Thoroughly updated, Introduction to Polymers, Third Edition presents the science underpinning the synthesis, characterization and properties of polymers. The material has been completely reorganized and expanded to include important new topics and provide a coherent platform for teaching and learning the fundamental aspects of contemporary polymer science.

New to the Third Edition

Part I

This first part covers newer developments in polymer synthesis, including ‘living’ radical polymerization, catalytic chain transfer and free-radical ring-opening polymerization, along with strategies for the synthesis of conducting polymers, dendrimers, hyperbranched polymers and block copolymers. Polymerization mechanisms have been made more explicit by showing electron movements.

Part II

In this part, the authors have added new topics on diffusion, solution behaviour of polyelectrolytes and field-flow fractionation methods. They also greatly expand coverage of spectroscopy, including UV visible, Raman, infrared, NMR and mass spectroscopy. In addition, the Flory–Huggins theory for polymer solutions and their phase separation is treated more rigorously.

Part III

A completely new, major topic in this section is multicomponent polymer systems. The book also incorporates new material on macromolecular dynamics and reptation, liquid crystalline polymers and thermal analysis. Many of the diagrams and micrographs have been updated to more clearly highlight features of polymer morphology.

Part IV

The last part of the book contains major new sections on polymer composites, such as nanocomposites, and electrical properties of polymers. Other new topics include effects of chain entanglements, swelling of elastomers, polymer fibres, impact behaviour and ductile fracture. Coverage of rubber-toughening of brittle plastics has also been revised and expanded.

While this edition adds many new concepts, the philosophy of the book remains unchanged. Largely self-contained, the text fully derives most equations and cross-references topics between chapters where appropriate. Each chapter not only includes a list of further reading to help readers expand their knowledge of the subject but also provides problem sets to test understanding, particularly of numerical aspects.

Table of Contents

CONCEPTS, NOMENCLATURE AND SYNTHESIS OF POLYMERS

Concepts and Nomenclature

The Origins of Polymer Science and the Polymer Industry

Basic Definitions and Nomenclature

Molar Mass and Degree of Polymerization

Principles of Polymerization

Introduction

Classification of Polymerization Reactions

Monomer Functionality and Polymer Skeletal Structure

Functional Group Reactivity and Molecular Size: The Principle of Equal Reactivity

Step Polymerization

Introduction

Linear Step Polymerization

Non-Linear Step Polymerization

Radical Polymerization

Introduction to Radical Polymerization

The Chemistry of Conventional Free-Radical Polymerization

Kinetics of Conventional Free-Radical Polymerization

Free-Radical Polymerization Processes

Reversible-Deactivation (‘Living’) Radical Polymerizations

Non-Linear Radical Polymerizations

Ionic Polymerization

Introduction to Ionic Polymerization

Cationic Polymerization

Anionic Polymerization

Group-Transfer Polymerization

Stereochemistry and Coordination Polymerization

Introduction to Stereochemistry of Polymerization

Tacticity of Polymers

Geometric Isomerism in Polymers Prepared from Conjugated Dienes

Ziegler–Natta Coordination Polymerization

Metallocene Coordination Polymerization

Ring-Opening Polymerization

Introduction to Ring-Opening Polymerization

Cationic Ring-Opening Polymerization

Anionic Ring-Opening Polymerization

Free-Radical Ring-Opening Polymerization

Ring-Opening Metathesis Polymerization

Specialized Methods of Polymer Synthesis

Introduction

Solid-State Topochemical Polymerization

Polymerization by Oxidative Coupling

Precursor Routes to Intractable Polymers

Supramolecular Polymerization (Polyassociation)

Copolymerization

Introduction

Step Copolymerization

Chain Copolymerization

Block Copolymer Synthesis

Graft Copolymer Synthesis

CHARACTERIZATION OF POLYMERS

Theoretical Description of Polymers in Solution

Introduction

Thermodynamics of Polymer Solutions

Chain Dimensions

Frictional Properties of Polymer Molecules in Dilute Solution

Number-Average Molar Mass

Introduction to Measurements of Number-Average Molar Mass

Membrane Osmometry

Vapour Pressure Osmometry

Ebulliometry and Cryoscopy

End-Group Analysis

Effects of Low Molar Mass Impurities upon Mn

Scattering Methods

Introduction

Static Light Scattering

Dynamic Light Scattering

Small-Angle X-Ray and Neutron Scattering

Frictional Properties of Polymers in Solution

Introduction

Dilute Solution Viscometry

Ultracentrifugation

Molar Mass Distribution

Introduction

Fractionation

Gel Permeation Chromatography

Field-Flow Fractionation

Mass Spectroscopy

Chemical Composition and Molecular Microstructure

Introduction

Principles of Spectroscopy

Ultraviolet and Visible Light Absorption Spectroscopy

Infrared Spectroscopy

Raman Spectroscopy

Nuclear Magnetic Resonance Spectroscopy

Mass Spectroscopy

PHASE STRUCTURE AND MORPHOLOGY OF BULK POLYMERS

The Amorphous State

Introduction

The Glass Transition

Factors Controlling the Tg

Macromolecular Dynamics

The Crystalline State

Introduction

Determination of Crystal Structure

Polymer Single Crystals

Semi-Crystalline Polymers

Liquid Crystalline Polymers

Defects in Crystalline Polymers

Crystallization

Melting

Multicomponent Polymer Systems

Introduction

Polymer Blends

Block Copolymers

PROPERTIES OF BULK POLYMERS

Elastic Deformation

Introduction

Elastic Deformation

Elastic Deformation of Polymers

Viscoelasticity

Introduction

Viscoelastic Mechanical Models

Boltzmann Superposition Principle

Dynamic Mechanical Testing

Frequency Dependence of Viscoelastic Behaviour

Transitions and Polymer Structure

Time–Temperature Superposition

Effect of Entanglements

Non-Linear Viscoelasticity

Elastomers

Introduction

Thermodynamics of Elastomer Deformation

Statistical Theory of Elastomer Deformation

Stress–Strain Behaviour of Elastomers

Factors Affecting Mechanical Behaviour

Yield and Crazing

Introduction

Phenomenology of Yield

Yield Criteria

Deformation Mechanisms

Crazing

Fracture and Toughening

Introduction

Fundamentals of Fracture

Mechanics of Fracture

Fracture Phenomena

Toughened Polymers

Polymer Composites

Introduction to Composite Materials

Matrix Materials

Types of Reinforcement

Composite Composition

Particulate Reinforcement

Fibre Reinforcement

Nanocomposites

Electrical Properties

Introduction to Electrical Properties

Dielectric Properties

Conduction in Polymers

Polymer Electronics

Answers to Problems

Index

Problems and Further Reading appear at the end of each chapter.

