Basic Ethics presents for a wide range of students and other interested readers the questions raised in thinking about ethical problems, the answers offered by moral philosophy, and the means to better integrate into both the reader’s world and personal life. It takes up what the author calls a "worldview theory," which shows readers how to begin with the values and understanding of the world that they already possess in order to transition from there to new levels of increasing ethical awareness. Updates to the third edition include the more thorough integration of feminist ethics into the principal theoretical traditions, a new chapter on the ethical responsibility to be well informed of current events, expanded coverage of human rights, and additional opportunities on how to use ethical reasoning in thinking about one’s own life and about public policy.

Key Features:

Links personal values to a philosophical treatment of the major ethical theories

Presents ethics in the context of social/political issues that face our nation and the world

Challenges the student to react to the presented material through critical exercises that may be used as weekly assignments and can form the basis of class discussion and evaluation.

Engages the student to think about underlying issues first (in the basic questions) before presenting the most popular solutions (in the basic answers)

Invites the reader to make up her own mind on how to formulate an ethical theory that will help her in her own life

Offers a 16-chapter format to fit into most college-semester calendars

Presents an overall structure that establishes foundational problems in ethical theory in the first section of the book that are variously addressed by the different ethical theories in the second section of the book

Highlights key terms to help the reader grapple with issues raised (which are reviewed and defined in a final Glossary)

Includes a final chapter designed to help students comprehend the book in its entirety.

Updates to the Third Edition:

Highlights new research on human rights and their relevance to ethical thinking and contemporary moral issues

Integrates feminist ethics into the principal theoretical traditions: virtue ethics, ethical intuitionism, and some versions of deontology

Provides new coverage of "fake news" and the moral responsibility to be well and accurately informed of current events

Expands opportunities to use ethical reasoning in thinking about one’s own life and about public policy.

Table of Contents

Part I: The Basic Questions

1. Living in a World of Values

I. Who We Are and What Do We Value?

II.What Is Ethics?

III.The Individual: Metaethics, Normative Ethics, and Applied Ethics

IV. The Society: Social and Political Ethics

Key Terms

End of Chapter Exercise

Notes

2. Personal Worldview and Community Worldview

I. The Normative Nature of Worldview

II. Personal Worldview

III. Community Worldview

Key Terms

End of Chapter Exercise

Notes

3. The Ethical Duty to Be Knowledgeable about Your World

I. Epistemology and Action Theory

II. Living in Community and the Obligation to Be an Active Member

III. What Are Facts and What Is Opinion?

IV. Facts and Decision Making

V. How to Ferret out Facts from Propaganda

VI. Deductive, Inductive, and Abductive Logic

Conclusion

Key Terms

End of Chapter Exercise

Notes

4. Relativism

I. Cultural Relativism

II. Moral Relativism

III. What Is at Stake?

Key Terms

End of Chapter Exercise

Notes

5. Egoism

I. Introduction

II. Psychological Egoism

III. Ethical Egoism

IV. Egoism and Altruism

Key Terms

End of Chapter Exercise

Notes

6. Are People Good or Bad?

I. Introduction

II. Humans Are Bad

III. Humans Are Good

IV. What Difference Does It Make?

Key Terms

End of Chapter Exercise

Notes

7. Morality and Religion

I. Introduction

II. The Origin of the Problem

III. Absolute Good

IV. Divine Command Theory

V. An Ethics with and without Religion

Key Terms

End of Chapter Exercise

Notes

8. Feminist Ethics

I. Introduction

II. Gender: Are Men and Women Different?

III. Care and Justice

IV. Race: What Is Race and Why Is It an Issue?

V. Opportunity and Desert

V. Where Does Feminist Ethics Find a Home in Traditional Theories?

Key Terms

End of Chapter Exercise

Notes

Part II: The Basic Answers

9. It’s All about Your Intuition: Ethical Intuitionism

I. Snapshot

II. The Problem this Theory Addresses

III. The Argument for the Theory

IV. The Argument against the Theory

Key Terms

End of Chapter Exercise

Notes

10. It’s All about Your Attitude: Ethical Non-Cognitivism

I. Snapshot

II. The Problem this Theory Addresses

III. The Argument for the Theory

IV. The Argument against the Theory

Key Terms

End of Chapter Exercise

Notes

11. It’s All about Freely Made Agreements: Ethical Contractarianism

I. Snapshot

II. The Problem this Theory Addresses

III. The Argument for the Theory

IV. The Argument against the Theory

Key Terms

End of Chapter Exercise

Notes

12. It’s all About Your Character: Virtue Ethics

I. Snapshot

II. The Problem this Theory Addresses

III. The Argument for the Theory

IV. The Argument against the Theory

Key Terms

End of Chapter Exercise

Notes

13. It’s all About the Team: Utilitarianism

I. Snapshot

II. The Problem this Theory Addresses

III. The Argument for the Theory

IV. The Argument against the Theory

Key Terms

End of Chapter Exercise

Notes

14. It’s all About Your Duty: Deontology

I. Snapshot

II. The Problem this Theory Addresses

III. The Argument for the Theory

IV. The Argument against the Theory

Key Terms

End of Chapter Exercise

Notes

Part III: Putting it All Together

15. Human Rights

I. Snapshot

II. Supporting Human Rights via Traditional Theories

III. Ethical Realism and Anti-Realism and Human Rights

IV. Ethical Intuitionism and Human Rights

V. Ethical Non-Cognitivism and Human Rights

VI. Ethical Contractarianism and Human Rights

VII. Virtue Ethics and Human Rights

VIII. Utilitarianism and Human Rights

IX. Deontology and Human Rights

Key Terms

End of Chapter Exercise

Notes

16. Formulating Your Own Answers

I. Snapshot

II. The Problem

III. The Topography of Theory Evaluation

IV. How to Choose an Ethical Theory

V. Applying Ethical Theory to Contemporary Social/Political Problems

VI. Applying Ethical Theory to Personal Life Decisions

Key Terms

End of Chapter Exercise

Notes

Glossary

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.

Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discussion. The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand’s strength.

The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand’s equity and how it is related to other metrics. As such it should be perfect recommended reading for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning and Strategy, Marketing and Branding Metrics.

Table of Contents

1. Measuring Brand Awareness

2. Measuring Brand Consideration

3. Measuring Brand Purchases

4. Measuring Post-Purchase Evaluation

5. Measuring Customer Retention and Loyalty

6. Measuring Brand Advocacy

7. Holistic Metrics of Brand Health

The Economics of Health and Health Care is the market-leading health economics textbook, providing comprehensive coverage of all the key topics, and balancing economic theory, empirical evidence, and public policy.

The ninth edition offers updated material throughout, including two new chapters: Disparities in Health and Health Care (Chapter 7) examines issues of race, ethnicity, income, gender, and geography with respect to health care access, health inputs, and health outcomes; Pandemic Economics (Chapter 9) introduces a new and simplified economic treatment of epidemics and pandemics within the context of COVID-19. We also include applications from the growing literature on digital medicine. The book further highlights the impacts of the Affordable Care Act (ACA) and updates its path-breaking comparative analyses across countries to focus on the differences in access and costs.

The book continues to provide a clear, step-by-step understanding of health economics, making economic principles accessible to students, supported by boxed examples, figures and tables. Each chapter contains concise summaries, discussion questions, and quantitative exercises to promote student learning. There is also a glossary of key terms and an extensive reference list. Instructors are supported by a range of digital supplements. It is the perfect textbook for students and practitioners taking undergraduate and postgraduate courses in health economics, health policy, and public health.

Table of Contents

Part I: Basic Economic Tools 1. Introduction 2. Microeconomic Tools for Health Economics 3. Statistical Tools for Health Economics Part II: Population Health 4. Production of Health 5. Demand for Health Capital 6. Economic Efficiency and Cost-Benefit Analysis 7. Disparities in Health and Health Care 8. The Health Economics of Bads 9. Pandemic Economics Part III: Supply and Demand 10. The Production, Cost, and Technology of Health Care 11. Consumer Choice and Demand Part IV: Information and Insurance Markets 12. Asymmetric Information and Agency 13. Demand and Supply of Health Insurance 14. The Organization of Health Insurance Markets 15. Managed Care Part V: Key Players in the Health Care Sector 16. Hospitals and Long-Term Care 17. The Physician’s Practice 18. Health Care Labor Markets and Professional Training 19. The Pharmaceutical Industry Part VI: Social Insurance 20. Equity, Efficiency, and Need 21. Government Intervention in Health Care Markets 22. Social Insurance 23. Comparative Health Care Systems 24. Health System Reform

This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need (including all the forms, contracts, releases and checklists) to set up and run a production--from finding a production office to turning over delivery elements. Even if you know what you're doing, you will be thrilled to find everything you need in one place. If you're not already working in film production, but think you'd like to be, read the book -- and then decide. If you choose to pursue this career path, you'll know what to expect, you'll be prepared, and you'll be ten steps ahead of everyone else just starting out.

New topics and information in the fourth edition include:

* Low-budget independent films, including documentaries and shorts

* Information specific to television production and commercials

* The industry's commitment to go green and how to do it

* Coverage of new travel and shipping regulations

* Updated information on scheduling, budgeting, deal memos, music clearances, communications, digital production, and new forms throughout

*Supplementary material and sample forms available at www.focalpress.com/9780240811505

Table of Contents

Introduction; The Production Team & Who Does What; Pre-production; Establishing Company Policies; Insurance Requirements; Working With Vendors, Negotiating Deals & Saving Money; Setting Up Production Files; Deal Memos; Unions and Guilds; Talent; Standard Production Forms & Formats; Clearances & Release Forms; A Guide to Music Clearance; Safety; Locations; Distant Location; Foreign Location; Miscellaneous Production Forms; Wrap; Immigration, Customs & Visa Information; Visual Effects; Interactive; A Little Post Production; Creating Your Own Niche; Index of Forms

Practice Skills in Social Work and Welfare has established itself as the essential text to prepare students for the wide-ranging challenges they will face in today's human service sector.

This new fourth edition continues the text's core strength of connecting theory with practical examples to build the reader's confidence and expertise in key areas of practice.

Part 1 outlines the critical social work and strengths-based practices that underpin the book's approach and provides the context for learning practice skills in a group setting, during community development projects and with individuals and families. Part 2 focuses on developing effective relationships with service users, illustrating through realistic scenarios how social work and human service practitioners can apply their practice skills in a range of settings. In Part 3, the essential elements of client assessment are explored, including risk assessment and cross-cultural perspectives. Issues surrounding intervention are examined in Part 4 from working with families and groups to challenging constructively and safely, while research, evaluation and facilitating closure are covered in the final part.

This fourth edition is fully revised and updated and features new material on working with technology, Pasifika communities, LGBTQI+ service users and culturally responsive practice.

