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Books > Promotion > JB Academic
This fully updated fifth edition of An Introduction to African
Politics is an ideal textbook for those new to the study of this
fascinating continent. Charting trends in government over six
decades of the post-colonial era, the book tackles key questions
such as: How have African states made sense of their colonial
inheritance? How relevant are ethnic and religious identities? Why
have some states collapsed and others prospered? Why did the
one-party state fail? Why is contemporary Africa now dominated by
electoral authoritarian states, and not the multi-party democracies
promised in the 1990s? Key features include: thematically
organised, with chapters exploring issues such as colonialism,
ethnicity, nationalism, religion, social class, ideology,
legitimacy, authority, sovereignty and democracy; new five-part
structure makes clearer Africa's political evolution over time; new
chapter on the emergence of 'hybrid states' and 'electoral
authoritarianism'; more coverage of twenty-first century governance
trends such as China's impact, the changing role of the military,
different uses of 'client-patron' networks, Western conditionality
and the 'Africa rising' debate; colour presentation of maps, photos
and data; boxed case studies including Mali, Tanzania, Nigeria,
Botswana, Cote d'Ivoire, Uganda, Somalia, Ghana, the Democratic
Republic of the Congo, Tunisia and Angola; each chapter concludes
with key terms and definitions, questions and further reading. An
Introduction to African Politics is essential reading for students
seeking an accessible introduction to the complex social
relationships and events that characterise the politics of
post-colonial Africa.
The tenth edition of Hall and Greeno's leading textbook has been
reviewed and updated in relation to the latest building, wiring and
water regulations, new technology and new legislation. For this
edition, new updates include electric vehicle charging, overheating
in buildings, waste water treatment, energy performance
certification, mechanical ventilation, food waste recycling,
electro-magnetic lifts, biogas processing and much more. Building
Services Handbook summarises the application of all common elements
of building services practice, technique and procedure to provide
an essential information resource for students as well as
practitioners working in building services, building management and
the facilities administration and maintenance sectors of the
construction industry. Information is presented in a highly
illustrated and accessible style. The comprehensive reference for
all construction and building services students, Building Services
Handbook is ideal for a wide range of courses including T Level,
NVQ and BTEC National through Higher National Certificate and
Diploma to Foundation and three-year Degree level. The clear
illustrations and complementary references to industry Standards
combine essential guidance with a resource base for further reading
and development of specific topics.
Fashion as a societal phenomenon has fascinated scholars in
different disciplines such as history, sociology, anthropology,
psychology, and marketing often from an interdisciplinary
perspective. Fashion mirrors societal changes, cultural norms and
values over time. It can be interpreted as mundane everyday
practices, constructions of identity and status as well as being
associated with the art world. In this book, the focus lies on
marketing and the role of marketers when fashion permeates society
in deliberate and subtle ways. This edited collection critically
reflects upon the power of fashion in contemporary society and the
role marketing and marketers have in the process of defining,
creating and preserving fashion, but also for divesting fashion
that is no longer up to date. It expands on existing knowledge to
better understand the role marketers play as cultural agents in
determining fashion and its markets. Contributors to the book are
international, advanced scholars in marketing and sociology
challenging traditional ways of thinking. In a society where
problems with overproduction and overconsumption represent major
challenges, the critical perspective of the role fashion plays in
contemporary society and what influence marketing has for shaping
fashion is not merely relevant, but necessary. This cutting edge,
interdisciplinary book will appeal to scholars across a broad range
of fields including fashion marketing, fashion studies, consumer
culture and research, as well as sociology and anthropology. It
will also be valuable for students in advanced courses of study in
a variety of disciplines besides marketing.
An Introduction to Numerical Methods: A MATLAB® Approach, Fifth
Edition continues to offer readers an accessible and practical
introduction to numerical analysis. It presents a wide range of
useful and important algorithms for scientific and engineering
applications, using MATLAB to illustrate each numerical method with
full details of the computed results so that the main steps are
easily visualized and interpreted. This edition also includes new
chapters on Approximation of Continuous Functions and Dealing with
Large Sets of Data. Features: Covers the most common numerical
methods encountered in science and engineering Illustrates the
methods using MATLAB Ideal as an undergraduate textbook for
numerical analysis Presents numerous examples and exercises, with
selected answers provided at the back of the book Accompanied by
downloadable MATLAB code hosted at https/www.routledge.com/
9781032406824
Learning to Teach Art and Design in the Secondary School is
established as the key text for all those preparing to become art
and design teachers in the secondary school. It explores a range of
approaches to teaching and learning and provides a conceptual and
practical framework for understanding the diverse nature of art and
design in the secondary school curriculum.