This indispensable guide shows students what successful academic writing involves and gives them the tools they will need to write successfully themselves. It separates fact from fiction and takes students through the five essential elements of academic writing: writing critically; using sources; developing your own voice; having a clear structure and style; and editing and polishing drafts. Chapters include annotated extracts of real students' academic writing from a range of subject areas. This third edition has been revised throughout, and contains three new sections on originality, argument and synthesising sources. Writing for University is an essential resource for students making the transition to university-level study and a valuable reference point for all students doing academic study in English. It is suitable for students of all disciplines, from education and business through to social work and psychology.

The Economics of Health and Health Care is the market-leading health economics textbook, providing comprehensive coverage of all the key topics, and balancing economic theory, empirical evidence, and public policy.

The ninth edition offers updated material throughout, including two new chapters: Disparities in Health and Health Care (Chapter 7) examines issues of race, ethnicity, income, gender, and geography with respect to health care access, health inputs, and health outcomes; Pandemic Economics (Chapter 9) introduces a new and simplified economic treatment of epidemics and pandemics within the context of COVID-19. We also include applications from the growing literature on digital medicine. The book further highlights the impacts of the Affordable Care Act (ACA) and updates its path-breaking comparative analyses across countries to focus on the differences in access and costs.

The book continues to provide a clear, step-by-step understanding of health economics, making economic principles accessible to students, supported by boxed examples, figures and tables. Each chapter contains concise summaries, discussion questions, and quantitative exercises to promote student learning. There is also a glossary of key terms and an extensive reference list. Instructors are supported by a range of digital supplements. It is the perfect textbook for students and practitioners taking undergraduate and postgraduate courses in health economics, health policy, and public health.

Table of Contents

Part I: Basic Economic Tools 1. Introduction 2. Microeconomic Tools for Health Economics 3. Statistical Tools for Health Economics Part II: Population Health 4. Production of Health 5. Demand for Health Capital 6. Economic Efficiency and Cost-Benefit Analysis 7. Disparities in Health and Health Care 8. The Health Economics of Bads 9. Pandemic Economics Part III: Supply and Demand 10. The Production, Cost, and Technology of Health Care 11. Consumer Choice and Demand Part IV: Information and Insurance Markets 12. Asymmetric Information and Agency 13. Demand and Supply of Health Insurance 14. The Organization of Health Insurance Markets 15. Managed Care Part V: Key Players in the Health Care Sector 16. Hospitals and Long-Term Care 17. The Physician’s Practice 18. Health Care Labor Markets and Professional Training 19. The Pharmaceutical Industry Part VI: Social Insurance 20. Equity, Efficiency, and Need 21. Government Intervention in Health Care Markets 22. Social Insurance 23. Comparative Health Care Systems 24. Health System Reform

Uptime describes the combination of activities that deliver fewer breakdowns, improved productive capacity, lower costs, and better environmental performance. The bestselling second edition of Uptime has been used as a textbook on maintenance management in several postsecondary institutions and by many companies as the model framework for their maintenance management programs.

Following in the tradition of its bestselling predecessors, Uptime: Strategies for Excellence in Maintenance Management, Third Edition explainshow to deal with increasingly complex technologies, such as mobile and cloud computing, to support maintenance departments and set the stage for compliance with international standards for asset management.

This updated edition reflects a far broader and deeper wealth of experience and knowledge. In addition, it restructures its previous model of excellence slightly to align what must be done more closely with how to do it.

The book provides a strategy for developing and executing improvement plans that work well with the new values prevalent in today's workforce. It also explains how you can use seemingly competing improvement tools to complement and enhance each other.

This edition also highlights action you can take to compensate for the gradual loss of skills in the current workforce as "baby boomers" retire.

Table of Contents

LEADERSHIP

Building a Maintenance Strategy

Business of Maintenance Management

Framework for the Strategy

Strategy Components

Strategy Development

Developing the Vision

Maintenance Review

Closing the Gap—Planning Implementation

Contract Maintenance

Uptime Summary

Endnotes

People and Teamwork

People Really Are Your Most Important Asset

Teams

Managing Change

Organizing the Maintenance Structure

Multiskilling

Learning, Training, and Development

ESSENTIALS

Work Management

Work Management Cycle

Six Key Steps

Planning Horizons

Shutdown Management

Planning and Scheduling Tools

Planning Standards

Mobile Workforce Management

Uptime Summary

Endnotes

Basic Care

The Minimum Is Not Always Enough

Beyond the Minimum: Basic Care

5S Asset Management Housekeeping Excellence

5S Audits

Before you Start 5S

Uptime Summary

Materials Management

Planning, Scheduling, and Materials Management

E-Business

MRO Improvements

Uptime Summary

5

Endnote

Performance Management

Measuring Maintenance

Benchmarking Maintenance

Uptime Summary

Endnotes

Management and Support Systems for Maintenance

Systems Are Not Replacements for Strategy

What Management Systems Should Do

Different Types of Management Systems

Specialized Support Systems

Implementation Considerations

Justifying Your CMMS

Hardware and Software Tools: An Overview

Where Are We Headed with Systems?

Uptime Summary

Endnotes

CHOOSING EXCELLENCE

Asset Reliability 1: Being Proactive

Reliability-Centered Maintenance

Business of Maintenance Management

Simplified RCM Methods

Implementing RCM Successfully

Uptime Summary

Endnotes

Reliability Approaches 2: Quick Start and Continuous Improvement

Preventive Maintenance Optimization

Reliability and Simulation Modeling

Uptime Summary

Endnotes

Evidence-Based Asset Management

Evidence-Based Asset Management

Optimizing Life-Cycle Costing Decisions

Economic Life of an Asset

Optimizing Maintenance Tactics

Calculating Spare-Part Requirements

Optimizing Failure-Finding Intervals

Uptime Summary

ASSET MANAGEMENT

Asset Management

What Is Asset Management?

Standards, "Anatomy," and "Landscape"

Documentation, Record Keeping, and Information Management

Certification

Putting Uptime in an Asset Management Context

Uptime Summary

Information Management and Governance

Defining the Aim Program

Uptime Summary

THE JOURNEY

Implementing Uptime

Why Bother?

