The Business of Event Planning - Behind-the-Scenes Secrets of Successful Special Events (Hardcover, 1st ed.)

Practical tools and expert advice for professional event planners

Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

General

Imprint:	John Wiley and Sons
Country of origin:	Canada
Release date:	2002
First published:	2002
Authors:	Judy Allen
Dimensions:	239 x 165 x 23mm (L x W x T)
Format:	Hardcover
Pages:	329
Edition:	1st ed.
ISBN-13:	978-0-470-83188-5
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	0-470-83188-X
Barcode:	9780470831885

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