Digital Branding - A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement (Paperback, 3rd Revised edition)

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	December 2021
First published:	2022
Authors:	Daniel Rowles
Dimensions:	235 x 158 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	216
Edition:	3rd Revised edition
ISBN-13:	978-1-398-60318-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-398-60318-X
Barcode:	9781398603189

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