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Social Entrepreneurship in Hospitality - Principles and Strategies for Change (Paperback)
Loot Price: R1,106
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Social Entrepreneurship in Hospitality - Principles and Strategies for Change (Paperback)
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This innovative book is the first to explore social
entrepreneurship in the field of hospitality, introducing students
to the principles of social entrepreneurship motivation, finance,
sustainability, issues and challenges, and how these can be
successfully implemented in a range of hospitality settings. The
hospitality industry offers a particularly fruitful framework for
social entrepreneurs, partly due to the low barriers of entry and
opportunities to enhance social and environmental wealth. A variety
of international case studies are integrated throughout to showcase
the challenges and successes of social entrepreneurship in the
hospitality industry in a wide range of settings. Discussion
questions, further reading suggestions and exercises at the end of
each chapter help the student to explore these concepts further.
Insights into the industry's role during and potentially beyond the
COVID-19 crisis are offered in the concluding chapter. The is a
timely addition to the literature, written by a team of highly
regarded professionals and academics, and will be essential reading
for all current and future entrepreneurs in the field of
Hospitality Management.
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