Risk-based, Management-led, Audit-driven, Safety Management Systems, explains what a safety management system (SMS) is, and how it reduces risk in order to prevent accidental losses in an organization. It advocates the integration of safety and health into the day-to-day management of the enterprise as a value, rather than an add-on, and emphasizes that the safety movement must be initiated, led and maintained by management at all levels.

The concepts of safety authority, responsibility and accountability are described as the key ingredients to safety system success. Safety system audits are expounded in simple terms, and leading safety performance indicators are suggested as the most important measurements, in preference to lagging indicators. McKinnon highlights the importance of the identification and control of risk as a key basis for a SMS, with examples of a simple risk matrix and daily task risk assessment, as well as a simplified method of assessing, analyzing, and controlling risks.

The book refers to international Guidelines on SMS, as well as the proposed International Organization for Standardization (ISO) 45001, which could soon become the international safety benchmark for organizations worldwide. Using clear, approachable examples, the chapters give a complete overview of an SMS and its components. Confirming to most of the safety management system Guidelines published by leading world authorities, this volume will allow organizations to structure their own world-class SMS.

Table of Contents

Chapter 1: Introduction

Chapter 2: Accident Causation

Chapter 3: Safety Management Systems and Guidelines

Chapter 4: Risk-based Safety Management Systems

Chapter 5: Management-led Safety Management Systems

Chapter 6: Audit-Driven Safety Management Systems

Chapter 7: Safety Leadership and Organization – Part 1

Chapter 8: Safety Leadership and Organization Elements – Part 2

Chapter 9: Electrical, Mechanical, and Personal Safeguarding – Part 1

Chapter 9: Electrical, Mechanical, and Personal Safeguarding – Part 2

Chapter 11: Emergency Preparedness, Fire Prevention and Protection

Chapter 12: Accident and Near Miss Incident Recording and Investigation

Chapter 13: Workplace Environment Conditions

Chapter 14: Safety Management System Implementation Strategy

Chapter 15: Measuring Performance

Chapter 16: Case Study

Now in its fourth edition, this indispensable guide helps students to create their own personal development programme and build the skills and capabilities today's employers want. Step by step, it takes students from the initial stages of setting goals and defining success through to the application process for their dream job. Part 1 prompts students to think about what 'success' means to them and to think more deeply about what matters to them, what inspires them, and what will help them to achieve their long-term ambitions. This section also helps students to better manage their time, energies and resources so that they can achieve the kind of success they want. Part 2 shows students how to refine their people and task management skills, enabling them to become the effective communicators and problem-solvers that today's employers want. Part 3 develops students' creative and reflective thinking, thereby strengthening students' academic and professional abilities. Part 4 helps readers to reflect on what employers really want from job applicants and explains how they can take concrete action to improve their job prospects. Chapters contain guidance on how to put forward a strong application, how to make the best use of placements, and how to keep records so that students feel more in control during the application process. Internationally acclaimed study skills author Stella Cottrell provides students with the ingredients they need to create their own recipe for success. Whether you're just starting at college or university, or about to leave a postgraduate programme, Skills for Success will help you to think creatively and constructively about personal, academic and career goals. New to this Edition: - Contains increased coverage of different styles and models of leadership, and managing and leading teams - Includes more material on engaging with cultural difference - Provides students with guidance on looking after their mental health and wellbeing, to help reduce stress around planning for life after university - Features more insights and case studies from employers Accompanying online resources for this title can be found at bloomsburyonlineresources.com/skills-for-success. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Philosophy of Social Science: A Contemporary Introduction examines perennial questions of philosophy through engaging the empirical study of society. Questions of normativity concern the place of values in social scientific inquiry. Questions of naturalism concern the relationship between the natural and the social sciences.　 And questions of reductionism ask how social institutions relate to the people who constitute them.　

This accessible text offers a comprehensive overview of debates in the field, with special attention to new research programs. Topics include the relationship of social policy to social science, interpretive research, cognitive and evolutionary explanations, intentional action explanation, rational choice theory, conventions and social norms, joint intentionality, causal inference, and experimentation.　

Detailed examples of social scientific research motivate the philosophical questions and illustrate the important concepts. Treating philosophical commitments as implicit in social science, students of the social sciences will benefit from its application of philosophical argument to methodological and theoretical problems. The text argues that social science transforms philosophical questions, and students of philosophy will benefit from its direct engagement with contemporary debates.

The Second Edition provides updates with the most recent literature and adds two new chapters: one on modeling and one on the role of race and gender in the social sciences.

Key Updates to the Second Edition:

A new chapter on "Modeling and Explaining," which explores how models represent social systems and whether highly idealized models explain

A new chapter on "Race and Other Social Constructions," capturing much of the recent empirical research and philosophical interest in the social construction of categories like race and gender

Revised and updated chapters throughout, clarifying earlier presentations and bringing discussions from the First Edition into line with new research

Updated annotated Further Reading lists, which now include relevant publications from 2013 to 2022.

Table of Contents

1. Introduction

1.1. What is the Philosophy of Social Science?

1.2. A Tour of the Philosophical Neighborhood

2. Objectivity, Values, and the Possibility of a Social Science

2.1. The Ideal of Value-Freedom

2.2. Impartiality and Theory Choice

2.3. Essentially Contested Ideas

2.4. Wrap Up

3. Theories, Interpretations, and Concepts

3.1. Aggression, Violence, and Video Games

3.2. Defining Theoretical concepts

3.3. Interpretivism

3.4. Wrap Up

4. Interpretive Methodology

4.1. Evidence for Interpretation

4.2. Rationality, Explanation, and Interpretive Charity

4.3. Cognition, Evolution, and Interpretation

4.4. Wrap Up

5. Action and Agency

5.1. Explaining Action

5.2. The Games People Play

5.3. Agency

5.4. Wrap Up

6. Modeling and Explaining

6.1. Modeling Segregation

6.2. Learning From Models

6.3. The Explanation Paradox

6.4. Wrap Up

7. Reductionism: Structures, Agents, and Evolution

7.1. Explaining Revolutions

7.2. Social Theory and Social Ontology

7.3. Agents and Social Explanations

7.4. Evolutionary Explanations

7.5. Wrap Up

8. Race and Other Social Constructions

8.1. Race in the Social Sciences: A Brief History

8.2. Reductionism and the Social Construction of Race

8.3. Is Race Real? From Social Construction to Social Kinds

8.4. Wrap Up

9. Social Norms

9.1. Disenchanting the Social World

9.2. Norms and Rational Choices

9.3. Normativity and Practice

9.4. Is Unification Possible?

9.5. Wrap Up

10. Intentions, Institutions, and Collective Action

10.1. Agency and Collective Intentionality

10.2. Joint Intentionality

10.3. Intentions and Institutions

10.4. Wrap Up

11. Causality and Law in the Social World

11.1. The Democratic Peace Hypothesis

11.2. Are There Social Scientific Laws?

11.3. Causation and Law

11.4. Interventions, Capacities, and Mechanisms

11.5. Wrap Up

12. Methodologies of Causal Inference

12.1. Bayesian Networks and Causal Modeling

12.2. Case Studies and Causal Structure

12.3. Experimentation

12.4. Extrapolation and Social Engineering

12.5. Wrap Up

Now in its 8th edition, Broadcast Journalism continues to be an essential text on the production of news broadcasting and the practical skills needed.

