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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

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Handbook of Scales in Tourism and Hospitality Research (Hardcover) Loot Price: R1,497
Discovery Miles 14 970
Repayment Terms: R140 pm x 12*
You Save: R2,111 (59%)
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Handbook of Scales in Tourism and Hospitality Research (Hardcover): Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel...

Handbook of Scales in Tourism and Hospitality Research (Hardcover)

Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu

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List price R3,608 Loot Price R1,497 Discovery Miles 14 970 | Repayment Terms: R140 pm x 12* You Save R2,111 (59%)

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.

General

Imprint: Cabi Publishing
Country of origin: United Kingdom
Release date: December 2014
First published: 2015
Authors: Dogan Gursoy • Muzaffer Uysal (Professor & Dept. Chair) • Ercan Sirakaya-Turk • Yuksel Ekinci • Seyhmus Baloglu
Dimensions: 244 x 172 x 29mm (L x W x T)
Format: Hardcover
Pages: 432
ISBN-13: 978-1-78064-453-0
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
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LSN: 1-78064-453-1
Barcode: 9781780644530

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