself, the volume contains a chronology of the playwright's life and work; an introduction giving the background to the play; a discussion of the various interpretations; an interview with Wole Soyinka; and notes on individual words and phrases in the text.
Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implementation both internally as well as externally (via-a-vis customers).
Still the only textbook to introduce the fundamental principles of sport and leisure management together Essential course text for all undergraduate sport management or leisure management courses Torkildsen is a classic textbook, used by hundreds of thousands of sport and leisure students over nearly 40 years Seventh edition is fully revised and updated, with new cases and examples in every chapter Contains completely new chapters on outdoor recreation and adventure; sport business consultancy; the global sport and leisure economy, and corporate social responsibility Provides core theory and practical guidance of the key functional areas of sport and leisure management Companion website includes additional material for teaching and learning
- Offers valuable academic engagement with the coaching profession - Written by an authority in the field - Can be used by experienced practitioners as well as those in training.
Academic Writing for University Students is designed to help all students succeed in writing essays, reports and other papers for coursework and exams effectively. Academic writing is often the biggest challenge facing college and university students, but this book provides all the tools needed to master the necessary skills. The book is divided into four parts, to help teachers and students easily find the help they need, both in the classroom and for self-study: The Writing Process: From finding suitable sources, through to editing and proofreading Writing Types: Practice with common assignments such as reports and cause-effect essays Writing Tools: Skills such as making comparisons, definitions, punctuation and style Lexis: Academic vocabulary, using synonyms, nouns, adjectives, verbs and adverbs This key handbook breaks down and practises every stage of essay writing. All units are fully cross-referenced, and a complete set of answers to the practice exercises is included. In addition, the companion website hosts comprehensive teaching notes as well as more challenging exercises, revision material and links to other sources. Designed for self-study as well as classroom use, this book uses authentic academic texts from a range of sources and provides models for common writing tasks such as case studies, while progress checks are included for each part to enable students to assess their learning. Academic Writing for University Students is an invaluable guide to all aspects of academic writing in English.
This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning
*comprehensive and practical: provides both the theoretical grounding and coverage of the core skills needed for any course in subtitling *widely applicable: focuses on general practice but takes in account points of contention, regional and medium-bound variants and new developments which are shaping the field *website provides exercises, sample film clips in a range of languages and access to the standard subtitling software, providing users with invaluable material for application and practice
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries, and key readings - all in the same volume. The innovative and flexible 'two-dimensional' structure is built around four sections - introduction, development, exploration, and extension - that offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to gradually build on the knowledge gained. Now in its fourth edition, this best-selling textbook: Covers the core areas of the subject: speech acts, the cooperative principle, relevance theory, corpus pragmatics, politeness theory, and critical discourse analysis Has updated and new sections on intercultural and cross-cultural pragmatics, critical discourse analysis and the pragmatics of power, second language pragmatic competence development, impoliteness, post-truth discourse, vague language, pragmatic markers, formulaic sequences, and online corpus tools Draws on a wealth of texts in a variety of languages, including political TV interviews, newspaper articles, extracts from classic novels and plays, recent international films, humorous narratives, and exchanges on email, messaging, Facebook, Twitter, and WhatsApp Provides recent readings from leading scholars in the discipline, including Jonathan Culpeper, Lynne Flowerdew, and Cesar Felix-Brasdefer Is accompanied by eResources featuring extra material and activities. Written by two experienced teachers and researchers, this accessible textbook is an essential resource for all students of English language and linguistics.
This book offers strategies and effective ways for professional improvement in the workplace. It focuses on behavioural dynamics in a work environment, and offers perspectives on self-assessment, critical thinking, experiential learning, stress management and information processing. The book discusses concepts like self-image and self-concept which have been aligned with professional excellence and provides a psychoanalytic and theoretical understanding of organizational dynamics, individual and group behaviour, and the expectations of the contemporary corporate world. Through case studies, stories, helpful questionnaires and guides, the volume offers tools and practical solutions for young professionals to develop essential skills to thrive in their careers. It also highlights the importance of effective listening, communication, and identifying cognitive, behavioural and transpersonal patterns for professional and personal development. Insightful and detailed, the book is an essential read for students and professionals in the field of management, business communication, human resource, and behavioural psychology. It will also be of great use to young professionals working in various sectors who are interested in learning about organizational dynamics.
Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This new edition of Entrepreneurship, Innovation and Sustainable Growth provides the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Updated throughout to take account of recent developments in topics such as environmental impacts, diversity and inclusion, and COVID-19, the book is a comprehensive and holistic approach to the theory, policy and practice of entrepreneurship and innovation. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts. With new questions and exercises presented throughout in order to encourage discussion and problem-solving, quick summaries of the important concepts and definitions, and extensive support for lecturers and students, Entrepreneurship, Innovation and Sustainable Growth, Second Edition, is ideal for students at undergraduate and postgraduate level.
Includes an introduction to the various types of field instruments. Contains a chapter on control system projects and a recommended lifecycle for plant automation system projects. Discusses real-time controllers and higher-level automation functions such as multi-variable controls and data reconciliation systems for process and safety applications. Shows how to specify simple regulatory and supervisory control strategies and basic safety automation controls and controls for continuous and batch processes. Now features dozens of tutorial videos showing solutions to most of the example problems, new homework and example problems, information about statistical process control, and a new case study that documents the development of regulatory control schemes for an entire process area. Includes PowerPoint slides for each chapter, multiple choice questions for flipped classes, and a solutions manual for qualifying instructors.
This new and updated edition of International Security Studies provides students with a comprehensive introduction to the subject of security studies, with a strong emphasis on the use of case studies to illustrate theoretical debates. In addition to presenting the major theoretical perspectives, the book examines a range of important and controversial topics in covering both traditional military and non-military security issues such as WMD proliferation, humanitarian intervention, food security and environmental security. The volume also offers a wide range of case studies providing detailed analyses of important global security issues. The 37 chapters contain pedagogical features and recommended further reading and are divided into five thematic sections: Conceptual and Theoretical Military Security Non-Military Security Institutions and Security Case Studies Updates for the second edition include: New chapters on cybersecurity and the insecurity of the LGBT community. Substantial revisions to existing chapters to incorporate analysis of important international political developments, including the Trump Presidency; 'Brexit'; North Korean nuclear standoff; the Syrian Civil War; Yemen Civil War; Mediterranean migration crisis; Climate change diplomacy and the Sustainable Development Goals. This textbook will be essential reading for all students of security studies and highly recommended for students of critical security studies, human security, peace and conflict studies, foreign policy and International Relations in general.
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
Focuses on tools for physical asset management decisions that are data driven Uses a solid theoretical foundation to the tools (mathematical models) that can be used to optimize a variety of key maintenance/replacement/reliability decisions Demonstrates applications in a variety of sectors, including food processing, petrochemical, steel industry, pharmaceutical industry, military, mining, and transportation (land and air) Discusses the role of emerging technologies in physical asset management, such as big data analytics, artificial intelligence, digital twins, IoT, and cyber physical systems Introduces ISO 5500 and the asset management maturity model
This book provides a comprehensive introduction to the economics of the business of maritime transport. It provides an economic explanation of four aspects of maritime transport, namely, the demand, the supply, the market and the strategy. The book first explains why seaborne trade happens and what its development trends are; it then analyses the main features of shipping supply and how various shipping markets function; the book finally addresses the critical strategic issues of the shipping business. The full range of different types of shipping are covered throughout the chapters and cases. The book combines the basic principles of maritime transport with the modern shipping business and the latest technological developments, particularly in the area of digital disruption. The ideas and explanations are supported and evidenced by practical examples and more than 160 tables and figures. The questions posed by the book are similar to those that would be asked by the students in their learning process or the professionals in the business environment, with the answers concentrating on the reasons for what has happened and will happen in the future rather than merely fact-telling or any specific forecast. The book is most suited for students of shipping-related disciplines, and is also a valuable reference for maritime professionals.