It includes not only basic techniques and classic examples for the production of radio and TV news, but also new technology and the latest case studies. The fundamental skills of interviewing, news writing and production now have to cope with the prevalence of Fake News and Deep Fakes and verifying content in an endless flow of social media. This edition also includes newsgathering with mobile devices, live reporting and using data and graphics. There are dozens of new images and links for downloads and further reading, plus end-of-chapter exercises and tutor notes.

This continues to be an indispensable textbook for broadcast journalism and communications students looking for an in-depth guide to the industry.

Table of Contents

Preface. What this book is about

ACKNOWLEDGEMENTS

1 Do You Want The Job?

2 Ethics. Law. Fakes & Fabrications (biggest now – 35 pages)

3 Story types for broadcast journalism.

4 News channels, programmes and streams

5 Where News Comes From

6 Choosing and Chasing the Story

7 Setting up the Interview

8 The Interview

9 Writing Basics

10 Writing for News

11 Broadcast News Style Book

12 Putting the Show Together

13 News Anchors and Presenters

14 On Air

15 Newsreading

16 Story Treatment

17 Recording

18 Editing

19 The Studio

20 Television newsroom production

21 Writing Television News

22 Gathering television news.

23 Getting the shots

24 Editing the pictures and sound

25 Live TV reporting

26 Data, graphics and visuals

27 The television news studio and presentation

Appendix - GLOSSARY OF TERMS

Index

Knowledge Management: Systems and Processes in the AI Era, Third Edition, is aimed at students and managers who seek detailed insights into contemporary knowledge management (KM). It explains the concepts, theories, and technologies that provide the foundation for knowledge management; the systems and structures that constitute KM solutions; and the processes for developing, deploying, and evaluating these KM solutions. This book serves as a complete introduction to the subject of knowledge management, incorporating technical and social aspects, as well as concepts, practical examples, traditional KM approaches, and emerging topics. This third edition has been revised and expanded to include more coverage of emergent trends such as cloud computing, online communities, crowdsourcing, and artificial intelligence. Aimed at advanced undergraduate, postgraduate, and MBA students who are seeking a comprehensive perspective on knowledge management, Knowledge Management is also complemented by online support for lecturers including suggested solutions to the many review questions and application exercises contained within the book.

Table of Contents

1 Introducing Knowledge Management

PART I Principles of Knowledge Management

2 The Nature of Knowledge

3 Knowledge Management Foundations: Infrastructure, Mechanisms, and Technologies

4 Knowledge Management Solutions: Processes and Systems

5 Organizational Impacts of Knowledge Management

PART II Knowledge Management Technologies and Systems

6 Knowledge Application Systems: Systems that Utilize Knowledge

7 Knowledge Capture Systems: Systems that Preserve and Formalize Knowledge

8 Knowledge Sharing Systems: Systems that Organize and Distribute Knowledge

9 Knowledge Discovery Systems: Systems that Create Knowledge

PART III Management of Knowledge Management

10 Factors Influencing Knowledge Management

11 Leadership and Assessment of Knowledge Management

PART IV Emergent Trends in Knowledge Management

12 Knowledge Management through Cloud Computing

13 Knowledge Management through Communities and Crowds

14 Knowledge Management through Artificial Intelligence and other Emergent Technologies

15 Knowledge Management during Global Crises

16 The Future of Knowledge Management

Learn how to create compelling game storylines.

Four experienced narrative designers from different genres of game development have banded together to create this all-inclusive guide on what it's like to work as a writer and narrative designer in the video game industry. From concept to final testing, The Game Narrative Toolbox walks readers through what role a narrative designer plays on a development team and what the requirements are at every stage of development. Drawing on real experiences, authors Tobias Heussner, Toiya Kristen Finley, PhD, Ann Lemay, and Jennifer Brandes Hepler provide invaluable advice for writing compelling player-centered stories and effective dialogue trees to help readers make the switch from writing prose or screenplay to interactive.

Thoroughly revised, theSecond Edition includes updated content reflecting the industry’s latest developments. In addition to revised and updated chapters, this new edition features two additional chapters covering more advanced topics that are applicable to the lessons learned from the original chapters.

Accompanying every chapter are exercises that allow the reader to develop their own documentation, outlines, and game-dialogue samples for use in applying for industry jobs or developing independent projects.

Table of Contents

Chapter 01 What Is Narrative Design?

Chapter 02 The Concept

Chapter 03 Worldbuilding

Chapter 04 Characters

Chapter 05 Story

Chapter 06 Implementation and Production

Chapter 07 Dialogue

Chapter 08 Cutscenes and Cinematics

Chapter 09 Troubleshooting

Chapter 10 Visual Novels

Chapter 11 Storytelling in Open-World Games and Games-as-a-Service

Conclusion

References

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.

Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).

As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Table of Contents

Preface

Who Uses This Textbook?

New to This Seventh Edition

Online Resources for Faculty and Students

Acknowledgments

About the Authors

Introduction

Structure of This Book

Public Relations as Part of Management

Strategic Communication

Integrated Communication

Public Relations

Marketing Communication

Merging Communication Functions

Controversy about Integrated Communication

Benefits of Ethical Public Relations

Public Relations in the Public Interest

Advertising

PESO (Paid, Earned, Shared, and Owned Media)

Paid Media

Earned Media

Shared Media

Owned Media

Blending Categories

Step-by-Step Planning

Phase One: Formative Research

Phase Two: Strategy

Phase Three: Tactics

Phase Four: Evaluative Research

Effective Creativity

Roadmap to Success

Works Cited

Phase One: Formative Research

Step 1. Analyzing the Situation

Public Relations Situation

Learning From Research

Best Practice

Finding Consensus

Communicating with Clients

Issues Management

Risk Management

Crisis Management

Reputation Management

Ethics and Public Relations

Ethical Shortcomings

Ethics Minute

What’s Next?

Planning Example 1: Analyzing the Situation

Checklist 1: Public Relations Situation

Ethics Minute Answer Key

Works Cited

Step 2. Choosing Research Methods

Can I Do My Own Research?

Research Ethics

Ethical Treatment of People

Ethical Use of Research Data

Sampling

Nonprobability Sampling

Probability Sampling

Sampling Error and Sample Size

Primary Research and Secondary Research

Secondary Research

Secondary Information Sources

Primary Research

Surveys

Focus Groups

Interviews

Content Analysis

Closing Thoughts about Research

Ethics Minute

What’s Next?

Planning Example 2: Choosing Research Methods

Checklist 2: Research Methods

Ethics Minute Answer Key

Works Cited

Step 3. Analyzing the Organization

Structure of Organizations

Situation Analysis

Internal Environment

Public Perception

Promoting Perception

External Environment

Ethics Minute

What’s Next?

