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Tourism Marketing - A Strategic Approach (Paperback)
Loot Price: R2,553
Discovery Miles 25 530
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Tourism Marketing - A Strategic Approach (Paperback)
Expected to ship within 12 - 17 working days
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Tourism Marketing: A Strategic Approach presents a variety of
practical application tools, skills, practices, models, approaches,
and strategies that are proving themselves effective in tourism
marketing. The volume considers overall infrastructure,
socioeconomic conditions, and modern tourism business
infrastructure in discussing the efficiency of good strategies and
practices and their impact on business and economic growth. Tourism
is one of the fastest growing industries, and in the next few
decades, it will play a role in many fields, such human resources,
national economic growth, and more.
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