Table of Contents

Part 1: The theory and context for learning practice skills

Chapter One - The integrated framework

Jane Maidment and Ronnie Egan

Chapter Two - Critical social work practice

Ronnie Egan and Angelika Papadopoulos

Chapter Three - Learning and teaching practice skills in social work and welfare

Haidee Hicks and Susie Costello

Chapter Four - Decolonisation for social work practice: preparing to work with Aboriginal and Torres Strait Islander (Indigenous) peoples

Lorraine Muller

Chapter Five - Technology and social work practice

Sharlene Nipperess and Nic Cornthwaite

Part 2: Engagement

Chapter Six - Developing the helping relationship

Ronnie Egan and Wendy Rollins

Chapter Seven - Engagement with families involved in the statutory system

Robyn Miller

Chapter Eight - Community-engaged social work practice

Uschi Bay and Raewyn Tudor

Chapter Nine - Communication in health care

Nicole Hill

Part 3: Assessment

Chapter Ten - Assessment: Frameworks and components

Jane Maidment

Chapter Eleven - Risk assessments and critical social work

Jo Clarke and Christine Morley

Chapter Twelve - Intersectional approaches to culturally responsive assessment practices

Christina David, Sonali Owen and Sharlene Nipperess

Chapter Thirteen - Working with families

Yvonne Crichton-Hill

Chapter Fourteen - Assessment with Māori

Sharyn Roberts

Part 4: Intervention

Chapter Fifteen - Taking action: change and intervention

Ronnie Egan and Christine Craik

Chapter Sixteen - 'Direct, with respect': challenging constructively

Shelley Turner

Chapter Seventeen - Social change through group work

Ken McMaster

Chapter Eighteen - Social work with older LGBTQ+ adults

David Betts

Part 5: Evaluation and closure

Chapter Nineteen - Research and evaluation in social work practice

Raewyn Tudor

Chapter Twenty - Facilitating closure

Hannah Mooney and Michael Dale

Skills in Neighbourhood Work is a practice textbook. It explains the skills, knowledge and techniques needed by community workers and other practitioners to work effectively in and with communities.

While the principles and methods it describes have stood the test of time, the political, economic and social changes which have taken place since the book was first published have made new editions essential. Rewritten and updated to include new practice examples, this fifth edition retains all the practical information needed by the student or practitioner but sets it in the contemporary context. Including a European perspective and views from North America and Australia, it covers:

Starting, supporting and ending work with community groups

Evaluation

Data collection

Goals and priorities

Making contacts

Group work

Helping groups work with other organisations.

This invaluable textbook is essential reading for students and practitioners of community work.

Table of Contents

1.Key ideas about neighbourhood work. 2.Thinking about evaluation. 3.Entering the neighbourhood. 4.Getting to know the neighbourhood. 5.What next? Needs, goals and roles. 6.Making contacts and bringing people together. 7.Forming and building organisations. 8.Helping to clarify goals and priorities. 9.Keeping the organisation going. 10. Dealing with friends and enemies. 11.Leavings and endings.

Learning to Teach Geography in the Secondary School has become the widely recommended textbook for student and new teachers of geography. It helps you acquire a deeper understanding of the role, purpose and potential of geography within the secondary curriculum, and provides the practical skills needed to design, teach and evaluate stimulating and challenging lessons.

It is grounded in the notion of social justice and the idea that all students are entitled to a high-quality geography education. The very practical dimension provides you with support structures through which you can begin to develop your own philosophy of teaching and debate key questions about the nature and purpose of the subject in school.

Thoroughly updated to take account of the latest research, evidence and policy, this new edition reflects new developments in technology as well as current thinking on curriculum, pedagogy and assessment. Exploring the fundamentals of teaching and learning geography in school, chapters cover:

Why we teach geography – its purposes and intent

Understanding and planning the curriculum – what to teach

Effective pedagogy – how to teach

Inclusion

Assessment

Developing and using resources

Fieldwork and outdoor learning

Values and school geography’s contribution to ‘citizenship’

Professional development

Intended as a core textbook and written with both university and school-based initial teacher education in mind,　Learning to Teach Geography is essential reading for all those who aspire to become able, effective and above all, thoughtful and reflective teachers.

Table of Contents

Introduction

Chapter 1: Why teach geography

Chapter 2: The geography curriculum

Chapter 3: Pedagogy

Chapter 4: Pupils’ Learning

Chapter 5: Inclusion

Chapter 6: Resources

Chapter 7: Fieldwork

Chapter 8: Assessment

Chapter 9: For citizenship

Chapter 10: Professional development

Since its first publication, Teaching Secondary School Mathematics has established itself as one of the most respected and popular texts for both pre-service and in-service teachers. This new edition has been fully revised and updated to reflect the major changes brought about by the introduction of the Australian Curriculum: Mathematics, as well as discussing significant research findings, the evolution of digital teaching and learning technologies, and the implications of changes in education policies and practices.

The mathematical proficiencies that now underpin the Australian curriculum -- understanding, fluency, problem solving and reasoning -- are covered in depth in Part 1, and a new section is devoted to the concept of numeracy. The chapter on digital tools and resources has been significantly expanded to reflect the growing use of these technologies in the classroom, while the importance of assessment is recognised with new material on assessment for learning and as learning, along with a consideration of policy development in this area. Important research findings on common student misconceptions and new and effective approaches for teaching key mathematical skills are covered in detail.

As per the first edition readers will find a practical guide to pedagogical approaches and the planning and enactment of lessons together with enhanced chapters on teaching effectively for diversity, managing issues of inequality and developing effective relationships with parents and the community.

This book is the essential pedagogical tool for every emerging teacher of secondary school mathematics.