Planning Example 3: Analyzing the Organization

Checklist 3A: Internal Environment

Checklist 3B: Public Perception

Checklist 3C: External Environment

Ethics Minute Answer Key

Works Cited

Step 4. Analyzing the Publics

Public

Public, Market, Audience, Stakeholder

Interrelationships

Characteristics of Publics

Categories of Publics

Intercessory Public

Opinion Leader

Vocal Activist

Key Public

Diversity, Equity, and Inclusion in Public Relations

Planning Example 4A: Identifying Publics

Checklist 4A: Publics

Analyzing Key Publics

Stage of Development

Characteristics of Key Publics

Stereotype

Native American Stereotype

Arab Americans and American Muslims

Italian American Stereotype

Asian American Stereotype

LGBTQ Stereotype

Cultural Context

Rethinking Your Publics

Benefit Statement

Ethics Minute

What’s Next?

Planning Example 4B: Analyzing Key Publics

Checklist 4B: Key Publics

Ethics Minute Answer Key

Works Cited

Phase Two: Strategy

Step 5. Creating Positioning Statements, Goals, and Objectives

Positioning

Research for Positioning

Ethics of Positioning

Goal

Objective

Elements of Objectives

Hierarchy of Objectives

Developing Objectives

Writing Objectives

Ethics Minute

What’s Next?

Planning Example 5: Creating Positioning Statements, Goals, and Objectives

Checklist 5: Positioning Statements, Goals, and Objectives

Ethics Minute Answer Key

Notes

Works Cited

Step 6. Choosing Proactive and Reactive Strategies

Proactive Strategy

Reactive Strategy

Proactive Strategy 1: Action

Organizational Performance

Audience Engagement

Special Event

Alliance, Coalition, Partnership

Sponsorship

Strategic Philanthropy

Corporate Social Responsibility

Volunteerism

Activism

Proactive Strategy 2: Communication

Publicity

Newsworthy Information

Misinformation, Disinformation, and Fake News

Generating News

Celebrity Endorsements

Congressional Testimony

News Peg

Transparent Communication

Transparency about Public Health: COVID-19 Communication

Reactive Public Relations Strategies

Reactive Strategy 1: Preemptive Action

Prebuttal

Reactive Strategy 2: Offensive Response

Attack

Embarrassment

Shock

Threat

Doubledown

Reactive Strategy 3: Defensive Response

Denial

Excuse

Justification

Strategic Reversal

Reactive Strategy 4: Diversionary Response

Concession

Ingratiation

Disassociation

Relabeling

Reactive Strategy 5: Vocal Commiseration

Concern

Condolence

Regret

Apology

Reactive Strategy 6: Rectifying Behavior

Investigation

Corrective Action

Restitution

Repentance

Reactive Strategy 7: Deliberate Inaction

Strategic Silence

Strategic Ambiguity

Strategic Inaction

Weighing Options and Making Ethical Judgments

Ethics Minute

What’s Next?

Planning Example 6: Proactive and Reactive Strategies

Checklist 6: Proactive and Reactive Strategies

Ethics Minute Answer Key

Works Cited

Step 7. Developing the Message Strategy

Communication Process

Information: Flow of Communication

Persuasion: Attempt to Influence

Dialogue: Quest for Understanding

Rhetorical Tradition of Persuasive Communication

Ethos: Message Source

Credibility: Power to Inspire

Charisma: Power of Personal Charm

Control: Power of Command

Organizational Spokespeople

Celebrity Spokesperson

Company Spokesperson

Spokespeople and Ethics

Paid Endorsements

Planning Example 7A: Selecting Message Source

Checklist 7A: Message Source

Logos: Appeal to Reason

Verbal Evidence

Visual Supporting Evidence

Errors of Logic

Statistics

Pathos: Appeal to Sentiment

Positive Emotional Appeal

Negative Emotional Appeal

Planning Example 7B: Determining Message Appeal

Checklist 7B: Message Appeal

Verbal Communication

Message Structure

Message Content

Nonverbal Communication

Kinesics (Body Language)

Oculesics (Eye Contact)

Proxemics (Social Space)

Haptics (Touching)

Vocalics (Language Cues)

Chronemics (Timing)

Visual and Aural Communication

Symbol

Logo

Physical Artifact

Clothing

People

Mascot

Color

Music

Language

Branding the Strategic Message

Language of Branding

Lessons about Branding

Ethics Minute

What’s Next?

Planning Example 7C: Verbal and Nonverbal Communication

Checklist 7C: Verbal and Nonverbal Communication

Ethics Minute Answer Key

Works Cited

Phase Three: Tactics

Step 8. Selecting Communication Tactics, Part 1: Owned Media

The PESO Model

Owned Media Tactics

Strategy for Owned Media

Digital Media

Electronic Media

Interpersonal Communication

Print and Online Publications

Direct Mail

Ethics Minute

What's Next?

Planning Example 8A: Selecting Owned Media Tactics

Checklist 8A: Owned Media Tactics

Answer Key for Ethics Minute

Works Cited

Step 8. Selecting Communication Tactics, Part 2 – Earned Media

Earned Media Tactics

Strategy for Earned Media

News Media Theories and Public Relations

Television

Radio

News Blog

Newspapers

Magazines

Public Relations and Earned Media

Direct News Subsidy

Indirect News Subsidy

Opinion Subsidy

Interactive Media Engagement

Ethics Minute

What’s Next?

Planning Example 8B: Selecting Earned Media Tactics

Checklist 8B: Earned Media Tactics

Ethics Minute Answer Key

Works Cited

Step 8. Selecting Communication Tactics, Part 3 – Shared Media

Shared Media Tactics

Strategy for Shared Media

Social Networking Sites

Microblogs

Video and Photo Sharing

Livestreaming

Disappearing Content Formats

Instant Messaging

Discussion Forums

Social Audio Platforms

Wikis

Closed/Private Community Groups

Ethics Minute

What’s Next?

Planning Example 8C: Selecting Shared Media Tactics

Checklist 8C: Shared Media Tactics

Ethics Minute Answer Key

Works Cited

Step 8. Selecting Communication Tactics, Part 4 – Paid Media

Paid Media

Strategy for Paid Media

Digital Media Advertising

Television and Radio Advertising

Print Advertising

Out-of-Home Advertising

Promotional Items

Ethics Minute

What’s Next?

Planning Example 8D: Selecting Paid Media Tactics

Checklist 8D: Paid Media Tactics

Ethics Minute Answer Key

Works Cited

Step 9. Implementing the Strategic Plan

Packaging Communication Tactics

Thinking Creatively

Putting the Program Together

Planning Example 9A: Implementing the Strategic Plan

Checklist 9A: Implementing the Strategic Plan

Campaign Plan Book

Campaign Schedule

Frequency of Tactics

Timeline of Tasks

Campaign Budget

Budget Items

Approaches to Budgeting

Fixed Budget

Variable Budget

Full-Cost Budgeting

Optimal Success

Ethics Minute

What’s Next?

Planning Example 9B: Implementing the Strategic Plan

Checklist 9B: Strategic Plan

Ethics Minute Answer Key

Works Cited

Phase Four: Evaluative Research

Step 10. Evaluating the Strategic Plan

What to Evaluate

Design Questions

Methods of Evaluative Research

Evaluation Criteria

When to Evaluate

Approaches to Research Design

Factors in Evaluation Design

How to Evaluate

Judgmental Assessment

Communication Outputs

Evaluating Awareness Objectives

Evaluating Acceptance Objectives

Evaluating Action Objectives

Data Analysis

Ultimate Evaluation: Value-Added Public Relations

Ethics Minute

What’s Next?