Getting there—Implementing Uptime

Assessments vs. Training

A New Approach

Planning

Governance

Initiative Overload

Action Teams

Middle Management

Just Do It

Sustainability

Uptime Summary

Conclusion

Endnotes

Bibliography

Appendix A: The Uptime Assessment

Appendix B: Glossary of Maintenance Terminology

Appendix C: Rapid Preventive Maintenance (PM) Deployment

Suggestions

Index

This revised and updated edition continues to provide a comprehensive introduction to the subject, exploring the world’s landforms from a broad systems perspective. It covers the basics of Earth surface forms and processes, while reflecting on the latest developments in the field. Fundamentals of Geomorphology begins with a consideration of the nature of geomorphology, including its relation to society, process and form, history, and geomorphic systems, and moves on to discuss:

• Structure: structural landforms associated with plate tectonics and those associated with volcanoes, and folds, faults, and joints.

• Process and form: landforms resulting from, or influenced by, the exogenic agencies of weathering, running water, flowing ice and meltwater, ground ice and frost, the wind, and the sea; landforms developed on limestone; extraterrestrial landforms; and landscape evolution, a discussion of ancient landforms.

Fundamentals of Geomorphology provides a stimulating and innovative perspective on the key topics and debates within the field of geomorphology. Written in an accessible and lively manner, it includes guides to further reading, chapter summaries, and an extensive glossary of key terms. The book is also illustrated throughout with over 200 informative diagrams and attractive photographs, all in colour. It is supported by online resources for students and instructors.

Table of Contents

Part I Introducing Landforms and Landscapes

1 What Is Geomorphology?

2 Introducing Process and Form

3 Introducing History

4 Geomorphology and The Earth System

5 Life and Humans As Geomorphic Agents

Part II Endogenic Processes

6 Plate Tectonics And Associated Structural Landforms

7 Volcanoes, Folds, And Faults

Part III Exogenic Processes

8 Weathering And Associated Landforms

9 Weathering Products: Regolith And Soils

10 Hillslopes

11 Fluvial Landscapes

12 Glacial And Glaciofluvial Landscapes

13 Periglacial Landscapes

14 Aeolian Landscapes

15 Coastal Landscapes

16 Karst Landscapes

17 Planetary Landscapes

Part IV Deep-Time Perspectives

18 Long-Term Geomorphology

Appendix One: The Geological Timescale/

The Map is a practical guidebook introducing the basics of research in translation studies for students doing their first major research project in the field. Depending on where they are studying, this may be at advanced undergraduate (BA) or at postgraduate (MA/PHD) level.

The book consists of ten chapters. Chapter 1 offers an overview of 12 research areas in translation studies in order to help students identify a topic and establish some of the current research questions relating to it. Chapter 2 is designed to assist students in planning their research project and covers topics such as refining the initial idea, determining the scope of the project, checking out resources, reading critically, keeping complete bibliographic records, and working with a supervisor. Chapters 3 to 7 provide some of the conceptual and methodological tools needed in this area of research, with detailed discussion of such topics as theoretical models of translation, types of research, asking questions, making claims, formulating hypotheses, establishing relations between variables, and selecting and analyzing data. Chapters 8 and 9 are about presenting one's research, in writing as well as orally. Finally, chapter 10 deals with some of the criteria commonly used in research assessment, especially in the assessment of theses. The authors provide detailed guidance on further reading throughout.

This is an essential reference work for research students and lecturers involved in supervising research projects and degrees.

Table of Contents

Chapter 1: Areas in Translation Research Areas in Translation Research

Chapter 2: From the Initial Idea to the Plan

Chapter 3:Theoretical Models of Translation

Chapter 4: Kinds of Research

Chapter 5: Questions, Claims, Hypotheses

Chapter 6: Relations between Variables

Chapter 7: Selecting and Analyzing Data

Chapter 8: Writing Your Research Report

Chapter 9: Presenting Your Research Orally

Chapter 10: Assessing Your Research

/

What do designers do during the activity of ‘designing’? How are creative thinking skills employed? What is design ability and how is it developed? Nigel Cross, one of design’s foremost scholars, explores through observation, analysis and reflection the often enigmatic elements of design thinking. Detailed case studies provide commentary on specific examples of design innovation and development, with interspersed chapters providing research-based overviews of design cognition. This new edition expands on the previous book with more emphasis on teamwork and co-design, and updated and expanded case studies and examples - including the development of a Formula One car and a backpack for mountain biking - as well as a new glossary of key terms. Written for all those wanting to understand more about how good designers work, regardless of discipline.

For nearly 40 years Torkildsen’s Sport and Leisure Management has been the most comprehensive and engaging introduction to sport and leisure management available to students at all levels. Now in its seventh edition, it is still the only textbook that covers all the key topics taught within contemporary sport and leisure management courses.

This new edition includes expanded coverage of the practical managerial skills that students must develop if aiming for a career in the sport and leisure industry, from planning and managing people to marketing, entrepreneurship, and the law. It includes four completely new chapters on the global sport and leisure economy, historical development, cross-sector collaboration, and management consultancy, reflecting important developments in contemporary sport and leisure. This edition retains the hallmark strengths of previous editions, including in-depth discussion of the social and cultural context of sport and leisure; full analysis of the public, private, and voluntary sectors; and a review of key products and services. Richly illustrated throughout with up-to-date evidence, data, case-studies, and international examples, each chapter also contains a range of useful pedagogical features, such as discussion questions, practical tasks, and structured guides to further reading and resources. This is an important resource for students working in fields such as sport management, sport business, sport development, leisure management, and events management.

Dedicated online resources offer additional teaching and learning material for students and lecturers.

Table of Contents

Part I Introducing Sport and Leisure Management

1 Introduction to Sport and Leisure

2 Sport and Leisure: A Historical Perspective

3 Trends in the Sport and Leisure Industry

4 People’s Needs and Leisure Demand

Part II Sport and Leisure Provision

5 Government, Sport, and Leisure (Public)

6 Sport and Leisure Provision in the Commercial Sector (Private)

7 Sport and Leisure Provision in the Third Sector (Voluntary)

8 Cross-Sector Collaboration

9 Sport, Physical Recreation, and Physical Activity

10 Leisure in the Home

11 Planning for Sport and Leisure

12 Global Economics of Sport and Leisure

Part III Functions of Sport and Leisure Management

13 Managing People in Sport and Leisure

14 Marketing of Sport and Leisure

15 Programming Sport and Leisure Services and Facilities

16 Quality and Performance Management in Sport and Leisure

17 Financial Management in Sport and Leisure

18 Enterprise and Entrepreneurship in Sport and Leisure

19 Law and Leisure Management

20 The Importance and Management of Events

21 Management Consulting in the Sport and Leisure Industry/

This is the latest edition of Garry Landreth’s comprehensive text on creating therapeutic relationships with children through play.

