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Lifting Productivity In Singapore's Retail And Food Services Sectors: The Role Of Technology, Manpower And Marketing (Hardcover)
Loot Price: R2,568
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Lifting Productivity In Singapore's Retail And Food Services Sectors: The Role Of Technology, Manpower And Marketing (Hardcover)
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Measuring productivity is often considered a difficult task for
industries in the services sectors. This book offers a solution in
the form of the 8M approach - Management, Manpower, Method, Money,
Market, Make, Material and Message. This 8M framework is used to
analyze the many facets of productivity and make pertinent
solutions and suggestions to lift productivity in enterprises,
especially those in the retail and food services sectors.This book
consists of 10 chapters. Each chapter is an in-depth study of a
specific measure, be it a technological system, a manpower strategy
or a marketing program to improve the performance and productivity
of small and medium enterprises (SMEs) in the retail and food
services sectors in Singapore.Technology-driven solutions are the
highlight of this book. Every study presented involves field work
in terms of surveys, interviews or focus group discussions with
stakeholders. The findings of the studies lead to policy
recommendations and suggestions for improving the productivity
performance of SMEs in the retail and food services sectors.
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