Planning Example 10: Evaluating the Strategic Plan

Checklist 10: Evaluation Plan

Ethics Minute Answer Key

Works Cited

Appendix A. Media Engagement

Reputation

Reputation and Performance

Reputation as a Strategic Tool

Reputation Management

Reputation and News Media

Reputation as a Participant Activity

Headlines and Bottom Lines

Media Relations

Media Relations…from the Media Side

Media Relations…from the Organization Side

Media Relations…from Both Sides

Reputational Bumps and Bruises

Points for Consideration

Credibility

Interview Setting

If You Are Asked for an Interview

Dress for Interview Success

Interview Posture

Interview Planning

Preparing for an Interview

Be-Attitudes for Interview Success

Interview Attitude

Communicating during an Interview

Problem Interviews

After an Interview

Appendix B. Crisis Communication

Types of Crises

Sudden vs Smoldering Crises

Crisis Strategy

Crisis Messaging

Preparing for Crises

Appendix C. Example of a Content Analysis

Example of a Content Analysis

Appropriate Topic

Population and Sample

Unit of Analysis

Mechanics of Study

Data Reporting

Data Analysis

Recommendations

Glossary

Index







/

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways.

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary.

This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Table of Contents

Introduction

Karin M. Ekström

Part I

Fashion and Marketing in Society

1. Fashion, Self, and Identity

Colin Campbell

2. Fashion Police to Fast Fashion: "Slow Down and Pull Over!"

Russell Belk

3. Fashioning Marketing and its Consequences

A. Fuat Firat, Deniz Atik, and Zeynep Ozdamar Ertekin

Part II

Social Change and Marketing

4. Embracing Diversity and Body Positivity: The Role of Marketing in Fashion Markets

and Culture

Stefano Prestini, Stefania Borghini, and Antonella Carù

5. From Sanitary to Fashionable Masks: Lessons from Crisis Marketing

Franck Cochoy, Anaïs Daniau, and Alexandre Mallard

6. Marketing Gun Identities Through Firearm Fashions

Terrence H. Witkowski

Part III

Fashion and Brands

7. A Social Practice Perspective on Fashion Branding

Marcus Gianneschi and Johanna Moisander

8.Museums as Channels for Marketing Fashion: Reflections on Marketization and

Artification

Karin M. Ekström

9. A Community in Love: The Relationship and Dynamic between Odd Molly and

its Community

Hanna Wittrock

Part IV

Fashion, Waste, Sustainability and Ethics

10. Consumption of Clothes and the Problems of Waste in Affluent Societies – Understanding the Driving Forces of Consumption and Waste

Karin M. Ekström

11. Sustainable Fashion Marketing: Green or Greenwash?

Elaine L. Ritch

12. ‘Ethical Fashion’ is a Fiction

Efrat Tseëlon

Afterword - Growing Demands of Ethics and Aesthetics

Francesco Morace

/

An Introduction to Numerical Methods: A MATLAB® Approach, Fifth Edition continues to offer readers an accessible and practical introduction to numerical analysis. It presents a wide range of useful and important algorithms for scientific and engineering applications, using MATLAB to illustrate each numerical method with full details of the computed results so that the main steps are easily visualized and interpreted. This edition also includes new chapters on Approximation of Continuous Functions and Dealing with Large Sets of Data.

Features:

Covers the most common numerical methods encountered in science and engineering

Illustrates the methods using MATLAB

Ideal as an undergraduate textbook for numerical analysis

Presents numerous examples and exercises, with selected answers provided at the back of the book

Accompanied by downloadable MATLAB code hosted at https/www.routledge.com/9781032406824

Table of Contents

Chapter 1

Introduction

Chapter 2

Number System and Errors

Chapter 3

Roots of Equations

Chapter 4

System of Linear Equations

Chapter 5

Interpolation

Chapter 6

Interpolation with Spline Functions

Chapter 7

Approximation of Continuous Functions

Chapter 8

Numerical Optimization

Chapter 9

Numerical Differentiation

Chapter 10

Numerical Integration

Chapter 11

Numerical Methods for Linear Integral Equations

Chapter 12

Numerical Methods for Ordinary Differential Equations

Chapter 13

Boundary-Value Problems

Chapter 14

Eigenvalues and Eigenvectors

Chapter 15

Dynamical Systems and Chaos

Chapter 16

Partial Differential Equations

Chapter 17

Dealing with Large Sets of Data

Bibliography and References

Appendix A

Calculus Review

Appendix B

MATLAB Built-in Functions

Appendix C

Text MATLAB Functions

Appendix

D MATLAB GUI

Answers to Selected Exercises

Index

The Reflective Practice Guide offers an accessible introduction to engaging effectively in critical reflection, supporting all students in their development of the knowledge and skills needed to enhance their professional practice.

This second edition has been thoroughly updated with new chapters emphasising the importance of personal growth, processing emotions, building resilience, and issues of diversity, intersectionality and positionality. Throughout the book Barbara Bassot illustrates the process of critical reflection using examples and case studies drawn from a range of professional contexts, offering an interdisciplinary model of practice that may be applied to many settings.

Drawing on literature from a range of disciplines, chapters explore the key aspects of reflection, including:

Developing self-awareness

The role of writing in reflection

Reflecting with others

The importance of emotions and processing feelings

Managing change

Learning from experiences

Self-care and avoiding burnout

The book is extended and enhanced through Instructor and Student Resources that include additional content including case studies, reflective activities, diagrams and videos. These can be found at www.routledge.com/cw/bassot.

This essential text offers support, guidance and inspiration for all students in the helping professions including education, health, social care and counselling, who want to gain greater self-awareness, challenge assumptions and think about practice on a deeper level.

Table of Contents

Part I: Reflective practice; 1. What is reflective practice?; 2. Becoming more self-aware; 3. The role of writing in reflection; 4. Learning from a range of experiences; Part II: Putting the critical into reflective practice; 5. Building resilience in professional practice; 6. Challenging assumptions; 7. Reflecting with others; 8. Working through personal change; 9. Creativity in critical reflection; 10. Using metaphors in reflective practice; Part III: Embedding critically reflective practice in professional life and work; 11 Critically reflective practice as a way of being; 12. Review and looking forward

The new sixth edition of this popular book has been written to help international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated in a streamlined format making it even easier for students and teachers to use, Academic Writing: A Handbook for International Students is designed to let readers find the support they need easily, both in the classroom and for self-study.

The book consists of three parts, comprising a total of 28 units: The Writing Process and Writing Skills; Elements of Writing; and Writing Models. The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. These stages are supported by relevant explanations of critical writing skills, so that, for instance, finding synonyms is linked with paraphrasing and summarising. The second part explains critical issues such as using numbers and punctuation, and is organised alphabetically, while the third part provides models for common components of student writing such as case studies and reports. All units are fully cross-referenced and can be taught in conjunction with each other or used for self-study or reference. A progress check at the end of each part allows students to self-assess their learning, and a complete set of answers to the practice exercises is included.