This book details Child-Centered Play Therapy (CCPT), an evidence-based model, which stresses the importance of understanding the child’s world. Professors who have taught a course based on the previous editions will be pleased to find the core message intact but updated with a comprehensive review of rigorous contemporary research demonstrating the strong evidence base for CCPT across cultural groups and presenting issues. Expanded to cover additional topics of interest, this new edition includes a model of the change process in CCPT and 13 new Rules of Thumb that help clarify the CCPT relationship, and discusses deeper issues in CCPT, such as recognizing emotional blocks in play therapy, being culturally responsive, discovering meaning when there seems to be no meaning, and more.

This new edition offers essential help to play therapists who respond to sensitive issues at every stage of the therapeutic process.

Graphs & Digraphs, Seventh Edition masterfully employs student-friendly exposition, clear proofs, abundant examples, and numerous exercises to provide an essential understanding of the concepts, theorems, history, and applications of graph theory. This classic text, widely popular among students and instructors alike for decades, is thoroughly streamlined in this new, seventh edition, to present a text consistent with contemporary expectations.

Changes and updates to this edition include:

A rewrite of four chapters from the ground up

Streamlining by over a third for efficient, comprehensive coverage of graph theory

Flexible structure with foundational Chapters 1–6 and customizable topics in Chapters 7–11

Incorporation of the latest developments in fundamental graph theory

Statements of recent groundbreaking discoveries, even if proofs are beyond scope

Completely reorganized chapters on traversability, connectivity, coloring, and extremal graph theory to reflect recent developments

The text remains the consummate choice for an advanced undergraduate level or introductory graduate-level course exploring the subject’s fascinating history, while covering a host of interesting problems and diverse applications. Our major objective is to introduce and treat graph theory as the beautiful area of mathematics we have always found it to be. We have striven to produce a reader-friendly, carefully written book that emphasizes the mathematical theory of graphs, in all their forms. While a certain amount of mathematical maturity, including a solid understanding of proof, is required to appreciate the material, with a small number of exceptions this is the only pre-requisite.

In addition, owing to the exhilarating pace of progress in the field, there have been countless developments in fundamental graph theory ever since the previous edition, and many of these discoveries have been incorporated into the book. Of course, some of the proofs of these results are beyond the scope of the book, in which cases we have only included their statements. In other cases, however, these new results have led us to completely reorganize our presentation. Two examples are the chapters on coloring and extremal graph theory.

Table of Contents

1 Graphs

1.1 Fundamentals

1.2 Isomorphism

1.3 Families of graphs

1.4 Operations on graphs

1.5 Degree sequences

1.6 Path and cycles

1.7 Connected graphs and distance

1.8 Trees and forests

1.9 Multigraphs and pseudographs

2 Digraphs

2.1 Fundamentals

2.2 Strongly connected digraphs

2.3 Tournaments

2.4 Score sequences

3 Traversability

3.1 Eulerian graphs and digraphs

3.2 Hamiltonian graphs

3.3 Hamiltonian digraphs

3.4 Highly hamiltonian graphs

3.5 Graph powers

4 Connectivity

4.1 Cut-vertices, bridges, and blocks

4.2 Vertex connectivity

4.3 Edge-connectivity

4.4 Menger's theorem

5 Planarity

5.1 Euler's formula

5.2 Characterizations of planarity

5.3 Hamiltonian planar graphs

5.4 The crossing number of a graph

6 Coloring

6.1 Vertex coloring

6.2 Edge coloring

6.3 Critical and perfect graphs

6.4 Maps and planar graphs

7 Flows

7.1 Networks

7.2 Max-flow min-cut theorem

7.3 Menger's theorems for digraphs

7.4 A connection to coloring

8 Factors and covers

8.1 Matchings and 1-factors

8.2 Independence and covers

8.3 Domination

8.4 Factorizations and decompositions

8.5 Labelings of graphs

9 Extremal graph theory

9.1 Avoiding a complete graph

9.2 Containing cycles and trees

9.3 Ramsey theory

9.4 Cages and Moore graphs

10 Embeddings

10.1 The genus of a graph

10.2 2-Cell embeddings of graphs

10.3 The maximum genus of a graph

10.4 The graph minor theorem

11 Graphs and algebra

11.1 Graphs and matrices

11.2 The automorphism group

11.3 Cayley color graphs

11.4 The reconstruction problem

Public Policy Analysis, the most widely cited book on the subject, provides students with a comprehensive methodology of policy analysis. It starts from the premise that policy analysis is an applied social science discipline designed for solving practical problems facing public and nonprofit organizations. This thoroughly revised sixth edition contains a number of important updates:

Each chapter includes an all-new "big ideas" case study in policy analysis to stimulate student interest in timely and important problems.

The dedicated chapter on evidence-based policy and the role of field experiments has been thoroughly rewritten and expanded.

New sections on important developments in the field have been added, including using scientific evidence in public policymaking, systematic reviews, meta-analyses, and "big data."

Data sets to apply analytical techniques are included online as IBM SPSS 23.0 files and are convertible to Excel, Stata, and R statistical software programs to suit a variety of course needs and teaching styles.

All-new PowerPoint slides are included to make instructor preparation easier than ever before.

Designed to prepare students from a variety of academic backgrounds to conduct policy analysis on their own, without requiring a background in microeconomics, Public Policy Analysis, Sixth Edition helps students develop the practical skills needed to communicate findings through memos, position papers, and other forms of structured analytical writing. The text engages students by challenging them to critically analyze the arguments of policy practitioners as well as political scientists, economists, and political philosophers.

Table of Contents

Preface.

Part 1. Methodology of Policy Analysis

1. The Process of Policy Analysis

2. Policy Analysis in the Policy-Making Process

Part 2. Methods of Policy Analysis

3. Structuring Policy Problems

4. Forecasting Expected Policy Outcomes

5. Prescribing Preferred Policies

6. Monitoring Observed Policy Outcomes

7. Evaluating Policy Performance

Part 3. Methods of Policy Communication

8. Developing Policy Arguments

9. Communicating Policy Analysis

Appendix 1. Policy Issue Papers

Appendix 2. Executive Summaries

Appendix 3. Policy Memoranda

Appendix 4. Oral Briefings

English for Journalists has established itself in newsrooms the world over as an invaluable guide to the basics of English and to those aspects of writing, such as reporting speech, house style and jargon, which are specific to the language of journalism. Written in a highly accessible and engaging style, English for Journalists covers the fundamentals of grammar, spelling, punctuation and journalistic writing, with all points illustrated through a series of concise and illuminating examples. The book features practical, easy-to-follow advice with examples of common mistakes and problem words.

This thirtieth anniversary edition features a revised first chapter on the state of English today by author Wynford Hicks, and a chapter on writing for social media by Gavin Allen, along with an updated glossary and references.

This is an essential guide to written English for practising journalists and students of journalism today.