Written by experts in the field, it aims to inform and inspire,
to challenge orthodoxies and encourage a freshness of vision. It
provides support and guidance for learning and teaching in art and
design, suggesting strategies to motivate and engage pupils in
making, discussing and evaluating visual and material culture.
The third edition has been comprehensively updated and
re-structured in light of the latest theory, research and policy in
the field and includes new chapters surveying assessment and
examinations, and exploring identity and diversity in art and
design. Essential topics include:
- Ways of learning in art and design
- Planning for teaching and learning
- Critical studies and methods for investigating art and
design
- Inclusion
- Assessment
- Issues in craft and design education
- Drawing & sculpture
- Your own continuing professional development.
Including suggestions for further reading and a range of tasks
designed to encourage you to reflect critically on your practice,
"Learning to Teach Art and Design in the Secondary School"
addresses issues for student teachers and mentors on all initial
teacher education courses in Art and Design. It will also be of
relevance and value to teachers in school with designated
responsibility for supervision.
This updated edition of a best-selling classic shows you how to
structure your visuals as carefully as a writer structures a story
or composers structure their music. The Visual Story teaches you
how to design and control the structure of your production using
the basic visual components of space, line, shape, tone, color,
movement, and rhythm. You can use these components to effectively
convey moods and emotions, create a visual style, and utilize the
important relationship between the visual and the story structures.
Using over 700 color illustrations, author Bruce Block explains how
understanding the connection between story and visual structures
will guide you in the selection of camera angles, lenses, actor
staging, composition, set design and locations, lighting,
storyboard planning, camera coverage, and editing. The Visual Story
is an ideal blend of theory and practice. The concepts and examples
in this new edition will benefit students learning cinematic
production, as well as professional writers, directors,
cinematographers, art directors, animators, game designers, and
anyone working in visual media who wants a better understanding of
visual structure.
• One of the only books on the market to offer an
inter-disciplinary approach to reflective practice, offering the
best approaches and models from across the disciplines. • Clear,
practical exercises in each chapter help students and tutors apply
the best theories to their own professional context. • Provides
case studies and examples of interdisciplinary approaches in
action, to help students easily model their own practice. • This
new edition has an ISR featuring new case studies, author videos
and all the diagrams in the book.
Now in its sixth edition, the hugely popular Digital Marketing
Excellence is a practical guide to creating and executing
integrated digital marketing plans, combining established
approaches to marketing planning with the creative use of new
digital models and digital tools. Written by two highly experienced
digital marketing consultants, the book shows you how to: Draw up
an outline integrated digital marketing plan Evaluate and apply
digital marketing principles and models Integrate online and
offline communications Implement customer-driven digital marketing
as part of digital transformation Reduce costly trial and error
Measure and enhance your digital marketing Learn best practices for
reaching and engaging your audiences using the key digital
marketing platforms. This new edition has been streamlined to
seamlessly integrate the latest developments in digital analytics,
ethics and privacy, Predictive Analytics, Machine Learning and
Artificial Intelligence. Including new international case studies
and up-to-date examples throughout, this book cuts through the
jargon to show marketers how to leverage data and digital
technologies to their advantage. Offering a highly structured and
accessible guide to a critical and far-reaching subject, Digital
Marketing Excellence, 6th edition, provides a vital reference point
for all digital marketing students, and managers involved in
digital marketing strategy and implementation. Online resources
have been fully updated for the new edition and include a new set
of PowerPoint slides and a full test bank of questions and
exercises.
• The most comprehensive and accessible introduction to skill
development in sport • Written by a team of world class sport
scientists and professional coaches • Bridges the gap between
research and practice • Contains useful pedagogical features in
every chapter, including an expert ‘Coaches Corner’ box
This highly regarded textbook provides the definitive account of
Customer Relationship Management (CRM) concepts, applications and
technologies, focusing on how companies can create and maintain
mutually beneficial relationships with customers. Readers will gain
a thorough understanding of the conceptual foundations of CRM, see
CRM in practice through illustrative case examples and exercises,
and understand how to organise customer data gathering, analysis
and presentation for decision-making. The book achieves these
outcomes by first considering strategic CRM before moving into
operational CRM and, finally, onto analytical aspects of CRM. The
fifth edition has been fully updated to include: A series of new
case examples to illustrate CRM within various regional and
industrial contexts, including those relevant to large, medium, and
small enterprises. A series of new exercises and discussion
questions to help readers understand CRM concepts and to support
pedagogical processes, particularly in higher education
environments. A greater emphasis on managerial applications of CRM
through new content to help guide managers. An updated account of
new and emerging technologies relevant to CRM. Expanded coverage of
customer experience (CX), customer engagement (CE) and customer
journey management (CJM). Customer Relationship Management is
essential reading for advanced undergraduate and postgraduate
students studying CRM, Sales Management, Customer Experience
Management and Relationship Marketing, as well as executives who
oversee CRM functions. Online resources include an Instructor’s
Manual, chapter-by-chapter PowerPoint slides and a bank of exam
questions.