Additional features of the book include:

Use of authentic academic texts from a wide range of disciplines

Designed for self-study as well as classroom use

Useful at both undergraduate and postgraduate level

Fully updated, with sections on using AI and exploring electronic sources

Access to the free interactive website which includes a full set of teaching notes as well as more challenging exercises, revision material and links to other sources.

All international students wanting to maximise their academic potential will find this practical and easy-to-use book an invaluable guide to writing in English for their degree courses.

Table of Contents

Introduction for Students Introduction for Tutors and Lecturers British English vs. American English in Writing - a short guide Using Generative Artificial Intelligence (AI) Tools at University Understanding Abbreviations Academic Writing Quiz Writing Process Diagram Part 1: The Writing Process 1.1 Writing Basics 1.2 Understanding Essay Questions and the Planning Process 1.3 Reading: Finding Suitable Sources 1.4 Reading: Developing Critical Approaches 1.5 Finding Key Points and Note-making 1.6 Summarising and Paraphrasing 1.7 References and Quotations 1.8 Avoiding Plagiarism 1.9 Contrasting Sources 1.10 Organising Paragraphs 1.11 Introductions and Conclusions 1.12 Editing and Proofreading Progress Check 1 Part 2 Elements of Writing 2.1 Comparisons 2.2 Definite Articles 2.3 Examples 2.4 Nouns and Adjectives 2.5 Numbers 2.6 Passives 2.7 Prepositions 2.8 Punctuation 2.9 Singular or Plural? 2.10 Time Markers 2.11 Verbs and Adverbs 2.12 Visual Information Progress Check 2 Part 3 Writing Models 3.1 Literature Reviews 3.2 Case Studies 3.3 Longer Papers 3.4 Reports

Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest. Its aim is to explain – and demystify – the essential ideas of corporate finance, avoiding the heavy use of maths and formulae. The calculations and figures in the book are purely to illustrate fundamental concepts, appealing to readers’ common sense, rather than stretching their ability to do "number-crunching".

This fully revised edition takes into account the most recent developments in the corporate financial landscape, including: the longer-term ramifications of the 2008 financial crisis, the impact of the Covid-19 pandemic, rising inflation and the current economic climate, and the effect of environmental, social and governance (ESG) on a company’s financial decisions. A brand-new chapter which seeks to answer the question of how to manage growing businesses from a finance perspective is also included.

Through the use of a subject map, this book explains how the key components of the subject are connected with each other, strengthening the reader’s understanding. This book is the ideal introduction for anyone looking for a short yet scholarly overview of corporate finance.

Table of Contents

Introduction 1. Financial Statements 2. Financial Decisions and Investment Criteria 3. Free Cash Flows 4. Net Working Capital Management 5. Debt 6. Equity 7. Mergers and Acquisitions (I) 8. Mergers and Acquisitions (II) 9. Corporate Finance for Growing Businesses 10. Corporate Finance: The Big Picture

The athlete development process spans from initial sport engagement to elite-level performance to effective career transition out of sport. This is a long and complicated process. Identifying and nurturing talent, fine-tuning sport skills, and maintaining high levels of performance over the course of a career requires many thousands of hours of training and, increasingly, the input and support of expert coaches and sport scientists.

In this fully revised and updated new edition of the leading student and researcher overview of the development of sport expertise, a team of world-class sport scientists and professional coaches examine the fundamental science of skill acquisition and explore the methods by which science can be applied in the real-world context of sport performance.

This book surveys the very latest research in skill acquisition, provides a comprehensive and accessible review of core theory and key concepts, and includes an innovative "Coach’s Corner" feature in each chapter, in which leading coaches offer insights from elite sport and critique contemporary practice in sport skill development. The third edition of Developing Sport Expertise will be invaluable reading for all researchers and students in the areas of expertise in sport, skill acquisition, motor control and development, sport psychology, or coaching theory and practice.

Table of Contents

1. A Very Brief Introduction to Applied Sport Expertise

Damian Farrow, Joe Baker, and Clare MacMahon

2. Sowing the Seeds of Success: Specialization, Diversification and Early Athlete Training

Joe Baker, Gillian Ramsay and Alexandra Mosher

3. The Athletic Skills Model as a Foundation for the Development of Expertise: Creating Challenging Environments

Geert J.P. Savelsbergh and Rene Wormhoudt

4. Coaching for Creativity

Veronique Richard and Darren Holder

5. Predicting Athletes’ Futures – A Necessity with Little Scientific Basis

Till Koopmann, Kathryn Johnston, Alex Roberts, and Jörg Schorer

6. The Expert Sports Official in Research and Practice

Clare MacMahon, Tammie van Biemen, Henning Plessner, and Alexandra Pizzera

7. Developing the Expert Performance Coach

Mark W. Bruner, Colin McLaren, Rachel Van Woezik, and Jean Côté

8. Evaluating Coaching Expertise

Chris Cushion

9. Technology Supported Coaching

Damian Farrow, Peter Le Noury and Olivia Cant

10. Self-Regulated Learning in Sport Practice: Agency, Assessment, and Actioning

Bradley W. Young, Lisa Bain and Joseph Baker

11. Data Informed Practice

Tim Buszard and Sam Robertson

12. Perception and Pressure: Research and Implications

Mark R Wilson, Samuel J Vine, Tom Arthur and David J Harris

13. Play with and Against! Insights for the Development of Decision Making in Team Sports

Pedro Passos

14. Developing Technical Skill Expertise

Georgia Giblin, David Whiteside and Machar Reid

15. Female Sport Expertise through a Skill Acquisition Lens: A Key Future Direction

Clare MacMahon, Anthea Clarke, Alana Leabeater, and Alex Roberts/

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.

This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

Table of Contents

Preface

Acknowledgements

About the Book Authors

About the Contributors

Chapter 1: Reputation Management and Brand Management

Chapter 2: Ethics andCommunication

Chapter 3: Media Relations And Social Media

By Josh Rontal, and Deirdre Breakenridge and the authors,

Chapter 4: Organizational Communication

By Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis and the authors.

Chapter 5: Government Relations

By Ed Ingle

Chapter 6: Community & Global Relations

Chapter 7: Investor Relations and Financial Communication

By Eugene L. Donati and the authors

Chapter 8: Crisis Communication

Chapter 9: Corporate and Organizational Responsibility

By T. Kenn Gaither and the authors

Chapter 10: Challenges and Opportunities Facing the Profession

A chapter index is listed on the opening page of each chapter

The first two editions of An Introduction to Partial Differential Equations with MATLAB® gained popularity among instructors and students at various universities throughout the world. Plain mathematical language is used in a friendly manner to provide a basic introduction to partial differential equations (PDEs).

Suitable for a one- or two-semester introduction to PDEs and Fourier series, the book strives to provide physical, mathematical, and historical motivation for each topic. Equations are studied based on method of solution, rather than on type of equation.

This third edition of this popular textbook updates the structure of the book by increasing the role of the computational portion, compared to previous editions. The redesigned content will be extremely useful for students of mathematics, physics, and engineering who would like to focus on the practical aspects of the study of PDEs, without sacrificing mathematical rigor. The authors have maintained flexibility in the order of topics.

