Here is the first book to specifically and comprehensively address
the rapid changes and advances in technology in the planning,
management, and marketing of meetings and events. The
multigenerational trio of authors, including Joe Goldblatt and two
of his former students, Seungwon "Shawn" Lee and Dessislava
Boshnakova, cover the most important aspects of using technology
for today's meetings and events, such as How to harness the power
of social media How to use crowdsourcing effectively How to choose
appropriate room layout design software How to manage and use
guest-generated content How to measure and evaluate your success
How to choose meeting registration software How to promote your
meeting with blogs, websites, podcasts, and more How to hold
virtual meetings and events How to use search engine optimization
to advantage The area of meeting and event technology is a
fast-growing component of the meetings, incentives, conventions and
exhibition (MICE) industry. With a foreword by Corbin Ball, an
internationally renowned speaker, consultant and writer in the
meetings and events technology field, The 21st Century Meeting and
Event Technologies will be an essential resource for hospitality
students and business professionals. Faculty may request an
examination copy from
[email protected]. Please provide
your name and title, course title, course start date, current text,
number of students, and your institution address.
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