Psychology and Work Today, 11th Edition is an exciting update of a
well-loved textbook that introduces industrial and organizational
psychology, explaining how industrial-organizational psychologists
make work and working better. This accessible and informative text
explains how industrial-organizational psychologists help
organizations hire the best people by designing tests and
interviews that uncover the skills and abilities of applicants,
make work better by removing or reducing safety issues and sources
of stress so that personnel are motivated and able to perform to
their abilities, and work with managers and leaders to be more
effective at leading others. This book also describes how
industrial-organizational psychologists work with organizations to
embrace diversity in the workforce and celebrate the strengths that
employees from many backgrounds bring to organizations. In
addition, this text includes how psychologists help organizations
to design the physical work environment to best suit employees,
while other psychologists help organizations to market their
products and services to consumers. This text covers both the
essential and traditional industrial-organizational psychology
topic areas such as job analysis, employee selection, and work
motivation as well as topic areas that are important in workplaces
today such as stress and well-being, human factors, and preparing
for jobs of the future. The chapter on consumer psychology remains
unique to this textbook. This new edition includes coverage of
employable skills desired by hiring managers and executives; the
ways the highly publicized replicability crisis has affected the
science and practice of I-O psychology; online and mobile
employment testing; diversity and inclusion throughout the
workplace, including microaggressions; preparing people and
organizations for jobs of the future; incivility and harassment at
work, including abusive supervision; safety climate and employee
health; and advertising on social media and video games. Including
many illustrative examples of industrial-organizational psychology
in real-world workplaces, the 11th Edition is thoroughly updated to
include the latest theory, research, and practice on each key
topic. Each chapter features defined key terms, a chapter outline,
a chapter summary, review questions, annotated additional reading,
and engaging Newsbreak sections. The book will be of interest to
undergraduate students in introduction I-O psychology or psychology
of work behaviour courses.
Drawing on an impressive roster of experts in the
field, Fundamentals of Computer Graphics, Fifth
Edition offers an ideal resource for computer course
curricula as well as a user-friendly personal or professional
reference. Focusing on geometric intuition, the book gives the
necessary information for understanding how images get onto the
screen by using the complementary approaches of ray tracing and
rasterization. It covers topics common to an introductory course,
such as sampling theory, texture mapping, spatial data structure,
and splines. It also includes a number of contributed chapters from
authors known for their expertise and clear way of explaining
concepts. Highlights of the Fifth Edition Include: Major updates
and improvements to numerous chapters, including shading, ray
tracing, physics-based rendering, math and sampling Updated
coverage of existing topics Several chapters have been absorbed and
reworked to create a more natural flow to the book The fifth
edition of Fundamentals of Computer Graphics continues
to provide an outstanding and comprehensive introduction to basic
computer graphic technology and theory. It retains an informal and
intuitive style while improving precision, consistency, and
completeness of material, allowing aspiring and experienced
graphics programmers to better understand and apply foundational
principles to the development of efficient code in animation,
visual effects, games, visualization, advertising, and other
applications
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Game Narrative Toolbox
(2nd edition)
Tobias Heussner, Toiya Kristen Finley, Jennifer Brandes Hepler, Ann Lemay
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R1,210
R1,142
Discovery Miles 11 420
Save R68 (6%)
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Ships with 15 working days
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Create your own game story and learn from professionals about their
ways to design compelling storylines. Get tips and tricks for
creating emotionally-engaging worlds, stories, and characters in
videogames of every genre. Professional writers provide hands-on
training for newcomers to the game industry to learn how to create
great game stories and land coveted jobs as game narrative
designers.
• Practical, with easy to follow rules, without getting into the
technicalities of linguistics. • Includes examples of correct and
incorrect ways to report stories, as well as examples of common
mistakes, problem words, and real journalism headlines. •
Suitable for practicing journalists as well as students of
journalism. • Written by a respected and well known journalist,
experienced in working on national newspapers and in teaching.
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Space Law
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R769
Discovery Miles 7 690
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Ships with 15 working days
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