In addition, students will be able to use what they have learned in some later courses (for example, courses in numerical analysis, optimization, and PDE-based programming). Included in this new edition is a substantial amount of material on reviewing computational methods for solving ODEs (symbolically and numerically), visualizing solutions of PDEs, using MATLAB®'s symbolic programming toolbox, and applying various schemes from numerical analysis, along with suggestions for topics of course projects.

Students will use sample MATLAB® or Python codes available online for their practical experiments and for completing computational lab assignments and course projects.

Table of Contents

Chapter 1. Introduction

What are Partial Differential Equations?

PDEs We Can Already Solve

Initial and Boundary Conditions

Linear PDEs – Definitions

Linear PDEs – The Principle of Superposition

The Method of Characteristics I

The Method of Characteristics II

Separation of Variables for Linear, Homogeneous PDEs

Eigenvalue Problems

Chapter 2. The Big Three PDEs

Second-Order, Linear, Homogeneous PDEs with Constant Coefficients

The Heat Equation and Diffusion

The Wave Equation and the Vibrating String

Initial and Boundary Conditions for the Heat and Wave Equations

Laplace's Equation – The Potential Equation

D'Alembert's Solution for the Infinite String Problem

General Second-Order Linear PDEs and Characteristics

Using Separation of Variables to Solve the Big Three PDEs

Chapter 3. Using MATLAB for Solving Differential Equations and Visualizing Solutions

Visualizing Solutions of ODEs

Symbolic Math Toolbox for Solving ODEs

Solving BVPs Numerically Using bvp4(5)c

Solving PDEs Numerically Using pdepe

Exercises for Chapter 3

Lab Assignment #1: Review Chapters 1-3

Chapter 4. Fourier Series

Introduction

Properties of Sine and Cosine

The Fourier Series

The Fourier Series, Continued

Fourier Sine and Cosine Series

Chapter 5. Solving the Big Three PDEs on Finite Domains

Solving the Homogeneous Heat Equation for a Finite Rod

Solving the Homogeneous Wave Equation for a Finite String

Solving the Homogeneous Laplace’s Equation on a Rectangular Domain

Nonhomogeneous Problems

Chapter 6. Review of Numerical Methods for Solving ODEs

Approaches to Solving First-Order IVPs

Numerical Solutions Using Euler's Method

Numerical Solutions Using Runge–Kutta Methods

Solving Higher-Order ODEs Numerically

Implicit Approximations for BVPs

Exercises for Chapter 6

Chapter 7. Solving PDEs Using Finite Difference Approximations

Numerical Solutions for the Heat Equation

Explicit Scheme for the Wave Equation

Numerical Schemes for Laplace's Equation

Numerical Solution of First-Order PDEs

Exercises for Chapter 7

Lab Assignment #2: Review Chapters 6-7

Lab Assignment #3: Review Chapters 4-7

Chapter 8. Integral Transforms

The Laplace Transform for PDEs

Fourier Sine and Cosine Transforms

The Fourier Transform

The Infinite and Semi-Infinite Heat Equations

Other Integral Transforms and Integral Equations

Chapter 9. Using MATLAB's Symbolic Math Toolbox with Integral Transforms

Integral Transforms via Symbolic Programming

Solving ODEs Using the Laplace Transform in MATLAB

Symbolic Solution of PDEs Using the Laplace Transform

Symbolic Solution of PDEs Using the Fourier Transform

Exercises for Chapter 9

Lab Assignment #4: Review Chapters 8-9

Chapter 10. PDEs in Higher Dimensions

PDEs in Higher Dimensions: Examples and Derivations

The Heat and Wave Equations on a Rectangle; Multiple Fourier Series

Laplace's Equation in Polar Coordinates: Poisson's Integral Formula

Interlude 1: Bessel Functions

Interlude 2: The Legendre Polynomials

The Wave and Heat Equations in Polar Coordinates

Problems in Spherical Coordinates

The Infinite Wave Equation and Multiple Fourier Transforms

MATLAB Exercises for Chapter 10

Lab Assignment #5: Review Chapters 7 & 10

Chapter 11. Overview of Spectral, Finite Element, and Finite Volume Methods

Spectral Methods

Finite Element Methods

Finite Volume Methods

Exercises for Chapter 11

Appendix A: Important Definitions and Theorems

Appendix B: Bessel's Equation and the Method of Frobenius

Appendix C: A Menagerie of PDEs

Appendix D: Review of Math with MATLAB

Appendix E: Answers to Selected Exercises

References

Index

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Human Motor Development: A Lifespan Approach, Eleventh Edition provides an overview of the academic field of study known as human motor development, the examination of lifelong changes in human movement. The book uses a holistic approach and emphasizes the importance of intellectual, social, and physical development and their impact on human motor development at all ages. The unique approach of this book includes the relationships between motor development and critical interactions with cognitive, social, and physical changes across the lifespan.

Organized into five parts, the book examines key topics in motor development, including the relationship between cognitive and social development and motor development, factors affecting development, changes across the lifespan, and assessment in motor development, with special attention being applied to adulthood and older adulthood, given the increasing numbers of people in those age groups worldwide. Each chapter includes chapter objectives, a summary, a list of key concepts, questions for reflection, a list of related online resources, and an extensive reference list.

Highly illustrated and written for student accessibility by providing access to a fully updated companion website, which includes laboratory exercises, an instructors’ manual, a test bank, and lecture slides, Human Motor Development: A Lifespan Approach is essential reading for students of motor control and development, kinesiology, and human performance and for students interested in physical therapy, physical education, and exercise science.

Table of Contents

Part I: An Overview of Development

1. Introduction to Motor Development

2. Cognitive and Motor Development

3. Social and Motor Development

Part II: Factors That Affect Development

4. Prenatal Development Factors

5. Effects of Early Stimulation and Deprivation

Part III: Physical Changes across the Lifespan

6. Growth and Maturation

7. Physiological Changes: Health‑Related Physical Fitness

8. Movement and the Changing Senses

Part IV: Movement across the Lifespan

9. Infant Reflexes and Stereotypies

10. Voluntary Movements of Infancy

11. Fine Motor Development

12. Fundamental Locomotion Skills of Childhood

13. Fundamental Object‑Control Skills of Childhood

14. Youth Sports

15. Movement in Adulthood

Part V: Assessing Motor Development

16. Assessment

As space continues to attract substantial public and private investment and has become ever more active, the third edition of this book has been updated to cover recent developments. This includes the legal bases of UN Resolution 76/3, the Space3030 Agenda, which envisages ‘space as a driver of sustainable development’ and sets out an extensive programme for the future. The work also takes account of adaptations and augmentations to basic space treaties. It examines the increasing commercialisation of space in areas such as space tourism and space mining, for which four states have already adopted relevant legislation. The impact of new technologies such as satellite constellations and micro-satellites are also scrutinised. At a time when space tourism is available to those who can afford it and when the moon will shortly be revisited with a prospect of permanent bases, this third edition provides a firm base for the next generation of space lawyers. As with previous editions, the work draws from governmental, international organisational and other authoritative sources as well as the relevant literature in the field. The book will be an essential and comprehensive resource for students, academics and researchers as well as space agencies, governments and space-active companies. It will also be of value to technical operatives and managers who need to know the legal context within which they work.

