Marketing Strategy (Paperback, 8th edition)

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	February 2021
First published:	2022
Authors:	Bryan Hochstein • O. C Ferrell • Michael Hartline
Dimensions:	278 x 219 x 22mm (L x W x T)
Format:	Paperback
Pages:	576
Edition:	8th edition
ISBN-13:	978-0-357-51630-0
Categories:	Books
LSN:	0-357-51630-3
Barcode:	9780357516300

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!