Table of Contents

Introduction: how this book began

1 English today

2 Grammar: the rules

3 Grammar: 10 common mistakes

4 Grammar: problems and confusions

5 Spelling

6 Punctuation

7 Reporting speech

8 Style

9 Social media

10 Words

11 Foreign words

12 Figures

Appendix 1 Style guide

Appendix 2 The ‘fronted adverbial’ muddle

Appendix 3 Glossary of terms

Further reading

Index

Crime Prevention: Approaches, Practices, and Evaluations, Eleventh Edition, meets the needs of students and instructors for engaging, evidence-based, impartial coverage of interventions that can reduce or prevent deviance. This edition examines the entire gamut of prevention, from physical design, to developmental prevention, to identifying high-risk individuals, to situational initiatives, to partnerships, and beyond. Strategies include primary prevention measures designed to prevent conditions that foster deviance, secondary prevention measures directed toward persons or conditions with a high potential for deviance, and tertiary prevention measures to deal with persons who have already committed crimes.

In this book, Lab offers a thorough and well-rounded discussion of the many sides of the crime prevention debate in clear and accessible language, including the latest research concerning space syntax, physical environment and crime, neighborhood crime prevention programs, community policing, crime in schools, and electronic monitoring and home confinement.

This book is essential for undergraduates studying criminal justice, criminology, and sociology, in the U.S. and globally. Online resources include an instructor’s manual, test bank, and lecture slides for faculty, and a wide array of resources for students.

As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality. This textbook provides a theoretically sound and highly relevant introduction to the topic of socially and environmentally responsible business. The authors take a “competence-based approach” to responsible management education. The book aims to go beyond the traditional domains of teaching and towards the facilitation of learning across key competences. Each chapter in this book has a section dedicated to exercises that cover five core competences – know, think, do, relate, be – to enable self-directed transformative learning.

Drawing from the classic background theories such as corporate sustainability, business ethics, and corporate social responsibility, these concepts are applied to the most up-to-date practices. The book covers an international perspective, featuring cases from countries all around the world, has a strong theoretical basis, and fully integrates the topics of sustainability, responsibility, and ethics. The book includes a wide variety of tools for change at individual, company, and systemic levels resulting in both an essential resource for business students at all levels and a self-study, practical handbook for executives.

Table of Contents

Introduction to the third edition A. Contextualizing 1. The State of the Planet 2. Climate Change 3. A History of Business, Society, and Environment B. Conceptualizing 4. Sustainability 5. Sustainable Development Goals 6. Responsibility 7. Ethics C. Managing 8. Responsible Management Process 9. Practice Norms 10. Equality, Diversity, and Inclusion D. Strategizing 11. Sustainable Economics 12. Envisioning Responsible Business 13. Strategic Management E. Implementing 14. Implementation Basics 15. Main Business Functions 16. Support Functions 17. Supply Chain Management F. Communicating 18. Communication in Responsible Business 19. Communication Challenges 20. Responsible Business Certification G. Innovating 21. Innovation for Change 22. Individual Change 23. Organizational Change 24. Systemic Change

The fully revised second edition of this textbook offers a comprehensive introduction to theories of public policy and policymaking. The policy process is complex: it contains hundreds of people and organisations from various levels and types of government, from agencies, quasi- and non-governmental organisations, interest groups and the private and voluntary sectors. This book sets out the major concepts and theories that are vital for making sense of the complexity of public policy, and explores how to combine their insights when seeking to explain the policy process. While a wide range of topics are covered - from multi-level governance and punctuated equilibrium theory to 'Multiple Streams' analysis and feminist institutionalism - this engaging text draws out the common themes among the variety of studies considered and tackles three key questions: what is the story of each theory (or multiple theories); what does policy theory tell us about issues like 'evidence based policymaking'; and how 'universal' are policy theories designed in the Global North? This book is the perfect companion for undergraduate and postgraduate students studying public policy, whether focussed on theory, analysis or the policy process, and it is essential reading for all those on MPP or MPM programmes. New to this Edition: - New sections on power, feminist institutionalism, the institutional analysis and development framework, the narrative policy framework, social construction and policy design - A consideration of policy studies in relation to the Global South in an updated concluding chapter - More coverage of policy formulation and tools, the psychology of policymaking and complexity theory - Engaging discussions of punctuated equilibrium, the advocacy coalition framework and multiple streams analysis

"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there’s no better place to start than with the volume you now hold in your hand."

Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people’s lives with technology. What UX is Really About is informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX.

KEY FEATURES:

• The most approachable and concise introduction book about UX.

• Easy to read and aims to popularize the UX mindset while debunking its main misconceptions.

• Small format size makes it easy to carry around.

• Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style.

• Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.

• Includes a glossary.

Celia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning ("gamification"), ethics, implicit biases, and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games.

Table of Contents

Chapter 1 What Is UX?

Chapter 2 What UX Is Not

Chapter 3 The Science behind UX

Chapter 4 The Process and Methodologies of UX

Chapter 5 Ethics and the UX Mindset

Chapter 6 Conclusion

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.

Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).

As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Table of Contents

Preface

Who Uses This Textbook?

New to This Seventh Edition

Online Resources for Faculty and Students

Acknowledgments

About the Authors

Introduction

Structure of This Book

Public Relations as Part of Management

Strategic Communication

Integrated Communication

Public Relations

Marketing Communication

Merging Communication Functions

Controversy about Integrated Communication

Benefits of Ethical Public Relations

Public Relations in the Public Interest

Advertising

PESO (Paid, Earned, Shared, and Owned Media)

Paid Media

Earned Media

Shared Media

Owned Media

Blending Categories

Step-by-Step Planning

Phase One: Formative Research

Phase Two: Strategy

Phase Three: Tactics

Phase Four: Evaluative Research

Effective Creativity

Roadmap to Success

Works Cited

Phase One: Formative Research

Step 1. Analyzing the Situation

Public Relations Situation

Learning From Research

Best Practice

Finding Consensus

Communicating with Clients

Issues Management

Risk Management

Crisis Management

Reputation Management

Ethics and Public Relations

Ethical Shortcomings

Ethics Minute

What’s Next?

Planning Example 1: Analyzing the Situation

Checklist 1: Public Relations Situation

Ethics Minute Answer Key

Works Cited

Step 2. Choosing Research Methods

Can I Do My Own Research?

Research Ethics

Ethical Treatment of People

Ethical Use of Research Data

Sampling

Nonprobability Sampling

Probability Sampling

Sampling Error and Sample Size

Primary Research and Secondary Research

Secondary Research

Secondary Information Sources

Primary Research

Surveys

Focus Groups

Interviews

Content Analysis

Closing Thoughts about Research

Ethics Minute

What’s Next?