'The text offers an excellent resource for all of those involved in the preparation of secondary mathematics teachers, with links to research literature, exemplars of classroom practices, and instructional activities that encourage readers to actively examine and critique practices within their own educational settings.' Professor Glenda Anthony, Institute of Education, Massey University

'A rich and engaging textbook that covers all of the important aspects of learning to become an effective secondary mathematics teacher. The second edition of this text ... is further enhanced with updated references to the Australian Curriculum, NAPLAN, STEM, current Indigenous, social justice and gender inequity issues, and the place of Australian mathematics curricula on the world stage.' Dr Christine Ormond, Senior Lecturer, Edith Cowan University

Table of Contents

PART I: Introduction

1. Doing, teaching and learning mathematics

PART II: Mathematics pedagogy, curriculum and assessment

2. Developing mathematical understanding

3. Developing mathematical connections

4. Effective use of technologies in mathematics education

5. Mathematics curriculum models

6. Assessing mathematics learning

PART III: Teaching and learning mathematical content

7. Teaching and learning number

8. Teaching and learning algebra

9. Teaching and learning geometry and spatial concepts

10. Teaching and learning measurement

11. Teaching and learning chance and data

12. Teaching and learning calculus

PART IV: Equity and diversity in mathematics education

13. Teaching students with diverse mathematical learning needs

14. Equity and social justice in mathematics teaching and learning

15. Gender equity and justice in mathematics teaching and learning

PART V: Professional and community engagement

16. Working with parents and communities

17. Continuing professional learning

The fully revised second edition of this textbook offers a comprehensive introduction to theories of public policy and policymaking. The policy process is complex: it contains hundreds of people and organisations from various levels and types of government, from agencies, quasi- and non-governmental organisations, interest groups and the private and voluntary sectors. This book sets out the major concepts and theories that are vital for making sense of the complexity of public policy, and explores how to combine their insights when seeking to explain the policy process. While a wide range of topics are covered - from multi-level governance and punctuated equilibrium theory to 'Multiple Streams' analysis and feminist institutionalism - this engaging text draws out the common themes among the variety of studies considered and tackles three key questions: what is the story of each theory (or multiple theories); what does policy theory tell us about issues like 'evidence based policymaking'; and how 'universal' are policy theories designed in the Global North? This book is the perfect companion for undergraduate and postgraduate students studying public policy, whether focussed on theory, analysis or the policy process, and it is essential reading for all those on MPP or MPM programmes. New to this Edition: - New sections on power, feminist institutionalism, the institutional analysis and development framework, the narrative policy framework, social construction and policy design - A consideration of policy studies in relation to the Global South in an updated concluding chapter - More coverage of policy formulation and tools, the psychology of policymaking and complexity theory - Engaging discussions of punctuated equilibrium, the advocacy coalition framework and multiple streams analysis

Adopting a strategic approach to risk management can maximize competitiveness and profitability. Total Safety and Productivity approaches offer managers a set of methods and tools to apply a Total Safety Management (TSM) philosophy to achieve this. The capability to anticipate, assess and plan for risks associated with future operations is a critical success factor, for enterprises of all types and sizes. The ability to risk assess actual operations with an easy to apply, resilient methodology can offer significant benefits in terms of the capacity to improve safety and performance.

This book describes approaches that can be used alone or jointly to improve safety management in any organization. The methods are based on academic best practice and have been developed by leading experts, but are presented here in a practical way for application in industry by non-experts. The book outlines a professional approach to risk and safety management, which requires goal setting, planning and the measurement of performance, and encourages a safety management system that is woven holistically into the fabric of an organization so that it becomes part of the culture, the way people do their jobs, and helps ensure that issues are correctly prioritized and managed as they emerge.

This book is essential reading for professionals, at both expert and non-expert level, who are interested in applying the TSM philosophy within their organization.

On Learning from the Patient is concerned with the potential for psychoanalytic thinking to become self-perpetuating. Patrick Casement explores the dynamics of the helping relationship - learning to recognize how patients offer cues to the therapeutic experience that they are unconsciously in search of. Using many telling clinical examples, he illustrates how, through trial identification, he has learned to monitor the implications of his own contributions to a session from the viewpoint of the patient. He shows how, with the aid of this internal supervision, many initial failures to respond appropriately can be remedied and even used to the benefit of the therapeutic work. By learning to better distinguish what helps the therapeutic process from what hinders it, ways are discovered to avoid the circularity of pre-conception by analysts who aim to understand the unconscious of others. From this lively examination of key clinical issues, the author comes to see psychoanalytic therapy as a process of re-discovering theory - and developing a technique that is more specifically related to the individual patient.

The dynamics illustrated here, particularly the processes of interactive communication and containment, occur in any helping relationship and are applicable throughout the caring professions. Patrick Casement's unusually frank presentation of his own work, aided by his lucid and non-technical language, allows wide scope for readers to form their own ideas about the approach to technique he describes.

This Classic Edition includes a new introduction to the work by Andrew Samuels and together with its sequel Further Learning from the Patient, will be an invaluable training resource for trainee and practising analysts or therapists, and those teaching in related professions.

Table of Contents

Samuels, Introduction. Williams, Foreword. Casement, Introduction. Preliminary Thoughts on Learning From the Patient. The Internal Supervisor. Internal Supervision: A Lapse and Recovery. Forms of Interactive Communication. Listening From an Interactional Viewpoint: A Clinical Presentation. Key Dynamics of Containment. Analytic Holding Under Pressure. Processes of Search and Discovery in the Therapeutic Experience. The Search for Space: An Issue of Boundaries. Theory Re-discovered. Appendix I Knowing and Not-knowing: Winnicott and Bion.Appendix II The Issues of Confidentiality and of Exposure by the Therapist.

A Practical Introduction to Enterprise Network and Security Management, Second Edition, provides a balanced understanding of introductory and advanced subjects in both computer networking and cybersecurity. Although much of the focus is on technical concepts, managerial issues related to enterprise network and security planning and design are explained from a practitioner’s perspective.