Table of Contents

Preface; Abbreviations and Acronyms; 1. Introduction: Actors, History and Fora; 2. Sources of Space Law; 3. The Outer Space Treaty, 1967; 4. Space Objects: Control, Registration, Return and Liability – Treaties and Practice; 5. Astronauts; 6. Of Boundaries and Orbits; 7. The Moon and Other Celestial Bodies; 8. Radio and the International Telecommunication Union; 9. Environmental Regulation; 10. Satellite Communications: Telecommunications and Direct Broadcasting; 11. Global Navigation Satellite Systems; 12. Remote Sensing; 13. Finance and International Trade Law; 14. Commercial Activities and the Implementation of Space Law; 15. The Military Use of Outer Space; 16. The Search for Extraterrestrial Intelligence; 17. The Future

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Now in its third edition, this classic text remains the seminal resource for in-depth information about major concepts and principles of the cultural-historical theory developed by Lev Vygotsky, his students, and colleagues, as well as three generations of neo-Vygotskian scholars in Russia and the West. Featuring two new chapters on brain development and scaffolding in the zone of proximal development, as well as additional content on technology, dual language learners, and students with disabilities, this new edition provides the latest research evidence supporting the basics of the cultural-historical approach alongside Vygotskian-based practical implications. With concrete explanations and strategies on how to scaffold young children’s learning and development, this book is essential reading for students of early childhood theory and development.

Table of Contents

SECTION I. The Vygotskian Framework: The Cultural-Historical Theory of Development. Chapter 1. Introduction to the Vygotskian Approach. Chapter 2. Acquiring Mental Tools and Higher Mental Functions. Chapter 3. Tools of the Mind and Brain Development. Chapter 4. The Vygotskian Framework and Other Theories of Child Development, Learning, and Education. SECTION II. Strategies for Development and Learning. Chapter 5. The Zone of Proximal Development. Chapter 6. Dynamic Assessment: Application of the Zone of Proximal Development. Chapter 7. Scaffolding in the Zone of Proximal Development. Chapter 8. Tactics for Scaffolding: Using Mediators. Chapter 9. Tactics for Scaffolding: Using Language. Chapter 10. Tactics for Scaffolding: Using Shared Activities. SECTION III. Applying the Vygotskian Approach to Development and Learning in Early Childhood. Chapter 11. Developmental Accomplishments and Leading Activity: Infants and Toddlers. Chapter 12. Supporting the Developmental Accomplishments of Infants and Toddlers. Chapter 13. Developmental Accomplishments and the Leading Activity: Preschool and kindergarten.

Chapter 14. Supporting Developmental Accomplishments in Preschool and Kindergarten. Chapter 15. Developmental Accomplishments and Leading Activity in the Primary Grades. Chapter 16. Supporting the Developmental Accomplishments in the Primary Grades. References.

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

English for Journalists has established itself in newsrooms the world over as an invaluable guide to the basics of English and to those aspects of writing, such as reporting speech, house style and jargon, which are specific to the language of journalism. Written in a highly accessible and engaging style, English for Journalists covers the fundamentals of grammar, spelling, punctuation and journalistic writing, with all points illustrated through a series of concise and illuminating examples. The book features practical, easy-to-follow advice with examples of common mistakes and problem words.

This thirtieth anniversary edition features a revised first chapter on the state of English today by author Wynford Hicks, and a chapter on writing for social media by Gavin Allen, along with an updated glossary and references.

This is an essential guide to written English for practising journalists and students of journalism today.

Table of Contents

Introduction: how this book began

1 English today

2 Grammar: the rules

3 Grammar: 10 common mistakes

4 Grammar: problems and confusions

5 Spelling

6 Punctuation

7 Reporting speech

8 Style

9 Social media

10 Words

11 Foreign words

12 Figures

Appendix 1 Style guide

Appendix 2 The ‘fronted adverbial’ muddle

Appendix 3 Glossary of terms

Further reading

Index

"In this not-too-long and easy-to-read book, author Celia Hodent presents a clear overview of the challenges, demands, and rewards of becoming a user experience professional. If this field interests you, there’s no better place to start than with the volume you now hold in your hand."

Alan Cooper, Ancestry Thinker, Software Alchemist, Regenerative Rancher, Author of The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

The main objective of What UX is Really About: Introducing a Mindset for Great Experiences is to provide a quick introduction to user experience (UX 101) for students, professionals, or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques, guidelines, and tools. It is a mindset; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems, offering them a pleasurable experience, and building a win-win, long-lasting relationship between them and the company developing the product. Above all, it is about improving people’s lives with technology. What UX is Really About is informative, concise, and provides readers with a high-level overview of the science, design, and methodologies of UX.

KEY FEATURES:

• The most approachable and concise introduction book about UX.

• Easy to read and aims to popularize the UX mindset while debunking its main misconceptions.

• Small format size makes it easy to carry around.

• Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style.

• Tackles the psychology, design, research, process, strategy, and ethics behind offering the best experience with products, systems, or services.

• Includes a glossary.

Celia Hodent holds a PhD in psychology, and is a leading expert in the application of cognitive science and psychology to product development, with over 13 years of experience in the development of UX strategy in video game studios, such as Ubisoft, LucasArts, and Epic Games (Fortnite). She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies to help ensure their products are engaging, successful, and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX, playful learning ("gamification"), ethics, implicit biases, and inclusion in tech. Celia is the author of The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design and The Psychology of Video Games.

Table of Contents

Chapter 1 What Is UX?

Chapter 2 What UX Is Not

Chapter 3 The Science behind UX

Chapter 4 The Process and Methodologies of UX

Chapter 5 Ethics and the UX Mindset

Chapter 6 Conclusion

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements.

The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations, including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East, and Africa. The ninth edition focuses on the "Age of Acceleration," addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, blockchain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources, including PowerPoint presentations, chapter quizzes, exam questions, and links to online resources.

This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Table of Contents

Part One: An Introduction to Air Transportation 1. The Airline Industry: Trends, Challenges, and Strategies 2. Aviation: An Overview 3. Historical Perspective 4. Air Transportation: Regulators and Associations 5. The General Aviation Industry Part Two: Structure and Economics of the Airlines 6. The Airline Industry 7. Economic Characteristics of the Airlines Part Three: Managerial Aspects of Airlines 8. Airline Management and Organization 9. Forecasting Methods 10. Airline Passenger Marketing 11. #Mastering the Art of Airline Social Media 12. Airline Pricing, Demand, and Output Determination 13. Air Cargo 14. Principles of Airline Scheduling 15. Fleet Planning: The Aircraft Selection Process 16. Airline Labor Relations 17. Airline Financing Part Four: The International Scene 18. International Aviation

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.

Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan.

The 4th edition of this classic textbook has been fully updated throughout, and includes:

Updated and expanded coverage of digital media, including issues relating to privacy and media strategy

New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing

Extended content on international advertising and shared cultural values

The introduction of a channels-based typology of marketing communication

Updated international examples and case studies throughout.