Planning Example 2: Choosing Research Methods

Checklist 2: Research Methods

Ethics Minute Answer Key

Works Cited

Step 3. Analyzing the Organization

Structure of Organizations

Situation Analysis

Internal Environment

Public Perception

Promoting Perception

External Environment

Ethics Minute

What’s Next?

Planning Example 3: Analyzing the Organization

Checklist 3A: Internal Environment

Checklist 3B: Public Perception

Checklist 3C: External Environment

Ethics Minute Answer Key

Works Cited

Step 4. Analyzing the Publics

Public

Public, Market, Audience, Stakeholder

Interrelationships

Characteristics of Publics

Categories of Publics

Intercessory Public

Opinion Leader

Vocal Activist

Key Public

Diversity, Equity, and Inclusion in Public Relations

Planning Example 4A: Identifying Publics

Checklist 4A: Publics

Analyzing Key Publics

Stage of Development

Characteristics of Key Publics

Stereotype

Native American Stereotype

Arab Americans and American Muslims

Italian American Stereotype

Asian American Stereotype

LGBTQ Stereotype

Cultural Context

Rethinking Your Publics

Benefit Statement

Ethics Minute

What’s Next?

Planning Example 4B: Analyzing Key Publics

Checklist 4B: Key Publics

Ethics Minute Answer Key

Works Cited

Phase Two: Strategy

Step 5. Creating Positioning Statements, Goals, and Objectives

Positioning

Research for Positioning

Ethics of Positioning

Goal

Objective

Elements of Objectives

Hierarchy of Objectives

Developing Objectives

Writing Objectives

Ethics Minute

What’s Next?

Planning Example 5: Creating Positioning Statements, Goals, and Objectives

Checklist 5: Positioning Statements, Goals, and Objectives

Ethics Minute Answer Key

Notes

Works Cited

Step 6. Choosing Proactive and Reactive Strategies

Proactive Strategy

Reactive Strategy

Proactive Strategy 1: Action

Organizational Performance

Audience Engagement

Special Event

Alliance, Coalition, Partnership

Sponsorship

Strategic Philanthropy

Corporate Social Responsibility

Volunteerism

Activism

Proactive Strategy 2: Communication

Publicity

Newsworthy Information

Misinformation, Disinformation, and Fake News

Generating News

Celebrity Endorsements

Congressional Testimony

News Peg

Transparent Communication

Transparency about Public Health: COVID-19 Communication

Reactive Public Relations Strategies

Reactive Strategy 1: Preemptive Action

Prebuttal

Reactive Strategy 2: Offensive Response

Attack

Embarrassment

Shock

Threat

Doubledown

Reactive Strategy 3: Defensive Response

Denial

Excuse

Justification

Strategic Reversal

Reactive Strategy 4: Diversionary Response

Concession

Ingratiation

Disassociation

Relabeling

Reactive Strategy 5: Vocal Commiseration

Concern

Condolence

Regret

Apology

Reactive Strategy 6: Rectifying Behavior

Investigation

Corrective Action

Restitution

Repentance

Reactive Strategy 7: Deliberate Inaction

Strategic Silence

Strategic Ambiguity

Strategic Inaction

Weighing Options and Making Ethical Judgments

Ethics Minute

What’s Next?

Planning Example 6: Proactive and Reactive Strategies

Checklist 6: Proactive and Reactive Strategies

Ethics Minute Answer Key

Works Cited

Step 7. Developing the Message Strategy

Communication Process

Information: Flow of Communication

Persuasion: Attempt to Influence

Dialogue: Quest for Understanding

Rhetorical Tradition of Persuasive Communication

Ethos: Message Source

Credibility: Power to Inspire

Charisma: Power of Personal Charm

Control: Power of Command

Organizational Spokespeople

Celebrity Spokesperson

Company Spokesperson

Spokespeople and Ethics

Paid Endorsements

Planning Example 7A: Selecting Message Source

Checklist 7A: Message Source

Logos: Appeal to Reason

Verbal Evidence

Visual Supporting Evidence

Errors of Logic

Statistics

Pathos: Appeal to Sentiment

Positive Emotional Appeal

Negative Emotional Appeal

Planning Example 7B: Determining Message Appeal

Checklist 7B: Message Appeal

Verbal Communication

Message Structure

Message Content

Nonverbal Communication

Kinesics (Body Language)

Oculesics (Eye Contact)

Proxemics (Social Space)

Haptics (Touching)

Vocalics (Language Cues)

Chronemics (Timing)

Visual and Aural Communication

Symbol

Logo

Physical Artifact

Clothing

People

Mascot

Color

Music

Language

Branding the Strategic Message

Language of Branding

Lessons about Branding

Ethics Minute

What’s Next?

Planning Example 7C: Verbal and Nonverbal Communication

Checklist 7C: Verbal and Nonverbal Communication

Ethics Minute Answer Key

Works Cited

Phase Three: Tactics

Step 8. Selecting Communication Tactics, Part 1: Owned Media

The PESO Model

Owned Media Tactics

Strategy for Owned Media

Digital Media

Electronic Media

Interpersonal Communication

Print and Online Publications

Direct Mail

Ethics Minute

What's Next?

Planning Example 8A: Selecting Owned Media Tactics

Checklist 8A: Owned Media Tactics

Answer Key for Ethics Minute

Works Cited

Step 8. Selecting Communication Tactics, Part 2 – Earned Media

Earned Media Tactics

Strategy for Earned Media

News Media Theories and Public Relations

Television

Radio

News Blog

Newspapers

Magazines

Public Relations and Earned Media

Direct News Subsidy

Indirect News Subsidy

Opinion Subsidy

Interactive Media Engagement

Ethics Minute

What’s Next?

Planning Example 8B: Selecting Earned Media Tactics

Checklist 8B: Earned Media Tactics

Ethics Minute Answer Key

Works Cited

Step 8. Selecting Communication Tactics, Part 3 – Shared Media

Shared Media Tactics

Strategy for Shared Media

Social Networking Sites

Microblogs

Video and Photo Sharing

Livestreaming

Disappearing Content Formats

Instant Messaging

Discussion Forums

Social Audio Platforms

Wikis

Closed/Private Community Groups

Ethics Minute

What’s Next?

Planning Example 8C: Selecting Shared Media Tactics

Checklist 8C: Shared Media Tactics

Ethics Minute Answer Key

Works Cited

Step 8. Selecting Communication Tactics, Part 4 – Paid Media

Paid Media

Strategy for Paid Media

Digital Media Advertising

Television and Radio Advertising

Print Advertising

Out-of-Home Advertising

Promotional Items

Ethics Minute

What’s Next?