Because of the critical importance of cybersecurity in today’s enterprise networks, security-related issues are explained throughout the book, and four chapters are dedicated to fundamental knowledge. Challenging concepts are explained so readers can follow through with careful reading.

This book is written for those who are self-studying or studying information systems or computer science in a classroom setting. If used for a course, it has enough material for a semester or a quarter.

FEATURES

Provides both theoretical and practical hands-on knowledge and learning experiences for computer networking and cybersecurity

Offers a solid knowledge base for those preparing for certificate tests, such as CompTIA and CISSP

Takes advantage of actual cases, examples, industry products, and services so students can relate concepts and theories to practice

Explains subjects in a systematic and practical manner to facilitate understanding

Includes practical exercise questions that can be individual or group assignments within or without a classroom

Contains several information-rich screenshots, figures, and tables carefully constructed to solidify concepts and enhance visual learning

The text is designed for students studying information systems or computer science for the first time. As a textbook, this book includes hands-on assignments based on the Packet Tracer program, an excellent network design and simulation tool from Cisco. Instructor materials also are provided, including PowerPoint slides, solutions for exercise questions, and additional chapter questions from which to build tests.

Table of Contents

1. Networking: Fundamental Concepts

2. Cybersecurity: Fundamentals

3. Essential Layers of Computer Networking

4. IP Address Planning and Management

5. Intermediary Devices

6. Wi-Fi and Cellular Network

7. Ethernet LAN

8. Cybersecurity: Threats

9. Cybersecurity: Network and Host Protection

10. Cybersecurity: Data Protection

11. Fundamentals of Packet Routing

12. Wide Area Network

13. Physical Layer Data Transmissions

Decoding Eurocode 7 provides a detailed examination of Eurocode 7 Parts 1 and 2 and an overview of the associated European and International standards. The detail of the code is set out in summary tables and diagrams, with extensive. Fully annotated worked examples demonstrate how to apply it to real designs. Flow diagrams explain how reliability is introduced into design and mind maps gather related information into a coherent framework.

Written by authors who specialise in lecturing on the subject, Decoding Eurocode 7 explains the key principles and application rules of Eurocode 7 in a logical and simple manner. Invaluable for practitioners, as well as for high-level students and researchers working in geotechnical fields.

Table of Contents

1. Introducing the Structural Eurocodes 2. Basis of structural design (ENs 1990 and 1991) 3. Basis of geotechnical design (EN 1997-1) 4. Design assisted by testing (EN 1997-2) 5. Ground characterization 6. Verification of strength 7. Verification of stability 8. Verification of serviceability 9. Changes to UK design practice 10. Consequences for UK plc 11. Appendices (including additional worked examples)

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

Agroecology is at the forefront of transforming our food systems. This bestselling textbook provides the essential foundation for understanding this transformation in all its components: agricultural, ecological, economic, social, cultural, and political. It presents a case for food system change, explains the principles and practices underlying the ecological approach to food production, and lays out a vision for a food system based on equity and greater compatibility with the planet’s life support systems. New to the fourth edition:

A chapter on Alternatives to Industrial Agriculture, covering the similarities and distinctions among different approaches to sustainable agriculture

A chapter on Ecological Pest, Weed, and Disease Management

A chapter on Urban and Peri-urban Agriculture

A chapter on Agriculture and the Climate Crisis

A revised analysis and critique of the food system’s embeddedness in the extractive capitalist world economy that reflects ideas in the emerging field of political agroecology

Streamlined treatment of agroecology’s foundations in ecological science, making the text more compatible with typical course curricula

A Companion Website at https://routledgetextbooks.com/textbooks/9781032187105

incorporates the entire contents of the updated practical manual Field and Laboratory Investigations in Agroecology, split into student and lecturer resources. These 24 sample investigations facilitate hands-on learning that involves close observation, creative interpretation, and constant questioning of findings.

Groundbreaking in its first edition and established as the definitive text in its second and third, the fourth edition of Agroecology captures recent developments in the field and forcefully applies the idea that agroecology is a science, a movement, and a practice. Written by a team of experts, this book will encourage students and practitioners to consider the critical importance of transitioning to a new paradigm for food and agriculture.

Table of Contents

Foreword

Preface 1

Preface 2

Authors

Recommendations for Using this Textbook

Section I • Pathway to Agroecology

1 The Case for Fundamental Change in Agriculture

2 Alternatives to Industrial Agriculture

3 The Agroecosystem Concept

Section II • Agricultural Organisms and their Environment

4 The Plant: Nutrition, Growth, and Response to the Environment

5 Light

6 Climatic Factors Affecting Plants

7 Biotic Factors and Interactions among Organisms

8 The Soil Ecosystem

9 The Environmental Complex

Section III • System-Level Interactions

10 Population Ecology of Agroecosystems

11 Genetic Resources in Agroecosystems

12 Species Interactions in Crop Communities

13 Agroecosystem Diversity

14 Ecological Pest, Weed, and Disease Management

15 Successional Development and Agroforestry

16 Animals in Agroecosystems

17 Energetics of Agroecosystems

18 Landscape Diversity

Section IV • Agroecological Farms and Communities

19 Sustainability and Its Assessment

20 Converting Farms to Ecologically Based Management

21 Bringing Farmers and Consumers Closer Together

22 Urban and Peri-urban Agriculture

Section V • Transforming the Global Food System

23 Achieving a Just and Sustainable Food System

24 Economic Dynamics of the Food System

25 Agriculture and the Climate Crisis

26 Shaping the Future in the Present

Glossary

References

Index

This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.

Key features of the third edition include:

Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.

Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors.

Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.