A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

Table of Contents

Part 1: Introduction to IMC

1. Overview of IMC

2. Brands and IMC

3. Companies and IMC

Part 2: Components of IMC

4. Advertising

5. Promotion

6. Media

7. Additional delivery options

Part 3: IMC messages

8. Message processing

9. Message development

10. Creative execution

Part 4: The IMC plan

11. Planning considerations

12. The IMC planning process

13. Finalizing and implementing the IMC plan

Teaching Secondary and Middle School Mathematics combines the latest developments in research, technology, and standards with a vibrant writing style to help teachers prepare for the excitement and challenges of teaching secondary and middle school mathematics.

The book explores the mathematics teaching profession by examining the processes of planning, teaching, and assessing student progress through practical examples and recommendations. Beginning with an examination of what it means to teach and learn mathematics, the reader is led through the essential components of teaching, concluding with an examination of how teachers continue with professional development throughout their careers. Hundreds of citations are used to support the ideas presented in the text, and specific websites and other resources are presented for future study by the reader. Classroom scenarios are presented to engage the reader in thinking through specific challenges that are common in mathematics classrooms.

The seventh edition has been updated and expanded with particular emphasis on the latest technology, standards, and other resources. The reader is introduced to the ways that students think and how to best meet their needs through planning that involves attention to differentiation, as well as how to manage a classroom for success.

Features include:

Following on from the sixth edition, assessment takes a central role in planning and teaching. Unit 3 (of 5) addresses the use of summative and formative assessments to inform classroom teaching practices

A new appendix is included that lists websites that can be used in a methods class to view other teachers interacting with students for discussion of effective teaching practices

The feature entitled “Links and Resources” has been updated in each of the 13 chapters. Five strongly recommended and practical resources are spotlighted at the end of each chapter as an easy reference to some of the most important materials on the topic

Approximately 150 new citations have either replaced or been added to the text to reflect the latest in research, materials, and resources that support the teaching of mathematics

Significant revisions have been made to Chapter 12, which now includes updated research and practices as well as a discussion on culturally responsive pedagogy. Likewise, Chapter 8 now includes a description of best and high-leverage teaching practices, and a discussion in Chapter 11 on alternative high school mathematics electives for students has been added

Chapter 9, on the practical use of classroom technology, has again been revised to reflect the latest tools available to classroom teachers, including apps that can be run on handheld personal devices, in light of changes in education resulting from the global pandemic

An updated Instructor’s Manual features a test bank, sample classroom activities, PowerPoint slide content, chapter summaries, and learning outcomes for each chapter, and can be accessed by instructors online at www.routledge.com/9781032472867.

Table of Contents

UNIT 1 What Does It Mean to “Do,” “Teach,” and “Learn” Mathematics? 1. Mathematics as a Process 2. Principles of Mathematics Education 3. Learning Theories and Psychology in Mathematics Education UNIT 2 Mathematics Curriculum and Planning 4. Standards, Objectives, and Resources 5. Planning for Instruction UNIT 3 Assessment in Mathematics 6. Assessment: Purposes and Strategies 7. Assessment: Standards, Homework, and Grading UNIT 4 Mathematics Teaching 8. Teaching and Learning: Tasks, Learning 9. Teaching and Learning: Tools and Technology 10. Teaching Number Sense and Algebra 11. Teaching Geometry Statistics/Probability, and Discrete Mathematics UNIT 5 Meeting Individual Student and Teacher Needs 12. Managing a Mathematics Classroom 13. The Teacher of Mathematics in the School Community

Graphs & Digraphs, Seventh Edition masterfully employs student-friendly exposition, clear proofs, abundant examples, and numerous exercises to provide an essential understanding of the concepts, theorems, history, and applications of graph theory. This classic text, widely popular among students and instructors alike for decades, is thoroughly streamlined in this new, seventh edition, to present a text consistent with contemporary expectations.

Changes and updates to this edition include:

A rewrite of four chapters from the ground up

Streamlining by over a third for efficient, comprehensive coverage of graph theory

Flexible structure with foundational Chapters 1–6 and customizable topics in Chapters 7–11

Incorporation of the latest developments in fundamental graph theory

Statements of recent groundbreaking discoveries, even if proofs are beyond scope

Completely reorganized chapters on traversability, connectivity, coloring, and extremal graph theory to reflect recent developments

The text remains the consummate choice for an advanced undergraduate level or introductory graduate-level course exploring the subject’s fascinating history, while covering a host of interesting problems and diverse applications. Our major objective is to introduce and treat graph theory as the beautiful area of mathematics we have always found it to be. We have striven to produce a reader-friendly, carefully written book that emphasizes the mathematical theory of graphs, in all their forms. While a certain amount of mathematical maturity, including a solid understanding of proof, is required to appreciate the material, with a small number of exceptions this is the only pre-requisite.

In addition, owing to the exhilarating pace of progress in the field, there have been countless developments in fundamental graph theory ever since the previous edition, and many of these discoveries have been incorporated into the book. Of course, some of the proofs of these results are beyond the scope of the book, in which cases we have only included their statements. In other cases, however, these new results have led us to completely reorganize our presentation. Two examples are the chapters on coloring and extremal graph theory.

Table of Contents

1 Graphs

1.1 Fundamentals

1.2 Isomorphism

1.3 Families of graphs

1.4 Operations on graphs

1.5 Degree sequences

1.6 Path and cycles

1.7 Connected graphs and distance

1.8 Trees and forests

1.9 Multigraphs and pseudographs

2 Digraphs

2.1 Fundamentals

2.2 Strongly connected digraphs

2.3 Tournaments

2.4 Score sequences

3 Traversability

3.1 Eulerian graphs and digraphs

3.2 Hamiltonian graphs

3.3 Hamiltonian digraphs

3.4 Highly hamiltonian graphs

3.5 Graph powers

4 Connectivity

4.1 Cut-vertices, bridges, and blocks

4.2 Vertex connectivity

4.3 Edge-connectivity

4.4 Menger's theorem

5 Planarity

5.1 Euler's formula

5.2 Characterizations of planarity

5.3 Hamiltonian planar graphs

5.4 The crossing number of a graph

6 Coloring

6.1 Vertex coloring

6.2 Edge coloring

6.3 Critical and perfect graphs

6.4 Maps and planar graphs

7 Flows

7.1 Networks

7.2 Max-flow min-cut theorem

7.3 Menger's theorems for digraphs

7.4 A connection to coloring

8 Factors and covers

8.1 Matchings and 1-factors

8.2 Independence and covers

8.3 Domination

8.4 Factorizations and decompositions

8.5 Labelings of graphs

9 Extremal graph theory

9.1 Avoiding a complete graph

9.2 Containing cycles and trees

9.3 Ramsey theory

9.4 Cages and Moore graphs

10 Embeddings

10.1 The genus of a graph

10.2 2-Cell embeddings of graphs

10.3 The maximum genus of a graph

10.4 The graph minor theorem

11 Graphs and algebra

11.1 Graphs and matrices

11.2 The automorphism group

11.3 Cayley color graphs

11.4 The reconstruction problem