Planning Example 8D: Selecting Paid Media Tactics

Checklist 8D: Paid Media Tactics

Ethics Minute Answer Key

Works Cited

Step 9. Implementing the Strategic Plan

Packaging Communication Tactics

Thinking Creatively

Putting the Program Together

Planning Example 9A: Implementing the Strategic Plan

Checklist 9A: Implementing the Strategic Plan

Campaign Plan Book

Campaign Schedule

Frequency of Tactics

Timeline of Tasks

Campaign Budget

Budget Items

Approaches to Budgeting

Fixed Budget

Variable Budget

Full-Cost Budgeting

Optimal Success

Ethics Minute

What’s Next?

Planning Example 9B: Implementing the Strategic Plan

Checklist 9B: Strategic Plan

Ethics Minute Answer Key

Works Cited

Phase Four: Evaluative Research

Step 10. Evaluating the Strategic Plan

What to Evaluate

Design Questions

Methods of Evaluative Research

Evaluation Criteria

When to Evaluate

Approaches to Research Design

Factors in Evaluation Design

How to Evaluate

Judgmental Assessment

Communication Outputs

Evaluating Awareness Objectives

Evaluating Acceptance Objectives

Evaluating Action Objectives

Data Analysis

Ultimate Evaluation: Value-Added Public Relations

Ethics Minute

What’s Next?

Planning Example 10: Evaluating the Strategic Plan

Checklist 10: Evaluation Plan

Ethics Minute Answer Key

Works Cited

Appendix A. Media Engagement

Reputation

Reputation and Performance

Reputation as a Strategic Tool

Reputation Management

Reputation and News Media

Reputation as a Participant Activity

Headlines and Bottom Lines

Media Relations

Media Relations…from the Media Side

Media Relations…from the Organization Side

Media Relations…from Both Sides

Reputational Bumps and Bruises

Points for Consideration

Credibility

Interview Setting

If You Are Asked for an Interview

Dress for Interview Success

Interview Posture

Interview Planning

Preparing for an Interview

Be-Attitudes for Interview Success

Interview Attitude

Communicating during an Interview

Problem Interviews

After an Interview

Appendix B. Crisis Communication

Types of Crises

Sudden vs Smoldering Crises

Crisis Strategy

Crisis Messaging

Preparing for Crises

Appendix C. Example of a Content Analysis

Example of a Content Analysis

Appropriate Topic

Population and Sample

Unit of Analysis

Mechanics of Study

Data Reporting

Data Analysis

Recommendations

Glossary

Index







/

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey. Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics. - Boxes of "Do's and Don'ts", tips and discussion points - Practical exercises throughout the book - Design In Action case studies - Broad variety of inspirational work from international designers - Includes advice on design development, research, presenting and critiquing work This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.

This fourth edition of the best-selling Theories in Second Language Acquisition surveys the major theories and frameworks currently used in second language acquisition (SLA) research, serving as an ideal introductory text for graduate students in SLA and language teaching.

Designed to provide a consistent and coherent presentation for those seeking a basic understanding of the theories and frameworks that underlie contemporary SLA research, each chapter focuses on a single theory. Chapters are written by leading scholars in the field and incorporate a basic foundational description of the theory, relevant data or research models used with this theory, common misunderstandings, and a sample study from the field to show the theory in practice. New to this fully revised edition is the incorporation of a new theoretical framework to replace several lesser-used theories.

A key work in the study of second language acquisition, this volume will be useful to students of linguistics, language, and language teaching, and to researchers as a guide to theoretical work outside their respective domains.

Table of Contents

Contributors

Preface

Acknowledgments

1 Introduction: The Nature of Theories

Bill VanPatten, Jessica Williams, Gregory D. Keating, and Stefanie Wulff

2 Linguistic Theory, Universal Grammar, and Second Language Acquisition

Lydia White

3 Usage-Based Approaches to L2 Acquisition

Nick C. Ellis and Stefanie Wulff

4 Input Processing in Adult L2 Acquisition

Bill VanPatten

5 Processability Theory

Manfred Pienemann and Anke Lenzing

6 The Declarative/Procedural Model: A Neurobiologically Motivated Theory of First and Second Language

Michael T. Ullman

7 Skill Acquisition Theory

Robert DeKeyser and Yuichi Suzuki

8 Input, Interaction, and Output in L2 Acquisition

Susan M. Gass, Alison Mackey, and Meg Montee

9 Complex Dynamic Systems Theory

Diane Larsen-Freeman and Phil Hiver

10 The Modular Cognition Framework

Michael Sharwood Smith and John Truscott

11 Theories, Frameworks, and Models: Implications for Language Teaching?

Bill VanPatten

Glossary

Index

Craig’s Soil Mechanics continues to evolve and remain the definitive text for civil engineering students worldwide. It covers fundamental soil mechanics and its application in applied geotechnical engineering from A to Z and at the right depth for an undergraduate civil engineer, with sufficient extension material for supporting MSc level courses, and with practical examples and digital tools to make it a useful reference work for practising engineers.

This new edition now includes:

Restructured chapters on foundations and earthworks, the latter including new material on working platforms and collapse of underground cavities (sinkhole formation).

New mobilised-stress-based deformation methods that can straightforwardly be used with both linear and non-linear soil stiffness models and field measurements of shear wave velocity, for serviceability limit state design.

Extended sets of correlations for making sensible first estimates of soil parameters, adding deformation-based parameters for broader coverage than the Eighth Edition.

Extended section onrobust statistical selection of characteristic soil parameters.

Greater use of consolidation theory throughout in determining whether actions, processes and laboratory/in-situ tests are drained or undrained.

Extended chapter on in-situ testing, adding the Flat Dilatometer Test (DMT), and interpretation of consolidation parameters from CPTU and DMT testing.

An updated section on pile load testing.

Additional worked examples and end-of-chapter problems covering new material, with fully worked solutions for lecturers.

The electronic resources on the book’s companion website are developed further, with the addition of two new spreadsheet numerical analysis tools and improvement of existing tools from the Eighth Edition. Using these, readers can take real soil test data, interpret its mechanical properties and apply these to a range of common geotechnical design problems at ultimate and serviceability limiting states.

