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The Routledge Handbook of Destination Marketing (Hardcover)
Loot Price: R6,576
Discovery Miles 65 760
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The Routledge Handbook of Destination Marketing (Hardcover)
Expected to ship within 12 - 17 working days
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This book examines key contemporary marketing concepts, issues and
challenges that affect destinations within a multidisciplinary
global perspective. Uniquely combining both the theoretical and
practical approaches, this handbook discusses cutting edge
marketing questions such as innovation in destinations,
sustainability, social media, peer-to-peer applications and web
3.0. Drawing from the knowledge and expertise of 70 prominent
scholars from over 20 countries around the world, The Routledge
Handbook of Destination Marketing aims to create an international
platform for balanced academic research with practical
applications, in order to foster synergetic interaction between
academia and industry. For these reasons, it will be a valuable
resource for both researchers and practitioners in the field of
destination marketing.
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