Over 100 international case studies exploring cultural traditions, vendor relations and best practice.

A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.

This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.

Table of Contents

Contents

List of illustrations

List of case studies

About the authors

About the photographer

Preface

Acknowledgements

　

SECTION I: FOUNDATIONS

　

Chapter 1: Role and Scope of Wedding Consultancy

Wedding consulting as a growth occupation

Titles and packages

Roles of the wedding consultant

The organization of this book

References

Chapter 2: Weddings and Culture

　

Cultural hegemony and socialization for marriage

　

Mate selection: Who decides?

　

Wedding customs

　

References

Chapter 3: Consumerism and the Mediated Construction of Weddings

　

The quest for perfection and impulse buying

　

Invented traditions

　

Celebrity influences

　

Planning eco-weddings

　

References

Chapter 4: The Changing Family, Politics and Law

　

Female workforce dynamics

　

The missing male

　

Cohabitation

　

Divorce

　

Marriage equality legislation

　

Marriage for individuals with disabilities

　

Interracial and interfaith marriages

　

References

Chapter 5: Tourism and Destination Weddings

　

Visiting friends and relatives travel

　

Honeymoon travel

　

Destination weddings

　

References

　

SECTION II: PRACTICE

Chapter 6: Determining the Vision

Getting focused

Wedding themes

Destinations and sites

References

Chapter 7: Wedding Budgets

Wedding budget context

Budget categories

Budget summaries

Tipping etiquette

References

Chapter 8: Wedding Timelines

Research

Design

Coordination

Legal issues

Confirmation and details

Implementation

Wrap-up and evaluation

References

Chapter 9: Food, Beverage and the Wedding Cake

Catering proposals

Dietary requirements and specialized menus

Food and beverage trends

Types of service

Food and beverage costs

The wedding cake

References

Chapter 10: Wedding Attire

Bridal attire

Menswear

The wedding party

Wardrobe malfunctions

References

Chapter 11: The Ceremony

The celebrant

Readings and vows

The incorporation of artifacts

The order of ceremony

Guidelines and policies

References

Chapter 12: Floral Décor

Recipients and locations

Selecting flowers

Centerpieces and decorative elements

Installation and removal

References

Chapter 13: Stationery Elements and Etiquette

Save-the-date notices

Invitations

Calligraphy

Ceremony programs

Seating stationery

Menus

Personalized paper products

Wedding announcements

Thank-you notes

References

Chapter 14: Photography and Videography

The benefits of digital photography

Photography styles

Album design

Other wedding-related trends in photography

Advances in videography

References

Chapter 15: Music and Entertainment

Ceremony music

Cocktail hour music

Reception music and entertainment

Tips for hiring entertainment

References

Chapter 16: Rentals and Site Layout

Tents

Tables, chairs, linens and tableware

Lighting

Outdoor considerations

Site layout

References

Chapter 17: Transportation

Getting started

Transportation to the ceremony

Transportation from the ceremony to the reception

Transportation from the reception to the final destination

Transportation costs and final details

References

Chapter 18: Favors and Gifts

Six types of favors

Packaging and presentation

Wedding guest gift baskets

Gifts for the wedding party

Gifts for the couple

Bride and groom gift exchange

References

Chapter 19: Wedding Day Details

Wedding hairstyles

Wedding makeup

Consultant preparations

Risk management

Security analysis

The emergency kit

References

SECTION III: BUILDING YOUR BUSINESS

Chapter 20: Business Plan and Office Management

Writing your business plan

Business legalities

Organizing your office environment

Building a staff

References

Chapter 21: Developing a Marketing Strategy

Understanding the uniqueness of the wedding market

Determining your target audience

Marketing appeals

Marketing tool development

Social media

Managing your online reputation.

References

Chapter 22: Client Relations

Initial screening

Client interview details

Follow-up communication

Contracts

Compensation

Evaluation

References

Chapter 23: Vendor Relations

Establishing vendor contact

Networking

Negotiation

Competition

Obligations

Ethics

Vendor feedback

The wedding summary

References

Chapter 24: Stress Management and Career Enrichment

Stress management

Career enrichment

References

Index

This book explores, at a time when several powers have become serious players on the continent, aspects of African agency, past and present, by African writers on foreign policy, representative of geography, language and state size.

In the past, African foreign policy has largely been considered within the context of reactions to the international or global “external factor”. This groundbreaking book, however, looks at how foreign policy has been crafted and used in response not just to external, but also, mainly, domestic imperatives or (theoretical) signifiers. As such, it narrates individual and changing foreign policy orientations over time—and as far back as independence—with mainly African-based scholars who present their own constructs of what is a useful theoretical narrative regarding foreign policy on the continent—how theory is adapted to local circumstance or substituted for continentally based ontologies. The book therefore contends that the African experience carries valuable import for expanding general understandings of foreign policy in general.

This book will be of key interest to scholars and students of Foreign Policy Analysis, Foreign Policy Studies, African International Relations/Politics/Studies, Diplomacy and more broadly to International Relations.

Table of Contents

1. Introduction

Paul-Henri Bischoff

2. What Next? Past and present African foreign policy concepts and practices

Paul-Henri Bischoff

3. The African Union as a Foreign Policy Player: African Agency in International Cooperation

Tshepo Gwatiwa

4. Unprincipled Pragmatism and Anti-Imperialist Impulses in an Interconnected World: The Zuma Presidency, 2009-2017

Mzukisi Qobo

5. Towards A Strategic Culture Approach to Understanding and Conceptualising Ethiopia’s Foreign Policy Towards Israel and the Middle Eastern Arab Countries

Makonnen Tesfaye

6.Nigeria’s Foreign Policy and Intervention Behaviour in Africa: What Role for Agency?

