The Routledge Handbook of Destination Marketing (Hardcover)

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2018
First published:	2018
Editors:	Dogan Gursoy • Christina Chi
Dimensions:	246 x 174 x 34mm (L x W x T)
Format:	Hardcover
Pages:	558
ISBN-13:	978-1-138-11883-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-138-11883-4
Barcode:	9781138118836

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