This updated, new edition of Introducing Cultural Studies provides a systematic and comprehensible introduction to the concepts, debates and latest research in the field. Reinforcing the interdisciplinary nature of Cultural Studies, the authors first guide the reader through cultural theory before branching out to examine different dimensions of culture in detail - including globalisation, the body, geography, fashion, and politics. Incorporating new scholarship and international examples, this new edition includes: New and improved 'Defining Concepts', 'Key Influences', 'Example ', and 'Spotlight' features that probe deeper into the most significant ideas, theorists and examples, ensuring you obtain an in-depth understanding of the subject. A brand new companion website featuring a flashcard glossary, web links, discussion and essay questions to stimulate independent study. A new-look text design with over 60 pictures and tables draws all these elements together in an attractive, accessible design that makes navigating the book, and the subject, simple and logical. Introducing Cultural Studies will be core reading for Cultural Studies undergraduates and postgraduates, as well as an illuminating guide for those on Communication and Media Studies, English, Sociology, and Social Studies courses looking for a clear overview of the field.
Justice and Human Rights in the African Imagination is an interdisciplinary reading of justice in literary texts and memoirs, films, and social anthropological texts in postcolonial Africa. Inspired by Nelson Mandela and South Africa’s robust achievements in human rights, this book argues that the notion of restorative justice is integral to the proper functioning of participatory democracy and belongs to the moral architecture of any decent society. Focusing on the efforts by African writers, scholars, artists, and activists to build flourishing communities, the author discusses various quests for justice such as environmental justice, social justice, intimate justice, and restorative justice. It discusses in particular ecological violence, human rights abuses such as witchcraft accusations, the plight of people affected by disability, homophobia, misogyny, and sex trafficking, and forgiveness. This book will be of interest to scholars of African literature and films, literature and human rights, and literature and the environment. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003148272, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Sustainable Urban Futures in Africa provides a variety of conventional and emerging theoretical frameworks to inform understandings and responses to critical urban development issues such as urbanisation, climate change, housing/slum, informality, urban sprawl, urban ecosystem services and urban poverty, among others, within the context of the sustainable development goals (SDGs) in Africa. This book addresses topics including challenges to spatial urban development, how spatial planning is delivered, how different urbanisation variables influence the development of different forms of urban systems and settlements in Africa, how city authorities could use old and new methods of land administration to produce sustainable urban spaces in Africa, and the role of local activism is causing important changes in the built environment. Chapters are written by a diverse range of African scholars and practitioners in urban planning and policy design, environmental science and policy, sociology, agriculture, natural resources management, environmental law, and politics. Urban Africa has huge resource potential – both human and natural resources – that can stimulate sustainable development when effectively harnessed. Sustainable Urban Futures in Africa provides support for the SDGs in urban Africa and will be of interest to students and researchers, professionals and policymakers, and readers of urban studies, spatial planning, geography, governance, and other social sciences.
The market-leading textbook on this topic, the first edition was groundbreaking in the field and subsequent updates have maintained this as the definite work on Agroecology. A Companion Website offers the entire contents of the updated practical manual, Field and Laboratory Investigations in Agroecology, to book buyers, split into student and lecturer resources. These 24 sample investigations facilitate hands-on learning that involves close observation, creative interpretation, and constant questioning of findings. There is newly streamlined treatment of agroecology's foundations in ecological science, making the text more compatible with typical course curricula. A wealth of new content has been added while maintaining the book's concise, affordable format. The book uses a unique framework that presents agroecology as a science, movement, and practice. Updated case studies and updated chapter content incorporates the most recent knowledge, issues, progress, and research. New chapters offer brand new content: (Alternatives to Industrial Agriculture, Ecological Pest, Weed, and Disease Management, Urban and Peri-urban Agriculture, Agriculture and the Climate Crisis) while a revised analysis and critique of the food system's embeddedness in the extractive capitalist world economy reflects ideas in the emerging field of political agroecology. There is more explicit content on co-creation of knowledge, participatory and transdisciplinary research in this edition than any other. |
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