Table of Contents

Part I Development of a mechanical model for soil

1 Basic characteristics of soils

2 Seepage

3 Effective stress

4 Consolidation

5 Soil behaviour in shear

6 Ground investigation

7 In-situ testing

Part II Applications in geotechnical engineering

8 Shallow foundations: capacity

9 Shallow foundations: serviceability

10 Deep foundations

11 Retaining structures

12 Earthworks

13 Evaluating geotechnical performance

Now in full color, the sixth edition of this leading text features new chapters on remote sensing platforms (including the latest satellite and unmanned aerial systems), agriculture (including agricultural analysis via satellite imagery), and forestry (including fuel type mapping and fire monitoring). The book has introduced tens of thousands of students to the fundamentals of collecting, analyzing, and interpreting remotely sensed images. It presents cutting-edge tools and practical applications to land and water use analysis, natural resource management, climate change adaptation, and more. Each concise chapter is designed as an independent unit that instructors can use in any sequence. Pedagogical features include over 400 figures, chapter-opening lists of topics, case studies, end-of-chapter review questions, and links to recommended online videos and tutorials.

New to This Edition

*Discussions of Landsat 8 and Sentinel-2; the growth of unmanned aerial systems; mobile data collection; current directions in climate change detection, fire monitoring, and disaster response; and other timely topics.

*Additional cases, such as river erosion; the impact of Hurricane Sandy on Mantoloking, New Jersey; and Miami Beach as an exemplar of challenges in coastal communities.

*Revised throughout with 60% new material, including hundreds of new full-color figures.

*New chapters on remote sensing platforms, agriculture, and forestry.

Table of Contents

I. Foundations

1. Introducing Remote Sensing Basics

2. Electromagnetic Radiation

3. Remote Sensing Platforms

II. Image Acquisition

4. Digital Mapping Cameras

5. Digital Imagery

6. Image Interpretation

7. Land Observation Satellites

8. Active Microwave

9. Lidar

10. Thermal Imagery

III. Analysis

11. Statistics and Preprocessing

12. Image Classification

13. Accuracy Assessment

14. Hyperspectral Remote Sensing

15. Change Detection

IV. Applications

16. Plant Science Fundamentals

17. Agricultural Remote Sensing

18. Forestry

19. Earth Sciences

20. Coastal Processes and Landforms

21. Land Use and Land Cover

Index

Market Analysis for Real Estate is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The markets for space and varied property assets, including residential, office, retail, and industrial, are presented, analyzed, and integrated into a complete understanding of the role of real estate markets within the workings of contemporary urban economies. Unlike other books on market analysis, the economic and financial theory in this book is rigorous and well integrated with the specifics of the real estate market. Furthermore, it is thoroughly explained as it assumes no previous coursework in economics or finance on the part of the reader. The theoretical discussion is backed up with numerous real estate case study examples and problems, which are presented throughout the text to assist both student and teacher.

Including discussion questions, exercises, several web links, and online slides, this textbook is suitable for use on a variety of degree programs in real estate, finance, business, planning, and economics at undergraduate and MSc/MBA level. It is also a useful primer for professionals in these disciplines.

Table of Contents

PART A: INTRODUCTION 1. Market Analysis In Perspective 2. Real Estate Economics PART B: METROPOLITAN GROWTH ANALYSIS 3. Metropolitan Growth Patterns 4. Analyzing Metropolitan Economies PART C: ANALYZING RESIDENTIAL REAL ESTATE MARKETS 5. Residential Real Estate Markets 6. Macroeconomic Analysis of Residential Real Estate Markets: Accounting Techniques 7. Macroeconomic Analysis of Residential Real Estate Markets: The Basics of the Econometric Approach 8. Macroeconomic Analysis of Residential Real Estate Markets: Applying the Econometric Approach 9. Analyzing Residential Projects: A Micro Perspective 10. Analysis of Residential Real Estate Markets: An Example PART D: ANALYZING THE MARKET FOR RETAIL SPACE 11. Retail Markets and Retail Market Studies 12. Analyzing the Market for Retail Space 13. Analyzing the Market for Retail Space: Synthesis and Market Studies PART E: OFFICE MARKET ANALYSIS 14. The Market for Office Space 15. Office Market Analysis: A Macro Perspective 16. Micro Analysis of Office Markets 17. Office Market Analysis: Synthesis and Market Studies PART F: INDUSTRIAL MARKET ANALYSIS 18. Industrial Space Market PART G: DATA SOURCES 19. Data Sources for Real Estate Market Analysis

A comprehensive manual for pre- and in-service ESL, EFL, and EIL educators who work with multilingual students at the secondary and postsecondary levels, this text balances insights from reading theory and research with highly practical, field-tested strategies for teaching and assessing second-language reading that educators can readily adopt and adapt to suit their contexts and student populations.

Teaching Readers of English is a complete "go-to" source for teaching reading and promoting classroom and professional literacies in an increasingly digital world. Offering principled approaches and methods for planning and delivering effective L2 reading instruction, the text includes pedagogical features, such as questions for reflection, further reading and resources, and application activities to develop purposeful classroom reading lessons in a range of contexts.

Changes in the Second Edition:

Updated and revised chapters on formative and summative reading assessment, developing vocabulary knowledge and grammatical skill, and cultivating extensive reading and literary appreciation

Updated information on institutional settings and reader demographics

New pedagogical features in each chapter, including Chapter Summaries, Further Reading, Reflection and Review, and Application Activities

A streamlined chapter sequence to enhance the text’s usability

Table of Contents

Contents

1. Fundamentals of L1 and L2 Literacy: Reading and Learning to Read

2. L2 Reading: Focus on Readers and Contexts for Reading

3. L2 Reading: Focus on L2 Texts

4. Vocabulary Learning and Teaching in L2 Reading Instruction

5. Designing Intensive L2 Reading Lessons

6. Reading for Quantity: Extensive Reading and Literature in L2 Reading Instruction

7. Designing L2 Reading Assessment

8. Syllabus Design and Instructional Planning for L2 Reading Courses

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:

• user experience and service design

• segmenting consumer markets, building profiles, and branding

• decision-making and psychological consequences

• consumer motivation, constraints, and personalities

• service quality and customer satisfaction

• sociocultural and technological advancements influencing consumption

This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions.

This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers.

An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

Table of Contents

Part 1: The Sport Consumer Marketplace

1. Introduction to Sport Consumer Behaviour

2. The Sport Product and Empirical Generalizations

3. Sport Consumer Research and Segmentation

4. Sport Consumer Brand Management

Part 2: Sport Consumers as Decision-Makers

5. Sport Consumer Decision-Making

6. A Psychological Model of Sport Consumption and Decisions

Part 3: Sport Consumers as Individuals

7. Sport Consumer Motivation

8. Sport Consumer Involvement

9. Constraints in Sport Engagement

10. Sport Consumer Attitudes

11. Sport Team Identification

12. Perceptions of Service Quality and Customer Satisfaction

13. Personality and Sport Consumers

Part 4: Sport Consumers in their Social World

14. Influence of the Socio-Cultural Environment

15. Technology and Sport Consumer Experiences by Heather Kennedy