Olumuyiwa Amao

7. Zimbabwe and New Signifiers: Towards a cultural political economy of Foreign Policy Making

Mike Mavura

8. Realist Conceptions of Kenya’s Foreign Policy and Foreign Policy Behaviour: A Theoretical and Contextual Disposition

Korwa Gombe Adar and Mercy Kathambi Kaburu

9. Addressing the Conceptual Void of African Small State Foreign Policy in Orthodox Theory: A Case Study of Botswana's Principled Pragmatism

Kabelo M. Mahupela

10. Tunisia’s Foreign Policy Towards France Before and After an Undemanding ‘Revolution’: A Theoretical Explanation of the An-Nahdha-led Interim Governments’ Soft Policy

Ahmed Ali Salem

11. Straddling Between Convergence and Divergence: A Constructivist’s View of Malawi’s Foreign Policy in Post-independence Africa

Eugenio Njoloma

12. Strategies of a Small State Between Realism and Liberalism: Sixty Years of Guinea’s Diplomacy and Foreign Policy (1958-2018)

Issaka K. Souaré

13. Rethinking SADC: A mixed actor approach to collective policymaking on external relations

Cecilia Lwiindi Nedziwe

14. Towards an Understanding of the Interplay Between Ghana’s Foreign and Defence Policies

Kwesi Aning and Kwaku Danso

15. Conclusion

Paul-Henri Bischoff/

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them.

Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals. It explains how the commercial aviation sector is structured and how technological, economic and political forces define its development and the prosperity of its players.

Aviation operations have become an important field of expertise. Airlines, airports and aviation suppliers, the players in aviation, need expertise on how aircraft can be profitably exploited by connecting airports with the aim of adding value to society. This book covers all relevant aspects of aviation operations, including contemporary challenges, like capacity constraints and sustainability.

This textbook delivers a fundamental understanding of the commercial aviation sector at a level ideal for first-year university students and can be a tool for lecturers in developing an aviation operations curriculum. It may also be of interest to people already employed within aviation, often specialists, seeking an accurate overview of all relevant fields of operations.

For nearly two decades, Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the global documentary marketplace: storytelling.

As this revised, updated fifth edition makes clear, nonfiction storytellingis not limited to character-driven journeys, but instead encompasses the diverse ways in which today’s top documentarians reach audiences with content that is creative, original, and often inspirational, all without sacrificing the integrity that gives documentary its power. This book is filled with practical advice for writers, producers, directors, editors, cinematographers, and others committed to reality-based filmmaking that seeks to reach audiences, raise awareness, address social issues, illuminate the human condition, and even entertain.

In this new edition, Emmy Award-winning filmmaker and author Sheila Curran Bernard offers:

a closer look at the way ethical nonfiction filmmakers take creative, authorial leaps while also remaining transparent with audiences;

new tools for understanding how documentaries are structured, how they may rearrange time for storytelling effect, and how a simple narrative throughline can convey complexity without being a conventional "hero’s journey";

new conversations with filmmakers and educators including Dawn Porter, Madison Hamburg, Tracy Heather Strain, June Cross, Heidi Gronauer, and Julie Casper Roth, and another look at conversations with Stanley Nelson and Orlando von Einsiedel.

Please visit the book’s website, available at www.documentarystorytelling.com, for further information, related articles, and more.

Table of Contents

1. Introduction

Part I: Understanding Story

2. Story Basics

3. Identifying the Story

4. Structure

5. Creative Approach

6. Watching Like a Filmmaker

Part II: Working with Story

7. Research and Casting

8. Project Development

9. The Film on Paper

10. Shooting

11. Editing

12. Narration and Voice-Over

13. Storytelling: A Checklist

Part III: Talking about Story

14. Julie Casper Roth

15. June Cross

16. Heidi Gronauer

17. Madison Hamburg　

18. Stanley Nelson　　

19. Dawn Porter

20. Tracy Heather Strain　

21. Orlando von Einsiedel

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book's strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.

This textbook provides a thorough grounding in the vocabulary, concepts, issues and debates associated with modern land warfare. The second edition has been updated and revised, and includes new chapters on non-western perspectives and hybrid warfare.

Drawing on a range of case studies spanning the First World War through to contemporary conflicts in Syria, Ukraine, and Nagorno-Karabakh, the book explores what is unique about the land domain and how this has shaped the theory and practice of military operations conducted upon it. It also looks at land warfare across the spectrum of its conduct, including conventional campaigning, counterinsurgency, and peace support and stabilisation operations.

Key themes and debates identified and analysed include:

the tensions between change and continuity;

the role of technology in land warfare;

the relevance of culture and context;

the difficulties in translating theory into effective military practice;

in-depth discussions on issues of immediate contemporary significance, including hybrid warfare, emerging military technologies, and the military reform processes of the US, Russian, and Chinese land forces.

This book will be essential reading for military practitioners and for students of land warfare, military history, war studies and strategic studies.

Table of Contents

Introduction

Part 1: The development of land warfare

1. Land warfare in theory

2. The development of modern land warfare

3. Modern tactics

4. Modern operational art and the operational level of war

5. Land warfare: context and variation

Part 2: What is victory?

6. Counterinsurgency operations

7. Peace and stability operations

8. Hybrid warfare

Part 3: The future

9. Future land warfare

10. The paradigm army

11. Russia and China

Conclusion

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?　

Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field　and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning.

