Reputation Management - The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations (Paperback, 3rd Edition)

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.

This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

Table of Contents

Preface

Acknowledgements

About the Book Authors

About the Contributors

Chapter 1: Reputation Management and Brand Management

Chapter 2: Ethics andCommunication

Chapter 3: Media Relations And Social Media

By Josh Rontal, and Deirdre Breakenridge and the authors,

Chapter 4: Organizational Communication

By Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis and the authors.

Chapter 5: Government Relations

By Ed Ingle

Chapter 6: Community & Global Relations

Chapter 7: Investor Relations and Financial Communication

By Eugene L. Donati and the authors

Chapter 8: Crisis Communication

Chapter 9: Corporate and Organizational Responsibility

By T. Kenn Gaither and the authors

Chapter 10: Challenges and Opportunities Facing the Profession

A chapter index is listed on the opening page of each chapter

General

Imprint:	Taylor & Francis
Release date:	April 2025
Authors:	John Doorley • Helio Fred Garcia
Format:	Paperback
Pages:	448
Edition:	3rd Edition
ISBN-13:	978-1-03-257798-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions Books > Promotion > JB Academic
LSN:	1-03-257798-3
Barcode:	9781032577982

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