This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

Table of Contents

Part 1: Public Relations and Positioning Theory 1. Positioning in Public Relations 2. Rights, Duties and Power in Positioning 3. A Framework for Intentional Positioning in Public Relations Part 2: The Positioning Triangle and Public Relations 4. Determining the Position in Public Relations: The first vertex of the positioning triangle 5. Enacting the Position in Public Relations: The second vertex of the positioning triangle 6. Supporting the Positioning in Public Relations: Storyline, the third vertex of the positioning triangle Part 3: Applying Positioning Theory to Public Relations Research and Practice 7. Analyzing Positioning Strategies in Public Relations 8. A Detailed Study of a Positioning Strategy: Indonesia, ‘good friend’ of Australia 9. Utilizing the Framework for Intentional Positioning in Designing Public Relations Strategies: Positioning extreme poverty 10. Future Directions for Positioning Theory in Public Relations

Building on the strengths of the third edition, this highly regarded textbook continues to provide the best introduction to the strategies of comparative research in political science. Divided into three parts, the book begins by examining different methods, applying these methods to dominant issues in comparative politics using a wealth of topical examples from around the world, and then discusses the new challenges in the area. This thoroughly revised and updated edition features:

Additional contemporary case studies including the democratisation of technology and the Arab Spring;

Detailed discussion of regression analysis and diffusion;

More analysis of justice, inequality, and compliance;

Reflection on new methods and treatments of contemporary comparative politics.

Balancing reader friendly features with high quality analysis makes this popular academic text is essential reading for everyone interested in comparative politics and research methods.

Table of Contents

Introduction

PART I: WHY, HOW, AND PROBLEMS OF COMPARISON

1. Why Compare Countries?

Reasons for comparison

The science in political science

Scientific terms and concepts

Summary

Further reading

2. How to Compare Countries

Methods of comparison

Comparing many countries

Comparing few countries

Single country studies as comparison

Choosing countries and problems of comparison

Summary

Further reading

3. Comparing Many Countries

Starting assumptions

Measuring concepts

Basic regression analysis

Extending the basic regression model

Limitations to global comparative analysis

Summary

Further reading

4. Comparing Few Countries

Assumptions

Case selection and research design

Combining quantitative and qualitative comparison

Limitations of few-country comparisons

Summary

Further reading

5. Single-Country Studies as Comparison

Functions of single-country studies

Raising observations in single-country studies

Limitations of single-study studies

Summary

Further reading

PART II: COMPARING COMPARISONS

6. Economic Development and Democracy

The research problem

Comparing many countries

Comparing few countries

Single-country studies

Summary

Further reading

7. Violent Political Dissent and Social Revolution

The research problem

Comparing many countries

Comparing few countries

Single-country studies

Summary

Further reading

8. Non-Violent Political Dissent and Social Movements

The research problem

Comparing many countries

Comparing few countries

Single-country studies

Summary

Further reading

9. Transitions to Democracy

The research problem

Comparing many countries

Comparing few countries

Single-country studies

Summary

Further reading

10. Institutional Design and Democratic Performance

The research problem

Comparing many countries

Comparing few countries

Single-country studies

Summary

Further reading

11. Human Rights

The research problem

Comparing many countries

Comparing few countries

Single-country studies

Summary

Further reading

12. International Relations and Comparative Politics

Research problems

Comparing many countries

Comparing few countries

Single-country studies

Summary

Further reading

PART III: COMPARATIVE METHODS AND NEW ISSUES

13. Common Themes and Different Comparisons

Methodological trade-offs

Building theory

Conclusion: drawing the lessons

Further reading

14. New Challenges For Comparative Politics

Full circle

New methods

Maintaining relevance

Summary

Further reading /

Successful interior design requires resolving a multitude of logistical and creative problems to produce a coherent, functional and aesthetically pleasing environment. This book, the first of its kind, tackles the problem from a theoretical approach and not in the conventional how-to or inspiring ideas fashion. Categorising design into nine key elements, including space, light, display, storage, and offering new terminology to describe each area, the author breaks new ground in the field of interior design in an approach that brings vitality and clear communication to a misunderstood and often free-wheeling design discipline. Drawing on more than 45 years' experience as an interior designer, Anthony Sully provides the ultimate resource in insight and explains best practices from interpreting a client's brief, to analysing the building, to setting up a design team and work schedule plus a host of other practical aspects. Peppered through this toolkit are illustrations and explanations of how to analyse space and form in relation to human activity, the formulation of design concepts, and how to learn from mistakes that have been made in the past.

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.

This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

Table of Contents

1. The New World of Advertising Management: Digital and Global

Case 1.1: Boswell Agency

2. Culture, Administration and Leadership in a Global Market

Case 2.1: Prime Media

3. Advertising Ethnics and Social Responsibility Across Cultures

Case 3.1: KMF Agency

4. Understanding the role of Finance and Budgeting

Case 4.1: The Southern Rice Company

Case 4.2: Vineyard Agency

5. Managing Means Measuring

Case 5.1: Randall White Dog Food

Case 5.2: Tinsdale Agency and Design

6. An Overview of Personnel Management

Case 6.1: IPortal Media Company

7. Adjusting to Being a New Manager

Case 7.1: Metropolitan Media Company

Case 7.2: Gotham Media

8. Managing Creative People

Case 8.1: JPT Agency

9. Managing across Cultures

Case 9.1: The Davis Group

10. Handling Tricky Situations

Case 10.1: The Leaky Oil Company

11. Management and Creative Strategy

Case 11.1: Go Organic Company

12. Making Strategic Decisions in Advertising Management within a Brand perspective

Case 12.1: Boston Insurance Company

13. Aligning Strategy to Cultural Differences in Advertising Management

Case 13.1: Barrands Agency

14. Managing the brand’s digital assets

Case 14.1: AdLeaders

15. Advertising Management when Things go Wrong

Case 15.1: Phoenix Power Company